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Tag: We Founder Circle

  • Crackle Technologies raises $1.7 mn to revolutionise Adtech with AI solutions

    Crackle Technologies raises $1.7 mn to revolutionise Adtech with AI solutions

    Mumbai: Singapore-based Crackle Technologies has raised a $1.7M pre-seed round to build AI-based products to help publishers maximise their adtech earnings. The round was led by We Founder Circle & AC Ventures. Other investors that participated include founders of Impetus Technologies, Sunicon Ventures, Global DeVC and Misfits Capital. Importantly, founders of prominent publishers like Ludo King and others have bestowed their faith in the Crackle team and their product offering by joining as investors.

    The funding will be deployed to build globally scalable products to transform programmatic advertising for publishers and developers across gaming, apps, news, and OTTs (by addressing key pain points including low fill rates, ad viewability and eCPMs). Crackle’s proprietary tech applies advanced data analytics and predictive modeling to optimise publisher’s ad revenue, automate workflows, and deliver exceptional user experiences.

    Crackle is founded by three ex-Google executives, Harsh Mittal, Shashank Dudeja, and Jaivir Singh Nagi, who have a combined experience of 18 years in the publisher monetisation industry. In their professional experience, they managed billions of dollars in ad tech revenue and helped multiple publishers scale their ads monetisation 10x by introducing several industry-first innovations. Crackle’s mission is to enable publishers to maximise their earning potential and build sustainable businesses.

    Commenting on the investment, WFC founder & CEO Neeraj Tyagi stated, “Publisher business models are challenged due to factors including ad blockers, privacy regulations, and the dominance of major tech platforms. Crackle’s proprietary tech addresses these challenges head-on, helping publishers scale monetisation and build sustainable business.”

    One of the other investors, Apurva Chamaria added, “I’ve known the Crackle team for years and have been consistently impressed by their passion, vision, and ability to execute. Their adtech offerings have already started adding significant value to publishers and I’m thrilled to support their growth and expansion.”

    Crackle co-founder Jaivir expressed his gratitude towards the investors for their trust and support, he added, “This funding will be instrumental in advancing our mission to maximise publisher revenue and fuel a thriving ecosystem of diverse content to keep the internet relevant and useful for all.”

    Since its launch in 2023 Crackle has gained significant traction and its unique approach has already started to generate significant returns for publishers impacted by lower monetisation and the dominance of major tech platforms.

  • Seekho raises Rs 3.75 crore in seed round led by We Founder Circle

    Seekho raises Rs 3.75 crore in seed round led by We Founder Circle

    Mumbai:  Investment platform We Founder Circle (WFC), led by a global community of founders and strategic angels, has led a seed round worth Rs 3.75 crore in an edutainment startup, Seekho. Many strategic angels have banded together to propel the start-up to new heights.

    Seekho said that it aims to define an entirely new category of edutainment content by combining educational content with entertaining byte-sized videos, building a “Netflix for Learning.” Seekho plans to use the investment to expand into new languages and expand their already diverse premium content library.

    The current round witnessed participation from We Founder Circle and SucSEED Innovation Fund, along with Toppr co-founder Hemanth Goteti and other executives.

    IITK alumni Rohit Choudhary, Keertay Agarwal, and Yash Banwani founded the company in 2020. The startup is already backed by PointOne Capital, 3one4 Capital, First Cheque, Callapina Capital and entrepreneurs including Anupam Mittal (People Group), Gaurav Munjal (Unacademy), Ramakant Sharma (Livspace), Zishaan Hayath (Toppr), Dinesh Goel (Aasaanjobs), Alok Mittal (IAN), Miten Sampat (CRED), Aakrit Vaish (Haptik), Harsh Shah (Fynd) and Harpreet Singh (Cocubes).

    We Founder Circle co-founder Gaurav VK Singhvi said, “At We Founder Circle, we are pleased to have invested in Seekho since they have demonstrated the will and smart ideas required to run a start-up. The start-up has the potential to revolutionise the education system and benefit society in a great way. We pledge our mentorship and support to Seekho, and we intend to cover all aspects of their development, including business strategy, product development, community building, and connecting with potential business mentors.”

    Seekho founder and CEO Rohit Choudhary added, “At Seekho, we are thrilled to have WFC and SucSEED as strategic investment partners, especially at this time when we are seeing really promising early results from the launch of Seekho PLUS subscriptions. With such strategic angels on board, we intend to scale up quickly and reach one lakh paying subscribers in the next six months.”