ITV

Tag: Wedding

  • Mohey’s new ad film takes a relook at wedding rituals

    Mohey’s new ad film takes a relook at wedding rituals

    Mumbai: Rarely does one stop to question the meaning of age-old rituals and traditions that have been passed down to us from generation to generation. Most of us follow them blindly, usually without even knowing the significance behind them and without giving it a thought whether some of these rituals may have become outdated.

    The recent digital video campaign of Mohey from the house of Manyavar, featuring Alia Bhatt, throws light at some of our wedding rituals and the conventional thought behind it, while promoting a conversation for a more inclusive space for women in marriage and in life.

    The film attempts to take a progressive stance on ‘Kanyadaan’- one of the central rituals during a wedding- and strike a balance between tradition and gender equality. In the ad film, Alia dons the role of a bride who questions certain conventional stereotypes associated with the girl child and her marriage in society. “I absolutely believe in this thought and this is something very close to my heart. I am glad that I could be a part of this film and convey a message that might bring about a positive change in society,” said Bhatt.

    Through the film, the women’s wedding wear brand calls for a rethink to the mindset that considers a girl child to be a liability. The film ends with a small but significant gesture that redefines Kanyadaan to ‘Kanyamaan’.

    On the making of the ad, Shreyansh Innovations director Shreyansh Baid said, “We have always believed in progressive communication and our main thought behind making this film was to convey a strong message that is rooted in the rich Indian culture and take it a step forward by deriving inspiration from the new-age Woman and the new-age society. With Alia on board we have been able to create a communication that strikes a chord and invokes a positive change.”

    Vedant Fashions Limited CMO Vedant Modi said Mohey has always symbolised the progressive women of our society. “Through this commercial, we have tried to bring about a shift in the mindset of the general populace while being respectful and fervent towards our traditions and rituals,” he added.

  • Soha Ali Khan – Kunal Khemu opt for a simple wedding

    Soha Ali Khan – Kunal Khemu opt for a simple wedding

    MUMBAI: It’s time for celebrations at the Khan family as the star couple Soha Ali Khan and Kumal Khemu get ready to tie the knot.

     

    The wedding, which will be held on 25 January, will be a private and low-key affair. Only close friends and family members will be invited.

     

    Soha got engaged to Kunal (31) in Paris last year. The couple worked together in the 2009 film 99.

     

    The 36-year-old actress said, “It’s a simple wedding at home. But I think it should be memorable and special. And I will be dressed for the occasion.”

  • Getting married? Confess your desires

    Getting married? Confess your desires

    MUMBAI: With the wedding season upon us, jewellers, designers, decorators, planners, videographers and photographers are busy vying for attention (and assignments) from prospective brides and grooms.

    In such a scenario, Tanishq, the Tata Group’s jewellery brand, has come up with an innovative digital campaign that may well help it stand head and shoulders above the competition, while putting a smile on the face of the bride-to-be.

    Christened ‘Confessions of a Bride’, the month-long campaign is an extension of Tanishq’s recent wedding campaign and seeks to fulfill the innermost desires of every new-age bride; be it an immaculately designed wedding dress or a personalised jewellery set or even a romantic honeymoon in the Swiss Alps.

    So if you’re going to be a blushing bride, all you need to do is log onto: http://tanishqweddings.com and make your confession. Rest assured, your secret wish is then Tanishq’s command…

    Exults Titan vice president retail and marketing (jewellery division) Sandeep Kulhalli: “As family jewellers in a progressive society, we understand that every Indian bride wants to give an individualistic touch to her wedding and is ready to get out of the realms of comfort to fulfil the same. This campaign attempts to live up to the confessions that the bride makes so as to gift wrap a beautiful experience and present it to her that will go down memory lane.”

    On connecting with the audience, says Titan head marketing (jewellery division) Deepika S Tewari: “At Tanishq, digital campaigns have always been a great medium to connect with our customers. With more than 75% of internet users in India falling under the age of 35 – the digital medium is the best mode to reach out to them. In the past, we have had successful digital campaigns like My Expression, Mia on Wheels etc. which were well accepted by the audience. Confessions of a Bride is an attempt to celebrate differentiated weddings of the progressive Indian bride.”

    Tanishq is pulling out all stops to promote its new campaign, particularly on digital platforms. The brand is promoting the contest and various features of the website organically on social media platforms supported by paid promotions on facebook to relevant audiences, Google search, Google display network, YouTube and chats with stylists on twitter.

     “Bloggers have always been a critical part of Tanishq online campaigns. We reach out to them not only for publicising our digital activities but also take their inputs as they understand the pulse of the tech-savvy audience to refine and streamline our campaigns. For this campaign, we have reached out to bloggers who have been writing on weddings and similar themes to come on board and help us in making this a huge success!” Tewari says.
    Tanishq has partnered with Interactive Avenues on the campaign. 

  • RUOSH Announces the Autumn Winter Collection

    RUOSH Announces the Autumn Winter Collection

    RUOSH, the must-have shoe brand for the style forward man announces their Autumn Winter collection. With unique metal embellishment and hand finished leathers, RUOSH’s stylish new collection would probably leave even women speechless.  These shoes are recommended for gentlemen whose sense of style goes behind the fleeting looks of the season.

     

    RUOSH endorses style that strikes a fine balance between the classic and the modern, the discreet and the bold with good taste being the only criterion for selection.  The unique proposition is an amalgamation of style forward designs offering superior comfort, craftsmanship par excellence and an unmatched in- store experience.

     

    The RUOSH Autumn Winter Collection includes wide array of products under Work, Casuals, Occasion, Wedding and Club category.

     

    The WORK collection is a tribute to traditional elegance, crafted using hand selected leather. Each shoe is intricately stitched and detailed with fine brogueing. It includes, Classic Hand-finished shoes with minimal brogue detailing, Ankle Length Semi-Formal Boots, Two Toned Chelsea Boots with a Toe Cap as well as understated wing tip slip on shoes.

     

    The CASUAL range includes comfortable driving shoes, rugged boots and elegant sandals. The highlights are, Hand Stitched Two-Toned Burgundy Boat Shoes with a metal embellishment, Hand-finished Boat Shoes with Lace Detailing, Two Toned Driving Shoes with a Honey Sole, Hand-Finished Brogue Wing Tip Boots, Elegant Black Gladiator Sandals and much more.

     

    OCCASION- Special occasions demand something unique and distinctive. The leather and the finishes used in this category are just the same. The patters and styles ensure that RUOSH occasions add panache to ones appearance. This collection includes One Piece Tan Milled Leather Slip Ons, Hand Finished Tan Oxfords with Leather Soles, Deep Tan Oxfords, Two Toned Blue Debby Shoes and much more.

     

    WEDDING: Admired for its craftsmanship and exquisite finishes, RUOSH wedding has been carefully selected to mirror the significance of this grand occasion. This unique collection is specially designed for the most important day in a man’s life. The use of single piece leather uppers epitomizes the grandeur of this collection.  This collection includes Maroon Suede Single Monks with a Honey Sole and Ornate Brass Buckle detail along with hand finished tan Oxfords with hand Stitch Detailing.

     

    CLUB: Young, Trendy and Uber Chic, RUOSH club catches the eye and is sure to impress. With a sharp shoe frame, distinctive leather finishes, exquisite detailing and smart ornamentation. This range is perfect for a night-out with friends where the only objective is to paint the town red. This collection includes Classy Limited Edition Range of Club Wear, Black Club Derby Shoes, Two Tone Grey Brush off Club Derby Shoes, Black Suede and Patent Wing Tip Slip Ons and Patent Grey Monk Shoes.

     

    Hurry up, Grab you pair today!!

     

    RUOSH’s range starts from Rs. 3490/- to Rs, 15,990/- for rare and exotic leather shoes.

     

    WEDDING: Admired for its craftsmanship and exquisite finishes, RUOSH wedding has been carefully selected to mirror the significance of this grand occasion. This unique collection is specially designed for the most important day in a man’s life. The use of single piece leather uppers epitomizes the grandeur of this collection.  This collection includes Maroon Suede Single Monks with a Honey Sole and Ornate Brass Buckle detail along with hand finished tan Oxfords with hand Stitch Detailing.

     

    CLUB: Young, Trendy and Uber Chic, RUOSH club catches the eye and is sure to impress. With a sharp shoe frame, distinctive leather finishes, exquisite detailing and smart ornamentation. This range is perfect for a night-out with friends where the only objective is to paint the town red. This collection includes Classy Limited Edition Range of Club Wear, Black Club Derby Shoes, Two Tone Grey Brush off Club Derby Shoes, Black Suede and Patent Wing Tip Slip Ons and Patent Grey Monk Shoes.

     

    Hurry up, Grab you pair today!!

     

    RUOSH’s range starts from Rs. 3490/- to Rs, 15,990/- for rare and exotic leather shoes.

     

    RUOSH Stores

     

    Mumbai

     

    1.      Bandra Linking Rd: Shop No 3A, Gr.floor,Kudpi House,532,Linking road, Bandra (West) Mumbai – 400 005. Phone: +91 022 65520888

     

    2.      R City Ghatkopar: F-66, First Floor, Ghatkopar West, Mumbai – 400 068. Phone: +91 022 66426897

  • Spice Up Your Wedding, the Radio Mirchi 98.3 FM Way

    Spice Up Your Wedding, the Radio Mirchi 98.3 FM Way

    MUMBAI: If you have always dreamt of having a wedding ceremony exciting enough to make others turn green with envy, then here’s a sure-shot way to make your marriage the hottest wedding of the year. Radio Mirchi has introduced an exciting new concept “Mirchi Hain Baarati” to make your wedding a one-in-a-million affair. One lucky shaadi, out of 36,000 marriages on December 13, 2006, will be the most sizzling marriage of Delhi, because Radio Mirchi 98.3 FM will be a part of it.

    In preparation for the big day, tune in to 98.3 FM for tips related to makeovers for both bride and the groom. Radio Mirchi will also help you with ideas and suggestions on the décor, flower arrangements, selection of the menu, your trousseau and even on how shake a leg to the recent Bollywood song. All this and more only on Delhi’s hottest radio station Radio Mirchi 98.3 FM.

    On the day of your wedding, the entire Mirchi jocks team will be a part of the Baarat, and will cover the proceedings live on the airwaves through the “Mirchi Mobile Studio” set up at the venue. Besides taking care of every little detail that makes a shaadi special, Radio Mirchi will bring in the spice element by adding that extra dose of entertainment by inviting a celebrity to be a part of the Baarat.

    All you need to do to make this special day an affair to remember is to call 42983983 and give details of the wedding, or SMS VOTE_ your name and address to 8888. Don’t forget to explain why you would want Radio Mirchi 98.3 FM to be a part of your baraat, and as luck may have it, Mirchi will add zing to it and make it the talk of the town.

    Get one step closer to your dreams of wedded bliss and let Radio Mirchi give you, its loyal listeners, a chance to show its gratitude and share your joy.

    About Radio Mirchi:
    Radio Mirchi is India’s largest private radio network and is owned by Entertainment Network (India) Limited (ENIL). ENIL is India’s first pure play radio broadcasting company to be listed. ENIL launched its first radio station in the city of Indore on October 2001. At present Radio Mirchi is operational in 10 cities i.e. Mumbai, Delhi, Kolkata, Chennai, Hyderabad, Bangalore, Jaipur, Indore, Ahmedabad and Pune. Radio Mirchi is considered to be the leader in the private FM radio industry and will shortly be operational in twenty-two additional cities.