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Tag: Wieden+Kennedy India

  • Wieden+Kennedy turns Kyoorius’ initiative into an industry wake-up call

    Wieden+Kennedy turns Kyoorius’ initiative into an industry wake-up call

    Mumbai: This year, Kyoorius Creative Awards has introduced a special initiative to empower younger, growing agencies. For the first time, participants whose entries don’t make it past the first round of judging have a special incentive – they will get back 50 per cent of their entry fee, per entry. This is also the year when newer kinds of participation are being encouraged, be it for regional or for pharma.

    Their creative partner, Wieden+Kennedy India, felt this was an apt opportunity to take this brief to the next level. They’ve taken Kyoorius’s initiative of ‘giving something back’ to an industry-level clarion call, urging every member from adland to give back more to the industry that has made them.

    “Kyoorius has grown beyond an award, it has become the industry’s voice, that’s why this year’s campaign isn’t just about the award, it’s about addressing the uncomfortable realities in advertising and igniting the change it needs.” Wieden+Kennedy India chief creative officer Santosh Padhi (Paddy).

    “When I heard of Paddy’s brainchild, ‘Give Back’, it struck a chord with me. I know the world of Indian advertising is going through its toughest challenges and if we all don’t take ownership of our problems, if we don’t introspect and evolve, then who will?” shared Kyoorius founder CEO Rajesh Kejriwal.

    W+K Mumbai ECD Yogesh Rijhwani added “Our creative team found a way to express each hard-hitting message through some stunning typography, which has become the visual voice of the campaign. We enjoyed the love, especially for craft, in the comments section of these posts.”

    The campaign started on 21 Feb and has had more than 30 posts since. The creatives will continue to be shared till the actual day of the event.

    W+K partnered with Nirvana’s Rajiv Rao for a funnier take on Give Back video, featuring prominent ad landers and marketing names.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by kyoorius (@kyoorius)

     

  • Hero Cycles rides into the future with Wieden+Kennedy

    Hero Cycles rides into the future with Wieden+Kennedy

    Mumbai: Hero Cycles brand, has enjoyed a long legacy of being a household name when it comes to cycling. While leading the charge in the ever-changing landscape of the cycling world, the brand wants to bring a new-age perspective to the cycling culture in the country. And to embark on this journey of transformation, Wieden+Kennedy has been brought on board.

    This collaboration emerged without a pitch, underlining the organic synergy between both sides.

    Wieden+Kennedy’s mandate is to steer the brand into a new era, bringing a fresh, contemporary perspective to the entire brand portfolio of the company.

    The alliance is set to blend Hero’s rich legacy and product strength with Wieden+Kennedy’s prowess in strategic reinvention and provocative thinking.

    Wieden+Kennedy India president Ayesha Ghosh said: “When a storied brand like Hero Cycles is revitalised with the energy that Aditya Munjal and his team have brought in with their ambitious plans, it can only mean that the future looks rosy for the brand. Wieden+Kennedy has been known to infuse the spirit of the times into legacy brands. That’s our single point agenda on this one.”

    Hero Cycles CEO Aditya Munjal said: “As we embark on a journey to transform not just ourselves but also how consumers see cycling in India, it is imperative to have an equally committed partner onboard. With Wieden+Kennedy’s unique approach and experience, I believe Hero Cycles will bring about an impactful change in its interactions with consumers, and we are very excited to start this ride with them.”

  • G-Shock India launches new brand campaign ‘Rise Above the Shocks’

    G-Shock India launches new brand campaign ‘Rise Above the Shocks’

    Mumbai: Wieden+Kennedy India, unveils ‘Rise Above The Shocks,’ a compelling campaign designed to encourage individuals to tackle adversities with unwavering determination and resilience. Embodying G-SHOCK’s ethos of constant evolution and Shubman Gill’s relentless spirit, the campaign portrays the GA-2100 series as a symbol of survival in the face of challenges. The campaign celebrates the collaboration of these two entities with three impactful films.

    The campaign will go live across channels including social media, OOH and OTT amongst others.

    Casio India managing director Hideki Imai said “ We mark a pivotal moment in the journey of G-SHOCK in India, inspired by the core values of Absolute Toughness and the spirit of ‘never giving up’. Our ‘Rise Above the Shocks’ campaign with Shubman Gill taps into the Indian ethos of perseverance and resilience, aligning seamlessly with G-SHOCK’s reputation for toughness and durability. We couldn’t be happier to spearhead this campaign with the reigning Youth Icon from the cricketing world, Shubman Gill, who embodies the same unyielding character emblematic of our timepieces. Collectively, our mission is to celebrate the DNA of resilience and grit amongst the GenZ and millennial audiences in India by being a talisman for their ability to persist through life’s trials and emerge stronger and brighter, just like the G-SHOCK brand.”

    Speaking about the campaign, Wieden+Kennedy India national creative director Kapil Batra said – “Shubhman is called ‘The Prince of Indian Cricket’, for a reason. He has overcome challenges, won battles, and shattered perceptions to earn this title. In a similar vein, the G-SHOCK has gained its reputation as one of the toughest watches for good reason. Its toughness is a result of rigorous testing and an exceptional ability to endure any shock. We thoroughly enjoyed working on this campaign. It’s a celebration of Shubhman’s and G-Shock’s shared ability to rise above any shock, presented in a visually captivating way, by the filmmaker Raylin Valles and his team at 10 Films.”

    Wieden+Kennedy India head of business Shreekant Srinivasan said – “At Wieden + Kennedy we help brands discover the power of their voice, and that’s what we want to achieve with ‘Rise above the Shocks’. Working around the business challenge of making an iconic brand relevant to the Gen-Zs of India, this campaign aims to position the brand as more than just timepieces; but as fashion statements and symbols of individuality.”