Tag: Wellness brand

Nyumi partners with Kriti Sanon for their first-ever brand campaign

Mumbai: The leading wellness brand Nyumi has rolled out its first-ever brand campaign, #BiteMe featuring bollywood actress Kriti Sanon. The campaign is executed by creative agency 82.5 Communications.

With this campaign, Nyumi encourages women to not get used to their everyday problems, but to take them on, with a delicious comeback! It brings to the forefront the spirit of the unstoppable, energetic, and independent women who are ready to take on life with a bold attitude. The new campaign will go live across digital, social & retail platforms.

Today’s women have too much to balance in their busy life. This leads to issues like lack of sleep, stress, UTI, hair fall, and dull skin that takes a toll on their overall wellbeing. In the new campaign, Kriti Sanon says #BiteMe to all these problems and hello to delicious nutrition every day.

Speaking about the campaign, Nyumi CEO & founder Ananya Agarwal said, “We launched Nyumi to make wellness approachable and accessible to women. Since our launch in 2021, we have seen significant growth for the brand and as we hit our one-year milestone this month, I am excited to bring to our audience our first-ever brand campaign. The Nyumi woman is quintessentially someone who believes in facing her issues head-on, and with #BiteMe, we are aiming to create a new way of looking at one’s problems and taking a stand against whatever life throws at us!”

Talking about launching the campaign with Kriti, she said, “We are very excited to partner with Kriti for this campaign. She is a natural fit, as she is someone who embodies all the qualities that the Nyumi woman represents. She is vivacious, self-assured, independent, and caring. And to add to that, Kriti has also been a Nyumi customer long before she partnered with us. We have really enjoyed collaborating with her on this campaign and I hope the audience also enjoys watching the films as much as we have enjoyed making them.”

Speaking about the campaign, Kriti Sanon said, “I am very excited to be working with Nyumi! It’s coincidently a brand that I have been using for some time now, and I really like their products! So it’s nice to be endorsing something that you actually like consuming and believe in!”

Talking about their association with Nyumi, 82.5 Communications chairman and chief creative officer Sumanto Chattopadhyay said, “We are delighted to be a part of the journey that Nyumi has embarked on, to inspire Indian women to prioritise their health and well-being. Our campaign urges every woman to confidently say, “#BiteMe” to little-big health issues that hold them back every day. A confidence that comes with the Nyumi daily nutrition gummies and their perfect blend of Indian and western ingredients.”

June 22, 2022
Wow Skin Science appoints Vaibhav Arora as VP of e-commerce

Mumbai: FMCG personal care and wellness brand Wow Skin Science has appointed Vaibhav Arora as vice president of e-commerce.

In this role, Arora will be responsible for building consumer franchises through the company’s D2C website, expanding the online footprint across social commerce and establishing Wow Skin Science as a market leader across horizontal and vertical marketplaces in personal care nutrition and wellness segments, said the statement.

With a career spanning over ten years, Arora in his previous mandate led the vendor management function for grocery, health and personal care businesses at Cloudtail before which he has led leadership roles at organisations such as Amazon, Myntra and Tata group. He has also led diverse characters encompassing launching private brands in multiple categories, business strategy, risk management, business development and product management.

“We are excited to welcome Vaibhav Arora onboard and leverage his leadership within the Wow Skin Science family,” Wow Skin Science co-founder Manish Chowdhary stated. “With Vaibhav’s deep expertise and experience in e-commerce as well as his passion and enthusiasm, he will help shape how customers experience WOW across our increasingly diverse online commerce touchpoints, including our D2C platform. We look forward to Vaibhav building long term partnerships that will drive growth and profitability.”

About his new role, Vaibhav Arora said, “Wow Skin Science breaks the clutter with its online GTM strategies and is deeply invested in delivering a superior product to the consumer. I am excited to make the organisation more data-centric, build scale mechanisms, and use customer insights to shape our innovation pipeline. I look forward to bringing Ww’s customer experiences to come alive across all online commerce touchpoints.”

April 25, 2022
Imbue Natural onboards Lyxel&Flamingo as digital marketing partner

Mumbai: Following a multi-agency pitch, personal hygiene and wellness brand for women Imbue Natural has onboarded Gurugram-based digital marketing agency Lyxel&Flamingo to manage its media marketing mandate.

The mandate entails search advertising, discovery and display advertising, platform-specific ads, SEO, influencer management, and digital media buying, said the statement. “The agency is entrusted with leveraging its collective creative, strategic, and media marketing skills to enhance brand recall, brand loyalty, digital footfall, engagement, and conversions,” it added.

“Recent consumer trends show that women are becoming more aware & vocal about their awkward needs,” Imbue co-founder Aastha Sharma said. “With the fast-changing nature of consumer outreach, emerging new business opportunities and in line with our strategy of being digital-first, we are very excited to partner with Lyxel&Flamingo and take forward our mission to de-stigmatise feminine wellness. We found Lyxel&Flamingo to have the right mindset to help us translate our strategy and vision into a new reality for our consumers.”

Imbue Natural is a female-first brand that draws inspiration, wisdom, and values entirely from nature, according to the company. “To be their voice and create a safe platform where we can initiate dialogue about issues related to women’s health that are often neglected or ignored for no greater reason than a mere inconvenience,” is the mission that drives the brand.

Lyxel&Flamingo chief operating officer Shreyansh Bhandari said the intimate hygiene and wellness segment is fairly nascent in the country and there is a huge scope to educate users and increase awareness amongst urban Indian women. “Our team of young and passionate professionals believe in the power of a holistic, well-rounded digital strategy to create a stronger brand recall and an increased engagement with a brand’s key consumer segments. Backed by our deep and extensive understanding of the digital marketing landscape, we will strive towards magnifying Imbue Natural’s digital communication and engagement to a wider scale,” he added.

April 5, 2022
Havas Media wins integrated media mandate for OZiva

Mumbai: Havas Media India has won the integrated media mandate of OZiva, home-grown certified clean & plant-based nutrition and wellness brand.

OZiva and Havas Media will work closely on creating an integrated media strategy for the brand for building awareness and salience. The account was won following a multi-agency pitch and will be handled out of the agency’s Mumbai office led by Havas Media, president – north & west India, Uday Mohan.

Founded by Aarti Gill and Mihir Gadani in 2016, OZiva offers products across categories like women’s & men’s health, hair & skin, fitness immunity etc.

OZiva co-founder, Aarti Gill said the brand’s purpose is to empower consumers with clean and plant-based products so that they can lead a healthier & better life. “Our communication emphasises the benefits offered by switching to clean living backed by data and research so that consumers are able to make a well-informed decision that is good for their mind, body and soul. Havas’ Meaningful Brands philosophy is in sync with our brand’s purpose and vision, and with this partnership, we are positive to educate more consumers about getting the right nutrition and wellness using the right channels,” she said.

The brand also has plans to launch newer categories this year, and is aiming for Rs 500 crore revenues in the next three years.

Havas Media Group India, CEO, Mohit Joshi said, “Awareness towards health, well-being, balanced lifestyle and sustainability have taken a centre-stage in people’s lives. Plant-based living is becoming the preferred choice of consumers for a healthy and sustainable life. We are glad to be partnering with a progressive brand like OZiva and are excited to take on their integrated media mandate. At play will be Havas Media Group and integrated media skills centered on our Mx framework which will drive the brand’s meaningful journey.”

July 12, 2021