Tag: Week 49

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 21 December and 27 December, respectively.

The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 52 of 2019.

Top Advertisers:

The BARC top advertisers list for the final week of 2019 noticed little changes. While the top three performers remained the same, some shuffles happened in the subsequent names.

Hindustan Unilever, as always, remained on the top spot. It had made 174328 insertions. Following it were ITC Ltd and Ponds India, with 43543 and 40261 ad insertions on TV, respectively.

Brooke Bond Lipton India improved its position by two spots as it ranked fourth in week 53. It had made 28848 insertions. Procter & Gamble rose from eighth rank to sit on fifth spot, with 26048 insertions.

Other top brands in pecking order were as follows: Cadburys India Ltd, Wipro Ltd, Godrej Consumer Products Ltd, Reckitt Benckiser (India) Ltd, and Colgate Palmolive India Ltd.  

Top Brands:

Trivago once again picked the top spot, rising from its second position last week, in the week 53 rankings of week 53. It had made 13721 insertions on television during the week. Vaseline Intensive Care Lotion traded ranks with Trivago, and slipped to second position with 13309 insertions.

Almond Board of California, the last week’s new entrant, improved its position significantly from seventh spot in week 52 to third spot in week 53. Its insertion count stood at 13126. Surf Excel Easy Wash slipped to a spot to rank fourth, with 12432 ad insertions. Lux Toilet Soap also slipped a rank and came in fifth with 10931 insertions.  

The subsequent pecking order was as follows: Clinic Plus Shampoo, Vivo V17, Santoor Beauty Soaps, Lifebuoy Toilet Soap, and Attica Gold Company, respectively.

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 21 December and 27 December, respectively.

The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 52 of 2019.

Top Advertisers:

Week 52 saw minor shuffles in the list of top advertisers. Hindustan Unilever remained the top advertiser with 192062 insertions. ITC Ltd ranked second. It had made 61261 insertions. Ponds India held on to the third spot with 47074 ad insertions on television.

Reckitt Benckiser (India) Ltd was fourth in the list with 42184 insertions. 

Following it was Godrej Consumer Products Ltd recording 31979 insertions.

Other top brands included, Brooke Bond Lipton India, Smithkline Beecham, Procter & Gamble, Colgate Palmolive India Ltd, and Trivago, respectively.   

Top Brands:

Top brand in week 52 was Vaseline Intensive Care Lotion with 17936 insertions. With holiday season on the go, second on the list was Trivago with 14587 insertions. Following it was Surf Excel Easy Wash, making 14053 ad insertions on TV.

Fourth position was acquired by Lux Toilet Soap with 12558 insertions. Ranking fifth was Clinic Plus Shampoo, which made 10636 insertions. 

The subsequent pecking order was as follows: Myntra.com, Almond Board of California, LIC-Corporate, Dove Shampoo, Vivo V17 respectively.

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 7 December and 13 December, respectively.

The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 50 of 2019.

Top Advertisers:

BARC week 50 list of top advertisers did not see many changes. Hindustan Unilever topped the ranks with 151347 ad insertions. ITC Ltd and Reckitt Benckiser (India) Ltd  maintained their positions in second and third spots with 79350 and 50920 ad insertions, respectively.

Ponds and Wipro interchanged spots, with the former ranking fourth. Ponds made 38598 insertions on TV. Wipro ranked fifth with 32410 ad insertions on TV.

The pecking order for the following top advertisers is as follows: Cadburys India Ltd, Godrej Consumer Products Ltd, Procter & Gamble, Smithkiline Beecham, and Brooke Bond Lipton India. 

Top Brands:

Trivago maintained its top position in BARC week 50 rankings as well, most possibly because of the onset of holiday season. It increases its insertions as well, making 15131 insertions on TV.

Vaseline Intensive Care Lotion, with 14827 insertions, remained stagnant on the second spot. Third in the list was Surf Excel Easy Wash, with 10763 insertions. Fourth and fifth spots were claimed by Idea Phone Line and Santoor Sandal and Turmeric, with 10670 and 10579 insertions, respectively.

The subsequent pecking order was as follows: Santoor Beauty Soaps, Amazon Prime Video, Lizol, Clinic Plus Shampoo, and LIC-Corporate, respectively.