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Tag: Welspun Living

  • Spaces celebrates the comfort of coming back home

    Spaces celebrates the comfort of coming back home

    MUMBAI: Home is where the comfort is. Spaces, the premium bed and bath linen brand from Welspun Living, has launched its latest campaign Your Space, Your Comfort, celebrating the simple joys of returning to one’s own sanctuary.

    Created by atom network, the multi-platform campaign highlights the intimate, everyday moments that make home truly personal. From sinking into familiar sheets after a long day to unwinding in a cosy bathrobe, Spaces captures the rituals that turn spaces into havens of comfort.

    Welspun Living MD & CEO Dipali Goenka said, “Spaces stands for comfort that is both personal and thoughtful. With this campaign, we reaffirm our commitment to purposeful design where innovation, aesthetics, and human connection transform every home into a sanctuary.”

    Business head Ruchika Arora added, “The best feeling is coming home to Your Space, Your Comfort. Our campaign celebrates exactly that, those moments that are personal, messy, minimal, and always yours.”

    The campaign film is now live across digital, cinema, print, and out-of-home platforms, inviting audiences to reconnect with the unparalleled joy of home.

  • Vidya Balan and Welspun spin a ghostly yarn to show quality makes a difference

    Vidya Balan and Welspun spin a ghostly yarn to show quality makes a difference

    MUMBAI: When towels turn terrifying and bedsheets get a supernatural twist, you know Vidya Balan is up to something spooky but stylish. Welspun Living Limited (WLL), the global home textile giant, has roped in the National Award-winning actor for its new campaign Kyunki Farq Padta Hai, proving that when it comes to linen, quality really can be a matter of life and afterlife.

    Conceptualised by Atom network, the campaign rolls out with two witty short films, one showcasing Welspun’s Quikdry Towels, the other its Purekot Bedsheets. Both films play with horror-comedy tropes, where ghostly nudges push clueless characters towards smarter choices. Think jump-scares, but with punchlines, as the campaign flips the familiar “kya farq padta hai” on its head to remind us, yes, it does matter.

    Welspun Living MD & CEO Dipali Goenka summed it up: “Every homemaker knows that what we bring into our homes is about trust, care, and durability. Kyunki Farq Padta Hai is our way of showing how small differences in quality can transform everyday life.” Balan, meanwhile, brings her signature blend of gravitas and humour, saying: “There’s a difference between ordinary and better, random and reliable and that’s the story we’re telling with drama, comedy, and truth.”

    Rolling out across TV, digital, print, outdoor and social platforms, the campaign is targeting millions of urban and semi-urban households. With cultural quirks, a dash of nostalgia, and Vidya’s star power, Welspun’s latest isn’t just another product push, it’s a playful reminder that in home linen, the right fabric doesn’t just cover you, it comforts you.

  • Welspun Living Ltd appoints Sunil Duggal as independent director

    Welspun Living Ltd appoints Sunil Duggal as independent director

    Mumbai: Welspun Living Ltd, a leading player in home textiles, flooring solutions, and advanced textiles, announces the appointment of Sunil Duggal as an independent director, effective from 31 January 2024.

    Duggal will serve his first term as an independent director for four years, ending on 30 January 2028. Duggal is an accomplished leader, with a Bachelor of Technology Hons (Electrical Engineering) from BITS, Pilani, and a postgraduate diploma in Business Management (marketing) from the Indian Institute of Management, Calcutta.

    His extensive experience, spanning decades, includes a remarkable 17-year tenure as CEO of Dabur India Ltd. He has also chaired and cochaired significant committees, such as Indo-Turkish JBC and FICCI Committee on Food Processing. Duggal has been recognized as FMCG CEO of the year thrice and was awarded the Distinguished Alumnus Award by the Indian Institute of Management Calcutta in 2019. His expertise will be invaluable to Welspun Living Ltd.

    Welspun Living CEO & MD Dipali Goenka, on the appointment of Sunil Duggal said, “I am delighted to welcome Sunil Duggal to Welspun’s Board of Directors. His extensive experience, particularly in steering Dabur’s success, aligns seamlessly with our commitment to elevating Welspun’s B2C journey. As we embark on this transformative phase, his consumer-centric perspective and experience in building strong consumer connections resonates perfectly with Welspun’s vision. His insights into consumer behavior and market dynamics will be instrumental as we continue to innovate and cater to the evolving needs of our audience. Together, we are poised to strengthen Welspun’s position in the market, combining our passion for quality with Sunil’s wealth of experience. I look forward to working with him.”

    Joining as an independent director with Welspun Living, Duggal added, “As an independent director, I am truly excited to contribute my experience and knowledge to Welspun Living’s diversified brand portfolio, fostering growth and ensuring success. The company’s unwavering commitment to innovation and sustainability is truly inspiring, aligning seamlessly with my values. I am eager to embark on this exciting journey, working collaboratively to further elevate Welspun Living’s impact in the industry.”