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Tag: Welspun

  • Welspun launches digital campaign on water crisis

    Welspun launches digital campaign on water crisis

    MUMBAI: Welspun India Limited’s domestic brand, Welspun, has recently launched an innovative digital campaign to raise awareness around the decreasing groundwater levels across the country. The campaign is rolled out using digital ad banners backed by unique API integration, which shows the residents, the groundwater levels in their city on a real-time basis alongside highlighting Welspun’s range of reversible bed sheets that save up to 40 per cent of water during washing.

    NITI Aayog’s recent report highlights that the groundwater levels in some of the biggest Indian cities have fallen significantly. It states that the reasons for the rapidly depleting water supply across cities include increased urbanization, climate change and weak infrastructure. In the absence of proactive measures towards water conservation, 21 Indian cities are estimated to be on the brink of running out of groundwater in 2020. Taking cognizance of this, Welspun has launched an impactful campaign to shed light on the water crisis faced by the country.

    The innovative ad banners are served to users showing them the real-time groundwater level of their respective cities. They are curated using a specially designed API that allows the groundwater level data to be pulled from the official source and incorporated in the banner concurrently. The banners will also display Welspun’s two-in-one bed sheets as one of the immediate solutions to conserve water thereby urging consumers to do their bit.

    The campaign is currently live in Maharashtra, West Bengal, Kolkata, Kerala, Jharkhand and many more regions where the groundwater levels are severe.

    Welspun India Limited CEO domestic retail business Manjari Upadhye said, “Sustainability at Welspun India is not just a component of our business philosophy, but is also an ethos embedded in every aspect of our value chain. Taking cognizance of the depleting groundwater levels across the country, we have launched a digital campaign that adopts an innovative approach to sensitize the citizens about the prevailing water crisis. The API integrated ad banners not only give a real-time update on the city’s groundwater levels but also urges people to take a small step towards water conservation by using Welspun’s two-in-one bed sheets that saves 40 per cent water while being washed.”

    FoxyMoron media director Umesh Shashidharan said, “Using the API, we are making customers understand the criticality of the situation and enabling them to take action by providing a product which does make a difference. It works best for the brand as the education about the water crisis and integration of product is happening seamlessly. All this was also backed with customized and automated programmatic targeting.”

    “We hope Welspun’s efforts to bring awareness, are enabling much necessary change towards water conservation,” he added.

    Through this campaign, Welspun has reached more than two million users so far and is witnessing a click-through rate of 2.4 per cent, which is four times higher than 0.50 per cent industry average for mobile banners on programmatic.  Users who are in the critical ground water level zone have engaged 28 per cent more than those users in moderate and good ground water level zone.

  • Welspun launches campaign – Badal Dalo; ropes in Amitabh Bachchan as brand ambassador

    Welspun launches campaign – Badal Dalo; ropes in Amitabh Bachchan as brand ambassador

    MUMBAI: Welspun India Ltd’s leading domestic brand, Welspun, has announced the launch of its new campaign ‘Badal Dalo’, which aims to change existing, deep-seated perceptions about the home linen and flooring categories. Leading this campaign is the Bollywood legend, Amitabh Bachchan, who is roped in as the brand ambassador for Welspun.

    The ‘Badal Dalo’ campaign highlights Welspun’s home linen products that aim to challenge the status quo, and offer easy and convenient solutions at affordable prices. Despite facing problems like colour bleeding of bed linen, roughness of towels post wash, tedious washing process, etc., consumers are habituated to buying the same products and are often faced with the challenge of having access to a reliable solution at a great value. Taking cognizance of the need to engage with consumers to change their entrenched behavioural patterns, Welspun has launched this campaign, whereby it urges people to evolve their views and purchase habits.

    Conceptualised by Leo Burnett, the campaign kick-starts with two TVCs starring Amitabh Bachchan. In the first TVC, he plays a dual role. It displays the first character stepping out of a shower in a thin bathrobe and holding an ordinary towel, still drenched. The second, more geeky character switches on multiple fans to completely dry him up while simultaneously saying that one simply needs to change their towel to Welspun which is 100 per cent cotton, supersoft and long-lasting with a ‘Jaldi Sukhe, Jaldi Sukhaye’ promise. The second TVC for Welspun’s innovative product, the reversible bedsheet is slated to go live in the last week of September.

    Commenting on the campaign Welspun India Ltd joint managing director and CEO Dipali Goenka said, “Welspun, with its proclivity to innovate, aims to revolutionize the home textiles and floorings industry with its unique products. Through our ‘Badal Dalo’ campaign, we are trying to break various pre-conceived notions and myths that plague the categories, and drive behavioural change.”

    “We are delighted to bring Amitabh Bachchan on board as the brand ambassador. As we plan to create deep inroads within the Indian markets, we are confident that our association with the Bollywood stalwart, with his credibility and vast consumer reach and connect, will help drive greater brand resonance thereby fortifying the brand’s foothold in the industry.”

    Speaking on the campaign, Leo Burnett South Asia managing director india and chief creative officer Rajdeepak Das said, “The ‘Badal Dalo’ campaign is based on the insight that currently in the value driven home textile market there is a huge gap between pricing and quality. With their latest offering, Welspun plans to make quality home textile affordable and available to the mass market. When it comes to trust and credibility, few personalities have as much clout as Amitabh Bachchan making him the perfect fit for our campaign and helping us connect with a wider audience.”

    The campaign will be running across television, print, digital platforms and OOH to connect with customers across the country. After achieving success globally, the home textile leader is now focusing on the domestic market by making quality products equipped with the latest technological advancements, beginning with the Quik Dry Towels and Reversible bed sheets. With these innovative products, the textile major will fight the myths and habits that cloud the two categories and bring the utmost value to all the customers.

  • Welspun’s initiative ‘Welspun Quik Dry Movement’ takes the plunge to help Mumbaikars during rains

    Welspun’s initiative ‘Welspun Quik Dry Movement’ takes the plunge to help Mumbaikars during rains

    MUMBAI: Welspun India Limited’s leading domestic brand, Welspun, launches a unique campaign – Welspun Quik Dry Movement – to help Mumbaikars during this erratic monsoon season. In line with the Welspun Quik Dry Towel’s proposition of ‘Jaldi Sookhe, Jaldi Sukhaye’, the brand aims to provide relief to the citizens by helping them stay dry and safe during the monsoons.

    Every year during monsoons, several parts of the city are waterlogged, leaving people stranded in the rains. During the monsoons, there is an also an increase in the cases of viral flu and water-borne diseases. According to a recent report in a leading newspaper, there has been a 40% rise in the number of patients suffering from cold, cough and fever since the onset of monsoon. These cases could have been averted by drying off immediately after being drenched in the rain. Taking cognizance of this, Welspun, a brand that talks about being dry with its newly launched Quik Dry Towels, aims to extend aid to these citizens in need with its Welspun Quik Dry Movement campaign.

    As a part of this initiative, Welspun will begin the activation from 5th August for a period of 15 days, covering key locations in the city to help stranded citizens by handing out Welspun Quik Dry Towels.  The campaign will be providing aid to the people present in Andheri, Malad, Bandra, Juhu, Lower Parel, Dadar, Ghatkopar, Vikhroli, Thane, Sion, Kurla, and Chembur. The brand aims to help 600 people daily and, therefore, estimates reaching out to 9000 people through the campaign.

    Furthermore, recognising the challenges faced while commuting in auto-rickshaws during monsoons, the brand is providing water-resistant curtains to them thereby ensuring the water does not enter the vehicle and drench the passengers.

    Speaking on the campaign, Ms. Manjari Upadhye, CEO, Domestic Business, Welspun India said, “Welspun Quik Dry Towels’ brand proposition – Jaldi Sookhe, Jaldi Sukhaye – truly reflects the attributes of the product. Through the Welspun Quik Dry Movement, we aim to extend this promise by providing support to the citizens that find themselves stranded during the incessant Mumbai rains. We understand the adversities that people face during monsoons and therefore through this multi-fold campaign we intend to provide immediate relief.”

    Through their social media platforms, Welspun will continue raising awareness and sharing helpful tips about staying safe and healthy during the monsoons.

  • SPACES by Welspun Partners with Thrive Global India To Help Consumers #StayWell

    SPACES by Welspun Partners with Thrive Global India To Help Consumers #StayWell

    MUMBAI: This World Sleep Day, Thrive Global India is partnering with SPACES, a premium home linen brand from the house of Indian textiles major Welspun, to issue a national call on the importance of staying well. This partnership aims to align Thrive Global India’s vision of adequate rest, sleep and wellness with SPACES’ product experiences to empower consumers to #StayWell. The collaboration will incorporate Thrive’s science-based solutions and signature micro steps to focus on thoughtful living for the SPACES family and help it stay true to its mission of inspiring well-being among its consumers.

    For nearly three decades, Welspun has been committed to providing the best-in-class multi-sensorial experience through its wide range of superior and high-quality bath and bed linen. SPACES offer thoughtfully designed home linen products to address everyday struggles of usage, maintenance and appearance. With this partnership, Thrive Global India will help SPACES strengthen its efforts to bring mindful, comfortable living to its consumers.

    Thrive Global India and SPACES recognise that bath and bedtime are important daily rituals. The Thrive-SPACES partnership will utilise Thrive Global India’s innovative, globally recognised approach to encourage consumers to prioritise their own mental and physical well-being and #StayWell.

    As part of the collaboration, Thrive Global India’s media platform will host a dedicated section that will provide curated content across a range of digital assets to take SPACES’ message to a larger audience. This will include a Thrive-SPACES Video Series that will feature new role-models of success who focus on me-time and staying well. Thrive’ s community section will also feature personal stories from users and expert commentary that will accelerate the culture shift around the importance of prioritising well-being.

    Speaking of the association between Thrive Global India and Welspun, Thrive Global founder and CEO Arianna Huffington said, “Thrive and Welspun are united in our mission to reinforce the value of mental and physical well-being. With #StayWell, we hope to empower people to take the time for themselves each day, as the science is clear that the key to performing your best is to prioritize our own well-being, which includes making the time to unplug and recharge."

    Welspun India CEO and joint managing director Dipali Goenka said, “SPACES is all about thoughtful living, hence, we’re delighted to partner with Thrive Global India to integrate our world class products with a thoughtfully designed experience that empowers our consumers to lead a stress-free and healthier lifestyle. We are keen on offering the best to our consumers – quality, technology, and solutions that make their everyday lives better.”