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Tag: Wendy’s

  • Wendy’s rave serves burgers with a scare

    Wendy’s rave serves burgers with a scare

    MUMBAI: This Halloween, Wendy’s is swapping ketchup for cobwebs and fries for fright. The burger chain is turning its outlets in Bangalore, Hyderabad and Pune into haunted rave zones for one wicked night of food, fun and fearless partying.

    On October 31, Wendy’s Rave, Halloween edition will transform the restaurants into spooky diners with eerie lighting, creepy décor and surprise jump scares. Guests can feast on unlimited burgers, fries, beverages and desserts while grooving to a mix of Hindi cinema and EDM beats that promise to raise the dead, or at least the dance floor.

    Instead of the usual neon wristbands, party-goers will get glowing devil horn headbands, turning the crowd into a sea of red light and mischief. The surprise highlight? A DJ set by “Wendy” herself, complete with haunting Halloween makeup and a playlist that’s equal parts spooky and spectacular.

    “Halloween is all about bold, expressive fun, and Wendy’s is taking that spirit to the next level,” said Rebel Foods chief marketing officer Nishant Kedia. “The Wendy’s Rave is our way of serving flavour with a side of madness and a whole lot of music.”

    As beats drop and burgers flip, expect ghostly laughter, spine-tingling sound effects, and crew members in scary masks dishing out your meal with the occasional jump scare.

    It’s a night where burgers meet the bizarre, fries flirt with fright, and Wendy’s proves that food can be just as thrilling as a haunted house. This Halloween, your meal might just scream back.

     

  • Mavericks appoints Gaurav Tuli as new digital and tech director

    Mavericks appoints Gaurav Tuli as new digital and tech director

    MUMBAI: When brands talk clicks, The Mavericks wants to talk connections and its latest hire proves it’s serious. The integrated marketing communications agency has appointed Gaurav Tuli as director digital & tech, a move set to sharpen its AI-first, insight-led storytelling play. Armed with over 16 years of cross-market experience across India and Canada, Tuli has worked on marquee accounts including Bayer, Ford, Wendy’s, Jamie’s Italian, Pepsico, Swaraj Tractors, Hyatt, Interglobe, Oriflame, Luminous, and Himel. His track record spans sectors as varied as Auto, Healthcare, FMCG, Aviation, Hospitality, Banking, Alcobev, Education and Beauty blending tech with creativity to deliver campaigns that don’t just convert, but connect.

    At The Mavericks, Tuli will anchor digital transformation with new service lines built on Generative AI, predictive analytics, and automation. But for him, AI isn’t about replacing creativity, it’s about amplifying it. “The intersection of data, technology, and creativity is where the most exciting things are happening,” he said. “From Generative Engine Optimisation for AI discoverability to predictive performance models, these tools help brands move faster, listen smarter, and create more meaningfully.”

    The Mavericks India founder & CEO Chetan Mahajan echoed the sentiment, noting: “Integrated communications is no longer about channels ,it’s about cohesion. In the digital age, integration means agility, real-time impact, and context. Gaurav will be integral to building that ecosystem.”

    With brands now seeking outcome-driven communication rather than vanity metrics, The Mavericks’ appointment signals its ambition to push boundaries. For Tuli, the task is clear: keep brands discoverable, scalable, and emotionally resonant in an AI-led, digital-first world
     

  • Rebel Foods appoints Essence as its integrated media agency in India

    Rebel Foods appoints Essence as its integrated media agency in India

    Mumbai: WPP by GroupM’s media agency Essence on Thursday announced that it has been appointed as the integrated media agency of record by Rebel Foods in India. Led out of its Mumbai office, Essence’s scope of work includes strategy, analytics, media planning and media activation for the internet restaurant company’s brand marketing activities.

    As part of the partnership, Essence’s first few activities for Rebel Foods include campaigns for Faasos targeting fast food lovers and Sweet Truth celebrating midnight cravings, along with integrated communications plans for Behrouz Biryani and the company’s food court on an app experience, EatSure, in key markets.

    Founded in 2011 and headquartered in Mumbai, Rebel Foods is home to brands such as Faasos, Behrouz Biryani, Oven Story Pizza, Lunch Box, Mandarin Oak, The Good Bowl, SLAY Coffee, Sweet Truth and Wendy’s.

    With a network of over 4,000 restaurants across over 450 kitchens in more than 70 cities spanning 10 countries worldwide, the company has developed its own operating system of culinary innovation, robust supply chain and full-stack technology, through which food brands are launched and scaled up in a very short period of time.

    Rebel Foods currently operates over 45 own and partner brands, ranging from startups to global majors, to cater to consumers’ different food missions.

    Commenting on the partnership, Rebel Foods co-founder and India CEO Ankush Grover said, “We are on a journey to build the world’s most exciting and delightful food company, serving the highest quality of brands across customer food missions in every neighbourhood in the world. Keeping our vision in mind, it is inevitable for our brands to have a communication strategy that focuses on customer-first offerings, while complementing our brand promise. Over the years, our communication has been authentic, relatable, creative, innovative, and at the same time, has reflected the brand’s core value. We believe Essence is an ideal partner to help us in our journey with an insight-led analytical approach, while bringing a unique style of creativity and innovation. We are looking forward to collaborating with Essence on some exciting campaigns and strategies.”

    “Rebel Foods is a revolutionary, fast-growing cloud kitchen operator with multiple food brands in its portfolio. With our data-driven approach to strategy, analytics and media, focused on delivering value to brands and consumers through innovation, we see opportunities to help Rebel Foods drive greater synergies and efficiencies across its brands, while defining bespoke growth paths for each brand,” said Essence managing director, India Sonali Malaviya. “We are thrilled to collaborate with Rebel Foods on its exciting growth journey and become its ally in achieving its growth goals.”

    Rebel Foods joins Essence’s diverse portfolio of clients across its Bengaluru, Delhi and Mumbai offices, covering a mix of high-growth, technology-driven startups as well as established local and global companies.

    Since Essence’s entry into India in 2016, the agency has seen an increasing demand by companies for its transformational data-driven approach to marketing, use of media and creativity to deepen relationships with consumers, and expertise in accelerating brand and business growth.