ITV

Tag: Whiskey

  • Sahara Star Celebrates the Festival of Lights with Gusto!

    Sahara Star Celebrates the Festival of Lights with Gusto!

    MUMBAI: On the vibrant occasion of Diwali, commonly known as the day when Lord Rama returned to Ayodhya after he won the battle against Ravana. Diwali celebrates the victory of good over evil, light over darkness and knowledge over ignorance. This Diwali head to the Sahara Star, as this five star deluxe brings in the festival of lights with fervor, food and festivities for all.

    On 3rd Nov, 13 , Earth Plate, the International Food theatre at Sahara Star, offers “Special Diwali Dinner Buffet” comprising savory buffet dinner from 7 pm to Midnight, at Rs 1750 plus taxes.

    To make the occasion memorable the entrance of Earth Plate will be decorated with floral rangoli and diyas. Chef Kshitiz will dish up an extensive menu with Indian traditional delicacies for the occasion. Live counters will be overpowered with the aroma of regional cuisine. A delight to the gourmet as they get a chance to indulge into the traditional variety of seafood, vegetarian & meat preparations. Buffet will be a glee as they will reflect the colors of various regional Indian households using fresh regional vegetables & meat. Pamper your sweet tooth with a wide variety of delectable Indian & International desserts will be an attraction.

    Exotic mocktails & Soft drinks will be a part of the buffet. Martinis, Sparkling cocktails will be the main attraction while Vodka, Scotch, Gin, Rum & Whiskey will also be served.

    Furthermore, there is a special room package for this festive season till the 10th November 2013 starting at Rs.7500 plus taxes. This package includes buffet breakfast for two at Earthplate, two way transport to domestic airport, 20% discount on FnB in all restaurants and complimentary hi-speed wifi along with welcome drinks and special Diwali sweets on arrival.

    Celebrate this Diwali in grandeur and luxury, making it an occasion to cherish for a lifetime!!
    Special Diwali Dinner : 3rd Nov ’13: 7:00 pm to 12 midnight 
    Special Diwali Room Package: Till 10th November 2013

  • American Bourbons use innovation to drive growth

    American Bourbons use innovation to drive growth

    NEW DELHI: Flavoured whiskeys are internationally the fastest growing segment in the bourbon industry and the trend is soon catching up in India.  

    The growing affluence, international travel and increased brand awareness amongst Indian consumers and the increasing base of the legal drinking age (LDA) population in India, the industry is seeing regular shifts in consumer preferences. The curiosity and aspirational value of a scotch whisky is still relevant to younger consumers.

    According to Nielson research, in 2012 flavoured whiskey accounted for nearly 75 per cent of growth among all whiskeys and 42 per cent of growth in bourbon.

    In a major departure from its decades old marketing principles of remaining strictly tradition-bound and consistent in taste, bourbon brands are now experimenting with tastes to expand their market and customer base.  

    Jim Beam, from the house of world’s fourth largest liquor company Beam Global, for instance,   has added new products that include a white whiskey called Jacob‘s Ghost, Devil’s Cut and Jim Beam Honey. The company believes that the move will expand both its presence on the shelves as well as increase its consumer base.

    Jim Beam is no exception. World over major whiskey brands are increasingly shedding their past conditioning about sacrosanct blends and trying sweetening and flavoring their whiskies. And no wonder, the experimentation with taste is begetting them success.  

    In fact, Canada too has got into the act and most of its contributors are informed, predictably by maple syrup. Distillers around the world are sugaring and flavouring whiskeys. Red Stag, the cherry-flavoured bourbon released by Jim Beam in 2009 was a huge success and set the trail blazing.

    A closer look into the factor that has encouraged these ‘cult’ brands to shun their inhibitions and emerge as ‘innovative’ and ‘out of the box brands’ shows that the customer and his aspirations have evolved.