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Tag: WCE

  • World Children Expo and Discovery Kids brought families together to usher in Diwali in a fun-learning way at the Discovery Kids-WCE Diwali Festival 2013

    World Children Expo and Discovery Kids brought families together to usher in Diwali in a fun-learning way at the Discovery Kids-WCE Diwali Festival 2013

    NEW DELDI: An action packed Diwali expo for kids, ‘World Children Expo@Diwali 2013’ conceptualized by Creative Children Media Pvt. Ltd. and presented by Discovery Kids, saw the weekend of October 19-20 at the Ambience Mall, Gurgaon flooded with parents and kids having a gala time. The expo brought families together to celebrate Diwali in a fun-learning way.

    From apparel to games, books to toys, quizzes to making diwali greetings, meeting and greeting cartoon characters to attending workshops and sessions – WCE@Diwali was the first ever and largest event of its kind for kids during the Diwali season , with insane fun not only for kids but for the whole family.

    “WCE@Diwali has started on a strong footing and is turning to be a worthy extension to WCE’s already established presence. We had over 50 participating brands across 10 industry sectors including white goods, holidays, healthcare, entertainment, gifting, edutainment and sports. Discovery Kids had launched their Transformers brand successfully at the expo. We had participation from Crompton Greaves and Bajaj Electricals which are industrial giants in their area. Also, Arsenal Soccer Schools India chose WCE for their marketing as well which brings sports and children to the limelight in this festive season. We hope to do this event every year with more and more brands catering to children”, shared Rahul Gupta, Director and CEO, Creative Children Media (P) Ltd.

    The children participated with great enthusiasm at the Discovery Kids’ stall that offered exciting games, interactive quizzes, fun contests and range of Discovery Kids’ merchandise. Kids got the opportunity to embrace one of their favourite television characters from the iconic series TRANSFORMERS PRIME BEAST HUNTERS in multiple forms. The parents joined the action with their kids at the Discovery Kids stall and exuded “the child in them.”

    Rahul Johri, Senior VP and General Manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific said, “This festive season, Discovery Kids celebrated its first year’s success with its audience. It is a delight to see such an amazing response to Discovery Kids’ Diwali festival organised along with World Children Expo. The event allowed us to share our joy with kids. It also led to interaction and exchange of ideas and learning with children and their parents.”

    With the interesting activities and competitions at the expo, kids not only won prizes and goodies but got to explore an eco-friendly yet creative way of celebrating Diwali. Here Kids decorated Lord Ganesha’s idols for Diwali pooja. Kids showed their imaginative side while making Beautiful Greeting cards to gift their loved ones for Diwali festival.

    Parentune, a panel of child psychologist, parenting and child development experts did a unique workshop for Parents named “Raising happy children”, where parents got to know about the tools and methods on raising happy children. Parents were encouraged to learn more about their children and understand them.

    There were so many interactive activities for both Parents and Kids at the expo, and they seemed to enjoy them all. At one place, Parents could be seen learning from the Health workshop by Bharat Clinic and on the other, magic shows and storytelling sessions won the applause of kids.
    Also, an exciting and exclusive kids’ range of toys, games, accessories, Holiday plans, clothing & decor were on sale and display. Overall, World Children expo@Diwali 2013 proved to be an event, which redefined the way kids and families have fun, learn and celebrate the festival of Diwali.

  • Discovery Kids ushers in Diwali with festivities

    Discovery Kids ushers in Diwali with festivities

    MUMBAI: World Children Expo (WCE) is partnering with Discovery Kids TV channelto bring families together to celebrate this Diwali, at a two-day kids’ carnival taking place in Gurgaon.

    Conceptualised by Creative Children Media, WCE@Diwali will be held at the Ambience Mall in Gurgaon on 19 October and 20 October, from 10:00 am to 7:00 pm.

    Creative Children Media & World Children Expo founder Rahul Gupta said, “WCE is now being acknowledged nationwide as India’s biggest kids’ expo, catering to the ecosystem of children and children-centric brands. I am excited to partner with Discovery Kids which we believe is one of the finest additions to Indian television. It is gratifying to see that our exhibitor brands range from top corporates to upcoming start-ups. The philosophy of WCE@Diwali is essentially to be a platform for start-ups to launch and the top brands to expand their offerings and interact with children through one singular event.”

    True to the smart fun positioning of Discovery Kids, the carnival will include a variety of exciting activities such as games, a painting corner, quizzes, and workshops for kids and engagement with parents to win plenty of prizes. There will also be a range of products on display and for sale.

    Adding more excitement to the carnival, the new season of the animated TV series Transformers Prime Beast Hunters, exclusive to Discovery Kids, will be launched at the event. The kids will get a special opportunity to be seen with the famous characters of the series.

    Discovery Networks Asia-Pacific south Asia and head of revenue, Pan-regional ad sales and southeast Asia Sr. VP and GM Rahul Johri said, “Discovery Kids is focused on giving kids a unique experience through its smart and engaging content. Since the channel’s launch last year, Discovery Kids continues to excite children of all age groups and on this auspicious occasion of Diwali, we are thrilled to celebrate the channel’ssuccess with the children.  Our newly introduced character Transformers Prime Beast Hunters will add more fun to the activities at the carnival.”

  • ZeeQ to presents second edition of the World Children Expo

    ZeeQ to presents second edition of the World Children Expo

    MUMBAI: The second edition of ‘World Children Expo 2013’ (WCE) will be held in Gurgaon. The three day event will start from 17 May and go on till 19 May. The expo is conceptualised by Creative Children Media Pvt and presented by ZeeQ.

    WCE 2013 is a platform showcasing children centric consumer brands catering to kids up to 15 years. The carnival gives an opportunity to the kids and their families to meet popular cartoon characters like Doraemon and Chhota Bheem. The ZeeQ kid zone will have games like Balloon Maths, Puzzle games, Larger than Life Scrabble, English Wordmatch and Multiple Intelligence quiz.

    WCE 2013 has been divided into three parts: WCE – The Business Conclave, Kidzooka – India's first ever recognition awards for children centric brands on 17 May at the Crowne Plaza, Gurgaon; WCE – The KiddZone – A carnival like expo area for kids to be held over the weekend of May 18-19 (10 am- 7 pm) at The Island, Ambience Mall, Gurgaon.

    Creative Children Media and World Children Expo founder Rahul Gupta said, "WCE is now being acknowledged nation-wide as India's biggest and most formidable kids’ expo catering to the ecosystem of children and children centric brands. It is gratifying to see that our exhibitor brands range from top corporates to upcoming start-ups. The philosophy of WCE is essentially to be a platform for start-ups to launch and the top brands to expand their offerings and interact with children through one singular event.”

    ZeeQ business head Subhadarshi Tripathy said, “We are very happy to associate with WCE. WCE is one of the largest engagement platforms for kids in India. Kids being ZeeQ’s focus as well, this is an ideal for us to connect and engage with children and their parents and communicate how learning can be fun.”'

    Interactive Entertainment Business Microsoft India business group head Anshu Mor added, “Microsoft is delighted to leverage the opportunity to showcase the upcoming technology it has to offer to children. Through the Interactive Entertainment Business which comprises the gaming console Xbox 360 with Kinect, Microsoft aims at establishing an environment of playful learning for children.”

    TNS Consult executive director Rima Gupta says, “India is one of the youngest countries and for us as marketers, understanding teenagers is very key. We are pleased to partner with WCE to develop and share a customized report on Indian teenager’s lives, hopes & attitudes. This will provide insights for both marketing and communicating with young ones.”