ITV

Tag: Week 43

  • TV witnesses highest ad volumes since 2015

    TV witnesses highest ad volumes since 2015

    MUMBAI: Week 43 of Broadcast Audience Research Council of India (BARC) data has witnessed the highest ever ad volumes on television since week 16 in 2015.

    It also highlighted that 38,705,978 million seconds is the highest ever ad volume since week 16 (2015) on television in week 43.

    According to BARC, the festive season and big ticket properties have led to this growth. It further mentioned that ad volumes are also returning to normal (compared to week 43 2018):

    *Ad Volume in Million secs

    The report states that growth in week 43 is over second highest week: 2.1 per cent. Whereas the growth in week 43 is over third highest week: 5.7 per cent.

    In week 43 of BARC India rating, the top ten advertisers are Hindustan Unilever, Reckitt Benkiser, ITC, Godrej Consumer Products, Wipro, Ponds India, Colgate Palmolive India, Amazon Online India, Cadburys India, and Brooke Bond Lipton India.

  • Youth genre emerges as top gainer in Chrome DM Week 43

    Youth genre emerges as top gainer in Chrome DM Week 43

    MUMBAI: Youth genre has emerged as the top gainer in week 43 of Chrome Data Analytics and Media data. The genre grew by 1.95 per cent. In this genre, MTV gained the highest OTS with 85.4 per cent in Hsm Excl<1 market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, religious gained second position and grew by 1.45 per cent in Hsm Excl<1 market. In this genre, Aastha channel gained the highest OTS with 98.0 per cent. While Hindi news genre stood in the third position by gaining 0.73 per cent in Hsm Excl<1 market , ABP News secured the highest OTS with 99.4 per cent.

    Hindi movies stood in fourth position and grew by 0.48 per cent. B4U Kadak channel gained the highest OTS with 90.4 per cent in the Hindi movies genre. Hindi GEC genre stood on the fifth position and grew by 0.27 per cent in and DD National gained the highest OTS with 99.1 per cent in the HSM Excel <1 market.