MUMBAI: Zee Network will telecast two of the prestigious fashion events in the country, Lakme Fashion Week and the Wills Lifestyle India Fashion Week (Autumn – Winter) 2006 on its channels Zee TV, Zee Café & Zee Trendz.
Speaking on the initiative Zee Café & Zee Trendz business head Neil Chakravarti said the programme packaging on each channel would differ as the channels target individual audiences.
“We are showcasing collections & happenings from the recently concluded event on three of our channels, as we want to cater to individual audiences of each channel. Therefore, the content on Zee TV will have a different look-feel than the one on Zee Café or Zee Trendz,” he said.
The telecast schedules are as mentioned below:
Lakme Fashion Week:
Zee TV on Sunday, 16 April from 6:30 pm to 8:30pm
Zee Café from 10 April to 15 April, at 9:30pm
Zee Trendz from 7 April to 9 April at 9:30pm
Wills Lifestyle India Fashion Week:
Zee TV on Sunday, 9 April from 9:00 pm to 11:00 pm
Zee Café on 22 April, at 9:00 pm
Zee Trendz from 15 April to 20 April at 9:30 pm