ITV

Tag: Week 37

  • BARC week 37: Star Plus continues to dominate pay platform and urban market

    BARC week 37: Star Plus continues to dominate pay platform and urban market

    MUMBAI: Star Plus has continued to dominate on pay platform and urban market(Saturday, 12 September 2020 to Friday 18 September 2020) of Broadcast Audience Research Council of India (BARC) data. Sony Sab has replaced Star Utsav on second position in the urban market.

    Pay Platform

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    On Pay platform Star Plus, Sony Sab, Zee TV, Colors, Star Utsav, Sony Entertainment Television, Sony Pal, Star Bharat, Colors Rishtey and Dangal, were the top ten channels in the week 37 of BARC India ratings.

    Urban

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    In the urban market, the top ten channels were Star Plus, Sony Sab, Star Utsav, Colors, Zee TV, Sony Entertainment Television, Sony Pal, Colors Ristey, Dangal and Zee Anmol are in the top ten week 37 of BARC India ratings.

    Rural

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    Star Utsav, Zee Anmol, Sony Pal, Dangal, Colors Rishtey, Star Plus, Zee TV, Big Magic, Sony Sab and Colors  were the top ten channels in the rural market.

    Free Platform

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    On the Free platform Star Utsav, Zee Anmol, Dangal, Sony Pal,  Colors Rishtey,  Big Magic, DD National, DD Bharati, DD Retro and DD Uttar Pradesh were the top ten channels in week 37 of BARC ratings.

  • Chrome DM week 37: English Movie emerges as top gainer

    Chrome DM week 37: English Movie emerges as top gainer

    MUMBAI: After seeing a marginal growth in week 36, various genres in the broadcasting segment have witnessed noticeable growth in week 37. English movie genre has become the top gainer in week 37, 2020 of Chrome Data Analytics and Media data. The genre has grown by 2.57 per cent.

    Among English movie channels, Romedy Now has gained the highest OTS with 48.3 in the six metros market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across the analogue cable, digital cable, and DTH.

    Read more coverage on ChromeDM

    This week, English GEC has acquired the second position on the top gainers list with a growth of 2.14 per cent in the six metros market. In this genre,  Comedy Central has gained the highest OTS with 43.4 per cent.

    Among other genres, English News, Kids-All India, Music have seen growths of 1.02 per cent, 0.99 per cent, 0.62 per cent respectively.  

  • Onam week witnesses 65% rise in FCT on Malayalam channels: BARC

    Onam week witnesses 65% rise in FCT on Malayalam channels: BARC

    MUMBAI: Broadcasters always witness growth in the viewership during festive season which leads to growth of advertising volume and revenue on the channel. Hindi GECs have the lion’s share with regards to viewership but the contribution from regional channel is also growing these days. One of the regional genre -Malayalam witnessed highest World Television Premiere (WTP) on the channels while the channels also saw 65 per cent increase in the commercial time in the Onam week compared to 2016’s Onam week.

    According to BARC data, the commercial time on Malayalam channels has increased from 1273 (in 000 sec) in week 37 2016 to 2108 (in 000 sec) in week 37 2019. In 2018 Malayalam channels witnessed 933 (in 000 sec) duration commercial time. In comparison with the Onam celebrations in the past years, 2019 had the highest FCT for the genre.

    This year Onam was celebrated from 1 to 13 September 2019, with the 10th day of Thiruvonam falling on 11 September, Wednesday.

    The week 37 2019 also witnessed the highest number of World Television Premieres (WTPs) for a single week in the Malayalam Genre with 22 WTPs which is 47 per cent increase over Onam week in 2017 and 4 events aired across 7 days this year. The Thiruvonam day on Wednesday alone accounted for 12 WTPs across channels.

    In 2016, the Onam week witnessed only five world television premiere and zero event. In 2017 the channels aired 15 world television premiere and one event. With regards to 2018 data, BARC India mentioned that 2018 hasn’t been considered as the Onam celebrations had been suspended due to Kerala Floods.

    The total TV viewership in week 37 increased by 17 per cent to 1.31 billion Impressions. 9.3 out of 10 people in Kerala watched any channel on TV while 73 per cent of total TV viewing population watched on Wednesday (Thiruvonam day) alone.  Thiruvonam day also clocked the highest viewership numbers in Kerala for a single day with 233 million impressions, registering a record time spent of 5 hrs 5 mins for a single day in the market.

    The Malayalam genre viewership increased by 19 per cent to 1.18 billion Impressions, led by Malayalam GECs which grew by 31 per cent. Malayalam Movies had also seen a growth of 10 per cent this week.

    In Malayalam genre week 37 has seen highest growth in Youth and Kids segment which is 33 per cent and 25 per cent respectively. A double-digit growth has been witnessed in viewership across all age groups.

    NCCS A continued to remain the highest contributor to viewership with 17 per cent share, while NCCS A saw the highest growth of 22 per cent. NCCS CDE saw 19 per cent increase in the viewership this year. 

  • BARC week 37: No changes in Hindi GEC

    BARC week 37: No changes in Hindi GEC

    MUMBAI: Hindi GEC did not observe any major changes in week 37 of BARC India ratings. Most of the channels in urban and rural segments and on pay and free platforms continued to hold their respective positions like last week. Star plus continued to lead with pole position in the urban segment as well as on pay platform. Similarly, Dangal continued to hold its leading position on free platform as well as in rural segment. 

    On pay platform, &TV and Star Utsav exchanged their places at ninth and tenth positions. The pecking order of the rest of the channels remained unchanged in week 37 of BARC India ratings. 

    Hindi GEC Pay Platform 

    Dangal, Big Magic, DD National, DD Arunprabha, DD Uttar Pradesh, DD Madhya Pradesh and DD Rajasthan were seen at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively. 

    Hindi GEC Free Platform

    In urban segment, Sony Pal replaced Star Utsav at tenth position. Apart from this, no changes were observed in the urban segment.

    Hindi GEC Urban

    Zee Anmol and Sony Pal exchanged their places at ninth and tenth positions. Even Colors and Sony Entertainment Television also exchanged their places at sixth and seventh positions. 

    Hindi GEC Rural 

  • English news genre only top gainer in Chrome DM week 37

    English news genre only top gainer in Chrome DM week 37

    MUMBAI: In week 37 of Chrome Data Analytics and Media data English news genre was the only top gainer. The genre grew by 0.57 per cent. In this genre, Republic TV channel gained the highest OTS with 98.8 per cent in 6 metros markets.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.