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Tag: WeWork

  • Plotting big moves Tribeca ropes in Dharam Mehta to lead new estates vertical

    Plotting big moves Tribeca ropes in Dharam Mehta to lead new estates vertical

    MUMBAI: Tribeca’s next chapter is being built brick by brick, and plot by plot with a fresh new leader at the helm. Tribeca Developers, known for its luxury real estate playbook, has appointed Dharam Mehta as managing partner of Tribeca Estates, a newly launched vertical focused on plotted developments, branded villas, and hospitality-led projects. With this move, the ‘trophy property’ developer is now stepping beyond high-rises to explore high-growth real estate segments with serious momentum.

    An MBA from The Wharton School of Finance, Mehta brings with him a rich and varied track record across real estate investment, workspace strategy, and development. He’s held leadership roles at Wework India and Phoenix Workspaces and played a key role in scaling Delta Corp’s hospitality portfolio.

    Tribeca Developers founder Kalpesh Mehta said, “I am thrilled to welcome Dharam to Tribeca. His deep expertise in real estate investment and operations aligns perfectly with our expansion into plotted developments and hospitality anchored projects. Dharam’s leadership, strategic mindset, and industry insights will be instrumental in shaping this new vertical and strengthening Tribeca’s position as a leader in innovative real estate solutions.”

    On his appointment, Dharam Mehta said, “I am excited to join Tribeca at such a pivotal moment. They have set new benchmarks in luxury real estate, and I look forward to leading its entry into plotted developments. This new vertical presents immense opportunities, and I am eager to leverage my experience to create lasting value and deliver best-in-class real estate offerings.”

    As India’s demand for gated plots, weekend villas, and lifestyle-led real estate rises, Tribeca’s Estates vertical is poised to meet it with the same design-first, quality-led approach that built its name. With Mehta now in the driver’s seat, the groundwork for a new kind of real estate play is officially in motion.

  • Times Network to telecast seventh ‘Digital India Summit’ from 15 January

    Times Network to telecast seventh ‘Digital India Summit’ from 15 January

    Mumbai: Times Network has announced the seventh edition of Digital India Summit (DIS) scheduled to telecast from 15 January every Saturday at 11:30 a.m on Times Now, Times Now World, 8:30 p.m ET Now and on the network’s digital news destination Timesnownews.com.

    The event is supported by the Union Bank of India and Kiya ai as ‘co-powered by’ sponsor and WeWork as ‘associate’ partner.

    DIS throws the spotlight on fast-tracking India’s digitisation by bringing together the torchbearers of the digital universe to discuss ideas and strategies which will facilitate India’s digital transformation and strengthen its global dominance in technology.

    The summit will address a wide spectrum of topics including enabling India’s financial inclusion digitally, benefitting from new normal, role of data security and data centre in the next decade, transforming India’s healthcare through digitisation and more.

    The summit will launch with an exclusive interview with MoS, electronics and IT Rajeev Chandrasekhar and will also witness participation from thought leaders, influencers and digital revolutionaries including Union Bank of India MD and CEO Rajkiran Rai G.

    “Digital India Summit was instituted to foster and cheer a digitally empowered India,” said Times Network MD and CEO MK Anand. “It is heartening to see that over the course of the last six years, the platform has ably contributed in advancing India’s digital journey. Steering this vision, the 7th edition of Digital India Summit is engaged with a purpose to accelerate India’s global dominance in technology and digitization.  I am confident that this leadership platform will enable actionable ideas and strategies with the domain’s thought leaders and innovators to achieve the same.”

    “It is an honour and privilege to be part of Digital India Summit. Our main goal is a $1 trillion digital economy that has a number of parts that are at the early stage of work in progress,” said MoS, skill development and entrepreneurship and electronics and IT Rajeev Chandrasekhar. “The Prime Minister has called it the Techade and it is absolutely a correct characterisation because in the next 10 years, our economy can be significantly catalysed by the digital economy. Today when we see startups and young entrepreneurs, you can see that they are confident about what they are doing and they are very confident about the future that they are going to be a part of and to me, that is the biggest thing that has come out of the pandemic. This is what is very different for 2022 than what it was in the past that we hold in our hands the cards that are stacked in our favour. it is now for us to execute and deliver what the universe is offering us as an opportunity.”

  • Women’s Day 2021: Brands inspire, bat for gender equality

    Women’s Day 2021: Brands inspire, bat for gender equality

    NEW DELHI: Every year in the countdown March 8, brands go all out to woo the ‘fairer sex’, leaving no stone unturned. We are bombarded by a plethora of deals for retail therapy and tempting offers for some actual therapy at spas and salons to pamper women this one day of the year. They vie with one another on who can come up with better revolutionary, trendsetting ad campaigns that can grab more number of eyeballs. This year’s no different and in the run up to the much celebrated International Women’s Day, many brands have launched fresh campaigns to mark the occasion.

    Let's take a look on who nailed it and who perhaps missed the mark…

    OkCupid – ‘Ijazat Hai’

    Online dating app OkCupid has released a digital campaign called Ijazat Hai. We are well into the 21st century and yet a majority of women are still raised to believe they need their partner’s permission to pursue a career, many of them still find themselves having to take ‘permission’ to live their life. The ad tries to break down the stereotype that a woman needs to have anyone’s assent for pursuing her dreams and goals or simply to live her life her way. It throws the spotlight on the supposed ‘benefactors’ in a woman’s life who think they are being liberal, broadminded and progressive by ‘allowing’ the women in their life this ‘privilege’. Whereas by needlessly bragging about it they are in fact actually stripping a woman's agency.

    Prega News – #SheIsCompleteInHerself

    In our society, where the defining purpose of a woman’s life is becoming a mother, infertility is viewed as a curse. To speak out against this bias, pregnancy test kit brand Prega News has released a new ad featuring actress Mona Singh. The ad has been widely acclaimed as shattering a much needed stereotype of an ideal woman. The ad shows Mona Singh as a doting, dutiful daughter-in-law, getting happy for her younger, pregnant sister-in-law. However, her own infertility casts a shadow over her happiness. The ad then showcases how she is also a super achiever, multitasker and superwoman all rolled into one- who ensures the happiness and needs of everyone around her. The ad tries to convey the message that irrespective of being unable to conceive, she is complete in herself.

    The description of the ad reads, "Infertility affects every one in six couples in India and the circumstances around them make them suffer in silence. This Women's Day, let's speak up about infertility issues – and make this world a better place for people battling infertility. Prega News urges you to celebrate every woman for who she is because #SheIsCompleteInHerself.” Which is all very great, except that it is precisely what the ad does  not do – “celebrate every woman for who she is.” By showing that only a woman who puts everyone’s needs and happiness above her own deserves her family’s love and acceptance, it is sadly reinforcing other stereotypes while trying to break down one. If only the brand had been bold enough to show an ordinary, everyday woman to  send out this crucial message it would have made it much more effective. Aren’t we women tired of these tropes associated with us, with society constantly trying to either undermine us or else then place us on a pedestal? Can we live a normal life without sky-high societal expectations binding us down please?

    Sugar Cosmetics- #EveryWomanIsAWonderWoman 

    Something along these lines is what beauty brand Sugar Cosmetics is trying to convey. Through their #EveryWomanIsAWonderWoman digital campaign it urges all women to stay beautifully fearless, while encouraging them to embrace and love everything about themselves, this Women's Day. Its recognises the fact that women are often self-conscious. In the growing age of social media where everyone looks up to someone who has a perfect body, or a beautiful smile, or a bold personality; they are led to believe that they may not be good enough. While we may always be happy to embrace the things we love about ourselves; we tend to shy away from the things we feel that might appear as a flaw. However, nobody is perfect and we are all the best version of ourselves.

    The brand says, “When it comes to looking for a Wonder Woman in your life, you don't have to look too far; because you’re a Wonder Woman yourself, we all are. This Woman’s Day, don’t just embrace who you are, but the journey that led you to become who you are. Embrace the scars, the struggles, the defeats and the wins; because everything you are, is everything you are meant to be. Let beauty have no boundaries and rules.”

    To this end, the brand aims to engage with approximately 8,000+ influencers to create maximum reach and engagement on this campaign by sharing what they’ve come to accept about themselves and embrace going forward. The posts would read as- “I embrace ________ I am a Wonder Woman!” The influencers will go on and encourage their followers to also participate and join the campaign to celebrate all the wonderful women.  In lines with this theme, Sugar Cosmetics has also launched a limited edition range of mini liquid lipstick sets with names like Fearless, Fighter, Invincible and Adventurous.

    MTV India – ‘There’s more to a girl’s life than Shaadi’

    While there’s enough and more inspiration to be had from these Women’s Say campaigns, here is one which caught our eye for its quirky humour quotient. The digital campaign by MTV India sends out this message loud and clear: “There’s more to a girl’s life than Shaadi”. The ad is set in the future – in the year 2071 in outer space, perhaps so that the message is not just heard here on earth but also resounds across the universe. It features a female astronaut connecting with her mom back on earth from a spaceship. She talks about the ordeal she underwent to survive, while she discovered an alternate planet for earthlings to inhabit in the future. After patiently hearing her through, her mom hilariously has just one question to ask of her at the end of it, “Shaadi kab karogi beta? (When will you get married, dear?)”

    The ad ends with the message, “Kuch toh society kahegi, society ka kaam hain taane dena. But this womens day just say #AawaazNahiAaRahi and move on.” Badass.

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by MTV India (@mtvindia)

    WeWork – Feel like you have heard this before?

    Co-working spaces brand WeWork’s campaign on International Women’s Day calls out patronising or discriminatory conversations that every woman has been subjected to at some point in their professional journey at their workplaces. The ad starts off with the words “Feel like you’ve heard this before?” and goes on to feature an audio track playing out all the usual dialogues a working woman usually comes across. Which goes to show that despite all the progress women have made in their life and career how certain typecasts and biases still haven't changed across the world. The video is a reflection of the society we have grown up in and the stereotypes women have been subjected to in the workspace. “Let’s take a moment to challenge these biases and work towards an inclusive space,” the ad says.

    Voltas beko – “ghar sabki zimmedaari bhi sabki honi chahiye”

    This digital commercial is conceptualised by Voltas Beko and Momspresso, a leading platform providing content for the multi-faceted mothers of today. The digital video #GharSabkaZimmedariSabki is an attempt to debunk the age old beliefs that women are solely responsible for looking after every aspect of the household- whether she be a homemaker or working woman. The refreshing message sent out is that if the home belongs to everyone, so does the household responsibilities it entails.

    SBI General Insurance – #BringingWomenBackToWork

    While it’s nice and "feelgood" to see brands put in so much effort to woo women, it is even more heartening when they go a step further to actually make a difference in their lives. By stepping into their world and trying to understand the problems they face. A tiny step along these lines has been taken by SBI General Insurance, one of India’s leading general insurance companies. To reiterate its commitment to diversity and inclusion in the workplace, SBI General has launched its #BringingWomenBackToWork initiative.  This initiative is a step to encourage and hire women looking to rebuild and resume their careers after a break.  

    SBI General Insurance CHRO Sharad Dhakkate says, “With #BringingWomenBackToWork initiative, we aim to provide women a platform to facilitate their journey towards their career goals which they may have put on hold for various reasons. We believe that this initiative will create opportunities as well as enable us to augment our workforce and grow from strength to strength. We are glad to have received an overwhelming response of over 200 applications in response to our social media campaign #BringingWomenBackToWork.”

    Now that’s something to cheer for!

  • IdeateLabs appoints Divya Ajitkumar as business head

    IdeateLabs appoints Divya Ajitkumar as business head

    MUMBAI: IdeateLabs, one of India’s largest independent full-service digital-first creative agencies has roped in Divya Ajitkumar as Business Head. She will be based out of the Mumbai office and will be reporting to the Director, Vrutika Dawda.

    Divya has over a decade of experience in the digital space, having worked in highly organized and evolved markets with exposure to cutting edge technology and access to top tier publishers and clients in geos like NYC and London. Her roles involved collaborating across cross-functional teams like display, performance, search, affiliate and social and her core expertise lies in setting-up processes and solving complex business problems.

    Prior to joining IdeateLabs, she has worked with companies like, WeWork, O&M, iProspect and Starcom MediaVest managing brands like Coca-Cola, Samsung, Avon, Honda and RIM amongst others. Her new responsibilities at IdeateLabs involve building new business as well as growing existing ones, planning, strategizing, managing campaigns, growing P&L, and managing stakeholders.

      IdeateLabs director Vrutika Dawda said, “Divya brings a lot of experience coupled with fresh ideas to the table. Her business values and ideals fit right into the culture and DNA of IdeateLabs. Divya will be playing a crucial role in multiplying businesses and strengthening relationships with existing and new clients along with the stakeholders. We look forward to having her on board, to aggregate and enhance the business.”

    Commenting on her new role, Ajitkumar commented, “At IdeateLabs I have found a role that is both challenging and interesting.  Given the tremendous pressure to succeed in the Indian market, the only way to survive is to stand heads and shoulders over the rest. Where the differentiation between agencies is starting to blur, IdeateLabs has decided not to add to the chorus by being another commodity focused agency. Rather we are investing in products and IPs that drive value for clients through actionable results. Clients today have become just as digitally savvy as the agency. We are at the crux of a defining shift in the marketplace where we are seeing a lot of clients question the value of an agency. What they seek is a partner, a guide, an extension of themselves. Capitalizing on key moments to drive their agenda is critical. Through digital, your opportunity is immense to demonstrate value addition by creating different business models that can help amplify their ROI.”

    IdeateLabs, one of India’s largest independent full-service digital-first creative agencies . It is a fired-up group of professionals from the creative, tech and marketing worlds. While its clientele exceeds 75 well-known Indian and International names, its portfolio spans across varied business verticals. Its clientele includes renowned brands like Hiranandani Communities, Brand Factory, Future Group, HDFC Bank, Magma Finance, Hafele, Kalpataru, Fullerton India, Franklin Templeton Mutual Funds to name a few. IdeateLabs specializes in taking brand challenges and turning them into opportunities that deliver tangible and valuable results. IdeateLabs has its headquarters in Mumbai and satellite offices in Singapore and Dubai.

  • ZEE5 and Wework host discussion on changing landscape of the digital world

    ZEE5 and Wework host discussion on changing landscape of the digital world

    MUMBAI: Addressingthe rapidly evolving digital ecosystem in India, ZEE5 India and WeWork India today co-created an evening of discussions on the Changing Landscape of the Digital World.Tarun Katial, CEO – ZEE5 India, India’s fastest growing ConTech brand, and Ryan Bennett, CWeO of WeWork India, welcomed the guests present for the evening.Bringing forth expert voices from multiple sectors of the techno-sphere, the event was attended by content creators and enablers alike, making it an eclectic mix in the room.

    The evening comprised of two separate panel discussionscentred on Technology and Content.

    •    Themed on ‘Transforming technologies in the digital media landscape’, the Technology-focussed discussion brought Deepak Pande, Associate Director – Vodafone Idea, Vijay Kolli, Head – Mobile Strategy, Akamai Technologies and Ashish Dhawan, Managing Director – Enterprise Business, Amazon Web Services on the panel, moderated by Tushar Vohra, Head – Technology, ZEE5 India.

    •    The Content discussion that revolved around ‘OTT: The golden age of screenagers | How digital video streaming has become a lifestyle!’ brought Ekta Kapoor, Joint Managing Director, Balaji Telefilms, renowned actress Dia Mirza,and Ashvini Yardi, Bollywood Producer together moderated by Tarun Katial.

    ZEE5 and WeWork have been disruptors in their respective areas of business, and the digital ecosystem as a whole. Leveraging the synergies,the initiative aims to bring the community together to encourage industry-wide conversations around the evolution of digital world and how the players can collaborate to offer a valuable solution to the viewer.

    Tarun Katial, CEO, ZEE5 India said,“The boom in digital infrastructure in the country today has enabled the man on the street to consume content in his preferred language anytime, anywhere. For the OTT industry to remain ahead of the game always, we believe that the industry needs to come together to chart out a growth trajectory which changes keeping country’s dynamic digital landscape in mind.WeWork and ZEE5 have been disruptors in their individual capacities, and we couldn’t have chosen a better partner to set forth on this journey. With thought leaders of the calibre we saw here today, this was certainly an interesting first of many such discussions we hope to spur in the ecosystem.”

    Ryan Bennett, CWeO, WeWork India, “We are thrilled to host this interesting discussion on the changing landscape of the digital world. Such discussions help in bringing together young innovators and leverage their synergies to find solutions to relevant issues, while collaborating and developing long-lasting relationships amongst one another. Fostering this community-building spirit and encouraging industry-wide conversations is our passion as we are constantly undertaking initiatives that bring the community together.”

    Ekta Kapoor, Joint Managing Director, Balaji Telefilms, “There are three faces to every viewer – the family face, the friend's face and the face when you are alone. In my view, digital viewing is for that third face – what you watch when you are alone. Different kinds of content work for different kinds of people in different places. Television has evolved over the past 20 years; storytelling has changed. I can tell you with confidence that no medium is dying, all of them are heading towards peaceful co-existence. For every user who is going digital in urban areas, there is one person who has bought a new TV in a village. There is no one size that fits all in content. Different communities are watching different things. So hyper-personalisation is the new normal.”

    Dia Mirza, Actor, Producer, UN Environment Goodwill Ambassador & United Nations Secretary General Advocate for Sustainable Development Goals, “Social content is driving people to viewing a different kind of content – be it cinema, television or the web series. People are connecting with the stories that they see now. I believe that there is a larger purpose to story-telling and it is a powerful medium to change the way that people are thinking. Self-expression is key. The digital medium has democratised content, and this means an explosion of good content like never before bringing ample opportunity for the talented people out there who are struggling to find enough work in the industry today.”

    Ashvini Yardi, Content Producer and Founder of Viniyard Films, “I have been in the industry for the longest time and have seen the industry change in these years. Content has always been the striving force for a successful project be it on GEC channels, Cinema or digital platforms. While I was working with one of the most popular channels, I realised I wanted to explore something new and that's when OMG (the movie) happened. Moving away from something I knew and enjoyed was not easy, but films – especially OMG – was something that fascinated me, and I took the chance to explore my passion. Today I look back and feel it was a good decision. OTT is a great platform to showcase one's creativity and to choose the right channel for the content. Each channel has a different target audience and one has the freedom to create success stories, if chosen wisely. I think the industry is only going to boom with amazing work and talent.”

    Vijay Kolli, Head of Mobile Strategy, AKAMAI, “Hyper-personalisation is here to stay. Platforms are increasingly looking for the right kind of content to build viewer stickiness with the platform. We, at Akamai, carried out a survey to understand audiences’ emotional reactions to the content they were they consuming. The insights from this survey has helped us in laying out the philosophy for ad integration into OTT platforms and developing tools to gauge this effectively. As we inch towards 5G implementation, demand will rise for applications of Artificial Reality and its high interactivity component. Given Japan is moving closer to the year of hosting the Olympics, they are investing heavily into AR to elevate the entire experience; we are seeing a lot of movement there.”

    Deepak Pande, Associate Director, IoT, Vodafone Business Services, “There are two stories to hyper-personalisation – besides the obvious, there is a set of people who are worried that in case of too much personalisation, they may miss out on some spectrum of content. Convergence of technologies is happening at an unprecedented level and this will have a profound impact on the experiences that consumers are seeking. Possibility of what can be achieved through implementation of 5G is enormous, the cost is what we have to ready to bear.”

    Ashish Dhawan, Managing Director – Enterprise, Amazon Web Services, “Hyper-personalisation is complicated – applying all the tools to read and analyse the consumption trends generated by the viewerand then accessing the appropriate CX to present content to them. Difference between 4G and 5G is not just speed but the reduction in delay of response. Communication across time zones and across the ends of the planet will get lower. And with this, we will see an immediate benefit to sectors such as healthcare, education, entertainment and such.”

  • WeWork launches digital campaign ‘Women’s Era’

    WeWork launches digital campaign ‘Women’s Era’

    MUMBAI: WeWork, the global platform for creators that provides collaborative spaces, community, and services, has rolled out a digital campaign, “Women’s Era”, to celebrate women from different walks of life, who have and are an inspiration to all of us, every single day. The campaign is to mark the International Women’s Day celebrations.

    With around 4,00,000 global members and around 9,000 employees all over the world, there is a space for everyone to express their individuality. Taking this into consideration, WeWork has taken a step to appreciate their female employees and members by featuring them on their Facebook page, along with their thoughts about what ‘women power’ means to them and their message to other women all around the world.

    To celebrate women entrepreneurs, WeWork is further offering women a chance to sign up for six months and avail two months of free membership on WeWork. Applicable on private offices in select locations, this can be availed anytime between 5 March to 12 March 2019. While, the sign-up is between the given dates, the deal can be completed till 12 April 2019 for the offer to be availed.

    Participating in this vision of ‘women’s era’, the leadership team at WeWork has come together to talk about why they call it an ‘era’ and how they see the new age woman embodying all their key values. Created in a video format, the short film features leaders from WeWork India, including CWeO Karan Virwani, Co-CWeO Ryan Bennett, head of sales Varun Gopinath, head of real estate Arnav Singh Gusain, head of strategic finance Vinayak Parameswaran, head of marketing Vineet Singh, and design director Taylor Harper, speaking about women, how they are an inspiration and why they need to be celebrated every day.

    As offline events are a key part of the weekly hygiene at WeWork and this week is all about women, WeWork is also organising the ‘Her Pop-up Market’ on 8 March at WeWork Galaxy – Bangalore, where pop up stalls will be set up by female homegrown entrepreneurs showcasing apparel made with sustainable fabrics, notebooks and stationery, home decor products, and much more. From art and home décor to sustainable clothing and natural body products, there’s plenty for one to explore with one’s BFF, girl gang, spouse, or solo.

  • Time Warner Cable CFO Arthur Minson quits to join startup

    Time Warner Cable CFO Arthur Minson quits to join startup

    MUMBAI: Time Warner Cable Inc executive vice president and chief financial officer Arthur Minson is leaving the company with immediate effect.

     

    He will remain as an advisor to the company until the Charter transaction closes.

     

    Serving as acting co-CFOs in his place will be William F. Osbourn, Jr., who currently serves as senior vice president – controller and chief accounting officer, and Matthew Siegel, who currently serves as senior vice president and treasurer.

     

    Minson is slated to join WeWork as president and chief operating officer. WeWork is a privately-held company that provides more than 25,000 members across the globe with space, community, and services through physical and virtual offerings. Based in New York City, WeWork currently has 42 physical locations in 15 cities and four countries around the world.

     

    “I’ve said many times that Artie is the finest CFO in America, and I believe it just as much today. His steady hand at the helm of our financial operations, as well as his overall business acumen and judgment, has brought great benefits to our shareholders and employees, and we will miss him,” said Time Warner Cable chairman and CEO Robert D. Marcus.

     

    “I’m grateful that Artie delayed his decision to leave until he was confident that Time Warner Cable’s path forward was established, and in particular for his role in crafting our merger agreement with Charter. We appreciate Artie’s commitment and wish him all the best as he moves on to this next exciting phase of his stellar career,” he added.

     

    Minson said, “Being the CFO of Time Warner Cable has been a dream job. I am so fortunate to have been part of the team that over the last two years dramatically improved Time Warner Cable’s operating performance and created significant value for shareholders. I am leaving our financial function in great hands with Bill and Matt. As I embark on my next role at WeWork, I look forward to continuing to be part of the Time Warner Cable family as a strategic advisor until the closing of our merger with Charter.”

     

    Both Osbourn and Siegel will retain their current titles and responsibilities, in addition to their co-CFO duties.

     

    “We’re fortunate to have an incredibly strong bench on our financial team, and I have great confidence that Bill and Matt will provide steady leadership. They are proven leaders with great track records and many years of experience in the industry and with the company. They have my confidence as well as that of our Board of Directors, Finance Committee and Audit Committee,” Marcus said.