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Tag: WebEngage

  • Sanjay Prasad joins Webengage as VP to drive global channel alliances and enterprise partnerships

    Sanjay Prasad joins Webengage as VP to drive global channel alliances and enterprise partnerships

    MUMBAI: Webengage has put a seasoned hand on the wheel as it pushes deeper into global waters. On June 27, the Mumbai-based SaaS player named Sanjay Prasad as its new vice president, global head of channels and alliances. In his new role, Prasad will take charge of building a high-impact ecosystem of global consulting firms, technology partners and digital agencies to accelerate Webengage’s reach across geographies and verticals.

    Prasad comes armed with more than 20 years of experience in enterprise sales, business development, and alliance management across BFSI and tech. His resume spans some of the biggest names in the business—IBM, HP, Oracle, Red Hat, LeadSquared, and MoEngage. With a mechanical engineering degree from Pune University and an MBA from IBMR, he has led strategic partner growth across MEA and APAC.

    “Sanjay’s deep understanding of the enterprise landscape and proven track record in building high-impact alliances makes him the ideal leader to drive this mission forward”, said Webengage co-founder & CEO Avlesh Singh. “His vision aligns perfectly with our goal to make Webengage the preferred customer engagement partner for global enterprises”.

    The appointment reflects Webengage’s larger pivot towards ecosystem-led expansion and a value-first approach. Instead of just pushing products, the company wants to co-build solutions with partners that deliver transformation at scale.

    “It’s an exciting time to join Webengage”, said Prasad. “The platform’s growth route, product maturity, and customer-first culture offer immense potential to co-create value with leading consulting firms. I’m looking forward to strengthening our alliances and building a robust partner ecosystem that helps enterprises bring forth better engagement, retention, and revenue outcomes”.

    With Prasad at the helm of partnerships, Webengage plans to institutionalise deeper collaboration models with system integrators, enabling smoother enterprise implementation and faster time-to-value.

    The company’s partnership strategy already seems to be bearing fruit. KPMG India partner & head, technology enablement – financial services and office managing partner, Kochi, Vishnu Sri Pillai said, “Customer focused digital transformation is one of the key priorities for enterprises today. Our collaboration with Webengage should aid in bringing integrated, insight-led solutions to market that address real business challenges and drive long-term value”.

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  • WebEngage & SGA PR partner to lead global discourse on retention marketing

    WebEngage & SGA PR partner to lead global discourse on retention marketing

    Mumbai: WebEngage has partnered with SGA PR to drive global conversations on retention marketing. This collaboration signifies SGA PR’s expansion into the rapidly growing MarTech space and enhances its portfolio in the B2B SaaS ecosystem.

    WebEngage delivers innovative retention marketing solutions, helping over 800 global brands, including IKEA, Unilever, Walmart, Myntra, and Airtel Africa, improve customer engagement and marketing ROI. The platform unifies data, automates campaigns, and offers AI-driven personalization, serving diverse industries like retail, BFSI, fintech, healthcare, and more.

    Through this partnership, SGA PR will craft strategic communication narratives to help WebEngage cement its leadership in retention marketing, particularly in the APAC and MENA regions. With expertise in new-age communication, SGA PR will build WebEngage’s brand credibility through innovative ideas and storytelling.

    WebEngage’s chief growth officer, Ankur Gattani expressed, “Customer Engagement and Retention have become more important than ever as brands move towards sustainable, profitable growth. In our mission to tie together high-quality user retention with enduring businesses and make this a mainstream conversation, we are happy to have a partner who understands new-age communications and brings agility and proactivity in their approach.”

    SGA PR partner & joint CEO, Rahul Jain added, “We are excited to join forces with WebEngage that is building and driving the narrative for retention marketing and customer data platform (CDP) in the APAC and MENA region. Our program’s aim will be to establish strong brand credibility through innovative ideas and storytelling to establish the MarTech as the ‘partner of choice’ for retention marketing.”

    This partnership further strengthens SGA PR’s MarTech portfolio, complementing its existing clientele across BFSI, fintech, B2B SaaS, and more.

  • MICA and WebEngage introduces new course ‘Tech Tonic’

    MICA and WebEngage introduces new course ‘Tech Tonic’

    Mumbai: With brands shifting their focus to retaining existing customers instead of acquiring new ones, retention marketing and consumer tech has climbed up the priority list for marketers and media managers. Taking the digital leap, MICA Ahmedabad has introduced a course titled ‘Tech Tonic – Consumer Tech and Campaign Management’ that will equip students with key principles of Consumer Technology, Retention Marketing, and Campaign Management.

    To design and deliver this course, MICA’s Media Entertainment and Sports Management  Specialisation (MESM) Area has partnered with WebEngage, a leading MarTech platform and Retention Consultancy suite that simplifies user engagement at scale. Industry veterans will lead the eight-session intensive program which aims to bridge the gap between traditional marketing theory and the practical application of data analytics in today’s competitive consumer tech landscape.

    Speaking of the collaboration, MICA Dean Prof. Githa Heggde, said, “Today, data and technology is redefining consumer journeys and experiences. Hence, gaining a deeper understanding of the technologies that are reshaping and reconfiguring consumption experiences, costs and availability of data, analytics and business intelligence in media business becomes imperative. This collaboration with WebEngage acknowledges the growing need for academic programs that reflect the data-driven nature of modern marketing and will equip MESM area students with skills to tackle critical issues.”

    Spanning over five weeks, this course will help students delve into challenges faced by massive media platforms in India’s highly competitive market. They will gain deep insights exploring how such platforms analyse customer data, tackle user engagement, communicate effectively across channels, and ultimately acquire users and retain them in this dynamic environment.

    Delving into the course structure, MICA Prof. Santosh Patra and Prof. Anirudh Kalia, from the MESM area said, “Media, both as a vehicle and as businesses, have pivoted sharply from B2B to D2C under the waves of technology. This change makes it imperative for our media, entertainment and sports management specialisation students to learn data in all its nuances, building and managing consumer journeys and tools for engagement and retention. TechTonic – Consumer Tech & Campaign Mgmt is one such course that will equip them with both understanding and tools needed to navigate this better.”

    “The course curriculum will expose students with in-depth key marketing principles like data-driven campaign planning, customer segmentation, personalisation and hyper-personalisation and retail media measurement”, they added.

    WebEngage chief growth officer Ankur Gattani said, “This initiative aligns perfectly with WebEngage’s commitment to nurturing future-ready marketing, user engagement and retention professionals. There’s a great demand for talent in this space and I’m excited that MICA is giving the students a head-start into this subject – blending practical knowledge with their academic rigour.”

    The course will have experts including Omnicom Media Group chief media officer Rabe T Iyer, Ankur Gattani,  and Omnicom Media Group chief growth officer Anand Chakravarthy share their insights with our students.

  • WebEngage and InfoAxon to accelerate Reliance General Insurance’s sigital transformation journey

    WebEngage and InfoAxon to accelerate Reliance General Insurance’s sigital transformation journey

    Mumbai: WebEngage and InfoAxon has announced their partnership with Reliance General Insurance (RGI), in a bid to transform and elevate its customer engagement strategies with a focus on delivering a seamless omnichannel experience for customers, agents, and partners.

    This unique partnership aims to support Reliance General Insurance with a spate of cutting edge digital tools that will significantly augment and strengthen their proposition of providing hyper personalised and unique customer experiences that are assured to delight. As their business needs evolve alongside those of today’s digital savvy customers, this partnership will enable RGI to consistently cater to these demands, thereby solidifying their leadership position in the industry.

    “At Reliance General Insurance, we understand the importance of embracing digital innovation to stay ahead in today’s fast-paced world. Our collaboration with WebEngage and InfoAxon signifies our commitment to delivering cutting-edge solutions that enhance customer engagement and drive business growth. Together, we are shaping the future of insurance.” said Reliance General Insurance chief distribution officer Prabhdeep Batra.

    WebEngage, CEO & co-founder Avlesh Singh said, “In WebEngage’s 10+ year journey, we have amassed a significant amount of experience in the BFSI sector. During this time, we have borne witness to the complex transitions that legacy institutions like RGI have undergone as a result of digitalisation. Aided by our rigorous data-backed approach, today, WebEngage has cultivated a robust knowledge base around the nuances and specificities of customer needs and concerns, and their evolution over time. This partnership with RGI stands as a testament to our domain expertise and we feel humbled to have been entrusted with this opportunity. We look forward to a fulfilling and exciting journey with them.”

    InfoAxon director & co-founder Vineet Dahiya remarked “For years, InfoAxon has partnered with large insurers and intermediaries to help them deliver frictionless digital insurance and has seen first-hand, the challenges and enormous costs associated with digital transformation initiatives. By expanding on our learnings and years of development, we have created a Digital Insurance Stack that accelerates insurance product launches with configurable buying journeys, maximises digital distribution opportunities, and rapidly delivers engaging omnichannel experiences. What sets us apart is our in-depth understanding of the insurance domain, strong technology expertise, and our experience in solving the tough challenges faced by global insurers and intermediaries on their journeys to become digital businesses. I am sure, RGI will benefit immensely through this association to realise its vision of becoming a leading digital insurer in the country.’

     

  • WebEngage deepens data science and AI capabilities with an Aquihire

    WebEngage deepens data science and AI capabilities with an Aquihire

    Mumbai: WebEngage, a full stack Retention Operating System, today announced a significant bolstering of its data science and AI practice with the acqui-hiring of the talented Data Scientists from Propellor.ai. This strategic move is aimed at leveraging the billions of data points in the WebEngage CDP to enable clients with comprehensive best in class verticalized analytics and AI driven solutions as Predictive Segmentation, Recommendations and persona building.

    WebEngage is intensifying its focus on demonstrating deeper value delivery and ROI from the engagement via a data-enabled Retention Consulting practice. Despite billions of data points and powerful engagement capabilities, the adoption of the platform has room to grow substantially. Unlike acquisition-first advertising platforms like Google and Facebook which have matured over the last couple of decades, the retention and user engagement space is still relatively new and talent supply in the ecosystem is in nascent stages.

    “Unlike productivity SaaS, WebEngage is uniquely placed to make a 20-40% impact on a customer’s revenue and profit metrics. Marketers across the world use ~ 20% of their retention tech stacks, limiting the ROI and impact they draw from it. We saw a clear need to deepen our advisory interventions to help move the needle for them. The exceptional team of Data Scientists will now supercharge how we leverage our customers’ data to deliver value. We’re calling this skin-in-the-game consulting because we only win if our customers win,” said WebEngage co-founder & CEO Avlesh Singh.

    Abhijat Shukla, the 20 year veteran Data professional and the founder of Propellor says, “I’m excited to find such a vast playground to deploy all the skills and lessons with me and my team on delivering deep insights in easily consumable ways that can enable effective decision making. Data-hungry customers are in for a treat.”

    Blume Ventures managing director Karthik Reddy, an investor with WebEngage says, “WebEngage has a tradition of accelerating product sophistication, driven by their customers’ needs. As an investor, we are proud to see this enhanced approach to a data and advisory practice. This can be orbit-shifting in terms of utilization of data for even better retention for the client’s customers. Propellor now means an even more impactful WebEngage inside more global consumer marketing teams.”

  • WebEngage elevates Ankur Gattani to chief growth officer

    WebEngage elevates Ankur Gattani to chief growth officer

    Mumbai: WebEngage, a full stack retention operating system, today announced the elevation of Ankur Gattani to chief growth officer. Gattani, who has been heading the marketing function for the B2B SaaS leader, will now also take charge of customer growth and success functions in this newly constituted role, to help the company with readiness for its next growth phase.

    WebEngage co-founder & CEO Avlesh Singh said, “As we gear up to enter our next phase of growth, consolidation of leadership will help us leverage emerging opportunities across the spectrum. Ankur’s insights on customer needs, his experience and his unique approach have made an invaluable contribution to streamlining WebEngage’s marketing efforts. We are proud to have him take charge of our Customer Success function as well. Ankur will additionally be instrumental in building our account management and growth consulting practices, while also overlooking Onboarding and Customer Support. I am confident that in the coming months, he will become a guiding light and a force to be reckoned with for our team as well as our customers.”

    India Quotient founding partner Anand Lunia an early investor in WebEngage, said, “Having known Ankur from his previous entrepreneurial pursuits, I was confident that it was just a matter of time that he would become a core member of the WebEngage juggernaut.”

    WebEngage chief growth officer Ankur Gattani said, “It’s always Day 01 of learning new things here at WebEngage and I am super excited to embark on this new charter. As we enter this new era of growth for WebEngage, my focus will remain to continuously improve customer experience and drive growth for our customers.”

    An IIT Bombay and IIM Calcutta graduate, Ankur joined WebEngage in 2021 to streamline the marketing function of the organisation. Under his leadership, while the business has grown immeasurably, WebEngage’s marketing practice has also strengthened multifold. He has also institutionalised several initiatives of the Marketing function such as its flagship education initiative EngageMint, and State of Retention Marketing Podcasts. He has taken charge of the entire growth marketing function at WebEngage to sharpen its positioning as a thought leader in retention marketing and a champion for building enduring businesses. 

  • WebEngage onboards three new strategic hires

    WebEngage onboards three new strategic hires

    Mumbai: B2B Saas company and a leading full-stack retention operating system, WebEngage, has announced the onboarding of three strategic hires to help the company catapult into its next phase of growth. Hetarth Patel comes in as vice president – MENA & managing director – UAE; Shreya Trivedi joins as WebEngage’s first-ever chief of staff, and Apurva Chawla has been roped in as associate director – product led growth in India.

    Having recently started operations across Indonesia, the company has also announced that it has opened up more than 100 positions across departments and geographies.

    MENA region is the second-largest market for WebEngage and Patel will helm the company’s growth vision in the Middle East & North Africa region by harnessing its award-winning CDP-powered marketing automation platform and building on its commendable track record in the region.

    With a distinguished career spanning about a decade, Trivedi, will play an instrumental role in supporting the founders and executive body in achieving strategic goals. Her job will also involve enabling the scale-up of the business and optimizing productivity across the teams. She will help keep every employee glued to the mothership and its mission.

    Chawla will be responsible for a zero-to-one journey for brands that hold the potential for generating new revenue streams for WebEngage. He will enable the process of making integration, onboarding, and adoption easier for clients by standardising events, metrics, and campaigns.

    Commenting on the announcement, WebEngage CEO & co-founder Avlesh Singh said, “As we continue to ride the wave of success, Patel, Trivedi and Chawla’s appointments come at a very opportune time. WebEngage is on a mission to revolutionize retention marketing through a full-stack solution, by enabling brands to maximize the utility of data and meaningfully engage customers. The appointment of these leaders will help us with this mission and fuel the company’s growth ambitions.”

    “As a philosophy, we have always maintained discipline in our growth and kept an eye on the long haul. This is the reason why WebEngage is considered one of the most enduring companies within the B2B SaaS ecosystem. In our 11 years journey, the company has never laid off a single employee and we will never have to do so in the future. In fact, we are looking to hire more than 100 folks for over 30 open positions currently across multiple locations in India, UAE and Indonesia. The ride has just begun and we have the tickets to the front row seats for anyone who wants to join our journey of simplifying retention for the world.” he added.

    For the record, WebEngage has been growing 100 per cent YoY and intends to maintain the momentum. It has also picked up $20 million in funding this August. WebEngage has showcased unusual frugality and resilience in an 11-year journey filled with ups and downs, burning only six million dollars in capital to reach a $20 million annual revenue run rate, an enviable position to be in. Peers in SaaS spend about 3 – 5x more to get to the same scale. The company works with 600+ clients, including new-economy and internet-first businesses, and propels the digital transformation journey for enterprise clients.

  • WebEngage raises $20 mn in Series B round led by Singularity Growth & SWC Global

    WebEngage raises $20 mn in Series B round led by Singularity Growth & SWC Global

    Mumbai: WebEngage announced a $20 million Series B round led by Singularity Growth Opportunities Fund and SWC Global, with participation from existing investors India Quotient, Blume Ventures, and IAN Fund recently.

    The round also saw participation from a few family offices, including the likes of Unmaj Corporation, NB Ventures, Shashwat Nakrani (cofounder of BharatPe), and Gopal Srinivasan (chairman, TVS Capital), amongst others.

    WebEngage has showcased unusual frugality and resilience in its 11-year journey filled with ups and downs, burning only six million dollars in capital to reach a $20 million annual revenue run rate, an enviable position to be in.

    Peers in SaaS spend about 3x to 5x more to get to the same scale. The company is working with over six hundred clients, including new-economy and internet-first businesses, as well as propelling the digital transformation journey for enterprise clients.

    The funds will be used to maintain WebEngage’s rapid growth—it is up 100 per cent year-on-year and has expanded operations to India, the Middle East, and Southeast Asia. The company’s team strength has increased 2.5x since 2020 with strategic high-profile hires across the marketing, sales, product, engineering, and support functions. Recent customer wins like Adani Group in India and IKEA in Saudi Arabia have validated enterprise acceptance of the WebEngage offering.

    Speaking about this new milestone, WebEngage co-founder and CEO Avlesh Singh said, “We are absolutely delighted to have Singularity Growth Opportunities Fund and SWC Global as our new partners and are blessed to have existing partners double down on their confidence in us. The ride has just begun and we have the tickets to the front row seats for anyone who wants to join our journey of simplifying retention for the world.”

    Commenting on the engagement with WebEngage, Singularity Growth Opportunities Fund managing partner Apurva Patel said, “WebEngage’s comprehensive customer engagement platform truly empowers companies to listen to their customers better, to understand their behaviour deeply by smartly segmenting customers, and to act on that knowledge in a way that is personal. What fascinated us about Avlesh and his team is their ability to gain traction with not only digital businesses, but also with large traditional enterprises. We were also very impressed with customer feedback on the company’s superior customer service and support, and believe this to be their key competitive advantage. Singularity Growth is thrilled to be part of WebEngage’s growth journey in both India and overseas.”

    “We have always believed that the best teams build the best products, and in the long run, it’s the best product that wins. This is our 4th investment in WebEngage and we will continue to back them as far as we can. WebEngage also demonstrates our belief that companies that win SaaS in India can go global and repeat their performance,” concluded India Quotient founding partner Anand Lunia.

  • WebEngage partners with Adani to streamline customer engagement

    WebEngage partners with Adani to streamline customer engagement

    Mumbai: The leading full stack retention operating system WebEngage has announced its partnership with Adani Group to streamline its data-driven consumer engagement efforts.

    As a part of this partnership, Adani Group will use WebEngage’s retention operating system to engage with over four hundred million of its customers on multiple levels across the company’s product and service offerings. “WebEngage will power Adani Group’s digital transformation journey across all its six consumer-facing businesses in close collaboration with Adani Digital Labs including Adani Airports, Adani Gas, Adani Electricity, Adani Wilmar, Adani Realty & Adani Capital,” said the statement.

    Adani Group is known for keeping customers at the centre while designing solutions that further drive customer empathy, self-service and world-class customer experience. Aligned to this, WebEngage will work closely with Adani Digital Labs to help the group companies organise customer data, develop analytical dashboards and drive 1:1 personalised engagement to deliver the intended customer experience across the web and mobile properties – aka the SuperApp.

    WebEngage is on a mission to help consumer businesses engage and retain customers better while also helping them scale through a robust customer data and analytics platform, a personalisation engine, and an omnichannel campaign orchestration system.

    With this appointment, WebEngage has strengthened its position of delivering world-class retention solutions to the enterprise segment which has earlier been dominated by players mandating heavy cost and implementation time requirements. WebEngage’s full-stack Retention Operating System is used and recommended by over four hundered marketers across the globe.

    On this partnership, WebEngage founder and CEO Avlesh Singh commented, “We are truly excited about the possibilities, given the scale of the Adani Group. This engagement is a testament to WebEngage’s proven prowess in serving enterprise customers with the scale, security and ease of adoption/time to value.”

  • WebEngage onboards Harminder Singh Ari as VP of sales in India

    WebEngage onboards Harminder Singh Ari as VP of sales in India

    Mumbai: Full-stack retention operating system platform WebEngage on Monday announced the onboarding of Harminder Singh Ari as VP of sales for India.

    WebEngage is on a mission to help consumer businesses engage and retain customers better at scale through a robust customer data and analytics platform, a personalisation engine and an omnichannel campaign orchestration system.

    “Harminder will provide strategic leadership spearheading the company’s expansion in the enterprise business where WebEngage already has successful and ongoing implementations with leading names as Unilever, L’Oréal, and Bajaj Auto,” it said in a statement.

    “Enterprises in India are moving fast with data and technology-enabled digital transformation and we have seen very exciting early results in our engagements with enterprises. It’s exciting to now double down on our early wins and we are confident that Harminder’s deep knowledge of the enterprise software ecosystem in India will aid us massively in driving adoption and success among larger organisations,” stated WebEngage VP of global business development and partnerships Apoorv Sood. “The era of hundreds of pages of software specs and multi-year deployment plans is over, and enterprises need agile partners to stay flexible and move fast in the changing environment where they’re often competing with digital native new entrants.”

    Harminder comes with over 14 years of experience in selling to Fortune 100 global companies having led sales teams with organisations such as SAP, Oracle & Ramco.

    “WebEngage leadership’s passion for solving customer data, user engagement and retention led challenges for clients sets them up for success with the modern CMOs. I would love to take this to a larger audience and am looking forward to taking WebEngage to newer heights,” said Harminder Singh Ari on his new role.