ITV

Tag: Wild Karnataka

  • Discovery India ties up with UN India and WWF India to launch #StopTheMelt campaign

    Mumbai: Real life entertainment channel Discovery India on Saturday launched its #StopTheMelt campaign in partnership with UN India and WWF India to urge people to do their bit to slow down global warming.

    The theme of this year’s World Environment Day is ‘Ecosystem Restoration’ and the channel hopes to throw light on the ailing state of the planet on the occasion. So, for the first time, it has also decided to change its logo to deepen understanding of the impact of global warming, and to encourage people to take action today for a better tomorrow.

    A special film was also released in partnership with UN India and WWF India to raise awareness and rekindle hope within every individual with simple yet impactful call to action like tree plantation, avoiding plastics usage et al.

    Speaking about the campaign, Discovery Inc- South Asia, managing director, Megha Tata said, “We remain steadfast in our commitment to driving awareness about the need for reduction of human impact on the environment. We are proud to extend our partnership with UN India and WWF India, two most powerful and recognized forces working relentlessly towards environment conservation. As leaders in real-life entertainment, it is also our responsibility to continue drawing attention towards important issues beyond this day alone.”

    The campaign is backed by captivating creatives across Discovery Network social media platforms which symbolises the harsh effects of Global Warming. Several celebrities including Malaika Arora, Suresh Raina, Rana Daggubati, Dia Mirza, Pratik Gandhi, Neeraj Pandey (Filmmaker), Shital Bhatia (Film producer), Sania Mirza and environmentalist Ivan Carter, Nigel Marven among many others have lent their support to champion the cause of self-reflection to re-analyse habits and save the environment.

    UN resident coordinator in India, Renata Dessallien said, “2020 was a year of reckoning – a global pandemic that’s wreaked havoc in every part of the world, and a climate crisis that continues to deepen. This year, as we enter the UN Decade of Ecosystem Restoration, we must vigorously renew our commitment to tackle climate change head-on through collective action – plant more trees, change our diet, say no to plastic and pledge to re-use, reduce and recycle.”

    Sharing his thoughts, WWF India, secretary general & CEO, Ravi Singh said, “The focus is to invest our efforts to conserve, protect and restore our ecosystems, which is the solution to a sustainable future. WWF India has always taken pride to partner with Discovery India for campaigns driving the message to conserve nature and to secure a better future by putting both the health of people and our planet first.”

    To drive a deeper engagement with audiences, Discovery Channel will also air a five hour-long gripping slate of content specially curated for World Environment Day, including Wild Karnataka, The Story of Plastic, Jeremy Wade – Mighty Ganga, Great Global Clean-up, and India 2050 on 5 June from 12 Noon to 5 PM.

  • Discovery premieres Wild Karnataka, brings stars to celebrate wildlife

    Discovery premieres Wild Karnataka, brings stars to celebrate wildlife

    MUMBAI: Discovery in a unique initiative aimed at raising awareness about the rich biodiversity of India and the need for wild-life conservation has pulled in celebrated actors to provide voice-overs for the premiere of documentary ‘Wild Karnataka’ on June 05, the World Environment Day.  Produced by award-winning filmmakers Amoghavarsha JS and Kalyan Varma in collaboration with Karnataka Forest Department, Wild Karnataka focuses on the biodiversity that flourishes in the wild, as Karnataka now has some of the best forests in the world.

    The film, shot using 4K Ultra HD technology, by a team of 20 camera persons using drones and 15 stationed cameras across Karnataka over a period of four years, is a visual spectacle which is to be enjoyed on the big screen. The premiere of Wild Karnataka will get a never-seen-before reception as leading movie stars come forward to narrate it in different languages. Sir David Attenborough will take the lead in English while Indian actors such as Rajkumar Rao (in Hindi), Prakash Raj (in Telugu & Tamil), and Rishab Shetty (in Kannada) will ensure that Indians across the country join hands and celebrate nature’s gift to this beautiful country.

    The documentary will be released on Discovery Plus App at 6:00 am on June 05 on Android, iOS and on the desktop / mobile web on www.discoveryplus.in.  The TV premiere will happen at 8:00 pm on Discovery, Discovery HD, DTamil and Animal Planet. The documentary has received huge interest from advertisers with Policy Bazaar, Mi 10 and Unacademy coming on-board as associate sponsors while Wildcraft is co-powered by sponsor.

     “The premiere of Wild Karnataka is part of our long-term vision of promoting and elevating Indian filmmakers and storytellers who are making exceptional content,” said, Sai Abishek, director – content, factual & lifestyle entertainment – south Asia, Discovery. “We continue to innovate with an aim to engage audiences with thrilling, power-packed, entertaining and yet purpose driven content. I am indebted to the celebrities who came forward and supported this film readily and brought forward their unique sense of storytelling.”

    Co-filmmaker Amoghavarsha JS said, “Following the theatrical release of our film, it gives immense pleasure to be associated with a platform like Discovery Channel which is known for the brilliant work they’re doing towards helping raise awareness about wildlife conservation. We could not have found a better platform for us to showcase our film in which we have tried to bring to the screen the wondrous wildlife of Karnataka.”

    Noted celebrities coming together for a special cause: –

    Lending his voice to the film in Hindi, the Indian Actor Rajkummar Rao said, “As an actor you’re always looking for interesting stories to tell. However, to be able to narrate the story of our country’s wildlife was an extremely enriching experience for me. Discovery has always been my go to channel whenever I’ve wanted to explore something new. Now to be a part of the channel through a film that so beautifully portrays the natural heritage of our country, it is definitely a proud moment for me. Wild Karnataka celebrates the spectacular diversity of the Indian state, Karnataka and brings us closer to the wildlife that thrives in the state. It serves as a good reminder for all of us to truly celebrate our country’s rich natural treasures and work towards preserving them for generations to come.”

    Actor Prakash Raj has lent his voice for the Tamil and Telugu version of the film. He said, “I connect with the ethos of the show – celebrating the rich bio-diversity that is prevalent in India. The magnitude of this wild based magnum opus can be gauged from the fact that this hour-long documentary is sieved from four hundred hours of shot footage. To use one’s craft for raising awareness about the beauty and the diversity of our natural heritage is a beautiful thing and now it is up to us, the viewers and the citizens of India to not only celebrate this beauty but also work towards taking care of it.”

    “This film, Wild Karnataka, is close to my heart as I am from Karnataka and I feel grateful to be a part of this project for Discovery India. Lending my voice to the film in a way helps bring it closer to the people of Karnataka so they can witness the beautiful wildlife that thrives in this state, with a personal touch. It is extremely important for us to save our wildlife and the government and Forest Department of Karnataka are taking great efforts despite the pressures of development and vast human populations. It is time we learn more about this and understand how we can be a part of the solution,” said actor Rishab Shetty, who has dubbed for the film in Kannada.

    Karnataka is the home to some of the richest wild places on the planet and boasts of a rich biodiversity, most of which is still unknown to the public. Interestingly, one quarter of India’s plant and animal species are found here, many of which are still unknown to the people of India. The film appreciates the efforts of the people, government and the Forest Department of Karnataka, who are committed towards saving some of the greatest natural history for the future generations. Further, the movie spotlights the efforts of the government of Karnataka to save tigers and elephants as the state is a home to these majestic animals than anywhere else in the world. The money raised by this launch is being donated to the Tiger Foundation of Karnataka forest Department. WILD KARNATAKA sends a message of hope not just across India but across the whole world.