ITV

Tag: Westlife Development Ltd

  • McDonald’s launches two TVCs to promote festive “Ab Sabka Combo Chalega” offer

    McDonald’s launches two TVCs to promote festive “Ab Sabka Combo Chalega” offer

    MUMBAI: To promote its offering of more than 30 combos a price of Rs 59, McDonald’s in West and South India (operated by Westlife Development Ltd through its wholly-owned subsidiary Hardcastle Restaurants Pvt Ltd) has launched two TVCs conceptualised by DDB Mudra, tapping into the festive season.

    The first TVC shows two kids dressed as a lion and a deer ordering for a veg and a non-veg combo. After the server gives non-veg combo to the lion and veg combo to the deer, the kids quickly swap their order as the lion turns out to be a vegetarian.

    The second TVC features a man dressed as Raavan placing his order for multiple combos. The server takes the order and looks up to confirm and asks ‘that’s it sir’ and after seeing the costume with multiple heads, quickly corrects himself to say ‘sirs’. 

    These TVCs went on air early this week and will be aired on leading channels supported by digital and outdoor.

    Sharing his views on the newly launched campaign and TVC, Hardcastle Restaurants Pvt Ltd Director – Marketing and Communications Arvind RP said, “We are an everyday value brand and with McSaver combos, we are giving our customers great variety at a compelling price point, truly bringing alive the promise of value. The TVCs tap into the festivities and communicate the proposition in a quirky way.”

  • Arvind RP is new director of marketing, communications for McDonald’s west and south

    Arvind RP is new director of marketing, communications for McDonald’s west and south

    MUMBAI: Hardcastle Restaurants Pvt Ltd, a subsidiary of Westlife Development Ltd and master franchisee of McDonald’s restaurants in West and South India, has announced the appointment Arvind RP as its director-marketing and communications . He has been trusted with the responsibility of leading the overall marketing and communications strategy for brand, to further strengthen its leadership in the QSR space.

    Prior to this, Arvind was working with Kaya Ltd as the head of marketing and analytics for the past six years.

    An alumnus of Bharathidasan Institute of Management, Trichy, Arvind has completed various executive education programs from Kellogg School of Management, Northwestern University, as well.

    He has over 18 years of experience in marketing and sales and Arvind has worked across geographies and categories including retail (Levi Strauss), consumer goods (Britannia), and automobiles (TVS Motor Company).