Tag: Week 45

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 9 November and 15 November 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 46 of 2019.

Top Advertisers:

Not many major changes were observed in the top advertisers’ list in week 46 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two advertisers with 187391 and 60242 ad insertions, respectively.

ITC Ltd climbed up two spots to rank third with 46426 insertions, followed by Ponds India, which also moved up two slots from the past week, with 42010 ad insertions.

Procter & Gamble witnessed an improvement of one rank in week 46 and ranked fifth with 41290 insertions.

The pecking order of top 10 advertisers in week 46 were Hindustan Lever, Reckitt Benckiser, ITC, Ponds India, Procter & Gamble, Cadburys, Brooke Bond Lipton, Wipro, Godrej Cosumer Products, and Colgate Palmolive at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth, and tenth position respectively.  

Top Brands: 

There were some reshuffles in the top brands of in the week 46 data of BARC as compared to the past week. Santoor Beauty Soaps were replaced from the top position by Lux Toilet Soaps that made 15306 ad insertions. Lux Toilet Soaps weren’t in the top 10 in week 45.

Trivago remained on the second spot. It made 14904 ad insertions. Vaseline Intensive care lotion, with winters approaching fast, ranked up three spots to rank third in the list with 13447 ad insertions.

Santoor Sandal and Turmeric slipped down a spot to rank fourth with 11799 ad insertions. Santoor Beauty Soaps settled at fifth position with 10646 insertions.

Other top brands in the list were as follows: Horlicks. Surf Excel Easy Wash, Colgate Dental Cream, Clinic Plus Shampoo, and Dettol Antiseptic Liquid.

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between  2 November and 8 November 2019.

The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 45 of 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in week 45 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 184360 and 85222 ad insertions, respectively.

Wipro Ltd has grabbed the third position with 46707 ad insertions. Procter & Gamble was spotted in the fourth position this time as it made 46269 insertions on TV. ITC Ltd moved up five spots to rank fifth with 42453 insertions.

The pecking order of top 10 advertisers in week 45 were Hindustan Lever,  Reckitt Benckiser, Wipro Ltd,  Procter & Gamble, ITC Ltd, Ponds India, Cadburys India, Brooke Bond Lipton India, Godrej Consumer and  Procter & Gamble Home Products at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively.

Top Brands:

Santoor beauty soap rank first in the top brands category of BARC week 45 ratings. It had inserted 18854 ads on TV during this period. Second spot was acquired by Trivago with 15512 insertions. Santoor Sandal and Turmeric grabbed third position with 14773 insertions. Lux Toilet Soap, Lifebuoy Toilet Soap, Lizol, Vaseline Intensive Care Lotion, Surf Excel Easy Wash, HP Pavilion X360, Ariel and Dettol Antiseptic Liquid were the other top brands spotted in the top 10 brand's list of BARC India ratings week 45.