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Tag: web series

  • Popular web series – Hello returns with Season 3 on popular demand

    Popular web series – Hello returns with Season 3 on popular demand

    MUMBAI: Rejoice hoichoi fans! One of their top Original shows – Hello, starring eminent actors Raima Sen, Priyanka Sarkar and Joy Sengupta in lead roles will be returning with its 3rd season sooner than fans expected.

    The first season of Hello started streaming in September 2017, and it was hoichoi’s first Original content to start streaming on the app and website. After continuous requests from fans for the next season, hoichoi lavishly announced on their first birthday on 20th September 2018 that they will be renewing the Hello for a 2nd season, which will start streaming around end of December. 

    With tons of anticipation and presumption, fans waited eagerly to see how season 2 will progress. Judging from the immense positive response which poured in, hoichoi can humbly retort that they were not disappointed. However, the audience worried that they would again have to wait for another year to be treated to this drama-thriller. hoichoi decided to break all shackles and proclaim their return with the season 3 of Hello as soon as Puja 2019! 

    Co-Founder of hoichoi & SVF, Mahendra Soni stated “As storytellers, creators and distributors of the best of Bengali entertainment content, our primary mission of hoichoi is to provide quality content. Hello is one of our best Originals which is also an audience favourite. Even though we wish to experiment and want to churn out new kind of shows and films for the customers to consume, the continuation of a classic-drama story which resonated to them, has to be replenished.” 

  • Legrand’s ‘Good Vibes’ to target millennials consumers through original web series content

    Legrand’s ‘Good Vibes’ to target millennials consumers through original web series content

    MUMBAI: Legrand India, a global specialist in electrical and digital building infrastructure is all set to launch their first self-produced web series-The Good Vibes. Starring the famous web series couple Naveen Kasturia and Maanvi Gagroo as Lakshya and Jonita, the series bring this young and much-loved couple together, after a gap of three years.   The company just launched the trailer today and will premiere the first episode on August 8th (Wednesday) on Sony Liv and YouTube.

    Legrand India has beautifully conveyed the message of how positive vibes play a very important role in every individual’s lives and can make or break relationships. The company through this web series plan to reach out to its customer directly and increase brand resonance.

    The fast paced, modern web series encapsulates the life of this young couple. The story begins when we see the most talked about couple on the verge of not talking to each other. It has been eleven months to their marriage and now the biggest issue of debate is whether they would even survive their first anniversary. While parents and friends send in suggestions for the anniversary party, the couple sit to sort out their personal and home problems. Admist all this development is the subtle theme of energy with equipment’s malfunctioning, blown fuse, unreliable electrical circuits which add to the conundrum of the couple.

    Mr. Sameer Saxena, Director -Marketing, Legrand India, “Legrand supplies the essential fuels of daily life- power and data, thereby enabling uninterrupted living. This belief of uniteruppted living is just not limited to a market or a product, but also with daily lives of its consumers. Every relationship in your life is about getting the right vibe. A vibe is invisible but omnipresent. Good vibes improve things. In this series, the vibes of the house and the vibes between the couple become one.” He further added, “Video content is at the forefront of digital marketing today. Legrand as a company through this web series would like to take one step further into the digital ecosystem and engage our modern-day consumer into a meaningful dialogue. The younger  India  is  adopting  smarter ways  of  living  and  creating their  spaces-  be  it  in  their

    connected homes or relationships. At Legrand we are happy to be part of this modern environment though our products and we thought web series is effective medium to showcase this to the young and technology loving India.”

    Mr. Sizil Srivastava , Director of The Good Vibes said, “Every generation faces their own set of problems, and a lot of them revolve around trying to break out of stereotypes set by the world around them. When someone attempts to do something out of the ordinary, the society at large  tells  him  to  fall  in  line  because  “Log  kya  kahenge?”  The  Good  Vibes  portrays  and questions these beliefs by giving us a glimpse into the life of an unusual working-class couple that supports one other and braves these rules with ease, until societal norms complicate their lives. Thus, it was imperative that we keep the storytelling simple and light, performances natural and effective and convey big messages with the quietest gestures. It’s an emotional yet fun ride that people of all ages can relate to.”

    Legrand  which  has  strong  recall  in  the  business  space  has  been  steadily  building  direct consumer  connect  through  its  various  campaigns  over  the  last  few  years.  The  company launched  their  consumer  experience  centre Innoval  in  Mumbai,  Ahmedabad and  Lucknow earlier  this  year  and  has  been  creating  a  digital  footprint  through  its  yearly  campaign
    #ComeHomeToCelebrations.

    The Good Vibes is available for its viewers on Sony LIV and the Legrand India YouTube channel from 8th August. The series is produced by Bohemian Films and directed by Sizil Srivastava.

  • Mallika Sherawat chooses ZEE5 for her web-series debut!

    Mallika Sherawat chooses ZEE5 for her web-series debut!

    MUMBAI: In a first-of-its-kind series, ZEE5 has launched ‘The Story’, a web series that gives you a quirky peek into the lives of celebrities through incidents that are either their worst nightmare or their favourite fantasy. For the series, ZEE5 – India’s largest and most comprehensive digital entertainment platform for multilingual entertainment, has featured Swara Bhaskar and Sumeet Vyas’s stories, & the episode featuring Mallika Sherawat will release on 26th June 2018.

    The Story is a web-series which has a different take on bridging the gap between reel and real-life. The series highlights select incidents from the lives of each of the actors. Now it is anybody’s guess if the incidents are real or a figment of their imagination. The series is available on ZEE5 in the languages of Hindi, Bengali, Tamil, Telugu & Marathi.

    With the latest episode featuring Mallika, audience are in for a dose of drama watching Mallika fight off a stalker. It takes us through a thrilling experience where she is harassed by threatening calls from a stalker and on the verge of ambush. Her journey to finding out the true identity of the mystery stalker will have you at the edge of the seat all through.

    The first episode narrated by Swara Bhaskar talks about her story with her ex-flame. Swara describes it as the crazy break-up night where the couple was bothered by a jealous ex-girlfriend, cops running after them and a curious taxi driver.

    Sumeet Vyas, starring in the second episode, talks about his obsession (read as OCD) with hygiene. Be ready to have a fun-filled session while watching Sumeet react to an unclean car situation, making him anxious for a date and picking up fights.

    Commenting on the launch, ZEE5 India, Chief Marketing Officer, Manish Aggarwal said, “The Story is a successful experiment by ZEE5 with unscripted life stories of celebrities. The first two episodes with Swara and Sumeet have received a phenomenal response from our viewers and we are confident that the third episode with Mallika will be well-received too. This is a big one for us in our original content portfolio and viewers can expect many more such innovative formats from the ZEE5 stable.”

    ZEE5 has an exciting original content line-up which will feature some of the biggest and most entertaining faces from the world of Indian entertainment. The platform will have 90+ original shows by the end of March 2019.

  • Hoichoi’s biggest musical thriller has dropped its TRAILER

    Hoichoi’s biggest musical thriller has dropped its TRAILER

    MUMBAI: Shei Je Holud Pakhi, a Hoichoi Original Web Series, starring eminent actor – Saswata Chatterjee and popular actress – Tridha Choudhury dropped its much awaited trailer today. Tridha is back in the Bengali Entertainment Industry after a hiatus as she was busy doing projects in Mumbai. 

    Hoichoi has recently completed 6 months since its inception, and has promised to deliver Original web series, shorts and films every month. Shei Je Holud Pakhi is one of their most ambitious projects and aims to connect music with thrill in a unique way. It is directed by Anirban Mallik, who has previously directed two of Hoichoi’s other web series Hello (Raima  Sen, Priyanka Sarkar, Joy Sengupta) and Eken Babu (Anirban Chakravarthi). 

    The trailer of Shei Je Holud Pakhi shows a story like no other, which slowly unravels itself. It starts with Shom (Saswata Chatterjee), a police officer who has lost his daughter, Mitil, 5 years ago. He is trying to connect to his daughter through pop sensation and lead singer of Euthanasia, Vaidehi (Tridha Choudhury) by requesting her to sing one of Mitil’s songs. She promises Shom that her last song of the concert would be Mitil’s song but she does not keep her promise. She goes out for her regular drive after the concert, and an agitated Shom follows her only to see her car crash. The media gets involved and even Shom is accused for Vaidehi’s death. The mystery starts as all band members of Euthanasia are suspected even though it appears to be a case of reckless driving. An exasperating plot line develops as Shom with his right hand continue their investigation where they try to find the real Vaidehi through her music and songs. 

    Saswata Chatterjee, the lead actor of the series, went on to say: Shei Je Holud Pakhi is an emotionally driven series, where my daughter has walked out on me and how as a father, Shom becomes a broken man. Realising his mistakes, he is willing to do anything to get her back and finally, accepts the fact that music connects them.” 

    The pop sensation Vaidehi, is being played by Tridha Choudhury, who exclaimed: “Vaidehi is a very complex character which I had to portray, even had to learn how to strum a guitar. So, overall, it was a fun experience for me!” 

  • Hoichoi announces new web series titled “Charitraheen”

    Hoichoi announces new web series titled “Charitraheen”

    MUMBAI: Hoichoi, the world’s largest digital Bengali entertainment content platform, announced yesterday that Debaloy Bhattacharya will be directing a new Original web series called ‘Charitraheen’.

    Hoichoi has recently completed 6 months since its inception, and has promised to deliver Original web series, shorts and films every month. This project is much anticipated and will be streaming around July/August.

    Debaloy Bhattacharya’s Charitraheen is a take on immorality and infidelity. Set in the present time, the characters are portrayed to be characterless. As we keep guessing and judging, this series aim to take the viewers to a plane beyond all judgement.

    The main cast were revealed in an interesting way, as director Debaloy Bhattacharya presented each member by flipping the pages of a book and revealing their “look” in the series. Naina Ganguly is introduced in front of the media, who will be working in the Bengali Industry for the first time and is known for her work in Bollywood. Rest of the cast includes well-known actors Gourab Chatterjee, Saurav Das and Saayoni Ghosh.

    The dark tale of these few lost souls in a maze of love, lust, desire and betrayal are destined to be doomed. The journey traces these men and women as they try to come out clean. It is to see who finally gets nailed as ‘Charitraheen’ and what happens to the rest. It is an effort to categorise these characters in today’s light, to find them around us and to see ourselves in them. Down with morality and social conventions, long live suffering!

    The story revolves around the couple Kiran/KIranmoyee (Naina Ganguly) and Harius/Haran (Gourab Chatterjee) and their complicated relationships with Satty/Satish (Saurav Das), Sabitri (Saayoni Ghosh) and others, who get involved in this quest for love that goes too far.

  • Firstpost celebrates phenomenal success of 9 months season 2

    Firstpost celebrates phenomenal success of 9 months season 2

    MUMBAI: Close at the heels of its 7-year celebration, Firstpost achieves another milestone that of its popular web-series – 9 Months Season 2, India’s first and only comprehensive show on pregnancy and childcare recording a remarkable 11.8 million views across platforms. Adding to that, the show has gained traction as the go-to guide for new parents amassed a reach of 20 million and 43,000 engagements in form of reactions, comments and shares on the on Facebook. The show has been highly appreciated by the audience for delivering high-quality and valuable content for new parents.

    As India’s largest and premier platform for digital news, analysis and opinions, Firstpost has successfully delivered clutter-breaking, innovative content. With the success of 9 Months Season 1 that captured the nine months of pregnancy, Season 2 dealt with the 0 to 1 year of a baby’s life. In collaboration with Tickled Media’s theindusparent.com, the show witnessed the presence of some of the most reputed experts, opinion makers and celebrities who came onboard to share their personal experiences.

    Commenting on the success of season 2, Firstpost, Business Head, Azim Lalani said:9 Months has once again stipulated that Firstpost is truly delivering innovative content in captivating formats. We remain committed to delivering excellent content to our audiences. We’re on the right path and are coming up with many more intellectual properties which have never been done before. We are excited with this new revenue stream which has enhanced our brand value and business manifold. The show was distributed on 5 different platforms and that goes to show we are considered a valuable partner. This is a feather in our caps and I thank all the brands who have partnered with us.

    Anchored by Meghna Pant -Presented by Baby Dove, powered by Huggies, in association with Kansai Nerolac Paints Limited and Eureka Forbes, the web-series covered the entire gamut right from lactation, check-lists for bringing the baby home, skin-care essentials, sleeping patterns, dietary needs, impact of colors, mental and behavioural development as well as a mother’s health-care post-partum and a host of other subjects.

  • Firstpost’s 9 months season 2 serves as the go-to guide for new parents

    Firstpost’s 9 months season 2 serves as the go-to guide for new parents

    MUMBAI: Firstpost’s first ever web-series and India’s first and only comprehensive show on pregnancy and parenting – 9 Months, in its 2nd Season continues to serve as a go-to digital guide for new parents navigating their journey in their new roles, with their babies. The Season 2 of the digital series arrived with host Meghna Pant and experts in tow, and is being widely appreciated by the audience. In the first three episodes, the viewers have been introduced to leading pediatricians, lactations consultants, dieticians, and psychologists amongst other experts.

    The show has welcomed experts who have shared in-depth information and knowledge, do’s and don’ts, essential advice and more on the show. Some guests include Dr. Barkha Chawla (Paediatrician), Sonali Shivlani (Lactation Consultant), Dr. Vinit Samdani (Paediatrician), Dr. Nihar Parekh (Pediatrician), Dr. Nirmala Rao (Child Psychologist) and Bina Chheda (Child Dietician). The experts covered a number of topics right from a baby’s moisturizing needs, maintenance of oral health, weaning, baby’s feeding needs, breast-feeding, hygiene, vaccinations and impact of colour psychology on the baby, amidst a host of other invaluable details. The episodes are strategically divided to cover bringing the baby’s transition to coming home, to the baby’s journey in the 3rd – 6th month period, followed by 6 month onwards until the baby turns a year old. The approach has been taken with the intention to make the knowledge easy to consume for the audience.

    The upcoming episodes of 9 Months Season 2 will put a mother’s health front and centre; with experts gracing the show to guide new mothers with weight management, tackling emotions and new challenges and reclaiming their life, post-pregnancy. The series will then invite upon single parents who faced the odds and learnt excellent lessons to successfully serve in their new roles. The web-show will invite upon popular actor Tusshar Kapoor to share his journey as a single father who used surrogacy to give birth to a child, as well as Aditya Tiwari, India’s youngest single man to adopt a child, and Firstpost’s  VP Content & Strategy, Priyanka Sehgal, who narrates her inspiring tale as a single mother.

    In an episode on the show, actor Tusshar Kapoor will be seen in a candid conversation where he opens up about the insecurities and challenges he faced as a single father. He said, “I was expecting a lot of different reactions and expected people to judge me when I took the decision of having a child.” He said, “I wanted to be a father and I wanted to start a family, so I did it. People then messaged me that I am inspiring them.”

    Priyanka Sehgal spoke about the challenges of being a single mother when you have separated from your partner. She said,  “When you separate or uncouple it is extremely important to resolve your own emotions first,  many single parents miss this crucial step as one is dealing with not just broken dreams but also the pain a child undergoes. One needs to accept that the relationship hasn’t worked out and let not that negativity impact your parenting.”

    Viewers can dabble into such effective pieces of wisdom and a whole lot more, in the upcoming episodes of 9 Months Season 2.

  • Netflix plans to become leading producer & distributor of high-quality Indian content

    Netflix plans to become leading producer & distributor of high-quality Indian content

    MUMBAI: Online properties are gradually overtaking television in the race to become video content leaders. From mass programming, entertainment now is moving towards personalised experience curated for each individual. Netflix plans  to become a leading producer and distributor of high-quality Indian content. In 2017, it has been doubling down on Indian investment and looking to put together a good content library.

    This year, it announced partnerships with Videocon, Airtel and Vodafone — which would help Netflix go deep into the diverse Indian market, taking in up millions of users to watch Netflix on a mobile phone, TV or through a set-top box.

    Netflix, although, very expensive as compared to the monthly subscription of other OTT / VoD players in India came to the rescue of content lovers, Netflix Asia vice president of communications Jessica Lee tells Verve.

    Be it TV shows or movies, Netflix, which closed Q2 2017 with 104 million members globally, has revolutionised video watching. It offers movies such as Okja and War Machine (both 2017) to a battery of shows such as House of Cards, Narcos and The Crown. Even though Netflix India charges the steepest subscription, it remains popular owing to its content.

    A viewer earlier spent months following a TV series to conclusion, but now, Indians are finishing a series in three days (although, the global average is four days) such as Unbreakable Kimmy Schmidt, Narcos, Bloodline Jessica Jones. The most-loved genre in India is sci-fi, Netflix believes.

    Netflix believes it is touching a pool of consumers in India with a great passion for diverse entertainment.  The VoD service offers global original shows from The Crown and Stranger Things to mainstream, star-driven Indian films such as Shah Rukh Khan movies, Baahubali and Dangal.

    It is also working on independent films with film-makers in India. Comedy is another popular genre in India which Netflix is thriving on with original specials from Aziz Ansari, Russell Peters, Ali Wong, Chris Tucker, Hasan Minhaj and Dave Chappelle.

    Some of the popular Netflix originals in India, one of its heaviest users of the ‘download’ feature, are Daredevil, Luke Cage, Narcos, House of Cards, The Crown, Stranger Things and Master of None. As a global platform, Netflix sees great stories travelling across regions which is a huge opportunity for Indian content creators.

    Indian content is a part of Netflix’s global plan. For 2017, its content budget is USD 6 billion for both, licensed and original content. It plans to reach over 1,000 hours of original content this year — about 400 original TV series and films including ones from India.

    On the originals front, Netflix is focused on finding great Indian stories – for the world to see, ‘Sacred Games’ being the first. It recently announced two other originals, Selection Day and Again. Another area for Netflix is top-quality local stand-up originals with, for example — Aditi Mittal and Vir Das.

    Netflix believes watching together is becoming a trend in India, with 79 per cent of couples surveyed saying that streaming is a way to spend time together. It has gathered that India is a nation of commute streamers. Indians, it says, are 82 per cent more likely to stream at 9 am, and the peak streaming time in India is 5 pm.

    An interesting habit Netflix has observed in India is that while 31 per cent of its subscribers sign up on mobiles, they move to TV around six months later. While sign-ups on television are lower (at 12 per cent), within six months that behaviour grows to about 32 per cent. Netflix concludes that consumers are taking advantage of the flexibility it allows — to watch on multiple devices.

    ALSO READ :

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  • SonyLiv adds another language to its catalogue, launches first Gujarati rom-com web series

    MUMBAI: Younger by a few years or older by a wide age gap? Arranged by the family, the saccharine sweet romance or the clandestine hush-hush affair?

    The dilemmas of an average, middle-class joint Gujarati family define the flavour of India’s first ever Gujarati rom-com web series ‘Kacho Papad Pako Papad’ on SonyLIV.

    With this show SonyLiv, the digital platform of Sony Pictures Networks (SPN) marks yet another spectacular addition to its regional content catalogue since it introduced the Marathi web series Yolo, earlier this year. By giving viewers a chance to enjoy high quality, relatable entertainment created specifically for them, SonyLiv once again delivers on its brand promise – ‘We Liv to Entertain.’

    A rollicking affair that promises to have you in bouts of laughter, this Gujarati web series has the perfect combination of content and actors that ensures you are glued to your screens. Starring acclaimed actors Rupa Divatia, Pratap Sachdeo, and Bhakti Rathod, ‘Kacho Papad Pako Papad’ revolves around the sprightly misadventures of the Maniyar family.

    The family has an uncanny ability to make any ordinary issue look like an extra-ordinary challenge. It all begins when their son Vipul brings home a girl who is older than him, to be introduced to the family. However, trouble ensues when a girl who is several years younger, professes her love for their son and her intent to marry him.

    Sony Pictures Networks EVP and head – digital business Uday Sodhi said: “Regional content consumption is growing rapidly and with access to faster internet speeds, this growth will only amplify. To cater to this emerging demand, we at SonyLiv decided to launch India’s first-ever rom-com Gujarati web-series ‘Kacho Papad Pako Papad’. The show underlines our brand promise of providing the best in entertainment to our viewers, with engaging and relatable content tailor-made to suit their entertainment and language preferences. We hope our viewers enjoy the series, one of the many firsts in our business.”

    Starting 19 May, 2017, the exciting Gujarati web-series will be available on SonyLiv’s web and mobile platforms. Spread across a 12 week duration, with each episode spanning 6–8 minutes, a new episode will release every Friday. SonyLIV users also have the option to subscribe to the entire web series, if they want to binge watch the show.

    Link to the web-series: http://bit.ly/2pUTgV9

  • Right to be gay: new show on NDTV Prime from 25 Nov

    Right to be gay: new show on NDTV Prime from 25 Nov

    MUMBAI: Live and let live. The launch of this show on TV is one of those days when your happiness knows no bounds.

    Director and writer Amit Khanna, who created the first ever LGBT web-series called All About Section 377, has added one more feather in his cap. The series which won hearts in the digital space, is all set to make its debut on the Indian television from 25 November. Not only is this the first LGBT serial on TV, but it is also the first web-series that has been picked up by a broadcaster.

    With Hitachi on board as the title sponsor, the show will be aired on NDTV Prime every Friday at 9pm. The repeat telecast will be aired on every Saturday and Sunday though the channel has not yet decided a time slot, yet. Khanna said, “The response has been terrific. In fact, I am so happy with the way viewers have poured comments on the YouTube channel; it has been very motivating for the entire team. This encouragement has led to such a big move and this will be the very first time an LGBT web-series will be showcased on National Television.”

    All about Section 377 is about freedom of love, love in its purest form. It connects to each and every individual irrespective of age from anywhere in the world. The web-series is a light and fun representation of the dilemmas faced by homosexuals.

    It takes a light-hearted look at a gay couple’s life as seen through the eyes of straight homophobic man. It is about Suresh who comes to Mumbai from Delhi to pursue acting and modeling. Being a homophobic, his worst nightmare comes alive when he realizes that his cousin, who he is supposed to live with, is gay and also lives with his boyfriend in the same apartment. Hence begins the journey of a homophobic man who lives with a gay couple and how his perceptions change over a period of time. The response towards this web series has been overwhelming. Khanna has received some heart-throbbing letters and messages from those who belong or are staying with a person belonging to the community. He has also received tremendous appreciation for his acting skills in the web-series.

    “I am touched by the effect of this web-series. A lot of youth have come out of the closet. Boys and girls have been living a life where they can’t express freely. A mother wrote a letter to me, thanking me for creating the web-series. It actually changed her perception towards her son who is gay,” added Khanna. Khanna and his team are currently working on the series’ second season which will be launched shortly.