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Tag: Wieden + Kennedy India

  • Wieden + Kennedy India onboards senior strategists – Tania Dey and Snigdha Bose

    Wieden + Kennedy India onboards senior strategists – Tania Dey and Snigdha Bose

    Mumbai: Over the past year, since Santosh Padhi took over as CCO and Ayesha Ghosh joined as President W+K India, the agency has opened up a Mumbai office and has made hires at the top level. Anirban Roy came on board as strategy head, Kapil Batra as NCD and Shreekant Srinivasan as Head of Delhi. The agency has been selective in signing up clients like Jio 5G, Clove Dental, Casio G Shock; campaigns for all of whom are in the making.

    Famously, the agency puts work above all else and to that end, their selectivity extends beyond the clients they sign-up, to their recruitment criteria.

    After a careful assessment of skills, values and cultural fit, Snigdha Bose and Tania Dey have been welcomed aboard the Delhi and Mumbai offices respectively.

    Dey has always been interested in the intersection of technology and human behaviour. They bring with them skills in customer experience roadmaps and building omnichannel brands.

    Bose has been a qualitative researcher, in which role she honed her understanding of the subconscious motivations that guide people’s decisions and behaviour. As a strategist, she has used these skills to craft brand solutions that people would feel a real need for and resonate with.

    Wieden + Kennedy India head of strategy Anirban Roy commented, “For the past year, we have been working towards onboarding the right kind of people and an eclectic mix of brands that we want to work with – so I am happy to have found Tania Dey & Snigdha Bose. They bring very different skills to the table which will add different colours to the strategic function. I am confident that they will influence both the creative output and the business outcome for our clients.”

    Wieden + Kennedy India president Ayesha Ghosh said, “W+K’s creative prowess is what it is because it is guided by depth. Talented people like Tania and Snigdha are the ones who dig deep while not being afraid to take intuitive leaps. With them on board, we feel further inspired and strengthened.”
     

  • G-SHOCK India unveils ‘Rise Above the Shocks’ with Shubman Gill

    G-SHOCK India unveils ‘Rise Above the Shocks’ with Shubman Gill

    Mumbai: G-SHOCK, the trailblazing force in unbreakable watches unveils an exciting new chapter in the iconic history through the premiere of an inspiring campaign ‘Rise Above the Shocks’ with its newly appointed brand ambassador, Shubman Gill. With an illustrious 40-year legacy, G-SHOCK transcends beyond being just a watch brand; it is an iconic symbol deeply embodying the spirit of adventure and resilience. The brand unveiled a series of new films, bringing together G-SHOCK’s unyielding dedication of crafting tough and trend-setting timepieces and Shubman Gill’s inspiring persona, encompassing both physical resilience and mental fortitude.

    The campaign unveiling was spearheaded by Casio India MD Hideki Imai, along with Casio India head of sales & marketing division Eklavya Neogi, and G-SHOCK’s brand ambassador, Shubman Gill.

    The 2100 series represents a new-age renaissance in G-SHOCK, laying the bedrock foundation for G-SHOCK’s empowering 40 years of evolution in the world of timepieces. The series stands out with its contemporary design, featuring an octagonal bezel with slimmer construction and utilizing lighter materials like carbon core guard, which makes the watch extremely high in aesthetics yet heavy in durability. This design caters to the preferences of a younger, fashion-conscious audience. These features make the 2100 series an attractive choice for individuals who value both ruggedness and style.  

    GA-2100-1A1, the watch worn by Shubman Gill in the campaign is the all-black embodiment of the 2100 series and is extremely popular among both new buyers and G-SHOCK aficionados alike.

    The idea of “Rise Above the Shocks” revolves around celebrating the indomitable spirit of individuals who overcome challenges and adversities with determination, much like the iconic G-SHOCK watches that withstand shocks and extreme conditions. The creative idea blends the spirit of cricket, stories of resilience, and digital engagement with Shubman Gill at the forefront to connect with every watch and streetwear enthusiast and establish G-SHOCK as an emblem of tenacity, style, and triumph.

    Talking about the momentous occasion, Casio India MD Hideki Imai said, “We mark a pivotal moment in the journey of G-SHOCK in India, inspired by the core values of Absolute Toughness and the spirit of ‘never giving up’. Our ‘Rise Above the Shocks’ campaign with Shubman Gill taps into the Indian ethos of perseverance and resilience, aligning seamlessly with G-SHOCK’s reputation for toughness and durability. As we celebrate our 40th anniversary globally, this strong synergy also commemorates the brand’s unwavering pursuit of precision, imaginative design, and stylish aesthetics in the watchmaking realm. We couldn’t be happier to spearhead this campaign with the reigning Youth Icon from the cricketing world, Shubman Gill, who embodies the same unyielding character emblematic of our timepieces. Collectively, our mission is to galvanize the next wave of resilience and grit amongst the GenZ and millennial audiences in India by being a talisman for their ability to persist through life’s trials and emerge stronger and brighter, just like the G-SHOCK brand.”

    G-SHOCK brand ambassador Shubman Gill expressed his thoughts on this partnership. He said, “I am excited to be a part of the G-SHOCK family. They have made a mark among the Gen Z and Millennials for their trendy yet durable designs. As a cricketer, I acknowledge the value of a good partnership. A durable partnership can change the course of the game. I believe G-SHOCK watches prove to be reliable in the ‘partnership’ of timekeeping, along with their innovative designs. It is this shared belief that makes me happy about this collaboration.”

    “Shubman is called ‘The Prince of Indian Cricket’, for a reason. He has overcome challenges, won battles, and shattered perceptions to earn this title. In a similar vein, the G SHOCK watch has gained its reputation as one of the toughest watches for good reason. Its toughness is a result of rigorous testing and an exceptional ability to endure any shock. We thoroughly enjoyed working on this campaign. It’s a celebration of Shubman’s and G SHOCK’s shared ability to rise above any shock, presented in a visually captivating way.”- Wieden + Kennedy India national creative director Kapil Batra.

    The event was graced by the presence of experts in horology, watch enthusiasts and brand loyalists. The event included a special product showcase area highlighting G-SHOCK’s exclusive 40th-anniversary collections, the Masterpiece series, and other highly coveted product lines. As attendees marveled at the brand’s impressive four decades of innovation, influencers seized the opportunity to capture their memories next to the life-sized GA-2100-1A1 installation, symbolising innovation, authenticity, and a significant cultural revolution.

  • Wieden + Kennedy India appoints Anirban Roy to lead strategic planning

    Wieden + Kennedy India appoints Anirban Roy to lead strategic planning

    Mumbai: Anirban Roy has joined Wieden + Kennedy India’s leadership team to head strategic planning for the Delhi and Mumbai offices. He will be operating out of the Mumbai office.

    Anirban’s exposure has been rich, having worked on several brands at various agencies and various cities. In his last role, he was head of strategic planning for McCann Worldgroup in Delhi. Prior to that, he worked at Ogilvy and Saatchi. He has worked in Delhi, Bangalore, Mumbai, Kolkata, and Manila, where he steered strategic conversations at Nestle, Yum Foods, BMW, Amazon, Coke, and Unilever, among others. He has also helped script the brand narrative for some of India’s unicorn start-ups like Licious & Flipkart.

    Speaking of his appointment, Roy said, “Very few people in their lifetime get to work in a place that’s revered for its irreverence & celebrated for being a ‘cathedral of creativity’. I am grateful to Ayesha and Paddy for this opportunity and feel lucky to be a part of this team that will write a new chapter for W+K India. Looking forward to the dance.”

    Commenting on the hire, W+K India president Ayesha Ghosh said, “With Anirban’s valuable perspective, we intend to steer the fundamental brand thinking and look forward to building lasting brand relationships. While we’ll always have room for brands that want to do short-term projects, the real test of an agency lies in building brands over years, like W+K has done with Indigo. Anirban has steered important brand conversations for many big MNC clients, as well as for start-ups, and in doing so, has helped them win Effie, Cannes, AME, Kyoorius, and D&AD awards. I’m really excited to see him at work at W+K.”

    W+K India CCO Santosh Padhi added, “Client, creative, account management, and strategic planning are the four key pillars of advertising that build and hold the foundation of a brand and help grow its business. I’m happy that we now have the fourth pillar in order, with Anirban, to help our brands grow stronger, bigger, and bolder.”