ITV

Tag: Whateo

  • The Whateo Gains Momentum!

    The Whateo Gains Momentum!

    MUMBAI: Franklin Templeton India commissions Griphin to create a series of Whateos to launch their Free Online Investor Education Academy. The Whateos are dubbed in 5 different languages including English, Hindi, Marathi, Gujarati and Tamil to ensure nationwide accessibility. To have a look at the Franklin Templeton Whateos, please refer to the following link: https://www.franklintempletonacademy.com/

    Fundamentally, a ‘Whateo’ is a what-is video which explains the core concept and features of a product, a service or an idea. Predominantly a marketing tool, a “Whateo” works along the same lines as an explainer video; further enhanced with the expertise of marketing professionals, script writers and film directors.

    The subject of an investment series for beginners has always been perceived as intimidating and heavy therein rendering the entire experience as complex. Further to which, it is a challenge to clearly communicate with a consumer in a world filled with information overdose. That’s where the Whateo steps in!

    As quoted by Shaili Sutaria, Co-founder and Creative Director, Griphin “The prowess of the Whateos that we created for Franklin Templeton India successfully simplified each investor lesson into an entertaining and engaging animated quick film. Every Whateo aims at successfully explaining a concept through illustration, animation & entertainment within a brief format”
    As quoted by Jay V Sutaria, Founder and Managing Director “The beauty about a whateo lies in story-telling and simplified illustration; and that can be done in any language. Franklin Templeton is taking investor education to the masses with 5 languages and more in the pipeline. It’s an honor to work with visionaries who are pioneering rural empowerment with such cutting edge tools as a Whateo. Free animated initiatives like these have seen huge success around the world and we are hoping the same will follow in India.”

    What really is a ‘Whateo’? Let a Whateo take you through its own introduction. Take a look: http://www.youtube.com/watch?v=n4j1YJ2jKQM

  • Griphin India bags Whateo contract for Nelson Mandelas

    Griphin India bags Whateo contract for Nelson Mandelas

    ‘Mindset’ Network, a non-profit South African Organization has recently appointed Griphin, a quick films agency from India to create a Whateo for its organization’s re-launch.

    Predominantly a marketing tool, a Whateo works on the same lines as an explainer video or an animated online quick film; further enhanced with the expertise of story-telling, film making and marketing.

    Mindset Network was extremely impressed and touched by the ‘Silence of Hunger’ Whateo created by Griphin for Bhookh.com, India, the Worlds 1st dotcom NGO and it was in succession of the same that the South African Organization commissioned Griphin to spearhead and kick-start their re-launch campaign with a Whateo.

    As quoted by Griphin’s Founder, Jay Sutaria “It is a great feat for us to have caught the eye and attention of a noble organization such as Mindset Network; which is founded and promoted by Mr. Nelson Mandela’s Foundation. Further to which it is an honor to have been given this opportunity to associate with the same! The entire re-branding strategy of Mindset hinges largely upon the Whateo we create. This is a very special project indeed!”

    Shaili Sutaria, Creative Director, Griphin says,”It is a challenge to clearly & distinctly communicate with a consumer in a world filled with information overdose!  Every Whateo is an explainer video aimed at successfully explaining a concept through illustration, animation & entertainment within 2 minutes. At Griphin we pay special attention to driving ‘every point of communication home’. Mindset has approached us with a very noble mission. They are a non-profit organization and are one of the most trusted providers of quality educational resources, information and support to communities in South Africa. Mindset and Griphin together hope to communicate and motivate all the children of South Africa through an easy, comprehensive and endearing Whateo to take education in Africa to the next level.”

    SILENCE OF HUNGER by Bhookh.com