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Tag: WILD STONE

  • MTV Hustle season four is back with a bang

    MTV Hustle season four is back with a bang

    Mumbai: MTV, a youth entertainment brand, has announced the fourth season of its rap reality show, Royal Enfield Hunter MTV Hustle 4 – Hip Hop Don’t Stop. Co-powered by Wild Stone and Boat Lifestyle, with special partner Myntra FWD and associate sponsors Roulette Packaged Drinking Water and Olio Pizza, this highly anticipated season premieres on 19 October, airing every Saturday and Sunday at 7 pm on MTV and JioCinema.

    This season features 20 of the country’s most promising rappers competing for a coveted spot in the top 16. Each contestant has 90 seconds to impress the Squad Bosses and judges. The competition unfolds across four phases: Don’t Stop, Hustle Pro Max, Rap Royalty, and Legacy, culminating in milestone challenges that determine who advances to the next round.

    Leading this season are Raftaar and Ikka, iconic figures in Indian hip-hop known for their contributions to the genre. They bring energy and expertise to MTV Hustle four, guiding the next generation of rappers. Squad Bosses Dee MC, Dino James, EPR, and newcomer RAGA will mentor the contestants, helping them refine their craft and elevate their performances.

    MTV Hustle season four continues to build on the success of previous seasons, featuring rap battles, original music, and compelling narratives. The show has been a transformative force in the Indian music scene, nurturing a generation of rappers and empowering them to share their stories. From viral hits like ‘Ram Ram,’ ‘Main Nahi Toh Kaun,’ and ‘Jaadugar’ to unforgettable performances, MTV Hustle remains the premier platform for emerging talent.

    Viacom18 head – youth, music, and English entertainment cluster, Anshul Ailawadi said, “While young consumers are unabashedly aspirational, they also have an informed opinion within their social context. Being the leading platform to showcase young India’s voice, MTV Hustle provides a great opportunity for brands to engage meaningfully with the youth. This season, we’re proud to partner with marquee brands like Royal Enfield, Wild Stone and Boat Lifestyle, as we jointly embark on building a deeper relationship with young minds.”

    Royal Enfield chief brand officer Mohit Dhar Jayal expressed, “The Royal Enfield community is all about self-expression and intense creative energy. Which is why our collaboration with MTV Hustle S4 is not a conventional sponsorship – it’s the perfect way for us to help amplify the voices of emerging artists and showcase the power of their awesome urban lyricism.”

    Since its inception, MTV Hustle has turned young rappers into national sensations, producing over 300 music videos and influencing the future of Desi hip-hop. The latest season promises new challenges, fresh talent, and engaging narratives, continuing the spirit of hustle that has made the show a cultural force.

    Catch the next chapter of India’s rap revolution with MTV Hustle 4, premiering on 19 October, every Saturday and Sunday at 7 pm on MTV and JioCinema.

  • #Sundamentalfacts: Wild Stone Code’s new campaign to change sunscreen perception among men

    #Sundamentalfacts: Wild Stone Code’s new campaign to change sunscreen perception among men

    Mumbai: Wild Stone Code has unveiled its latest creative campaign – #Sundamentalfacts, centred around its sun protection range. Ideated by its digital creative partner, popkorn, the campaign aims to evangelise understanding and usage of sunscreens, promoting better skincare amongst men.

    The #Sundamntalfacts campaign is crafted into five separate films, each delivering essential insights into sunscreen selection and application. Cheeky, sarcastic, funny, and matter-of-fact – the bite-sized films speak directly to men in a language they understand.

    The first film of the series addresses the power of sunscreen by comparing its protection to the power and reliability of a high-performance car. The subsequent films similarly focus on the importance of lightweight, non-greasy formulas, avoiding white casts, techniques for optimal sunscreen use, and the need for sunscreen application within indoor environments – which so often gets side-lined.

    Wild Stone marketing head Vivek Mishra remarked, “Nothing creates more impact than creativity that’s simple and direct. Our goal was to spark conversations amongst men about sunscreens, and we believe this campaign will achieve just that.”

    popkorn senior creative director Ranit Mukherjee explained, “Men know everything – at least that’s what we believe! But to be honest, skincare is never one of the things we have a complete grasp on. So, to talk about the importance of sunscreens and their proper usage, we wanted to create a campaign that is equal parts relatable and informative.”

    The #Sundamentalfacts campaign is set to redefine men’s skincare routines by making sunscreen use a fundamental part of the daily regimen.

    Wild Stone Code’s continuous efforts to promote sun safety among men reflect their commitment to fostering positive behavioural changes. Through this campaign, they aim to educate and encourage men to prioritize skin protection, thereby addressing a crucial health concern often overlooked. This initiative not only underscores their dedication to enhancing the well-being of their customers but also aligns with their overarching brand mission of empowering men to lead healthier and more confident lives. Wild Stone Code is taking a significant step towards creating a more informed and health-conscious community by championing sun safety.

    https://www.youtube.com/channel/UCkjXw8kupdRv7lF80y4KCPw

  • Wild Stone and Secret Temptation Ignite Flipkart’s ‘Glam Up’ event

    Wild Stone and Secret Temptation Ignite Flipkart’s ‘Glam Up’ event

    Mumbai – McNROE, the parent company of Wild Stone, CODE & Secret Temptation, launched their latest fragrance collections at Mumbai’s ‘Flipkart Glam Up’ event. Bollywood stars such as the latest heartthrob Taha Shah and the charming Adah Sharma unveiled the new scents, adding a touch of magic and star power to the occasion.

    Secret Temptation introduced its new captivating Body Mists —Bloom, Magic, Dew, and Bold. The most exciting part is that they are the first in the category to proudly carry the claim – Safe On Skin, reflecting the brand’s dedication to quality products. This dermatologically tested range is the result of the brand’s extensive research on female preferences and each fragrance is crafted with unique natural notes, offering a ‘Fresh out-of-the-shower’ feeling throughout the day.

    Simultaneously, Wild Stone CODE has unveiled its opulent new collection of luxury body perfumes: Blanc, Bleu, and Noir. Each scent is meticulously crafted to provide a fresh and unique experience tailored to different times of the day. Begin your morning with Blanc, featuring aromatic and citrusy notes for a refreshing start—transition to Bleu in the evening, with its fresh and woody scent that enhances your suave personality.  Embrace Noir’s spicy and Ambery essence for celebratory occasions and sophisticated nights out. These luxurious fragrances exude a bold & mystical allure, perfect for the modern man.

    McNROE head of business development Ankit Daga shared his excitement, stating, “We are thrilled to introduce these exquisite fragrances. Our new collections exemplify our commitment to innovation and excellence in personal care, and we are confident they will enhance the everyday fragrance experience for our consumers.”

  • Vicky Kaushal is back as the brand ambassador for Wild Stone CODE

    Vicky Kaushal is back as the brand ambassador for Wild Stone CODE

    Mumbai: Wild Stone CODE, a leader in men’s grooming products, has unveiled its latest campaign for Wild Stone CODE Body Perfumes, starring the charismatic Vicky Kaushal as the face of the Brand. The new advert puts freshness at the forefront, showcasing the invigorating essence of CODE Titanium.

    In this dynamic advert, Vicky Kaushal embodies the ultimate modern man, exuding confidence and energy. As he applies CODE Titanium, he feels a burst of freshness, depicting the powerful and instant freshness this premium body perfume provides. The advert brilliantly captures his experience, portraying how the fragrance enables him to seize the day with a renewed sense of vigour. As the narrative unfolds, Vicky Kaushal’s presence becomes visually magnetic, drawing everyone around him into his fresh aura.

    This seamless blend of charm and contagious rejuvenation highlights the core message of Wild Stone CODE Body Perfume Range: A great fragrance not only helps one smell terrific but also heightens your aura. Titanium is one of the most popular choices in this range of 7 Body Perfumes, with 3 all-new fragrances launching soon.

    “Wild Stone CODE Titanium is made especially for those who seek an instant burst of freshness and confidence,” said McNROE Consumer Products Pvt Ltd. head of business development  Ankit Daga “Vicky Kaushal perfectly represents the essence of our brand – modern, vibrant, and effortlessly captivating. Vicky was the first celebrity on brand CODE, and we are thrilled to welcome him back. This campaign is a celebration of the refreshing impact that CODE Titanium brings to everyday life” Daga added.

    Expressing his excitement about the campaign, Vicky Kaushal said, “I am thrilled to be back with Wild Stone CODE, a brand that resonates with my style. CODE Titanium is all about freshness and confidence. I’m really excited for everyone to see our fresh approach to showcasing freshness and experiencing the invigorating effect it brings.”

    The advertisement is now live across multiple platforms, including television, digital, and social media channels, ensuring that the message of freshness and confidence reaches a broad audience. Wild Stone CODE invites everyone to experience the ultimate freshness with CODE Titanium body perfume.

  • News18 Bangla announces special Durga Puja programming lineup

    News18 Bangla announces special Durga Puja programming lineup

    Mumbai: As the auspicious festival of Durga Puja approaches, News18 Bangla has announced a series of exciting and unique programs for its viewers. With the aim of celebrating the essence of this grand festival, the channel has announced its most comprehensive coverage to date, which features a display of more than 2000 Durga Pujas from West Bengal’s rural and semi-urban areas under the programming name “Zilar Sera”.

    Durga Puja, the most celebrated festival in West Bengal, is synonymous with grandeur, culture, and tradition. News18 Bangla is committed to bringing the festivities closer to viewers, no matter where they are. From remote corners of every district to the bustling city streets, ‘Zilar Sera’ promises an immersive experience that showcases the grandeur of the Durga Puja from across Bengal.

    News18 Bangla has also lined up a variety of unique programs to ensure viewers have a memorable Durga Puja season –

    Durga Puja Bulletin: A 30-minute non-stop pre-Puja bulletin that provides a sneak peek into the festival’s preparations, the latest fashion trends, mouthwatering culinary delights, and heartwarming Durga Puja stories from across Bengal.

    Pujor Adda: Exploring the culture of Bengali Adda, watch an informal chat show in which celebrities from various fields will share their favourite Pujo experiences and lighten the air with heartfelt Pujo songs.

    Dashobhuja: Celebrating the power of women, News18 Bangla will shine a spotlight on 10 remarkable women who have triumphed over societal challenges, inspiring countless others. We proudly call them the Dashobhuja of our society.

    Sera Abasan & Kolkatar Sera: These programs seamlessly blend on-air programming with on-ground activations. News18 Bangla will recognize and honor the best Durga Puja celebrations organized by clubs, committees, and RWA complexes through an extensive screening process involving students from art colleges, artists, and celebrities.

    Khabordar: The acclaimed prime-time show ‘Khabordar’ takes viewers on an adventure as a fearless woman biker explores the state on her bike, uncovering exclusive stories. This Puja, ‘Khabordar’ will reveal lesser-known Durga Puja stories and delve into the history of Bonedi Bari & Raj Bari.

    News18 Bangla is thankful and grateful to its sponsors and partners for making this a colossal event. The presentation sponsors are JIS Group and SNU, it is co-powered by Reliance Industries Ltd and Dear Government Lotteries, and special partners B.N. Ghati, Bimal Saree Center, IIHM, and Wild Stone. Additionally, Samata Co-operative Development Bank and Super Power Detergent have joined as associate sponsors, enhancing the overall Puja experience.

    The programming line-up began on 1 October and will continue through 25 October 2023. News18 Bangla is excited to share this joyous season with its viewers and invites everyone to be a part of this grand celebration.

  • Stuck in the Bhaizone? There could be a Wild way out of it

    Stuck in the Bhaizone? There could be a Wild way out of it

    Mumbai: Wild Stone, the renowned male grooming brand from McNROE, proudly announces the launch of the third edition of their immensely popular campaign, “BhaiZone Ka The End.” The campaign, known for its innovative and engaging approach, aims to resonate with its audience while showcasing the brand’s products in a lighthearted and relatable manner.

    Last year the campaign won a bronze for its Meme Leg at the ET Brand Equity Trendies Awards 2021-22. Wild Stone strategically integrated memes, ensuring widespread visibility. Over 300 memes were thoughtfully crafted and disseminated across a vast network of 400+ meme pages, resulting in 20 million+ impressions. Building on it further, Wild Stone has taken a step forward by collaborating with popular couples/duos on Instagram such as Sakshi & Dheeraj, Aliya Hamidi & Aadil, Rohit & Aishwarya  Tanishk & Aarzoo, and others. These influencers have skillfully woven the essence of Wild Stone Fragrances into their content, depicting amusing scenarios that revolve around how women shift their perspective from bro-zoning to a deeper connection, with a little help from Wild Stone’s captivating fragrances. The YouTube video released as part of the campaign has garnered an astounding 5 million views, capturing the attention of audiences across the nation.

    Speaking about the campaign, Wild Stone at McNROE head digital Abhishek Sharma said, “At Wild Stone, we believe in creating campaigns that not only entertain but also resonate with our audience on a personal level. ‘BhaiZone Ka the End’ is a testament to our commitment to showcase to young men in the country on how to hold their own confidently.”

    Wild Stone’s ability to emotionally connect with consumers through relatable storytelling has fueled the triumph of the “BhaiZone Ka the End” campaign. Beyond engaging Instagram influencer videos, they have done vox-pop interviews with DU students, interactive outdoor selfie activity, and an innovative placard activity declaring colleges “bhai-Zone Free”. Further expanding its reach, Wild Stone partnered with meme pages for witty and shareable content.  

  • Why Wild Stone’s ‘Sense’ is a great unifier

    Why Wild Stone’s ‘Sense’ is a great unifier

    NEW DELHI: Every individual wants to look good and smell good when they walk out of their homes and are in the vicinity of other people. It leaves a strong impression among others about their personality and helps create a strong recall about them. While there is a huge market for apparel to satiate consumer demand, there is an equally wide range of products – colognes, deodorants, and perfumes – available in the latter category to help people smell good when they are out.

    The fragrance category in India was estimated at Rs 66.58 billion, as per a Business Wire report, and is expected to touch Rs 139.44 billion by 2024. The largest share of the segment was held by deodorants (60.65 per cent), followed by perfumes (32.14 per cent). This category includes several homegrown and international brands –  Fogg, Nivea, Engage, Park Avenue, Axe, Wild Stone, Denver, that are vying for a bigger slice of the sales pie.

    Interestingly, most of these brands started with deodorants and created a strong top-of-the-mind recall before entering into the perfume category.  They relied on heavy advertising to create this impact and have leveraged the halo impact of their brand into the perfume category.

    Now, in its first foray into the unisex perfume category, Wild Stone – a well-known male grooming-personal care brand from the house of Mcnroe consumer products – has launched ‘Sense’, a one-of-a-kind fragrance as an ode to visually challenged people.

    It is meant to celebrate the sense of smell as a great unifier experience as felt by both visually challenged as well as sighted individuals. It is not unusual that in the absence of visual information, the brain rewires itself to enhance other senses, like the sense of smell.

    The thought behind Sense is to present a unique offering which represents an idea of a positive and happy world as perceived by every individual, whether by seeing or by smelling and feeling it.

    Mcnroe joined hands with Givaudan (the world’s largest company in the flavour and fragrance industries) to create ‘Sense’ – a fragrance that celebrates the power of perfume to evoke strong and emotional reactions, memories and associations.

    Mcnroe Consumers Product head – business development Ankit Daga said, “We are living in an unprecedented time today which the world has never witnessed. In times like these, people are looking for positivity and hope, and we thought it made sense to launch ‘Wild Stone Sense’ as a product that cuts across all barriers of sight and unifies every individual in our sense of smell. We are grateful to Givaudan for their help and expertise in creating this wonderful fragrance for a wonderful cause. Itu Chaudhuri Design (ICD) has done a fabulous job by strategising and creating a pack that speaks for the Sense campaign. What makes this initiative special is that Sense has been co-created with some gifted visually challenged individuals from NGO Saksham as a fragrance that is a testimony to positivity and hope in today’s time”.

    The brand believes that perfumes are a language of their own; they speak of different memories, a symphony of experience which are felt and experienced in different ways by every individual, making it unique but universal in its nature. Wild Stone Sense is a fragrance offering made to celebrate the universal language of smell. Through this association, Wild Stone will help towards the welfare and upliftment of the visually challenged community as proceeds from the sales will be donated.

    The product’s packaging of rainbow-inspired colours indicates the joyous nature of life. The branding is written in Braille for use and appreciation by the visually challenged consumers.

    “Wild Stone, through the unique fragrance, not only aims at imparting a sense of optimism and happiness to the wearer but also a sense of responsibility and pride to the buyer for having contributed to the noble cause of the welfare of the visually challenged. The packaging is unique in itself – it is, in fact, the first-of-its-kind Braille typography on a perfume bottle in India,” added Daga.

    In the past, the brand has promoted its perfume products with an extremely impactful campaign – ‘Log toh notice karenge’. Focused on showcasing the cons of smelling good, the film’s about a party where a boss is introducing his employees to his daughter. The boss also happens to notice one particular employee and compliments him on his perfume. The scene then shifts to the next day morning where the boss goes to wake his daughter up. As he hugs her, he smells the same scent on her as he did on his employee. The spot ends with the message ‘Log toh notice karenge’.

    Wild Stone had released several films as part of the campaign to build upon the idea and create buzz for its perfumes and connect with audiences.

  • Secret Temptation revamped; McNROE eyes growth from deodorant segment

    Secret Temptation revamped; McNROE eyes growth from deodorant segment

    MUMBAI: Who doesn’t like to smell amazing and beautiful all the time! While perfumes and deodorants have been available for men for the longest time, it is only recently that Indian brands have begun experimenting with female deodorants and perfumes. The female perfume business has grown at 30 per cent CAGR in the last three years. The industry is seeing an increased demand for deo and perfumes from teenagers, young adults and middle-aged women.

    The deodorant and perfume category in India has grown rapidly in the last five years with Vini Cosmetics’ Fogg leading the market with 16 per cent share followed by McNROE which has a share of 14 per cent with Wild Stone and Secret Temptation products in its kitty. It is followed by ITC’s Engage, and Nivea, according to a Nielsen report.

    McNROE is the second-biggest deodorant maker in India after Vini Cosmetics. The company has now announced its new brand identity for its female grooming segment, Secret Temptation. The category includes products ranging from perfumes, deodorants, talcum powder and wet wipes for women. The tagline has now been changed to “Own Your Temptation” where the brand now boldly encourages women to pursue their desires with conviction. It also launched a new fragrance to Secret Temptation’s deodorant portfolio called Desire.

    The revamp will be promoted through a 360-degree marketing campaign that includes television, digital, print and outdoor. The company has also planned an extensive BTL activity across India which includes mass rallies and multi-city tours. Additionally, Secret Temptation has designed comprehensive digital campaigns to identify and recognise real-time instances of women who have seriously adopted their dreams. The TVC for the campaign is scheduled to launch in the first week of August whereas the digital activity will begin from 15 August.

    McNROE MD Narendra Kumar Daga aims to fuel consumer’s desire, increase brand loyalty and acquire new consumer base with the new launch. The renewed brand portfolio includes aesthetically designed deodorant cans of 150 ml configurations which will be available from 19 July 2018 in the Mumbai market. It will be made available across the country by mid-August.

    Currently, the brand occupies a 1.6 per cent market share in Maharashtra while Secret Temptation holds 1.3 per cent of market share in Mumbai.

    Lately, male grooming has been a growing market in India. While deodorant and fragrances have seen the highest traction, hair grooming solutions are seen as the next most popular category. Widstone has been another star product for McNROE that caters to men and young boys. Wild Stone product portfolio currently includes deodorants, perfumes, after-shave lotions, talcum powders, soaps, shaving creams and shaving brushes. It has grown at 38 per cent since last year and the company is looking at launching new variants in the category. The reception for men’s grooming segment has however been weak in rural due to distribution challenge.

    The company currently has 3.4 lakh distributors in India for its deodorant category and wants to increase it to 6 lakh by the end of this financial year. Daga says his focus in the second half of 2018 will on deodorant and perfume category where he wants to launch new products and variants.

    The perfume category has become extremely cluttered due to new entrants in the market and international players selling their products at an affordable price for Indians. Daga, however, does not see this as a challenge and rather confidently says, “While everyone is selling fragrances, we try to sell experiences.”

    The overall advertising for McNROE is led by television which accounts for 75 per cent of the marketing budget followed by print at 15 per cent and digital by 7 per cent. The company usually advertises its female product Secret Temptation on General Entertainment Channels and Lifestyle channels whereas Wild Stone is advertised on sports, music, movies and news channels.

    Being the second largest manufacturer in India, McNROE outsources 70 per cent of its products that fall in the deodorant category and manufactures talcum powder, shaving cream and other non deo products in-house at its Manufacturing unit in Uttarakhand. Daga confirmed that the company is all set to launch its second plant in Haridwar and it should be functional soon.

    Deodorants account for 70 per cent of the company’s revenue while non-deo products contribute to a mere 30 per cent. While we see a lot of ads and campaigns for the brand’s perfumes and deodorant category, the company hasn’t really invested any money on promoting talcum powder, shaving products and wet wipes. Daga is of the opinion that he will increase the investment in non-deo products only when the consumption increases as it makes no sense to invest in something which yields low ROI.

    While the corporate office in based out of Kolkata, the company boasts of an expansive outreach across India, Bangladesh, Nepal, Pakistan and Sri Lanka. Exports currently account for 4 per cent of its turnover.

    Daga believes the brand’s secret mantra has been following the passion for perfume and he encourages everyone to follow their temptation and passion as well. “McNROE came into existence because I didn’t shy away from my love for fragrances. It’s possible to convert ideas to reality if dreams are chased with faith and conviction.”

  • Wild Stone ad shows men’s desire for precious stones

    Wild Stone ad shows men’s desire for precious stones

    MUMBAI: McNROE, owner of brands Wild Stone and Secret Temptation has launched its latest television commercial for Wild Stone Code.

    Code is a sub-brand with six variants inspired by precious metals (platinum, titanium, gold, copper, bronze and steel), which is reflective of the quality of fragrances on offer and operates in the premium segment of perfumed body spray category.

    The commercial is a tongue-in-cheek story that showcases the eternal fight men have had in the quest for precious metals.

    Conceptualised by Soho Square, the TVC is staged in a sub-terrestrial cavern with a group of young miners in the hunt for something precious. The story is about the essence of a man’s devious want to own fragrances as exquisite as precious metals, and he is ready to fight his fellow men for it.

    “Men have always fought over precious metals. The collection from is yet another great reason for them to start a new fight,” avers Ogilvy & Mather chief creative officer Sukesh Nayak.

    McNROE consumer products chief business officer Sanjay Srivastava says, “Code has always had a strong consumer preference for its fragrances. This is an attempt to strengthen and leverage the consumer acceptance to build a larger franchise.”