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Tag: William Grant & Sons

  • William Grant & Sons brings in Pernod Ricard veteran to head India ops

    William Grant & Sons brings in Pernod Ricard veteran to head India ops

    MUMBAI: William Grant & Sons (WG & S) has snapped up spirits industry veteran Kartik Mohindra as managing director for India, eyeing a bigger slice of one of the world’s fastest-growing whisky markets. The former chief marketing officer and head of global business development at Pernod Ricard India takes charge on 30 September.

    The move signals a sharp play by the Scottish distiller, best known for brands like Glenfiddich and Monkey Shoulder, as it doubles down on India’s premium spirits surge. Mohindra brings over 20 years of experience across alcohol, beverages and FMCG – a seasoned hand to scale up WG&S’ ambitions.

    His appointment follows the elevation of outgoing India MD Sachin Mehta, who steps into the role of managing director for Canada – another priority market for the group.

    “These appointments reflect our continued investment in key growth markets,” said WG&S chief commercial officer Doug Bagley. “We’re thrilled to have Kartik join us in India – a critical market where Sachin and the team have already laid strong foundations.”

    As global booze giants race to tap rising affluence and shifting tastes in developing economies, India has emerged as a battleground for premium spirits – and WG&S is clearly in no mood to play catch-up.

  • Dentsu is APAC agency partner for spirits label William Grant & Sons

    Dentsu is APAC agency partner for spirits label William Grant & Sons

    MUMBAI: Dentsu has been appointed as agency partner for William Grant & Sons, an independent, family-owned Scottish company that distils Scotch whiskeys Glenfiddich and The Balvenie, as well as other spirits like Hendrick's Gin.

    The appointment is the result of an APAC business consolidation which concluded at the end of 2020 and will be managed out of Singapore, the network stated. 

    Dentsu is expected to drive omnichannel marketing for William Grant & Sons, focusing on strategic pillars of connections planning, digital acceleration and driving media effectiveness and efficiency across APAC.

    William Grant & Sons global head of communication strategy & planning Susie O'Donoghue said the company was impressed with Dentsu's "well-rounded thinking, demonstration of planning capability, as well as expertise in driving omnichannel thinking". It also helped that Dentsu has experience working with alcohol and spirits clients, she added. 

    “We have been working with William Grant & Sons globally and are delighted to have managed to expand this partnership within Asia Pacific," said Dentsu CEO of media for APAC Prerna Mehrotra. She contends that by understanding the consumer’s digital-first world, Dentsu can "unlock new growth opportunities" throughout the consumer journey.

  • Havas Creative India wins integrated communication mandate for William Grant & Sons

    Havas Creative India wins integrated communication mandate for William Grant & Sons

    MUMBAI:  Havas Creative has started the year with a bang by winning the integrated communication mandate for William Grant & Sons, following a rigorous multi-agency pitch in December.  The agency will be handling the entire India portfolio business, which includes reputed brands like Glenfiddich, Balvenie, Grant’s, Monkey Shoulder, Hendrick’s and Drambuie.

    As part of the mandate, Havas will be responsible for the creative strategy and execution across online and offline platforms. The business will be managed out of the agency's Delhi office.

    William Grant & Sons India  marketing head Payal Nijhawan said “We are very excited to have Havas Group India on board as we head into the next stage of our journey in India. Together with the teams at Havas Group, we will continue building momentum with our brands and speaking to our consumers through an integrated marketing approach.”

    Havas Group India CEO Rana Barua said “We are delighted to partner with a legendary brand like William Grant & Sons, who have a bouquet of iconic brands like Glenfiddich, Balvenie, Grant’s, Monkey Shoulder and Hendricks, and our task will be to take the brands further with unique and meaningful ideas. With our Havas’ integrated Village model, we will continue to make a meaningful difference to the brands by providing seamless and agile business solutions. We look forward to further strengthening their legacy in the Indian market.”

    William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s favorite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Milagro® Tequila and, most recently, Tullamore D.E.W Irish Whiskey.