ITV

Tag: week 35

  • BARC week 35: Star Plus continues to dominate the urban market and pay platform

    BARC week 35: Star Plus continues to dominate the urban market and pay platform

    MUMBAI: Star Plus remained the undisputed leader on the pay platform and in the urban market in week 35 of 2020 ( Saturday, 29 August 2020 to Friday, 4 September 2020) of Broadcast Audience Research Council of India (BARC) data. Zee TV secured second position on the pay platform but slips down to fifth spot in the urban market.  Star Utsav continues to lead in the rural market.

    Pay Platform

    On Pay platform Star Plus, Zee TV, Sony Sab, Colors, Star Utsav, Sony Entertainment Television, Sony Pal, Star Bharat, Zee Anmol, and Colors Rishtey, were the top ten channels in the week 35 of BARC India ratings.

    Urban

    In the urban market, the top ten channels were Star Plus, Star Utsav, Sony Sab, Colors, Zee TV, Sony Entertainment Television, Sony Pal, Zee Anmol, Dangal, and Colors Ristey, in the top ten week 35 of BARC India ratings.

    Rural

    Star Utsav, Zee Anmol, Dangal, Sony Pal, Colors Rishtey, Star Plus, Zee TV, Big Magic, Sony Sab and Colors  were the top ten channels in the rural market

    Free platform

    On the Free platform Star Utsav, Zee Anmol, Dangal, Sony Pal,  Colors Rishtey,  Big Magic, DD National, DD Bharati, DD Retro and DD Uttar Pradesh were the top ten channels in week 35 of BARC ratings.

  • BARC week 35: No changes in Bhojpuri, Marathi, Tamil, and Kannada spaces

    BARC week 35: No changes in Bhojpuri, Marathi, Tamil, and Kannada spaces

    MUMBAI: In week 35 of BARC India ratings no changes were observed in Bhojpuri, Marathi, Tamil, and Kannada segment. Zee Cinemalu which was the new entrant last week got replaced by Star Maa Movies this week at fifth position in Telugu space.   

     
    Zee Bangla Cinema and Sony Aath exchanged their place at fourth and fifth position. Zee Bangla, Star Jalsha, Jalsha Movies were the top three Bangla channels. 
    Bangla
     
    Rank Channel Name Weekly Impressions (000s) sum
        Week 35
    1 Zee Bangla 336369
    2 STAR Jalsha 261295
    3 Jalsha Movies 81485
    4 Zee Bangla Cinema 59592
    5 Sony Aath 58739
    WB (U+R): NCCS All : 2+ Individuals
     
    No changes were observed in the pecking order of Bhojpuri channels in week 35 of BARC India ratings. 
     

    Bhojpuri

     
    Rank Channel Name Weekly Impressions (000s) sum
        Week 35
    1 Bhojpuri Cinema 66474
    2 B4U Bhojpuri 60359
    3 Big Ganga 41466
    4 Bhojpuri Dhamaka DISHUM 17757
    5 Dabangg 12330
    Bihar/Jharkhand (U+R) : NCCS All : 2+ Individuals, 
     
    ABP Asmita and TV9 Gujarati interchanged their place at third and fourth positions. Colors Gujarati Cinema, Colors Gujarati, ABP Asmita, TV9 Gujarati and Sandesh News were the top five Gujarati channels. 
     

    Gujarati

     
    Rank Channel Name Weekly Impressions (000s) sum
        Week 35
    1 Colors Gujarati Cinema 28074
    2 Colors Gujarati 25965
    3 ABP Asmita 17041
    4 TV9 Gujarati 16634
    5 Sandesh News 9969
    Guj / D&D / DNH (U+R): NCCS All: 2+ Individuals
    No changes were observed in the pecking order of Kannada channels. 
     

    Kannada

     
    Rank Channel Name Weekly Impressions (000s) sum
        Week 35
    1 Zee Kannada 440283
    2 Colors Kannada 306002
    3 Udaya TV 208273
    4 Star Suvarna 178401
    5 Udaya Movies 151243
    Karnataka (U+R) : NCCS All : 2+ Individuals
    Asianet, Mazhavil Manorama, Flowers TV, Asianet Movies and Surya TV were the top five Malayalam channels in week 35 of BARC India ratings. 
     

    Malayalam

     
    Rank Channel Name Weekly Impressions (000s) sum
        Week 35
    1 Asianet 278042
    2 Mazhavil Manorama 102282
    3 Flowers TV 97498
    4 Asianet Movies 58626
    5 Surya TV 57085
    Kerala (U+R) : NCCS All : 2+ Individuals, 
    No changes were observed in the pecking order of Marathi channels. Zee Marathi, Colors Marathi, Fakt Marathi, Zee Talkies and Star Pravah continued to hold their first, second, third, fourth and fifth positions respectively. 
     

    Marathi

     
    Rank Channel Name Weekly Impressions (000s) sum
        Week 35
    1 Zee Marathi 376630
    2 Colors Marathi 190594
    3 Fakt Marathi 169631
    4 Zee Talkies 125660
    5 STAR Pravah 108990
    Mah/ Goa (U+R) : NCCS All : 2+ Individuals,
    No changes were observed in the pecking order of Tamil channels. 
     

    Tamil

     
    Rank Channel Name Weekly Impressions (000s) sum
        Week 35
    1 Sun TV 807229
    2 STAR Vijay 507476
    3 Zee Tamil 407623
    4 KTV 277867
    5 STAR Vijay Super 105506
    Tamil Nadu/ Puducherry (U+R) : NCCS All : 2+ Individuals, 
    Star Maa Movies replaced Zee Cinemalu at fifth position. Zee Telugu moved to second position and ETV Telugu moved down to third position. 
     

    Telugu

     
    Rank Channel Name Weekly Impressions (000s) sum
        Week 35
    1 STAR Maa 740263
    2 Zee Telugu 443268
    3 ETV Telugu 441992
    4 Gemini TV 394421
    5 Star Maa Movies 190268
    AP/ Telangana (U+R) : NCCS All : 2+ Individuals
  • BARC week 35: SET grabs 2nd position on pay platform

    BARC week 35: SET grabs 2nd position on pay platform

    MUMBAI: Sony Entertainment Television bagged second position in week 35 of BARC India ratings on the pay platform as well as in the urban segment. Last week on the pay platform, the channel was at third position. In the urban market last week, the channel moved to second position and continued to hold its position this week. Zee TV has moved one step down to third position. Last week the channel was seen in second position on the pay platform.

    Hindi GEC Pay

    In the urban segment, Star Utsav which was seen at eight position last week, has slipped to tenth position this week. &TV and Big Magic have moved up to eighth and ninth positions respectively. 

    Hindi GEC Urban

    Dangal, Big Magic, DD National, DD Bharati, DD Arunprabha, DD Uttar Pradesh, DD Madhya Pradesh and DD Rajasthan were the top eight Hindi GEC channels on free platform in week 35 of BARC India ratings.

    Hindi GEC free

    In rural segment, Colors and Sony Entertainment Television have exchanged their place at sixth and seventh positions. In week 35, top 10 Hindi GEC channel in rural segment are Dangal, Big Magic, Zee TCV, Star Plus, Sony SAB, Sony Entertainment Television, Colors, Star Bharat, Sony Pal and Star Utsav. 

    Hindi GEC Rural 

  • eCommerce, jewellery brands among most advertised on television

    eCommerce, jewellery brands among most advertised on television

    BENGALURU: The annual ‘Big Billion Day’ and ‘Great Indian Festival sale’ will be back soon – and the respective players are quite noisy about them on television. Innovative creatives, rehashes of previous creatives are back to announce the big great deals that will be on offer. Flipkart’s annual Big Billion Day television communication has newer stories from kids acting as adults while Amazon.in speaks of getting big discounts without the effort of having to check out the best deals in the market to promote its Great Indian Festival sale.

    The festival season in India is approaching, and, along with it offers from eCommerce players and jewellers. As decibels increase for attracting eyeballs and consumers, brands from these two genres are amongst the most advertised on television during the recent weeks according to Broadcast Audience Research Council of India (BARC) weekly data.

    In week 35 of 2017, (Saturday, 26th August 2017 to Friday, 1 September 2017), Amazon.in was the most advertised brand on television with 14,985 insertions and LalithaJewelly was the second most advertised brand with 13,856 insertions according to BARC’s weekly list ofTop 10 Brands Across Genre: All India (U+R) : 2+ Individuals. In week 36 (Saturday, 2 September 2017 to Friday, 8 September 2017), Lalitha Jewellery was the most advertised brand on television with a jaw-dropping 16,301 insertions followed by Amazon.in with 11,329 insertions at second place. Not far behind these two at rank 3 was Indian eCommerce player Flipkart.com with 11,900 and 10,130 insertions in weeks 35 and 36 respectively.

    Both Amazon.in and Lalitha Jewellery have been present 15 times each during the first 36 weeks of 2017 in BARC’s weekly top 10 brands list. Of these, Amazon.in has been the most advertised brand for eight weeks, including during the first three weeks of 2017. Lalitha Jewellers has been the most advertised brand on television in terms of insertions for five of the first 36 weeks of 2017. Flipkart.com found itself in BARC’s weekly top 10 brands list for the first time in week 35 of 2017 and again in week 36 of 2017, as the third most advertised brand in terms of insertions during both the weeks.

    Please refer to the chart below for the BARC’s list of most advertised brands in week 35 and 36 of 2017

    public://F_3.jpg

    While FMCG brands are the most advertised brands in general, as September 20 approaches viewers are likely to be bombarded with more and more eCommere ads.The period of Navratra’s and Diwali are considered as auspicious days for buying gold, automobiles, apparel, consumer durables, etc., by many Indians. Data for the most advertised brands over the next few weeksshould be quite interesting.

     

  • Star Plus and Zee Anmol retain position on BARC meter in week 35

    Star Plus and Zee Anmol retain position on BARC meter in week 35

    MUMBAI: Zee Anmol’s shows Jodha Akbar, Bandini and Kasam Hai Tujhe Aa Abhi Ja grabbed top three positions in top five programmes of Hindi GEC in the Rural Hindi-Speaking Market. Backed by top three shows Zee Anmol continues to lead the genre, according to the all-India data of Broadcast Audience Research Council (BARC). In Urban + Rural and Urban Hindi Speaking Market, Star Plus continues to dominate the genre and maintains its leadership position in week 35.

    Urban +Rural (HSM)

    With a rise in ratings, Star Plus continued as the undisputed leader in the general entertainment channel genre with 761819 Impressions (000s) against 732303 Impressions (000s) in week 34.

    Zee TV maintained its second slot in week 35, and registered 598075 Impressions (000s) against  577316 Impressions (000s) in the previous week. Followed by Colors on third with 537562 Impressions (000s) and Zee Anmol, which stood on number four with 517888 Impressions (000s) against 530845 Impressions (000s). Star Utsav bagged the fifth position with 440375 Impressions (000s) and Life OK grabbed the sixth spot with 411927 Impressions (000s), respectively.

    Sony Pictures Network’s three channels retain their position this week. Its free-to-air channel Sony Pal stood at number seven with 389607 Impressions (000s) followed by Sab TV on the eighth position with 384302 Impressions (000s) and Sony Entertainment Television  on the ninth recorded 377075 Impressions (000s). Rishtey at the tenth level registered 301226 Impressions (000s).

    Rural HSM

    Backed by three shows Jodha Akbar, Bandini, Kasam Hai Tujhe Aa Abhi Ja,  Zee Anmol maintained its leadership position with 395901 Impressions (000s)  followed by Star Utsav at second position with 332806 Impressions (000s) and Sony Pal on the third spot with 290193 Impressions (000s). Zee TV maintained its fourth position with 256256 Impressions (000s).

    Star Plus  bagged the fifth  spot with 253005 Impressions (000s). Rishtey maintained its sixth spot in the Rural HSM with 223074 Impressions (000s) followed by Colors at number seven with 168687 Impressions (000s). Life Ok stood at the eight position with 143701 Impressions (000s) followed by Sony Entertainment Television at the ninth place with 104130 Impressions (000s) while Sab TV at tenth spot garnered 104110 Impressions (000s).

    Urban HSM

    Star Plus garnered the pole position  with 508814 Impression (000s) against 495758 Impressions (000s) in week 34 followed by Colors at the second place with 368875 Impressions (000s) and Zee TV with 341759 Impressions (000s) stood at number three. Sab TV grabbed the fourth spot with 280193 Impressions (000s) followed by Sony Entertainment Television at fifth with 272945 Impressions (000s) and Life Ok with 268226 Impressions (000s).

    In Urban HSM,  &TV maintained its number seven position with 159206 Impressions (000s) followed by Zee Anmol with 121987 Impressions (000s) on eighth and Star Utsav bagged the ninth spot with 107569 Impressions (000s). Sony Pal bagged the tenth spot with 99414 Impressions (000s).

  • Star Plus and Zee Anmol retain position on BARC meter in week 35

    Star Plus and Zee Anmol retain position on BARC meter in week 35

    MUMBAI: Zee Anmol’s shows Jodha Akbar, Bandini and Kasam Hai Tujhe Aa Abhi Ja grabbed top three positions in top five programmes of Hindi GEC in the Rural Hindi-Speaking Market. Backed by top three shows Zee Anmol continues to lead the genre, according to the all-India data of Broadcast Audience Research Council (BARC). In Urban + Rural and Urban Hindi Speaking Market, Star Plus continues to dominate the genre and maintains its leadership position in week 35.

    Urban +Rural (HSM)

    With a rise in ratings, Star Plus continued as the undisputed leader in the general entertainment channel genre with 761819 Impressions (000s) against 732303 Impressions (000s) in week 34.

    Zee TV maintained its second slot in week 35, and registered 598075 Impressions (000s) against  577316 Impressions (000s) in the previous week. Followed by Colors on third with 537562 Impressions (000s) and Zee Anmol, which stood on number four with 517888 Impressions (000s) against 530845 Impressions (000s). Star Utsav bagged the fifth position with 440375 Impressions (000s) and Life OK grabbed the sixth spot with 411927 Impressions (000s), respectively.

    Sony Pictures Network’s three channels retain their position this week. Its free-to-air channel Sony Pal stood at number seven with 389607 Impressions (000s) followed by Sab TV on the eighth position with 384302 Impressions (000s) and Sony Entertainment Television  on the ninth recorded 377075 Impressions (000s). Rishtey at the tenth level registered 301226 Impressions (000s).

    Rural HSM

    Backed by three shows Jodha Akbar, Bandini, Kasam Hai Tujhe Aa Abhi Ja,  Zee Anmol maintained its leadership position with 395901 Impressions (000s)  followed by Star Utsav at second position with 332806 Impressions (000s) and Sony Pal on the third spot with 290193 Impressions (000s). Zee TV maintained its fourth position with 256256 Impressions (000s).

    Star Plus  bagged the fifth  spot with 253005 Impressions (000s). Rishtey maintained its sixth spot in the Rural HSM with 223074 Impressions (000s) followed by Colors at number seven with 168687 Impressions (000s). Life Ok stood at the eight position with 143701 Impressions (000s) followed by Sony Entertainment Television at the ninth place with 104130 Impressions (000s) while Sab TV at tenth spot garnered 104110 Impressions (000s).

    Urban HSM

    Star Plus garnered the pole position  with 508814 Impression (000s) against 495758 Impressions (000s) in week 34 followed by Colors at the second place with 368875 Impressions (000s) and Zee TV with 341759 Impressions (000s) stood at number three. Sab TV grabbed the fourth spot with 280193 Impressions (000s) followed by Sony Entertainment Television at fifth with 272945 Impressions (000s) and Life Ok with 268226 Impressions (000s).

    In Urban HSM,  &TV maintained its number seven position with 159206 Impressions (000s) followed by Zee Anmol with 121987 Impressions (000s) on eighth and Star Utsav bagged the ninth spot with 107569 Impressions (000s). Sony Pal bagged the tenth spot with 99414 Impressions (000s).