ITV

Tag: week 18

  • CNN-News18 grows its market share in English news market: Barc

    CNN-News18 grows its market share in English news market: Barc

    Mumbai: CNN-News18 has garnered 29 per cent market share in the in India urban plus rural AB 15+ segment, according to the data shared by Broadcast Audience Research Council (Barc).

    The channel also registered a share of 37.3 per cent in the English news market as per the data (TG+22 week 15-18’22). The channel was followed by Republic TV and Times Now at 28.7 per cent and 18.5 per cent share, respectively.

    “CNN-News18’s continuous run as the leader in the Barc rating is a testimony of the audience’s faith in the channel,” said the statement. “The channel’s viewership has gained viewership steadily because of the added focus on programming, along with broad-basing content to all geographies across the country.”

    (Source: Barc India, Market: India, TG AB15+, Full week (0200-2600 hrs), week 15-18’22

    Barc India, Market: India, TG: 22+, Monday-Friday [1800-2300 hrs], week 14-17’22 and week 15-18’22)

  • Barc week 18: TV9 Bharatvarsh leads HSM; Times Now Navbharat makes ratings debut

    Barc week 18: TV9 Bharatvarsh leads HSM; Times Now Navbharat makes ratings debut

    Mumbai: Broadcast Audience Research Council (Barc) has released TV ratings for week 18 (30 April to 6 May). As per ratings for the Hindi news genre, TV9 Bharatvarsh took the lead with 15.20 per cent market share followed by India TV at 12 per cent, Aaj Tak at 11.80 per cent, News18 India at 11.50 per cent and Republic Bharat at 10.80 per cent. Zee News garnered 7.80 per cent market share.

    Notably, Hindi news channel Times Now Navbharat SD, which launched in January this year, garnered its maiden ratings in week 18, and has made a promising debut in the Barc ratings. The channel recorded an average of 22 minutes time spent per viewer (TSV) and 49 million reach. Since the resumption of news ratings in March, the leadership of legacy news channels in the Hindi news genre has been upset with relatively new channels taking the lead.

    Following Times Now Navbharat, were the channels ABP News, News Nation, Good News Today, Zee Hindustan, News24, India News, and DD News.

    (Source: Barc | 15+ | Hindi-speaking marketing | week 18’2022)

  • TV FCT continues to dip in week 18: BARC-Nielsen

    TV FCT continues to dip in week 18: BARC-Nielsen

    NEW DELHI: The dip in overall FCTs continued in week 18 as well, reveals the fresh batch of BARC-Nielsen data on media behavior during the COVID19 lockdown. As compared to week 17, a dip of 9 per cent was witnessed in overall FCTs, taking the number from 205 lakhs to 187 lakh. 

    Ad volumes while remained consistent across GEC  for the last couple of weeks, News and Movies recorded a dip of seven-eight per cent as compared to the last week. 

    The drop in news has come mostly from Hindi language channels while regional languages and English channels remain stable. Kannada and Gujarati channels, in fact, witnessed a slight improvement in FCT. 

    The previous week had seen a dip in the inventories by top 10 advertisers and an increase of 9 per cent by the next 40. This week witnessed a dip in FCT of next 40 as well, while the top 10 mostly remained consistent. 

    After a spike in the number of new brands on TV in the past week, this week saw a massive slump. The numbers dropped from 395 to 274. A 7 per cent dip in advertiser count was also witnessed. 

    Follow Tellychakkar for the consumer facing news & entertainment

  • Total TV viewership grows by 24% in week 18

    Total TV viewership grows by 24% in week 18

    MUMBAI: Total TV viewership has grown by 24 per cent in week 18 over pre- Covid2019 period and recorded 1.1 trillion viewing minutes. The highest viewership was recorded in week 13. TV viewership is still higher than pre-Covid levels, according to the edition 8 of BARC India & Nielsen.  

    Individuals watching TV all seven days a week was 239 million in the pre-Covid2019 period. It peaked 363 million in week 15 and is at 332 million in week 18.

    During week 18, total TV consumption increased by 24 per cent all India.  

    Prime-time viewing has come down in week 18, most prominent dip being in the south.

    For the Hindi GEC segment, the viewership share of top three channels has dropped vs peak levels attained in week 13, courtesy the lack of original programmes. However, viewership share is stable for Hindi news and Hindi movies. 

    Genre-wise, news and movies share started to stabilize but continues to operate at higher levels.

    Lockdown impact on consumer sentiment

    The pandemic is having an impact on public sentiments. According to the report, 85 per cent of Indians are extremely concerned about personal or family's safety. And 82 per cent are concerned about overall public health.

    Follow Tellychakkar for the consumer facing news & entertainment

  • Mythological shows continue to be viewers’ favourite in week 18

    Mythological shows continue to be viewers’ favourite in week 18

    MUMBAI: Mythological shows continue to be viewers' favourite as the launch of Ramayan on Star Plus saw 65 per cent jump, while re-telecast of Mahabharata on COLORS has gained by over 24 per cent viewership on a week-on-week basis, the seventh edition of Broadcast Audience Research Council (BARC) India and Nielsen India joint report on crisis consumption points out.

    Both the mythological shows were launched on respective the channels from Monday, 4 May.

    Meanwhile, Uttar Ramayan’s final episode saw a jump of 147x in week 18 as compared to pre-Covid2019 period and the launch of Shri Krishna saw a rise of 62x; both shows were shown on DD National.