Tag: Wiggles

  • Global innovators celebrate World Entrepreneurs’ Day: Igniting ideas, empowering change!

    Global innovators celebrate World Entrepreneurs’ Day: Igniting ideas, empowering change!

    Mumbai: World Entrepreneurs’ Day, observed annually on 21 August, is a global celebration of entrepreneurship and the people who drive innovation, create jobs, and contribute to economic growth. The day acknowledges the critical role that entrepreneurs play in shaping the business landscape and improving societies.

    Entrepreneurs are individuals who identify opportunities, take risks, and turn ideas into viable businesses. They contribute to job creation, technological advancement, and economic development. World Entrepreneurs’ Day highlights their achievements and encourages others to pursue their entrepreneurial aspirations.

    On this day, various events, seminars, workshops, and conferences are organised worldwide to inspire, educate, and empower aspiring entrepreneurs. These events often feature successful entrepreneurs sharing their experiences, insights, and advice. They also provide a platform for networking and collaboration, fostering an environment of innovation and growth.

    The celebration of World Entrepreneurs’ Day is not limited to established business owners; it also encourages young and aspiring entrepreneurs to explore their ideas and take steps toward building their ventures. The day emphasises the importance of creativity, resilience, and determination in the entrepreneurial journey.

    Lets see what the industry experts have to say regarding this auspicious day.

    Edited excerpts

    Spice Money founder Dilip Modi

    Entrepreneurs play a vital role in driving industrial growth and expanding economies. India now stands as the third-largest global hub for startups, boasting 107 unicorns worth $340.79 billion collectively, projected to grow to 250 by 2025 according to The Global Startup Ecosystem Report 2022. These innovative startups have successfully tackled challenges in IT, education, healthcare, and agriculture, garnering global recognition.

    Entrepreneurs embody the essence of dreamers, risk-takers, and innovators who are reshaping the world. My entrepreneurial journey is a tapestry woven with innovation, determination, and an unyielding pursuit of impact. I embarked on my entrepreneurial journey early in life, envisioning technology as a force capable of reshaping landscapes, transcending boundaries, and serving as a key enabler for achieving inclusive growth. Through diverse endeavours, I’ve discovered that entrepreneurship’s true power lies in empowering and driving meaningful change, beyond mere profits. My journey emphasises that an entrepreneur’s legacy isn’t measured solely in personal gains but in the positive impact on individuals, communities, and the larger society.

    The successful journey of Spice Money taught me that even audacious ideas can flourish when driven by genuine service and empowerment and how collective wisdom can elevate communities. Through its innovative platform, it empowers youth, unlocking their inner entrepreneur, and creating a path for them to become “nanopreneurs.” Currently, Spice Money has a network of more than 12.7 lakh Adhikari/nanopreneurs, serving and positively impacting the lives of people in emerging India. This forward-looking initiative not only champions entrepreneurship but also envisions a future where the youth take centre stage in shaping the business landscape. On this World Entrepreneurs Day, I would like to celebrate the indomitable spirit of entrepreneurship and extend my heartfelt appreciation to all the dedicated entrepreneurs who relentlessly endeavour to propel India’s trajectory to new heights.

    ZebPay CEO Rahul Pagidipati

    Entrepreneurs are the driving force behind progress, pushing boundaries and redefining possibilities. In my journey as an entrepreneur, I’ve witnessed firsthand the power of resilience and determination. It’s not just about the wins; it’s about the lessons learned from failures and the unwavering commitment to keep moving forward. The startup ecosystem, especially in India, is a testament to the incredible resourcefulness and creativity that entrepreneurs bring to the table.

    In the ever-evolving landscape of technology startups, there’s a dynamic synergy between innovation and entrepreneurship. The world of crypto, in particular, exemplifies this convergence. According to a Gartner survey, the market value of blockchain technology is anticipated to surge to $3.1 trillion by the start of the next decade. Tech entrepreneurs have the opportunity to harness the potential of blockchain and crypto to enhance financial systems and foster financial inclusion on a global scale.

    As we navigate a world of rapid technological advancements, entrepreneurs must stay adaptable and open to new ideas. Embracing the transformative potential of blockchain can lead to groundbreaking solutions in areas such as decentralised finance, supply chain management, and beyond. I strongly believe that these technologies offer not only financial empowerment but also a new paradigm for transparent and secure transactions. I will continue to work towards fostering an environment that nurtures and supports the goal of providing equitable access to financial independence for all.

    TaxNodes CEO & founder Avinash Shekhar 

    In the realm of entrepreneurship, India stands out as a beacon of transparency and credibility. Its tech startup arena ranks third globally, a testament to our unwavering innovation. The entrepreneurs here exhibit remarkable resilience, transforming visions into reality.

    World Entrepreneurs’ Day shines a spotlight on the vibrant spirit of innovation in India. Here, more people are taking the exciting leap into entrepreneurship, crafting their own paths to success. It’s a reminder that starting something new isn’t limited by age or conventional expectations. My journey with TaxNodes, a platform designed to simplify crypto taxation, is a testament to the power of creativity, resilience, and the pursuit of impact. Just as every entrepreneur faces challenges, we’ve navigated the complexities of taxation to simplify and empower. This day applauds not only accomplishments but also the inspiring stories of entrepreneurs who choose a unique road. As we celebrate, let’s recognize how the entrepreneurial spirit, when embraced, can reshape lives and make a lasting impact.

    In this dynamic scenario, TaxNodes emerges as a catalyst, empowering investors to seamlessly navigate regulations. We provide an array of tools and resources for comprehending crypto taxation and making informed investment decisions. Our mission aligns with an evolving future, marked by creativity and economic growth.

    ReelStar co-founder Nick Bahl

    Recently India emerged as the third largest tech startup ecosystem in the world, according to a report by NASSCOM. This is a testament to the unwavering spirit of innovation and the boundless determination that entrepreneurs infuse into the business landscape in this country. I applaud every entrepreneur’s courage to resilience in the face of adversity, and their ability to turn dreams into realities. 

    Our journey with ReelStar has been a story of translating vision into action, of breaking down barriers, and of relentless pursuit of excellence. Along this journey, we’ve learned invaluable lessons – the significance of adaptability, the power of embracing change, and the art of balancing risk with strategic foresight. This day is a reminder that entrepreneurship isn’t just about business; it’s about a mindset – a willingness to challenge norms and create meaningful impact.

    As we mark World Entrepreneurs’ Day, I see ReelStar as a cornerstone of change. Our platform catalyses transformation, offering creators tools to monetize their passion. In India, where the creator economy grows at 25 per cent, ReelStar becomes the springboard for their dreams. This aligns with our belief that the future embraces decentralised frameworks, amplifying creativity, connection, and economic prosperity.

    Wiggles founder & CEO Anushka Iyer

    World Entrepreneurs’ Day is more than simply a celebration; it’s a monument to the creativity and tenacity that inspire change-makers around the world. Every idea, no matter how little, has the power to spark significant change, according to the Wiggles team. This spirit of entrepreneurship empowers us to break down barriers and imagine a world where holistic, affordable pet care is fueled by love. Our message is crystal clear today as we stand in solidarity with other global innovators: imagine, disrupt, and commit to making a difference. Together, let’s empower change.

    Nourish You co-founder Krishna Reddy

    World Entrepreneurs’ Day is a celebration of the boundless possibilities that arise from technological empowerment and cross-border collaborations. From financial systems to space exploration, and even in the realm of entertainment and innovative products, the global stage is set for enterprising minds to shine and empower change. We at Nourish You are innovators, making the world a better place. We have reached out to a wider audience with our latest innovation, Nourish You’s Millet Mlk. This is to get superfoods industry accessible and attract global leaders with creating impact. 

    Garuda Aerospace founder & CEO Agnishwar Jayaprakash

    World Entrepreneurs’ Day embodies the spirit of innovation and change that drives visionary minds across the globe. It’s a celebration of the relentless pursuit of ideas that transform industries and empower positive change. At Garuda Aerospace, we are honored to contribute to this global movement, igniting ideas through cutting-edge drone technology and empowering change that resonates far beyond the skies and are shaping the agriculture sector. As we mark this day, we stand united with fellow innovators, driven by the belief that every idea has the power to shape a brighter future.

    Tezos India president Om Malviya

    On this special day, Tezos India would like to thank all the blockchain believers for their constant innovation and path breaking Dapps (decentralised apps) on Tezos Blockchain. Our 75000+ strong community is an astounding statement of successful blockchain adoption in India.  I am proud to be an entrepreneur, and I am inspired by the work of other entrepreneurs who are using blockchain technology to make a difference. Tezos India is committed to nurturing the next generation of “Block preneurs” who will use this technology to solve real-world problems and build a more equitable and sustainable world. We believe that India has the potential to be a global leader in blockchain innovation. We are excited to be a part of this journey and to help make India the center of block chain innovation.

    BuyUcoin CEO Shivam Thakral

    An entrepreneur creates something valuable from nothing. It’s about the courage to take risks and the determination to achieve their business goals. I want to celebrate the entrepreneurs who are changing the world with their Blockchain and digital asset ventures. Even during the funding winter, Web3 entrepreneurs kept going by cutting operational costs, some of them going to the extent of letting go of their salaries just to keep their company alive. The Startup India program has been instrumental in creating a fertile startup ecosystem in India where great ideas are nurtured and turned into global businesses. The new breed of Web3 entrepreneurs is using cutting-edge technology to solve real-world problems and create new opportunities for young talents. I admire entrepreneurs who are deploying digital assets and blockchain tech to deliver financial services to the unbanked population around the world. Entrepreneurs need the support of regulatory authorities and the establishment to turn their ideas into reality and we are hopeful that the upcoming G20 meet will engage in a constructive dialogue around policy framework for digital assets.

    ShipEase co-founder & entrepreneur Pawan Kumar

    Don’t assume that borrowing lots of money can make your startup fly. World Entrepreneur Day honors entrepreneurs who bravely create sustainable and profitable businesses. There are many things to the business other than investors, and it’s possible to succeed with your startup without breaking the bank. Entrepreneurs, the change-makers, motivate us to take risks, come up with new ideas, and keep going. They drive growth and help to create a sustainable future. Let’s celebrate these innovators today for their perseverance and vision in creating not just successful businesses but also a better world for all of us.

    AMU Leasing director Nehal Gupta

    Entrepreneurs are visionaries who turn dreams into reality by crossing new seas to effect change. Their unwavering vision and determination to go beyond limitations bring them together. They inspire others through providing jobs, supporting economic progress, and cultivating emotional well-being and personal growth. Entrepreneurs are vital to the Indian economy because they create jobs, stimulate growth, and promote wealth. Women account for 14 per cent of total entrepreneurs, or eight million. Their economic contribution accounts for 17 per cent of GDP. Empowering women in the entrepreneurial globe not only promotes gender equality but also increases economic stability. Countries with greater rates of female entrepreneurship tend to have better economies. Entrepreneurs are not just wealth makers, but also country builders, dream weavers, and agents of transformation.

    Drywa Store CEO & founder Arpita Shukla

    On this World Entrepreneur Day, let’s celebrate the relentless spirit of fepreneurs – fearless entrepreneurs of personal growth and stability. In a world of constant change, they are the architects of their destinies, shaping not just businesses, but their own lives. Through resilience and innovation, fepreneurs inspire us to chase our dreams, conquer our fears, and nurture our personal growth. They remind us that success isn’t just about financial gains but also about finding stability in the pursuit of our passions. Cheers to those who boldly navigate the entrepreneurial journey of self-discovery and prosperity!

    Nirvasa Healthcare CEO & founder Amitoz Singh

    Don’t think that taking out large loans would help your startup succeed. World Entrepreneur Day celebrates business owners who fearlessly build successful, long-lasting enterprises. We are inspired to take chances, come up with fresh ideas, and never give up. They promote development and aid in building a sustainable future. Let’s honour these pioneers today for their tenacity and foresight in building not only prosperous companies but also a better world for all of us.

    FutureFi founder Durga Prasad Tripathi

    Entrepreneurship serves as the compass for innovation, kindling hope and propelling economies forward. On World Entrepreneurship Day, we pay tribute to the audacity of trailblazing thinkers. The exponential growth of digital assets worldwide in this digital era is propelled by the synergy of entrepreneurship and technology. Entrepreneurs harness the power of the digital realm to reshape economies and reimagine possibilities, from pioneering blockchain advancements to fintech revolutions. These bold pioneers serve as a reminder that every line of code and every explored concept holds the potential to leave an enduring legacy of progress. Today, we honor those who dare to venture into uncharted territories, crafting a world where digital assets thrive and shape the future.

    Make You Big Media Pvt Ltd founder Aashish Gupta

    World Entrepreneur Day honours the determination of entrepreneurs who dare to dream and propel global progress. Entrepreneurs are the change agents in the business world, converting ideas into profitable businesses. Their bravery, endurance, and creative thinking illuminate the way to economic growth. Let us honour these trailblazers on this particular day because they are the builders of a brighter tomorrow, transforming the globe one initiative at a time. Happy World Entrepreneur Day to everyone who is daring to disrupt, innovate, and lead the way!

    Orive Organics CEO Nidhi Govil

    Entrepreneurs are leaders who make their ideals a reality by stepping into frontiers in order to affect change. Their steadfast ambition and drive to overcome obstacles bring them together. They inspire individuals by providing employment, supporting economic success, and encouraging emotional well-being and personal development. Entrepreneurs are important to the Indian economy because they create jobs, fuel growth, and promote wealth. Women constitute 14 per cent of all entrepreneurs. Empowering women in business promotes not just gender equality but also economic stability. 

  • Wiggles introduces tyohaar ki mithai for “Furryvaar”

    Wiggles introduces tyohaar ki mithai for “Furryvaar”

    Mumbai: Wiggles has launched a purpose-driven campaign to ensure a pet-safe and inclusive Diwali this year. The tagline for the “# TyohaarWithFurryvaar” campaign reads, “Iss Saal Naya Riwaaz Banate Hain, Tyohaar Furryvaar Ke Sath Manate Hain.”

    Celebrations are incomplete without ‘parivaar’ and pets have become integral family members. Hence, Wiggles coined the term “Furryvaar” to include our furry family.

    With this campaign, Wiggles has urged families to change how we look at rituals and traditions and keep our pets in mind while creating our shopping lists, ensure pet treats are a part of the sweets at home; and not forget that one adorable selfie with their fur buddy.

    “# TyohaarWithFurryvaar” is now available on all social media platforms, as well as in the Wiggles Tribe pet parent community. The campaign is conceptualised and executed by the Wiggles’ in-house team.

    Wiggles introduces “Tyohaar ki Mithai” as part of the “# TyohaarWithFurryvaar” campaign, which raises awareness and educates people about how Indian sweets can be toxic to pets and how sugar, maida, and nuts can harm your pet’s health.

    It also shared recipes for pet-friendly sweets like xylitol-free peanut butter and oats laddu that can add sweetness to their Diwali celebrations. In addition to this, Tyohaar Taiyyar offers a socio-cultural atmosphere and educates pet parents to try the anxious pet programme module on firecracker training, besides spreading awareness on celebrating a noise-free Diwali. Lastly, Wiggles highlights the bond of family ties through Tyohaar Wali Selfie and encourages pet parents to upload a festive selfie with their pets, as families often post during Diwali celebrations. 

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Wiggles (@wiggles.in)

     

    Speaking on the campaign, Wiggles founder and CEO Anushka Iyer said, “Pets are at the heart of all we do, and at Wiggles we make earnest attempts to ensure the right kind of pet inclusivity in all celebrations. Diwali is equally important and our campaign urges and encourages pet parents to make sure that their festivities are pet-friendly and pet-safe. We want them to know that while it is generally a difficult time for our pets and streeties, it is the small efforts collectively that make up for the anxiety they face and ensure it is a happy Diwali for them too. After all, dogs and cats are family, and what is Diwali without our furry family?”

  • Weekend Unwind with: Wiggles founder & CEO Anushka Iyer

    Weekend Unwind with: Wiggles founder & CEO Anushka Iyer

    Mumbai: In this week’s edition of informal Q&As with industry executives through our Weekend Unwind series, we have Wiggles founder and CEO Anushka Iyer opening her heart and mind to us by sharing her nuggets on life and mantras to deal with the curveballs that life throws.

    As the founder & CEO of D2C pet care brand, Wiggles, Anushka confesses to having always been a pet lover, adding that it is her empathy towards the four-legged creatures that enables her to really make a difference. She has built Wiggles to be India’s first petcare brand to be certified by the IBPSA, USA, and to receive the first veterinary licence for cannabis-infused oil for pets in India. An International Management graduate from the Rennes School of Business, a Grande Ecole in France, and Canine Care at BCCS, she has been featured in Forbes 30 under 30 Asia, Class of 2021, and has been named as one of Silicon Asia’s 30 Best Business Leaders.

    So without further ado here goes…

        Your mantra for life

    Mindset is everything. The correct mind frame and perspective can make the dullest day, a brighter one.

        A book you are currently reading/plan to read

    I’m enjoying reading “Loonshots: How to Nurture the Crazy Ideas That Win Wars,” “Cure Diseases,” and “Transform Industries by Safi Bahcall” at the moment.

        Your fitness mantra, especially during the pandemic

    Go easy but do it, what matters is the right mindset and maximising your full potential.

        Your comfort food

    My hands always reach for dal chawal or curd rice.

        When the chips are down a quote/philosophy that keeps you going

    My pets keep me going, no quote required. The fact that I come back home to six fur babies who continue to be by my side and love me unconditionally, is more than enough to give me all the energy I need.

        Your guilty pleasure

    I love trying out all new brands and products because I believe people are doing some really exciting innovations but my real guilty pleasure is endlessly scrolling dog and cat videos!

        When was the last time you tried something new?

    I tried vegetarian sushi two days ago and I have my doubts about trying that again!

        A life lesson you learned the hard way

    Good things don’t come easy but they do come.

        What gets you excited about life?

    My purpose is to build an equitable world for all animals.

        What’s on top of your bucket list?

    A trip to Turkey. I want to try the hot air balloon experience and buy some rugs.

        If you could give one piece of advice to your younger self, what would it be?

    Let go just a little bit, allowing things to happen in their own course. As Bruce Lee says, be like water. Be flexible in both mind and body.

        One thing you would most like to change about the world

    Compassion and understanding towards all beings and life. We saw a lot of pet adoptions during the pandemic and also a lot of abandonment as soon as offices opened. I hope the world is more caring and kinder towards animals who can’t advocate for themselves.

        An activity that keeps you motivated/charged during tough times

    Spending time at Petsville, our boarding and day care facility, reminds me to keep going forward in the right direction and not look back. Just seeing dogs happy in a pet-curated adventure land brings me immense fulfilment.

        What lifts your spirits when life gets you down?

    My family, friends, fur babies and loved ones. Always.

        Your go-to stress buster

    My three-year-old Lhasa Apso Wiggles. He’s the apple of my eye and the inspiration behind the brand and all that we do. Would you believe there was a time people thought they had to take Wiggles paw-prints to sign cheques? That was hilarious!

  • Wiggles says #NoToNoise, urges all to have a pet inclusive Diwali

    Wiggles says #NoToNoise, urges all to have a pet inclusive Diwali

    Mumbai: In continuation with its efforts to promote a pet inclusive and animal safe festive season, D2C preventive pet care brand Wiggles.in is encouraging people to include animals and pets in celebrations and festivities this Diwali.

    Making way for a festive season that is free from anxiety, stress, and aggression for pets and animals, Wiggles.in has launched its #NoToNoise Diwali campaign that focuses on ensuring that our pets and animals equally enjoy a festive season filled with cheer, positivity, and happiness. #NoToNoise is currently live on digital and social media platforms. The campaign also engages with customers and stakeholders through an experiential outreach.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Wiggles (@wiggles.in)

     

    Wiggles.in founder and CEO Anushka Iyer said, “What may seem like a celebration to us is certainly not a celebration for our pets. Diwali is generally the toughest period of the year for animals. #NoToNoise is an extension of our belief that our pets deserve as much affection and care just like anyone of us. Our aim through this campaign is to introduce a matchbox that doesn’t light up, which is a metaphor to remove the instrument that people generally use to burst crackers. This, in turn, will help light up the world for street animals and pets while bringing about a positive change in behavior and outlook towards our pets not just for Diwali, but holistically.”

    Based on a well-known fact that we often forget, animals have extremely sensitive hearing abilities. If they can hear a bag of treats being opened from the next room, imagine what happens when a loud firecracker is lit. According to research, dogs can hear sounds four times stronger and louder than we can. And while we have the ability to protect ourselves from such noises, they often don’t.

    The #NoToNoise campaign by Wiggles.in was ideated with the intention of increasing awareness of the fact that though there has been a reduction in the bursting of crackers, it hasn’t ceased completely and that our voiceless friends still need to be protected from such loud noises & the pollution that accompanies it.

  • How brands are celebrating Christmas 2020

    How brands are celebrating Christmas 2020

    NEW DELHI: Wrapping up a rather tiring and complicated year that 2020 was, the season of joy and love is finally here with Christmas. While the celebrations are going to be muted with lockdown restrictions still in place across the country, it is nevertheless a good time to enjoy and enliven our spirits. Therefore, brands are also indulging in a number of fun activities, announcing special offers, and running cheerful campaigns to celebrate the holiday season. 

    Coca Cola

    Coca Cola was trending on Twitter on Christmas eve with its heartfelt X-mas creative that encouraged consumers to gift their loved ones joy with some food and Coca-Cola. #XMasWithCocaCola is a global campaign running in 90+ countries, including India, and is created by Wieden+Kennedy London. 

    Wiggles

    Fast-growing pet care brand Wiggles launched a first-of-its-kind Christmas carol  #WiggleBells asking pet parents to make their fur babies a part of the festivities. 
    Prior to the #WiggleBells campaign, Wiggles also rolled out a social media initiative as a run-up to Christmas to drive engagement and excitement among pet parents across India through its Wiggles Tribes social community. As part of the ongoing campaign, pet parents will get an opportunity to win 100 kgs of Wiggles YKibble – newly launched oven-baked dry food for active and senior dogs. The contest campaign has already engaged over 2,500+ pet parents across India within its first three days of going live.

    Bennet and Bernard Group

    In the true spirit of bringing cheer, Bennet and Bernard, a diversified group with majority business interest in eco-luxury real estate, hospitality, gastronomy and consumer goods, launched a ‘Joy of Giving’ Christmas campaign to spread positivity and kindness among the people and showcase solidarity. The month-long drive will focus on highlighting the importance of ‘togetherness.’

    Under this campaign, each week, the company will be carrying an act of kindness to help the vulnerable people in its community. Starting with the initiative to feed  street animals, the company will undertake several other initiatives throughout December such as providing essential kits to the workers at construction sites, supplying food to the old age homes, feeding the needy people and supporting the orphanages.

    Shorts TV

    Shorts TV has come up with special segments of selected shorts from around the globe to remind you of the Christmas and New Year of old. It will be running an interesting mix of Christmas films including The Elf Who Saved Christmas, The Christmas Hot Dog, ‘Tis the Season, etc. The movies can be watched on Tata Sky ShortsTV, ShortsTV Active on Dish TV & D2H and Airtel ShortsTV. 

    Chupa Chups

    One of the most iconic confectionery brands from the house of Perfetti Van Melle – Chupa Chups rolled out its new digital campaign #FunKaBooster, which is rooted in its philosophy of ‘Fun is for life, and not just for kids,’ to mark the Christmas fervour. The two digital-0nly films have been conceptualised by Ogilvy. 

    Winkies

    Cake specialist Winkies has also baked a fresh campaign with Enormous Brands to ‘Sweeten The Season.’ The ad film focuses on how we will celebrate Christmas during the pandemic and has a bigger concept – Bodo Din, Bodo Mon, which is about sharing joy and cheer during Christmas.

  • Wiggles makes pets a part of Diwali celebrations with its #TrueBurstOfHappiness Campaign

    Wiggles makes pets a part of Diwali celebrations with its #TrueBurstOfHappiness Campaign

    MUMBAI:Celebrated as one of India’s most auspicious festivals, Diwali calls for family gatherings, sweets, and lights with each member indulging in the happiness of the festivities.  Amidst these festivities, one usually tends to neglect how these celebrations affect the animals around us. Urging Indians to open their hearts and homes to pets and strays this Diwali, fast growing preventive pet care brand, Wiggles launches its Diwali campaign #TrueBurstOfHappiness. The digital campaign #TrueBurstOfHappiness urges one to ponder upon what really is the true essence of Diwali and look beyond simply lights, sweets and firecrackers.

    Centred around three heart-warming videos, #TrueBurstOfHappiness showcases moments of love, joy and happiness shared between family members along with their pets and how making pets an intrinsic part of celebration truly lightens up the atmosphere at home. It is the sound of laughter and the atmosphere of joy during Diwali that is the #TrueBurstOfHappiness for Wiggles and pet parent across the world. The bond that pets and pet parents share truly cannot be explained and it is this bond that also deserves to be celebrated.

    Ushering a pet inclusive and safe Diwali, Wiggles.in founder and CEO Anushka Iyer said, “Our pets have always been our stress busters during our toughest times. And while Diwali is a season of joy and celebration, this is one of the toughest times for them in the year. Bearing this in mind and encouraging pet owners to ensure that their pets are a part of Diwali festivities, we have launched our latest #TrueBurstOfHappiness campaign. The light hearted campaign will connect with not just pet owners but with everyone and urge them to make sure that strays too have a happy and safe Diwali. Through this campaign, we hope to instill a sense of empathy and inclusiveness for all animals around us.”

    With an overarching thought of promoting inclusivity, Wiggles goes an extra mile with its #TrueBurstOfHappiness campaign and hopes to witness pet owners celebrate Diwali and create an environment that positively translates into happiness for their pets too.

  • Wiggles launches India’s first 100% alcohol-free sanitizer for pets

    Wiggles launches India’s first 100% alcohol-free sanitizer for pets

    Considering the growing hygiene and sanitation related concerns by pet owners and more so during the COVOD-19 pandemic, preventive pet care brand Wiggles launches India’s first 100% alcohol free and pet-safe instant sanitizer. Wiggles’ ‘Instant Pet Sanitizer’ is the first of its kind hassle-free solution for pets and pet parents after returning home from walks and outdoor activities. The Instant Pet Sanitizer contains essential oils and is based on a 100% alcohol free unique composition making it the perfect and safest alternative to the repeated need for rinsing and bathing known to cause drying and rashes. The sanitizer is affordable, easy to use, dries instantly and can be used on the pets’ paws and coat on a daily basis and whenever needed offering rinse-free protection on the go.

    Recognized for introducing transparency in the pet care ecosystem in India, Wiggles, has launched distinct business verticals while keeping in mind the need of pets and pet parents within a short span of time. The Instant Pet Sanitizer by Wiggles.in is a category creator, and is developed by a team of experts keeping in mind the needs of pets and pet owners.

    On launching yet another pioneering product for pets, Founder and Chief Executive Officer of Wiggles.in, Anushka Iyer, says, “With change being the only constant, innovation is the key, it has become imperative for us at Wiggles to prioritize the needs and demands of our pets and pet parents. Being a pet parent myself and an ardent animal lover, I have personally felt the need for a safe, and affordable product for instant cleansing without having to worry and bother too much. During the lockdown, we have been receiving several such requests as well as queries and concerns from pet owners about the use of alcohol based sanitizers and other regular hand sanitizers for their pets which are otherwise extremely dangerous and can even cause poisoning. Keeping this in mind, and the increasing need to maintain hygiene and sanitation of our pets, we have launched the Instant Pet Sanitizer, an extremely safe and easy to use product for dogs and cats. We have been working relentlessly to come up with a product that is gentle, and reliable and yet does the job. We are extremely happy on launching a milestone product that not only happens to be the first in India but also a first of its kind. We are hopeful that we will further develop on this category and introduce some more products that will ease duties for pet owners.”

    The Instant Pet Sanitizer is a spray based sanitizer that is irritation free and has a soothing and calming effect on the pet. The Instant Pet Sanitizer is available across India at a nominal price of Rs. 330 for 100 ml. Pet owners can also purchase the product on the Wiggles.in website as well as through Amazon, Flipkart, Snapdeal, ShopClues, Pawrulz, Vetco, and other leading e-commerce platforms.