ITV

Tag: Weikfield Foods Pvt Ltd

  • Weikfield Foods launches “Weikfield Jelly Hai Doraemon World Japan Jane Ka Ticket Contest” campaign

    Weikfield Foods launches “Weikfield Jelly Hai Doraemon World Japan Jane Ka Ticket Contest” campaign

    Mumbai: Get ready for a summer of pure magic as Weikfield Foods Pvt Ltd, the powerhouse behind a myriad of delectable food products, teams up with the beloved cartoon icon Doraemon to ignite joy and excitement across the nation! In a world brimming with choices, this dynamic partnership transcends the ordinary, promising not just products, but unforgettable experiences that will leave children beaming with delight.

    Crafted by the visionary minds at Network Advertising Pvt Ltd and captured with finesse by Invictus, this campaign isn’t just about selling jelly; it’s about teleporting lucky consumers straight into the fantastical realm of Doraemon, right in the heart of Japan! Running until 30 September 2024, this initiative isn’t your average marketing ploy; it’s a gateway to adventure.

    Introducing the “Weikfield Jelly Hai Doraemon World Japan Jane Ka Ticket Contest” – a call to all young dreamers, storytellers, and artists to unleash their boundless creativity! Participants are invited to weave captivating tales or sketch vibrant comic strips featuring Doraemon and Weikfield’s irresistible jelly. And the grand prize? A once-in-a-lifetime journey to Japan to explore Doraemon world in all its glory!

    Weikfield Foods Pvt Ltd MD Ashwini Malhotra expressed his enthusiasm, declaring, “At Weikfield, we don’t just sell products; we craft experiences that linger in the hearts and minds of our consumers. Our India’s first 100 per cent vegetarian jelly is more than a treat; it’s a portal to boundless imagination and joy. With our latest ‘Weikfield Jelly Campaign with Doraemon,’ we’re not just offering jelly; we’re offering a ticket to the extraordinary!”

    Speaking about the collaboration,  Animation International India Pvt Ltd director Bhavesh Solanki said, “Doraemon, the lovable robotic cat from the future, is thrilled to announce a delightful new partnership with Weikfield Jellies, aimed at bringing smiles and happiness to children across the nation. The collaboration between Doraemon and Weikfield Jelly represents a celebration of friendship, fun, and adventure. Now, in partnership with Doraemon, we are embarking on a journey to make snack time even more magical for children everywhere.”

    Pervin Bhesania, the mastermind behind the creative brilliance, added, “This campaign is a testament to the power of imagination and the magic of childhood. With the simple yet profound message – ‘Weikfield Jelly khaane mein bhi mazaa, Japan jaane mein bhi’ – we’re inviting consumers to embark on an exhilarating journey filled with fun and flavor!”

    With presence in over 35,000 retail outlets nationwide, along with all popular modern trade chains, ecommerce & quick commerce platforms, participating in the contest has never been easier. It’s an invitation for both Weikfield and consumers to dive headfirst into a world of wonder and excitement.

  • Weikfield’s Pasta passes the lie detector test in the latest campaign by GREY Group India

    Weikfield’s Pasta passes the lie detector test in the latest campaign by GREY Group India

    Mumbai: Weikfield Foods Pvt Ltd, a household name in culinary delights, has unveiled its latest campaign for Fortified Pasta, executed by GREY and Autumn GREY. Weikfield’s commitment to enriching lives remains at the forefront of this campaign. In an unusual twist, the campaign features the Weikfield CEO, D.S. Sachdeva, subjected to a lie detector, reaffirming every claim about their pasta. The result? Each claim holds, reinforcing Weikfield’s dedication to quality and transparency.

    Expressing his thoughts on the launch, Sachdeva said, “Weikfield has always strived to assist mothers in striking the right balance between taste and nutrition. In India, pasta often gets wrongly labelled as junk food. Most don’t realise that pastas like Weikfield Pasta, inherently made from wheat and often served with vegetables and white pasta sauce (laden with cheese and milk), are a nutritional powerhouse. We’re determined to rectify this misconception through a differentiated product as well as with differentiated communication. Through our iron-fortified pasta range, we wanted to offer Indian consumers the taste of authentic Italian pasta along with the power of micronutrients.”

    This campaign not only showcases the product’s exceptional quality but also cements Weikfield’s role as a trusted kitchen partner. The lie detector adds a memorable touch, emphasising Weikfield’s unwavering confidence.

    With Weikfield, ordinary moments become extraordinary, and with Weikfield Fortified Pasta, they become unforgettable.

    GREY & Autumn GREY group creative director Vivek Bhambhani said, “A majority of mothers have lost faith in brands because they feel the USPs advertised are merely tall claims. So, when Weikfield Fortified its pasta, the challenge was communicating that this pasta had iron equivalent to two bowls of spinach – an uphill task considering pasta has traditionally been looked upon as an unhealthy, once-a-week treat meal for the child. To convince discerning mothers required a disruptive approach where Weikfield stood up and simply spoke the truth – and it had to be the CEO himself, strapped to a lie detector!.”

    While the TVCs showcase two of its most popular products Weikfield Custard and Weikfield Pasta, the iconic brand has built a large portfolio consisting of Custard, Cornflour, Baking Powder & Cocoa including recent entries like Falooda, Sauces & Cake Mixes that are immensely popular with very strong customer equity.