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Tag: Webchutney

  • Webchutney realigns top structure

    Webchutney realigns top structure

    MUMBAI: In a bid to consolidate diverse client portfolio and propel growth, independent digital marketing agency Webchutney has announced key movements within the organisation in its Mumbai and Delhi offices.

    The reorganisation is being done to facilitate forging stronger ties with partners and clients, while streamlining vertical units and fortifying operational efficiency.

    As part of the move, Rahul Nanda, who was COO of the company, will take on the role of partner and president – mobile initiatives. The new autonomous division, with focus on product initiatives in the mobile and tablet space, is ramping up fast, while actively building interactive apps and games capabilities, the company said.

    Meanwhile, executive creative director Nishi Kant has been named chief operating officer – west and south region. Saket Vaidya steps up as chief operating officer – north region from vice president, regional operations. Tarana Mehta has been promoted to chief strategy officer from vice president – strategy and business development and Meghana Bhat moves up as executive creative director from creative director.

    Webchutney CEO Sidharth Rao said, “The movements reflect our commitment to building internal strength through collaborative growth. The new, dynamic leadership has a proven track record with demonstrated results, valuable experience and seamless operational control achieved consistently. They are strategically positioned to lead the new wave of innovation at a crucial time in the evolution of digital experiences and engagement in India. This also gives us the opportunity to explore new business avenues and evaluate meaningful partnerships that will guide the future of our organization and the digital industry at large.”

    Webchutney was co-founded in 1999 by Rao and national creative director Sudesh Samaria in New Delhi. The agency employs 200 people across New Delhi, Mumbai and Bangalore with a diverse client portfolio ranging from start-ups to Fortune 50 companies like Airtel, Coca-Cola, Microsoft, Unilever, Marico, Titan, MasterCard, Barclays, Nokia, Make My Trip, Bajaj Auto, Suzlon and Proctor & Gamble among others.

    The agency boasts of witnessing steady year-on-year growth ranging from 70-90 per cent while producing “innovative” and “award-winning” campaigns across web and mobile platforms.

  • JWT, Webchutney and Nokia shine at the Olive Crown Awards

    JWT, Webchutney and Nokia shine at the Olive Crown Awards

    MUMBAI: JWT and Webchutney shared the ‘Green Agency of the Year‘ award at the Olive Crown Awards held here on 3 March.

    Organised by the India Chapter of the International Advertising Association (IAA), the Olive Crown Awards celebrate excellence in communicating sustainability.

    While the Green Advertiser of the year went to Nokia, Ogilvy bagged the award for Green Initiative along with Matrubhumi. Suzlon‘s PALS campaign created by Lowe Lintas won the silver in the Press- consumer products and services and TVC/Cinema corporate categories. The silver for the Press corporate went to TOI‘s Ganesha 2011 campaign created by Umbrella Design.

    In the category for TVC/Cinema consumer products and services, the silver was awarded to Thane Municipal Corporation ‘Slap‘ campaign created by Ogilvy. In the corporate TVC/Cinema category the gold was bagged by JWT‘s ‘I recycle my Nokia‘ campaign created for Nokia. This campaign also won the gold in the Digital category for its digital campaign created by Webchutney. Nokia‘s campaign also won it the gold in Green Brand of the Year category and the silver for Campaign of the Year. Nokia shared the latter with Volkswagen‘s Think Blue campaign created by DDB Mudra Max and Mediacom. The gold in the Campaign of the year went to iFOLD, a self-campaign created by Ogilvy.

    In the events category, the gold was shared by Matrubhumi‘s Seed event created by in-house and Garnier‘s event organised by Lodestar. The silver in the category was shared amongst Whirpool‘s ‘Ek Jodi Kapda‘ organised by Draft FCB Ulka, Toyota‘s ‘Greeanathon‘ by Dentsu and JK Tyres ‘Soles with Souls‘ event created by Contract Advertising.

    The gold in the OOH category went to Volkswagen‘s Think Blue campaign conceptualised by DDB Mudra Max and Mediacom while the silver went to TOI‘s Ganesh 2011 campaign.

    Dustyfoot Productions‘ short film The Wild Meat Trail won the gold in the Documentary and Short film category. In the category of Press Unreleased Greenpeace‘s Nuclear Bomb campaign by Goldmine won the silver.

    In the category of Young Green Art Director of the Year the gold was awarded to Abhishek Saxena from Webchutney and the silver went to Umbrella Design‘s Uttam Sutar. The silver for the Green Brand of the Year was shared by Matrubhumi‘s Seed and JK Tyres ‘Soles with Souls‘ campaign.

    In the special categories Dr RK Pachauri was felicitated with the Green Crusader Award while Ogilvy and Matrubhuni won the award for Green Initiative. The Olive Green Hungama Award was shared by Kartik Ramnathkar for ‘A big thank you to global warming‘ and Komal Udeshi fro Save Power and Go Green.

    The event witnessed a mix of creativity, entertainment, seriousness, Bollywood and saw the presence of eminent personalities from the world of advertising, marketing and media industry as they walked the “green carpet”.

    Member of Parliament Priya Dutt and Reliance Foundation chairperson Nita Ambani were the guests of honour at the event.

    A special Green Crusader was presented to Pachauri who won the Nobel Prize as Chairman IPCC.

  • Sansui & Kelvinator appoint Webchutney as digital AoR

    Sansui & Kelvinator appoint Webchutney as digital AoR

    MUMBAI: Digital marketing agency Webchutney has won the digital mandate in social media for Japanese technology and appliances brands, Sansui and Kelvinator.

    The objective will be to enhance existing digital marketing and consumer outreach activities online for the brands in India. So far, the only digital footprint for both brands has been their websites. The agency will also undertake complete website overhaul to propel greater awareness, reach, interactivity and engagement for both brands.

    Sansui and Kelvinator chief marketing officer Arun Pal said, “In a highly competitive Indian consumer electronics landscape flooded with latest technologies, our TG remains in a constant state of flux. Our mandate is to keep pace with and engage consumers in a language they understand using a medium they thrive in, and gain a 360 degree foothold in the digital medium in 2012. The way forward is to socially integrate Sansui and Kelvinator with the masses and increase brand visibility online across social mediums.”

    Webchtuney CEO Sidharth Rao said, “We are delighted to have the opportunity to partner with the two well known and fast-moving brands-Sansui & Kelvinator, that have emerged as strong players in the consumer durables industry over the last few years .We will be drawing on our extensive experience in creating best-in class, innovative designs and thought-provoking branding communications to achieve desired positioning and establish an indispensible relationship with their audience for both brands.”

    As a digital partner and consultant, Webchutney will establish social outreach and engagement for both brands to begin with. Both brands have announced the launch of their official interactive Facebook pages, while Sansui has also launched its official Twitter page and YouTube channel, powered by Webchutney.

    Webchutney vice president – operations Saket Vaidya said, “Our strategy is to build relevant, impactful digital experiences to empower both brands and enhance their recall value through various digital activations and touchpoints including website development, creative media and social outreach, search engine optimization, web/mobile applications, viral marketing and other campaign collaterals in a bid to convert consumer preference to brand advocacy and drive greater connect and affiliation with the brands.”

  • 72% users access healthcare information on Internet

    72% users access healthcare information on Internet

    MUMBAI: Digital marketing agency, Webchutney has unveiled a new report -‘catching the e-healthcare bug‘.

    The report analyses the growing influence of digital media such as the web and mobile in the Indian healthcare segment. It maps the Indian healthcare seeker‘s usage, attitude and perception towards internet.

    Based on a survey of over 2000 respondents from an online consumer panel, the report highlights that 72 per cent respondents use the Internet to access healthcare related information. New-age communication channels like the Internet have become a significant source of healthcare information, gradually gaining importance equivalent to conventionally trusted sources like doctors and healthcare professionals/experts. 
     
    Webchutney lead analyst Shweta Bhandari said “The study identifies an interesting trend in the rise of ‘preventive‘ along with ‘curative‘ measures of healthcare among Indians with 7 out of 10 respondents expressing trust in Internet as much as doctors for health related information, ahead of other conventionally trusted sources such as friends and family (48 per cent). From searching for information about specific ailments or a medical condition, to tips for general well-being/remedies, the report indicates that online healthcare consumers are actively breaking away from traditional norms and curating healthcare content on the web”.

    The report indicates that 9 out of 10 respondents (90 per cent) found healthcare information online useful to them. It also indicates that 74 per cent respondents using search engines for the ‘health information hunt‘ fall in age group of 25-45 years.

    Webchutney CEO and co-founder Sidharth Rao said “Health related recommendations from trusted sources online are the new social currency that marketers must leverage to create deeper engagement and meaningful relationships with consumers, while promoting positive word-of-mouth for their brands or services. With the web audience in India set to increase over a 100 million by the end of this year, it is time for healthcare marketers to keep pace with the revolution in changing consumer behavior and evolve their marketing communication and branding strategies to stay relevant in the future.”

    The research report also shows that 8 out of 10 healthcare information seekers online research health content not just for themselves but for others too. 66 per cent search for health related information on social networking and info exchange sites like Facebook, Twitter, Youtube etc. 6 out of 10 admit to being influenced by healthcare commentary found online. They find tremendous value in reading comments, views and opinions posted by others on health across relevant social forums, communities, blogs, and groups. 5 in 10 have recommended healthcare products/services in their online networks thus becoming the new social currency by increasing visibility and generating positive word-of-mouth for such brands. 7 in 10 are interested in using location based services on their mobile phones to locate healthcare products, services in their vicinity. This includes hospitals, dispensaries, medical stores, healthcare centers, health insurance, providers, health care equipment providers etc.