ITV

Tag: Week 10 2022

  • Barc 13-week historical data shows Aaj Tak in the lead

    Barc 13-week historical data shows Aaj Tak in the lead

    Mumbai: The past 13 weeks historic data by Broadcast Audience Research Council (Barc) India indicates that news channel Aaj Tak was leading the Hindi-speaking market (HSM) (U+R) from week 49’2021 till week 10’2022 in terms of market share. Aaj Tak garnered 25.5 per cent of the market share amongst eight opt-in news channels that include TV9 Bharatvarsh, Republic Bharat, Zee News, News Nation, Zee Hindustan, DD News and India News.

    In the HSM Urban market, Aaj Tak’s lead was stronger as it garnered a market share of 27 per cent versus its nearest competitor TV9 at 20.7 per cent. The competition for eyeballs in the HSM Rural market was more intense with Aaj Tak at top with 23.2 per cent but with TV9 Bharatvarsh following closely at 22 per cent.

    Republic Bharat (20.8 per cent) and Zee News (15.6 per cent) were the only other channels whose market share was in double digits. The top four channels had 82.3 per cent share in the HSM market. However, it should be noted that historical Barc data does not include prominent news channels including India TV, News18 India, ABP News, Good News Today, News 24 and NDTV India who have opted out of past ratings. NDTV India has pulled out of ratings completely.

    Barc India has released data for individual news channels after a 17-month hiatus. The TV audience measurement agency had also agreed to release past 13 weeks data after consultation with industry stakeholders. 

    (Source: Barc; TG: 15+ NCCS All; Market: HSM; Period: Wk 49’2021-10’2022; 8 Opt-in Hindi News Channels)

    Barc; TG: 15+ NCCS All; Market: HSM Urban; Period: Wk 49’2021-10’2022; 8 Opt-in Hindi News Channels

    Barc; TG: 15+ NCCS All; Market: HSM Rural; Period: Wk 49’2021-10’2022; 8 Opt-in Hindi News Channels)

  • Barc to resume individual news channel ratings on 17 March

    Barc to resume individual news channel ratings on 17 March

    Mumbai: Broadcast Audience Research Council (Barc) India has announced that it will resume individual news channels ratings on 17 March and publish Week 10 2022 data.

    The data will be released as per the augmented data reporting standards for news and special interest genres. The data will be released to the market on Thursday.

    “Barc India, and the industry at large, welcomes the ministry of information and broadcasting’s directive to resume the release of data for individual news channels,” said the statement. “As per our reporting cycle, this data will be released to the market on Thursday. We have communicated the same to our clients and stakeholders.”   

    The augmented standards entail the reporting of audience estimates for news and special interest genre channels on a four-week rolling average basis, which would be released regularly every week along with the estimates for all other channels. All viewership data will be published on the YUMI platform that can be accessed by subscribers.

    In the weeks leading up to the resumption of news channels ratings, Barc India will be reaching out to its constituents to inform and educate them about the details of the augmented data reporting standards.  

    “With the active support of the technical committee members, all our stakeholders and industry experts, we believe we have a statistically sound and effective solution which helps augment the robustness of the data and reporting, which we had set out to do,” said Barc in a statement. “This would be another significant step taken by BARC India to ensure a strong currency for advertisers and media organisations.”