ITV

Tag: Wellbeing Nutrition

  • From fitness to finesse: Anwesha Sanyal joins Wellbeing Nutrition as AVP – content & creative

    From fitness to finesse: Anwesha Sanyal joins Wellbeing Nutrition as AVP – content & creative

    MUMBAI: Anwesha Sanyal has taken the plunge into the world of feel-good nutrition, joining Wellbeing Nutrition as assistant vice president – content and creative, just as the D2C health brand ramps up its storytelling and digital influence game. Based out of Gurugram, Sanyal’s appointment marks yet another savvy hire in the health-tech space where content is now just as critical as capsules.

    Prior to this, Sanyal spent nearly five years at HealthKart, where she helmed content strategy for HK Vitals, Incredio, TrueBasics, and JustHer, breathing life into supplement brands with community-first content and sharp digital marketing.

    Before diving into health and wellness, Sanyal made waves in the world of luxury and lifestyle publishing. At Travel + Leisure India & South Asia, she served first as digital features editor and then content director, launching the magazine’s website, producing celebrity-led cover stories, and scripting editorial strategies that walked the fine line between indulgence and insight. Her earlier stints at Harper’s Bazaar, Women’s Health, and The Blur Magazine saw her blend fashion features with editorial flair, often wearing the stylist and writer hats simultaneously.

    Starting her career as a freelance journalist in Kolkata—writing for The Telegraph, Calcutta Times, and WikiHow—Sanyal’s journey has been a steady climb from content creation to brand curation.

    At Wellbeing Nutrition, she’s expected to supercharge brand storytelling across digital, social, and influencer channels—turning science-backed supplements into scroll-stopping sensations.
    Looks like the wellness space just got itself a new content queen

  • Harleen Bhatti hops onto Honasa Consumer

    Harleen Bhatti hops onto Honasa Consumer

    MUMBAI: Harleen Bhatti has taken the reins as vice president of direct-to-consumer operations at Honasa Consumer Ltd, parent company of Mamaearth, stepping into the role this April after a nine-month stint at Wellbeing Nutrition.

    The digital marketing maven brings impressive credentials from India’s consumer tech landscape, having previously served three years at The Good Glamm Group, where she built and led a 25-member team across D2C functions that directly impacted more than 60 per cent of the group’s revenue.

    “My North Star metric is focused on achieving a target LTV:CAC ratio and ensuring a profitable recurring P&L,” Bhatti noted about her approach to digital growth—a philosophy that has served her well across stints at several high-profile consumer brands.

    Before joining The Good Glamm Group, Bhatti spearheaded retention marketing at Lenskart.com, where she claimed to have generated a return on investment of 4x from customer relationship management channels. Her earlier career included roles at Cure.Fit’s Eat.fit division and Capillary Technologies.

    Bhatti’s appointment comes at a crucial time for Honasa, which has been expanding its brand portfolio beyond its flagship Mamaearth line. Her extensive experience in performance marketing, customer acquisition and retention strategies could prove vital as the company looks to strengthen its direct-to-consumer operations in an increasingly competitive beauty and personal care market.

    The digital growth specialist cut her teeth in strategy consulting at PricewaterhouseCoopers and investment banking at Copal Amba before finding her niche in consumer tech marketing. With her track record of driving profitability through data-driven customer engagement strategies, Honasa appears to be betting on Bhatti to help cash in on India’s booming D2C revolution

  • Hiral Kamra appointed brand manager at Wellbeing Nutrition

    Hiral Kamra appointed brand manager at Wellbeing Nutrition

    She shared her enthusiasm on LinkedIn, stating, “I’m happy to share that I’m starting a new position as brand manager at Wellbeing Nutrition! I look forward to some great work and a big thank you to Avnish Chhabria, Saurabh Kapoor, and Jasmine Lakhani for giving me this wonderful opportunity.”

    With over six years of experience in the marketing and advertising industry, Hiral brings a wealth of knowledge and expertise to her new position. Before joining Wellbeing Nutrition, she spent over four years at FoxyMoron, where she excelled as a senior account manager and group account manager. Her time at FoxyMoron equipped her with invaluable skills in leadership, management, market research, and marketing strategy, enabling her to manage diverse teams and projects effectively.

    In her new role at Wellbeing Nutrition, Hiral is set to leverage her extensive experience to drive brand initiatives and foster meaningful connections with consumers. Her strong leadership skills and strategic mindset will be instrumental in enhancing the brand’s visibility and reputation in the health and wellness sector.

  • Wellbeing Nutrition unveils empowering wellness tea collection

    Wellbeing Nutrition unveils empowering wellness tea collection

    Mumbai: Wellbeing Nutrition is taking love for tea to a whole new healthy level with the launch of their revolutionary premium Wellness Teas. This collection seamlessly blends the art of tea with the science of nutrition. The brand aims to transform the traditional tea-drinking experience into a holistic journey of flavour and function while serving as a beacon of change by empowering the tea artisans at the Makaibari Estate.

    Sticking to its core values of delivering products that keep up with this fast-paced world, these Wellness Teas cater to individuals seeking a natural and effective way to improve their health. By harnessing the power of nature while keeping artificial chemicals at bay, each tea variant is designed by combining ancient wisdom with modern scientific research. The result is a collection that adds a healthy touch to the enjoyment of one of life’s simple pleasures. This offers regular and novice tea drinkers an easy way to begin their new health regimen.

    “We are thrilled to introduce a tea collection that embodies our core philosophy: merging the goodness of nature with the tapestry of tea,” said Wellbeing Nutrition founder Avnish Chhabria.

    Crafted with intention, the collection consists of six unique tea variants that target specific health issues. The Cleanse Adaptogenic Herbal Tea is enriched with 22 ingredients that work in synergy to support the body’s natural detox process. The Sleep Adaptogenic Herbal Tea contains melatonin along with 13 other soothing ingredients to promote relaxation and gently induce sleep. For those looking to increase their attention span, the Focus Adaptogenic Herbal Tea is perfect. It contains potent ingredients that work synergistically to rejuvenate the mind with every sip, while Her Care contains ingredients that help balance hormones, reduce testosterone levels, and improve menstrual cyclicity. Slim Adaptogenic Green Tea and Digest Adaptogenic Green Tea are the only two caffeine-enriched variants in the collection and come with their own distinctive benefits. The former helps boost fat burning, block sweet taste receptors, and support metabolic function, while the latter is infused with heat-resistant probiotics and a mixture of natural ingredients to nourish the beneficial bacteria within your gut.

    When it comes to empowerment and cultural enrichment, the sourcing method and community are equally crucial. The leaves are harvested by skilled artisans from the iconic Makaibari estate, one of the world’s oldest tea plantations. Tucked between six Himalayan ridges, this tea grows amid ancient forests that are home to a range of flora and fauna. All these components, along with a celestial calendar, add to the tea’s excellent flavour and aroma, resulting in a truly extraordinary tea experience.

    The women at the estate possess an inherent understanding of plucking the finest leaves and buds. This age-old artisanal technique has been passed down through generations, ensuring you reap its full benefits with every sip. While these artisans ensure that you get the maximum benefits of each ingredient, their valuable contributions don’t go unnoticed. Their dreams and ambitions are also nurtured, setting the stage for a more promising future. From ensuring their kids get access to high-quality education to guaranteeing comfortable homes and providing their families with comprehensive healthcare, every woman in this community is well taken care of.

    “This tea collection is also a tribute to those who cultivate them. It tells a story of strength, sustainability, and the promise of a better future,” said Avnish Chhabria.

    In addition to helping people from all walks of life ensure #AHealthierTomorrow, the brand also places a strong emphasis on sustainability. Its commitment to the planet is another unique property that makes the collection stand out from the sea of competitors. The teas are packaged in eco-friendly materials, which highlights the brand’s dedication to reducing its carbon footprint. Unlike other non-biodegradable nylon tea bags available on the market, Wellbeing Nutrition teas use a biodegradable tea bag made from corn starch. Wellbeing Nutrition is also known to prioritize transparency, and it’s no different with this new launch. Customers get detailed information about the ingredients used in each blend and the specific benefits they offer. This level of transparency builds trust among consumers who seek products aligned with their own wellness goals. With so many competitive advantages, it is no surprise that this new launch is already capturing the attention of health-conscious consumers.

    “The Wellness Tea collection was born through extensive research and a commitment to quality. They are more than beverages; they embody a holistic approach to wellness while celebrating the essence of tea culture.” Avnish Chhabria, Founder of Wellbeing Nutrition.

  • Redefining inner beauty with ‘Beauty Within’ by Wellbeing Nutrition

    Redefining inner beauty with ‘Beauty Within’ by Wellbeing Nutrition

    Mumbai: In the midst of our busy lives, there’s something truly special waiting to be discovered – a kind of beauty that starts deep inside you. Wellbeing Nutrition is excited to introduce a new campaign that changes the way we think about looking beautiful. This campaign is all about taking care of not just your body, but also your inner self. The journey to true beauty commences with nurturing your inner self.

    Redefining what beauty means:

    This campaign isn’t just about promoting products – it’s about getting young folks excited to try something new. It’s like a call to take care of yourself and understand how important it is to nourish both your body and your soul with the right kind of nutrition.

    Embracing Wellbeing Nutrition’s idea:

    When it comes to feeling truly beautiful, time doesn’t matter. Wellbeing Nutrition is here to show how looking after your inner beauty can be easy. This campaign is like a friendly guide for anyone who’s starting to think about self-care or for those who’ve already begun their journey.

    The short film that comes with this campaign shows everyday life and the little things that make us who we are. It proves that eating right doesn’t need to be complicated – it’s something you can do even when you’re on the move.

    “The ‘Beauty from Within’ campaign is a hymn to the genuine beauty that resides within every soul. At Wellbeing Nutrition, we are driven by a mission to empower the youth to embark on a journey within. By nourishing themselves with proper nutrition and self-care, they can discover a timeless beauty that shines through their very being.” – Wellbeing Nutrition co-founder Saurabh Kapoor.

  • Wellbeing Nutrition collaborates with TING for launch of new product

    Mumbai: TING, a fully integrated creative and digital advertising agency, has conceptualised and executed the end-to-end branding and packaging duties of Melts Oral Thin Strips, a newly launched product by Wellbeing Nutrition. The agency was responsible for the entire branding activity which included, visualization, packaging, branding, positioning, creatives, website designing to the social media launch.

    The branding and messaging of the newly launched Melts focus on how there’s a need in today’s day and age to rethink the intake of nutrition supplements.

     

     

     

     

     

     

    Speaking on the launch, Wellbeing Nutrition’s founder Avnish Chhabria said, “To build a brand targeting the young audience of today, the digital-savvy youth, we wanted to work with someone who truly understands that generation. As a brand that offers nutrition solutions, with Melts® we wanted to go all out and reach out to as many people as possible. We are very happy with the way TING has handled and executed our entire brand identity. All our suggestions and our company vision were kept in mind while executing, and we look forward to escalating the brand presence to higher levels with them.”

    TING co-founder & creative director Shruti Dhadda said, “While we have been associated with Wellbeing Nutrition for a while, it gives us immense pleasure to work with the core team in building the entire brand for Melts®. Creativity and packaging play a very vital role in attracting customers and our team ensured the correct messaging was conveyed. As an agency, we always consider inputs and suggestions shared by clients and accordingly formulate the best results, with our potions of creativity and strategic planning. We are thankful that Wellbeing Nutrition believed in us and gave us this opportunity to work alongside.”