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Tag: Windchimes Communications

  • Windchimes Communications wins Yes Bank’s social media biz

    MUMBAI: Windchimes Communications has won the social media mandate for Yes Bank.

    The agency’s mandate is to set up and sustain the bank’s presence across different social media platforms.

    The bank has forayed into social media with an aim of connecting with their audience on all matters financial and to provide any kind of banking assistance for the new age Indian.

    Yes Bank president and CMO Anindya Datta said, “Technology has always been a thrust area for Yes Bank. We understand the growing need for brands to tap into the online space to connect with the new internet savvy Indians and NRIs. With the rapid internet penetration, web is a must-have in every brand’s media mix. Yes Bank understands this new consumer trend in media consumption and we have now forayed into social media outreach with a certain commitment.”

    Windchimes Communications head maven Nimesh Shah said, “Having a good mix of clients in the agency, bagging another finance client gives us the opportunity to create a niche for ourselves. Every brand is unique in its own right and we, as brand custodians, shall channelise communication efforts in the online space for Yes Bank, thereby helping the bank to build its brand through the use of social media.”

  • BeBeautiful awards social media mandate to Windchimes

    MUMBAI: BeBeautiful, the engagement platform of Hindustan Unilever, has appointed Windchimes Communications to strategise and manage its social media marketing. The Mumbai-based agency will be responsible for optimising the company‘s social media presence and will work towards creating the buzz for its website which is the primary offering.

    Part of its mandate also included building stronger relationships with the audiences via engagement on social media platforms like Facebook, You Tube, Twitter and Pinterest.

    Five personal care and beauty brand from HUL‘s umbrella – Lakmé, Dove, Ponds, Sunsilk and Vaseline – have come together to form BeBeautiful, which is a platform with services special to each of these brands.

    The effort of the agency will be to ensure re-positioning of HUL as the ‘go-to-beauty-expert‘ by strategically reaching out to and engaging audiences.

    HUL marketing manager Shalini Raghavan said, “Social media sites today, are a very important source of information and interaction, and also play a major role influencing consumer decisions. With the help of Windchimes Communications, we aim to equip women with the latest in beauty and fashion and provide customised beauty solutions via social media platforms. Windchimes having worked with various industries has the right capability and skills, to engage with audiences on social media platforms. We are happy to be associated with them.”

    Windchimes head maven Nimesh Shah added, “We are proud to be social media partners for BeBeautiful. With the growing need to look perfect 24×7, we are confident that BeBeautiful will be successful in connecting with the Indian audiences on the new media front.”

  • Windchimes Communications bags MIT social media mandate

    Windchimes Communications bags MIT social media mandate

    MUMBAI: Maharashtra Institute of Technology (MIT) has awards the social media responsibilities of four of its institutes to Windchimes Communications. The social media agency will be handling the social media for MIT Vishwashanti Gurukul – an IB World School, MIT Institute of Design (MITID), MIT school of Telecom Management (MITSOT) and MIT Academy of Engineering.

    In keeping with the futuristic outlook of the institute, MIT aims to touch base with the new age Indian who is internet savvy and is well acquainted with various social media platforms, the company said.

    Windchimes will set up and sustain the social media presence of the institutes across these platforms.

    MIT Vishwashanti Gurukul director and head of school Anand M Deodhar said, “Social media is changing the way we run our institutes, it’s changing the way we communicate, the way we receive information, the way we make decisions and the way we’re marketing our business. For this move we were looking for an agency that has worked for diverse industries and has the understanding and user-insights to the changing social environment.”

    Windchimes Communications head maven Nimesh Shah added, “Education is a very dynamic industry with the power to shape the country’s future. Team Windchimes is looking forward towards this opportunity and would put best efforts to meet long term objectives. We hope to channelise communication efforts in the online space for MIT, thereby helping MIT to build its brand through the use of social media.”

  • Windchimes Communications bags Yardley’s social media account

    Windchimes Communications bags Yardley’s social media account

    MUMBAI: Social media agency, Windchimes Communications, has been roped in by Yardley London to consult the cosmetic brand as it forays into social media.

    Yardley is a brand of Wipro Consumer Care and Lighting.

    Windchimes will assist the brand in setting up and managing its social media presence. Yardley’s ongoing association of the brand with leading actress, Katrina Kaif, will also be used by the social media agency to create a talking point for the brand online.

    Social media will be utilised to communicate to Yardley’s online audience about the range of products available and also use it as a platform to create buzz for new launches. Yardley is also looking at encouraging trials for its products-which will be facilitated through social media.

    Said Wipro Yardley Consumer Care business head Sriram Iyer, “It makes perfect sense for a heritage brand like Yardley to embrace new media, since one of our main objectives is to connect with a younger audience – who are increasingly online. Social media provides us with the apt platforms to create and further engage with our users. We are confident, Windchimes, with its considerable experience in working with brands across categories, will provide us with the right strategic inputs and execution excellence to make our social media foray a success.”

    According to an official statement, Windchimes will leverage social media for Yardley London, with the aim to position it as a youthful brand while reinforcing the royal heritage. The agency will make use of platforms like Facebook and Twitter to reach out to existing and potential Yardley users and engage with them.

    Windchimes Communications head maven Nimesh Shah stated, “We are very excited to be working with Yardley London on its maiden foray into social media. The brand comes with a very distinguished history and one of our key roles will be to take the brand into new media without losing the royal essence of the brand. By effectively using social media, we aim to introduce and create a connection for Yardley with new customers and to meet its business objectives.”