ITV

Tag: Wi-Fi Zones

  • Signpost India and NDMC to enable free Wi-Fi Zones in CBD area of New Delhi

    Signpost India and NDMC to enable free Wi-Fi Zones in CBD area of New Delhi

    MUMBAI: Signpost India, India’s largest digital Out-of-Home (OOH) enterprise, has worked on a project with the senior team of New Delhi Municipal Council (NDMC) and Mahanagar Telephone Nigam Limited (MTNL) for the launch of NDMC’s Smart City Project at Charka Park, Connaught Place, New Delhi on Monday, 13th August 2018.

    The project named as CP LYF, will be touching various facilities on 50 premier points. CP LYF will enable the smartphones’ of users to connect through Ethernet with usage of up to 1 GB data and 400 smartphone charging points at zero cost. The Digital panels along the premier points have the ability to broadcast infotainment along with adverts which are run on 100% secured network. In-house software developed by Parxys Mobility “WISDOM” is been synced to the network along with surveillance cameras to monitor this project.

    Signpost India’s team has created this multifaceted robust technology to engage out of home media through digital and smartphone engagement. The visitors will also benefit free online entertainment streaming application in the form of “Chillx”.

    Present at the launch of the project were Shri Rajnath Singh, Hon’able Union Minister; Shri Manoj Sinha, Hon’able Minister of State for Communications and Railways; Shri Hardeep Singh Puri, Hon’able Minister of State for Housing and Urban Affairs; Shri Anil Baijal, Hon’able Lt. Governor, Delhi; Shri Arvind Kejriwal, Hon’ Chief Minister, Delhi and Shri Meenakshi Lekhi, Hon’able Minister of Parliament. 

    Signpost India has been working for creating convenience for the travellers in the numerous projects with the civic authorities as first and last mile connectivity through public bicycle share, skywalks, commuter shelters and social initiatives on important work for tree plantations, women safety, pollution, Save the Tiger project, rain water harvesting etc.

  • ‘Consumer annoyance with intrusion in their space will take a new turn’

    If there’s anything more challenging than predicting the media scene in India, it’s reviewing them a year later. It does feel good though if you are more right than wrong on your own predictions. Here’s how the reality played out in 2006 and some more predictions for 2007.

    Technology and its impact

    As predicted, the impact of technology on communication in 2006 was rather limited. Consumer pull rather than organizational push continues to determine the rate of acceptance and dissemination of technology. 2007 will see the adoption of newer technology but again, this is likely to be at the very top of pyramid. CAS may be pushed through by legislation but 3G, TiVo and wi-fi zones still appear to be a while away. Value-added SMS services though are likely to thrive.

    Consumers’ annoyance with intrusion in their space will take a new turn. We don’t think consumers are convinced that a “Do Not Disturb” option keeps pesky telemarketers at bay. In 2007, consumers will hit back. Beware all marketers who think they can intrude on consumers’ privacy and get away with it!

    The television medium
    Last year we had predicted that the television media owners would look at sampling the product and then worry about revenue. The resultant of this would be longer gestation periods and fewer media players who will want to enter the space on a whim. True enough, 2006 has seen no significant launches as far as television is concerned.

    To a great extent, this is also impacted by the lack of differentiation in product offerings. We had thought Times Now had the potential to make a dent in the English news segment but it doesn’t seem to have done as well as its competitors. Sticking to the basics though has meant that a NDTV 24×7 continues to hold its own and a CNN-IBN has created a
    niche for itself.

    We had also mentioned that those who do come in will be serious players with deep pockets. Our prediction that Disney’s entry would make players like Hungama feel the heat couldn’t have been truer. Disney went on to acquire Hungama!