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Tag: Whirlpool

  • Whirlpool empowers home cooks with intelligent cooking appliances, made for india

    Whirlpool empowers home cooks with intelligent cooking appliances, made for india

    MUMBAI: Whirlpool of India, a subsidiary of world’s leading home appliance company Whirlpool Corporation, today launched a new range of premium cooking appliances that are specially designed for Indian needs. In today’s fast-paced modern lifestyle, consumers want kitchen solutions that are loaded with smart features and make cooking an enjoyable and convenient. The entire cooking range offers this and much more.

    Consumers can now benefit from a smarter kitchen equipped with Whirlpool's new intelligent range of Hoods with silent operation. The Intellisensor is an extra power to rely on for perfect results, as it provides the hoods with intuitiveness by actively sensing smoke, heat and odour present in the air and automatically adjusts and controls its speed level. It delivers superior performance by saving energy and time to give consumer freedom, relief and empowerment so that they can focus on what really matters to them. The advanced 3D aluminium filter coupled with 6th Sense TurboQuiet technology makes these Hoods incredibly silent performers. These hoods are equipped with high-performance suction blowers (up to 1150m3/hr) which address all kinds of cooking. Customers can choose from 43 models in three categories – Senso Fresh, Pro Fresh and Acti Fresh – to meet their specific requirements. There are options in stainless steel as well as black finish, equipped with touch panel for easy operation and superior user experience. Whirlpool Hoods undergo stringent safety checks and are backed by 12-year warranty* for complete peace of mind.

    As the new generation of home cooks look for innovative ways to cook food, Whirlpool brings global technology at the forefront of Indian consumers. To help redefine their lives, Whirlpool has introduced an all-new range of Intellicook Brass Burner Hobs powered by 6th Sense Technology. The 6th Sense Technology ensures safety by cutting off the gas supply in case the flame goes off. The heavy duty Brass Burner Hobs also offer high-efficiency flame levels best suited for Indian cooking needs with High flame and sim options. The design philosophy for the new range comprising 15 models has been kept in mind to accommodate large cookware and making it easy to manage multiple large pots and pans at one go. Also, the knobs are made heat resistant for safe & comfortable cooking over a longer duration. Whirlpool offers first in class warranty of 10 Years on Toughened glass and 5 years on burners and valves virtually covering the lifetime of the appliance.

    Mr. Sunil D’Souza, Managing Director, Whirlpool of India said, “Whirlpool believes in constantly innovating and improvising appliances according to consumer needs. We are now bringing the best product lineup to India to offer consumers with the latest technology. Our objective is to become one of the top 3 players in India in the cooking appliances category. Our new range is designed keeping in mind the new generation consumers who want smart appliances to cater to their modern lifestyle. This launch will strengthen Whirlpool’s foothold in the Indian market.” 

    The entire built-in cooking range empowers you to be bold and innovative in the kitchen. Offering an enhanced level of man-machine interaction, Whirlpool’s new range will bring cooking perfection to your very fingertips. It has Artisan quality and premium design which makes your kitchen experience worthwhile.  The new range of cooking appliances combines innovation with power. Whirlpool offers a wide price range to the consumers with the objective of serving everyone.

  • Whirlpool ropes in chef Kunal Kapur for endorsement

    MUMBAI: Whirlpool of India, a subsidiary of Whirlpool Corporation and world’s leading home appliance company, has signed on chef Kunal Kapur for endorsing their built-in appliances. Kunal Kapur will be creating exciting new recipes with the top of the line Whirlpool range making your kitchen cooking ready. The range will include microwaves, ovens, hoods, hobs, refrigerators, wine coolers and coffee machines.

    “In today’s times where food is considered a celebration, home kitchens are getting a makeover. It is very important to have a kitchen with extremely functional equipment making it easy to cook with the least of fatigue,” said Kunal. Known for experimenting with ingredients and cooking styles, Kunal will create new recipes, which will show consumers the ease of cooking with Whirlpool’s new next level appliances.

    Looking forward to this association with Whirlpool, Kapur said, “I am thrilled to partner with Whirlpool for its range of built-in appliances. Whirlpool products have always been my first choice when it comes to home appliances and I am pleased to be associated with the brand.”

    Speaking about the association, Whirlpool head- New Business Unit Natarajan A said; “We look forward to nurture this relationship now and believe this association will be exciting for consumers as they will get the best out of this partnership.”

  • Flipkart’s Ravneet Singh Phokela joins Ather Energy as business head

    Flipkart’s Ravneet Singh Phokela joins Ather Energy as business head

    MUMBAI: Flipkart former vice president and practice head of strategic brands groups Ravneet Singh Phokela has joined a Bangalore based start-up Ather Energy as chief business officer.

     

    At Ather Energy, Phokela will oversee marketing, sales and customer experience.

     

    Ather Energy CEO and co-founder Tarun Mehta said, “Ravneet brings valuable experience to Ather and will be an asset to the Management team. His knowledge in driving brand and customer experiences is significant and strategic, as we near the launch of our vehicle. We look forward to benefitting immensely from his expertise in building memorable brands.”

     

    Phokela added, “Ather is poised to drive serious disruption, not just through an innovative product, but the way we plan to take it to market and engage with our consumers. It promises to be an exciting journey for the organisation as it unlocks new market opportunities, and I am looking forward to being a part of it.”

     

    Phokela started his career at Lowe Lintas and moved on to join Whirlpool, where he headed marketing services for the home appliances brand. He later joined Nokia in London as global marketing director. Phokela also worked at Payback India as chief marketing officer and head of e-commerce.

  • Whirlpool announces BTL – corporate Master Chef ‘Kitchen Wars’

    Whirlpool announces BTL – corporate Master Chef ‘Kitchen Wars’

    BENGALURU: Starting tomorrow, 32 teams comprising six members each from 29 different large corporates in Bengaluru will vie for a trip to Bangkok. The ‘Whirlpool Kitchen Wars’ contest is a culinary one, with Chef Jolly of the Master Chef Junior fame as one of the judges. Presented by Whirlpool of India, the idea has been conceived by Something’s Cooking Culinary Arts (SCCAPL).  Jolly employer, JW Marriot Bangalore is also one of the sponsors of the event.

     

    Whirlpool of India vice president- corporate affairs & strategy, Asia South Shantanu Das Gupta says, “We are extremely thrilled to present the first season of ‘Kitchen Wars’ where participating teams will bring out their best culinary skills using our new range of Built-In appliances. We are happy with the overwhelming responses for the event; several leading corporate houses have come forward to be a part of the inaugural edition of Kitchen Wars. Whirlpool of India wishes all of them good luck.”

     

    Company sources informed www.indiantelevision.com that this sub-Rs 50 lakh BTL event would gain Whirlpool of India a good amount of exposure to its target audience, who would be using Whirlpool home appliances during the contest.

     

    ‘Kitchen Wars’ will happen over three weekends in July starting 12 July. The winner of the contest will get an all-expense paid trip of three nights and four days to Bangkok which will include a workshop / demo on French cuisine or pastry/ Thai cuisine/ food and wine pairing. The first and the second runner-up will win Kitchen Aid appliances, co-sponsor of the event, worth Rs 50,000 and Rs 30,000 respectively.  Participants from companies like Infosys, Dell, SAP, Sabre, Citrix, Adobe, Mindtree, L&T Finance, Motorola Mobility, SanDisk, Deutsche Bank, Puma, Deloitte, Adobe, Cafe Coffee Day and others are participating in this culinary battle.

     

    Says SCCAPL founder and head of the table Satish Venkatachaliah, “It is an exciting concept getting the corporates to incorporate every possible management concept in the kitchen. Not only do they have to work together as a team, but have to compete with the rest of the teams as well in a scenario highly reflective of the real corporate world. Food and kitchen have always played a significant role in our lives, and the teams will learn a lot while having fun. It will be great to see the teams replicating their board room strategies while competing for the winning title.”

  • Sachin Talwalkar joins Commonwealth as ECD

    MUMBAI: Commonwealth, the global JV between McCann Erickson Worldwide and Goodby Silverstein & Partners, has appointed Sachin Talwalkar as the executive creative director.

    Talwalkar‘s last stint was with Contract, Delhi as creative director and vice president where he worked on clients such as NIIT, SpiceJet, Ten Sports, JK Tyres, Shell Lubricants, Huawei, Whirlpool and Dabur.

    McCann Worldgroup South Asia president Prasoon Joshi said, “Sachin has both- great craft and fantastic international experience. I am sure he will add a lot of value and finesse to the creative product.”

    Talwalkar brings with him over 12 years of experience of which 11 years were spend in Europe, working for BBDO and DDB in Germany. He then moved on to Italy to handle P&G‘s oral care business for WE/CEEMEA at Saatchi & Saatchi, Milan.

    In 2008, he moved to London to start his own consultancy onesingleline.co.uk which serviced agencies like Ogilvy, Leo Burnett and DDB launching global and regional campaigns for British American Tobacco and Fiat before moving back to India in 2010.

  • Alan Boughen is Havas Digital SVP global search director

    MUMBAI: Havas Digital has appointed Alan Boughen as SVP global search director with immediate effect.

    Boughen comes in from Google, where, as global agency business leader, he was responsible for managing Google‘s strategy and relationships.

    In his new role, Boughen will be based in London and will report to Havas Digital EVP global director of product development Rob Griffin. He will be in charge of managing and developing the search product within the agency and managing Havas Digital‘s search partners and building stronger relationships with the agency‘s global clients, with a strong focus on continued development of search services and teams.

    Before joining Google in March 2008, Boughen spent over seven years in senior search marketing roles at WPP companies in the UK and US. He was involved in the launch of the US operations of NeoSearch@Ogilvy, the search marketing division of Ogilvy‘s digital and direct media global network, where he managed a large team of search marketing experts running SEM campaigns for Ogilvy‘s Fortune 1000 clients. Before working in search marketing, Boughen held positions with AIG and Whirlpool.

    Griffin said, “The search landscape is evolving at an extremely fast pace and advertisers are demanding more sophisticated solutions in order to stay relevant. In order to meet the needs and requirements of our clients, we need best in class tools and the most knowledgeable professionals. We have known Alan for a long time, and we are convinced he will add a new level of strategic leadership to the team, and will help define our Search capabilities going forward.”

    Boughen added, “I look forward to becoming a part of the Havas Digital team. By combining my search experience with the advanced search capabilities of Havas Digital, I will ensure all of our clients get the results they‘ve come to expect.”

  • Nandini Dias deciphers youth psychology for marketers

    Nandini Dias deciphers youth psychology for marketers

    MUMBAI: Youth believes in being fluid, different, and in a way is ‘Never Still’. India has the largest number of youth. 80 per cent of India’s youth are now literate, many of them are affluent and almost all of them are chronically experimental. Indian youth was earlier fighting for literacy but now he is fighting for competition. Also, earlier he was fighting for survival but now he is fighting for identity, for a better life. These were the thoughts of Lodestar UM COO Nandini Dias who spoke at the Youth Marketing Forum here.

    Dias pointed out five key aspects of youth that every marketer/brand should understand. They are:

    1. The youth needs a cause to champion- Youths need to find their own identity. Brands which give them a sense of purpose find followers. From consumerism to movement, the aim is to drive mass consumer. Good examples are Garnier (go-green campaign with TOI), Whirlpool, Anna Hazare and Jago Re. Because branding is not a fad, its here to stay.

    It’s important for brands to find something in which youth can participate. Sheer participation in any social cause makes the youth feel good.

    2. Constant change has become a symptom of being young- Change is constant. Youth of today wants different things and therefore loyalty is at an all time low. This reflects in faster switches, whether its job or product usage, youth can’t stay with one for a long time. So, brands depicting fluidity are seen as youthful. Google has over 50 per cent young users. It keeps changing its logo (Google doodle). In 2012, in 40 days, Google has changed its logo 27 times. Youth expects to see change. Brands doing that are attracting youth. They are not making deep changes; surface brushes are done to depict ‘change’.

    3. Being focused will get you to your destination but being multi- faceted can take you to places- Youth today believes in doing multiple things. Since childhood they want to learn different things, get involved in different activities; they are multi-faceted. They are more optimistic and the fearless optimism comes from the factors that they believe in – failure can’t kill you, there are many chances to bounce back, nothing is make or break and there is a correction possible.

    Brands are more than products. They are expected to be multi-faceted and provide more than product for consumption. Coke Studio is a great example. They know that youth of today are driven by passion. They are more interested if the brand engages and interacts with them rather than simply being advertised.

    4. ‘And Also’ is better than ‘instead of’- Youth today believes in ‘The more I do today, the more times and space I have tomorrow’. The good life is about feeling happy, but a richer life is about feeling a whole range of emotions as well. Doing more doesn’t mean living less. Information overload is a myth today. Youth is consuming multimedia in a big way. He is surfing net, texting, playing video games, talking on phone, reading. Depending on the need, brands can easily move across touch points. Brands now have more occasions, places, contents through which they can talk to a consumer than just mass media.

    5. Brand now engages as friend rather than products- There is a need of external friend while modern lifestyles make room for more of media. The real world of young is shrinking. Social networks, the digital interface, are making a large number of passive relationships possible. Youth today is open to imperfection. Permitting negative feedback in social media makes a brand more honest and more human.

  • Whirlpool earmarks Rs 15 mn as marketing spend for Diwali promo

    Whirlpool earmarks Rs 15 mn as marketing spend for Diwali promo

    MUMBAI: Home appliance manufacturer Whirlpool has unveiled its festival promotion called ‘Sab ka Jashn Sab ki Jeet’.

    The promotion will run across the country until 31 October. The total ad and marketing spend earmarked for the Diwali promotion this year is in the range of Rs 120-150 million.

    The company is offering a cash voucher from Yatra.com worth Rs 2300 as an assured gift to its customers on every purchase of a Whirlpool appliance. The voucher will entitle the customers to avail a discount of up to Rs 1,000 on flight bookings and Rs 1,300 on hotel bookings through Yatra.com. The vouchers can be redeemed until 31March 2012 for travel and stay till 30 September 2012, allowing consumers sufficient time to plan their vacation.

    Additionally, Whirlpool is also offering a sumptuous discount of 40 per cent on Whirlpool air conditioners to 25,000 customers who will be chosen through a scratch card.

    Whirlpool India has also launched a series of products in sync with the festival season. The company has launched new models in top loading washing machines with 2 capacity points 7kg and 7.2kg and front loading in 5.5kg capacity. The all new 360° Bloom Wash, the washing machine with a different washing technology, has been launched as a part of festive as well as Whirlpool Corporation’s 100 years celebration.

    Also ‘Whirlpool ACE washstation’ has been introduced at a new lower capacity point of 6.8kg. Whirlpool has also launched new models in Microwave Grill and Convection segment and new colour finishes and capacity points in its Refrigerator range.

    As a part of the consumer promotion, the company would be giving away gifts worth Rs 1.50 billion during the festive season. The Diwali promotion and the newly launched products will be supported in print and radio and through a host of innovative activities such as OOH, digital & outdoors.

    Whirlpool India VP- corporate affairs and strategy Shantanu Dasgupta said, “We are extremely delighted to launch innovative consumer offer ‘Sab ka jashn Sab ki jeet’ for all our customers during this festive season. To enhance the festive fervor we are offering a new range of products across different categories. With a target to grow at 15-20 per cent over last year, we are aiming for sales of around Rs 7 billion during this festive season.”

  • NDTV India appoints Sameer Kapoor as CEO

    NDTV India appoints Sameer Kapoor as CEO

    NEW DELHI: NDTV India has appointed Sameer Kapoor as its chief executive officer. He moves in from Metro Now, a daily tabloid run by a 50:50 joint venture between The Times of India and HT Media Ltd, where he was serving as the president.

    Taking charge of the newly created post, Kapoor’s main task will be to up the ratings of the Hindi news channel in a space that has largely taken the tabloid route.

    Says Kapoor, “As the CEO, my task will be to drive the business of the channel and maintain its credibility in the market.”

    When quizzed about the change in positioning that the channel would see after his appointment, Kapoor replied, “It’s too early to comment on the changes that would take place. We would take a 360 degree view of the scenario and figure out a strategy that would suit the business and help drive further growth.”

    While Hindi news channels have often been under the glare of Information and Broadcasting ministry due to the kind of content being aired, it seems Kapoor has a different feeling towards NDTV India.

    “We are the best news channel. We are the only news channel that shows news whereas other news channels are showing ‘Tamsaha’ in the face of news.”

    Kapoor had been with Metro Now since its inception in September 2006. Apart form the daily tabloid, he has also worked in various marketing positions with consumer durable companies such as Ray-Ban, Whirlpool and Carrier.