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  • Verizon Expands and Enhances Next-Generation Identity Platform to Enable Safer, More Trustworthy Internet

    Verizon Expands and Enhances Next-Generation Identity Platform to Enable Safer, More Trustworthy Internet

    Verizon Enterprise Solutions is expanding availability of its next-generation, cloud-based identity platform – Verizon Universal Identity Services – to Europe, effective immediately. The platform, previously available only in the U.S., also boasts new user-friendly features, including an updated mobile app, Quick Response code-enabled access, and a simplified end-user interface, making identities easy to manage and use.

    Verizon Universal Identity Servicesuses multifactor authentication to verify users are who they say they are by combining an individual’s username-password with a computing device that generates a one-time password or a biometric scan, such as fingerprint recognition. Once authenticated, users can securely access online content such as websites, corporate resources and even electronic medical records from their computer, smartphone or tablet. Verizon’s cloud-based identity services are an alternative to traditional solutions and provide an easier, faster, more flexibleand secure way for organizations to implement two-factor authentication.

    According to the “Verizon 2013 Data Breach Investigations Report,”weak or stolen passwords and credentials account for 76 percent of data breaches, underscoring the need for stronger online identities.

    “The bad guys are becoming increasingly more sophisticated as they continue to probe business and government networks to gain access and steal information,” said David Small, chief platform officer for Verizon Enterprise Solutions. “Verizon Universal Identity Services is transforming the business of validating online identities to provide a safer, more trustworthy Internet. Our platform will help achieve the vision of a single, trusted universal identity that individuals can use for all online activities, whether at home, at work or on the go.”

    The Verizon identity platform is available on the iOS Android, Windows and BlackBerry operating systems and can be used to validate the identities of employees, partners and customers. The platform also features legally binding digital signature capabilities, such as those required for electronic prescriptions, online tax filing and license renewals.

    In addition, anew,simplified end-user interfaceoffers administratorsan enhanced dashboard with expanded security and operations reportingthat help organizations address and demonstrate security compliance.

    “Verizon has invested in expanding the availability and enhancing the features of its next-generation, cloud-based identity platform,” said Amy DeCarlo, principal analyst for security and data center services, Current Analysis. “By focusing on the end-user experience to create an identity platform that is easy to deploy, manage and use, Verizon Universal Identity Services stands out from other identity solutions available on the market today.”

    Launched in the U.S. in 2010, Verizon Universal Identity Servicesis delivered from Verizon data centers to meet enterprise security, availability and reliability requirements.

    Said Small:“Verizon is investing today to meet the online identity requirements of tomorrow. By continuing our close collaboration with government and industry stakeholders around the globe, we are working to create a global identity ecosystem that will improve the privacy, security and convenience of sensitive online transactions.”

  • Voice your opinion on ‘Opinion Square’, a game introduced by Foreseegame.com

    Voice your opinion on ‘Opinion Square’, a game introduced by Foreseegame.com

    MUMBAI: Have an opinion on trending topics? Log on to Foreseegame.com. This unique game portal has introduced a new category of interesting and thought-provoking games called ‘Opinion Square’. The game helps in understanding the opinion of Indians on various trending topics.

    The latest from ‘Opinion Square’ is a set of ten games for smart phones which caters to the need of the gadget-savvy generation of today. This new set of games on smart phone is designed to explore the mindset of the consumers and their preferences regarding the smart phones they buy and use.

    Foreseegame.com which received an overwhelming response to this new set of opinion-based games, prepared a survey report in association with Microsec Research based on these results. Microsec Research is the research wing of Microsec Capital having experienced analysts across sectors.

    17,000 users of www.foreseegame.com participated in this survey, who were registered only on the basis of unique mobile numbers. The participation was monitored by Google.

    The report brings out a number of interesting facts about the growing smart phone market like consumers’ preference for touch screen phones, high-tech features, operating system and social networking on the go.

    The report states that majority of the buyers consider the operating system while buying a phone. Interestingly, Android holds the lion’s share amongst the most preferred operating systems. Blackberry and Windows, with almost equal fondness, are contesting for the distant second position.

    Touch screen rules the market while touch and type is the second preference. Sole keypad usage is fading away. Buying trend shows that most of the people like to buy a smart phone either with E.M.I without interest or one-time payment.

    Communication on the go is the best utility of smart phones and getting in touch via messengers such as WhatsApp and BBM wins the race. Respondents showed hesitance in using mobile banking due to data security issues and uneasiness of operating.

    Consumers today look for innovation related to battery like long lasting battery, wireless charger, solar power chargeable battery and link to home care management like integrated remote control for TV, A.C., home robot and car key.

    The report also states that even with the multiple features attached with mobile phone, it fails to replace the utility of a watch, which is still used to check time.

    The report has got the pulse of Indian consumers in relation to the fast growing smart phone market.

  • LINE, a free calling & messenger app launches brand and marketing campaign

    LINE, a free calling & messenger app launches brand and marketing campaign

    NEW DELHI: LINE Corporation has launched a brand marketing campaign through a series of TV commercials targeted at the Indian youth to promote its new mobile messenger service in India capable of various types of communication with free call, voice chat and sticker chat.

     

    LINE, headquartered in Shibuya-ward Tokyo and headed by Akira Morikawa as CEO, says its popular global messenger application is available on both smartphones and PCs across multiple carriers and operating systems including iOS, Android, Nokia Asha, Windows phone, BlackBerry, Windows and Mac. LINE messenger app comes packed with new features and functionality for a truly connected experience.

     

    LINE has launched its first TV campaign in India on 30 June with two very interesting advertisements highlighting the ‘group voice chat’ and ‘sticker’ features. The primary thought behind the ads was to target the Indian youth, by associating the key app features to their day-to-day activities.

     

    Born and headquartered in Japan on 23 June 2011, LINE has already achieved over 180 million registered users across 230 countries. LINE has already become popular messenger app in Asia with Japan having more than 45 million users, Taiwan and Thailand holding more than 15 million users respectively and 10 million users in Indonesia. LINE’s popularity is going beyond Asia with Spain now claiming more than 10 million users and South American countries such as Mexico and Argentine also witnessing significant registrations.

     

    Going forward, with its fast paced growth in overseas markets and expanding user base, LINE will further add new features and improve the usability of its service, with the aim to become the most preferred communication platform for consumers globally. LINE will also launch fun stickers that will suit the Indian sensibilities in the near future.

     

    One of the main reasons why LINE is growing so rapidly compared to other major messenger apps is its stickers function. It is extremely well-received by users as they can send large-sized character pictures with the tap of a finger, thereby providing a simple, casual and exciting way to express their emotions. The sticker characters, include LINE’s original characters and a variety of famous characters such as Disney, Hello Kitty and Ironman, are especially loved among the Asian youth, sparking LINE’s growth in many regions.

     

    Elaborating on the India launch LINE Corporation CEO Akira Morikawa said, “LINE has grown at a tremendous speed to reach more than 180 million in only 23 months after its launch. Today, it delivers five billion calls and messages across the world on its network per day. In fact, LINE is amongst a few services globally which has received an enthusiastic response by young generation in many countries in such a short period”.

     

    “After witnessing solid growth in Asia, Europe and US, making inroad into the Indian market was a part of our overall strategy. With its huge youth population, increasing mobile and internet penetration, lowering bandwidth costs, India makes a hotbed for LINE messenger application which will change the way people communicate in the country,” he added.

  • Vserv.mobi partners Marmalade to develop cross-platform toll

    Vserv.mobi partners Marmalade to develop cross-platform toll

    MUMBAI: Vserv.mobi, a leading global Mobile Ad Network for app developers, publishers and advertisers, has entered into a partnership with Marmalade, the cross-platform development tool.

    The partnership allows Marmalade‘s developers to enable app monetization using the Vserv AppWrapper in One Click, and also gain from the enhanced monetisation capabilities of the Vserv AudiencePro platform.

    Developers have historically had to build native apps multiple times from scratch to cater to different mobile platforms. Marmalade‘s cross-platform SDK solves this issue by allowing developers to deploy a single codebase to run natively on a wide range of platforms, including iOS, Android, BlackBerry, Windows Phone 8, Windows and Mac desktop and selected Smart TVs.

    By partnering with Vserv, Marmalade developers can not only run their apps across all platforms but also monetise them using the AppWrapper app monetisation platform.

    Vserv.mobi Head – Global Marketing Binay Tiwari said, “This partnership comes at a very exciting time, as the Vserv AppWrapper has become even more powerful with the AudiencePro enhanced monetisation capabilities built right into it. Vserv and Marmalade are strategically aligned when it comes to addressing the problems of the developer community by making App development and monetisation simpler. We are committed to enabling powerful app monetisation for developers across all platforms and are confident that this partnership will help push forward the global developer ecosystem.”

    Marmalade CTO Tim Closs added, “At Marmalade we want to put the choice of how to produce and monetise apps firmly in the hands of developers. We‘re pleased to be adding Vserv.mobi to our partner‘s programme, and look forward to seeing how Marmalade developers choose to take advantage of the wide range of monetisation methods we offer through our SDK.”

    Founded in 2010, Vserv.mobi has been at the forefront of innovation in the Mobile Advertising sphere in line with its goal of becoming the number one mobile Ad network across emerging markets.

  • MobiTV announces availability of its mobile TV Service on Windows mobile platform

    MobiTV announces availability of its mobile TV Service on Windows mobile platform

    MUMBAI: MobiTV, Inc., a global player in television and digital radio services for cellular, WiFi and broadband enabled devices, has announced the immediate availability of the MobiTV service for Windows Mobile powered phones and devices. Windows Mobile 5.0 Smartphones feature full-screen viewing, a home-like electronic programming guide and much more.

    “We already support over 100 different mobile devices and are excited to offer this new version for Windows Mobile powered devices,” says MobiTV product management director Ben Feinman. “Windows Mobile is particularly well-suited for multimedia and the experience is amazing. We think everyone needs to see it to believe it.”

    “Windows Mobile enables people to have a single device that goes beyond email and can be customized to suit their active lifestyle,” adds Microsoft Corporation lead product manager James Pratt. “The combination of Windows Mobile and MobiTV delivers a rich multimedia experience empowering people to take their favorite entertainment with them wherever they go.”

    “At Handango, our customers expect to find the latest and greatest mobile content for their devices, which is what our exclusive release of MobiTV’s Windows Mobile applications provide,” says president and chief executive officer of Handango, Randy Eisenman. “The MobiTV subscription application, which utilizes the Handango Mobile Billing API, is a great way to stay entertained while on the go. We are excited to partner closely with MobiTV by powering its storefront with the Handango Commerce Engine, as well as providing our customers with yet another outstanding Windows Mobile product.”

    MobiTV and Microsoft recently demonstrated the MobiTV service on Windows Mobile-powered devices, as well as on the Microsoft Windows Media platform for the launch of MobiTV’s new PC service, states a release.