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Tag: WazirX

  • WazirX unveils exclusive Valentine’s Day campaign

    WazirX unveils exclusive Valentine’s Day campaign

    Mumbai: WazirX, India’s premier cryptocurrency exchange, is excited to launch a special Valentine’s Day campaign, bringing a unique blend of love and joy of holding crypto to its users. The highlight of this campaign is the introduction of Bitcoin to the WazirX Gift Cards, a revolutionary way to share the gift of Bitcoin with your nearest and dearest.

    WazirX Gift Cards redefine the art of gifting by enabling users to send WRX and BTC crypto gifts directly to their partner, family, friends, or colleagues effortlessly. Available for free to all WazirX users, this feature makes crypto gifting more accessible than ever.

    To make this Valentine’s Day even more special, WazirX is offering an exclusive limited-time offer. From 12 to 14 February, users participating in the Bitcoin Gift Cards campaign can enjoy an enticing 50 per cent cashback, with a maximum reward of up to Rs 250 worth of WRX from a prize pool totaling Rs 1 lakh worth of WRX.

    “Valentine’s Day is about expressing love, and with Bitcoin Gift Cards, users can introduce their loved ones to Bitcoin or amplify their existing portfolio in a thoughtful and innovative way,” said WazirX VP Rajagopal Menon. “We invite users to make this Valentine’s Day unforgettable by letting them be the partner in spreading love and joy through this limited-time opportunity.”

  • 16 per cent urban Indians currently own cryptocurrency: Kantar study

    16 per cent urban Indians currently own cryptocurrency: Kantar study

    Mumbai: The sentiment around cryptocurrency in India and the world over is volatile, with tweets or news around cryptocurrency seen to have an immediate effect on it. As per a recently concluded study by Kantar, it is learned that while 83 per cent of urban Indians are aware of cryptocurrency, the ownership is at a healthy 16 per cent for a product that has gained traction only recently.

    Out of the 16 per cent urban Indians who claim to currently own cryptocurrency, ownership is highest in the top four metros at 20 per cent, among private banking customers at 19 per cent and in the age group of 21-35 years at 18 per cent, found the study. The owners have a higher risk appetite, with their investment basket comprising shares at 31 per cent and mutual funds at 21 per cent over traditional choices like fixed deposits at 19 per cent and life insurance at 16 per cent.

    The survey by the evidence-based insights and consulting company was primarily conducted amongst males and females aged between 21-55 years across twelve key Indian cities such as Mumbai, Delhi, Chennai, Kolkata, Pune, Hyderabad, Bangalore, Ahmedabad, Indore, Patna, Jaipur, and Lucknow. Respondents were a mix of salaried and business owners- all with savings accounts across various banks, Kantar stated adding that the time frame of undertaking the social analytics was from January 2020 to June 2021.

    The study also found that cryptocurrency owners and intenders have a diversified financial portfolio. The average number of financial products owned is higher (6.6) among those who have currently invested in cryptocurrency as well as those who intend to (5.2). In comparison, the average number of financial products owned by non-crypto-owners stands at 4.6 and 3.6 for non-intenders.

    Interestingly, one in two consumers intending to invest in cryptocurrency are repeat investors. Out of the total sample surveyed, 19 per cent Indians intend to invest in cryptocurrency in the next six months. However, this is lower when compared with the intention to invest in mutual funds (49 per cent) and shares (33 per cent) in the next six months.

    Most Indians are currently trying to better understand how cryptocurrency works and if it’s worth the investment and risk, according to Kantar- Insights Division executive director Anand Parameswaran. “This is the first of its kind research study on cryptocurrency in India. We met close to 2,000 consumers and saw that awareness levels are clearly quite high,” he said about the study, adding that, “Consumers are willing to invest in the product and are looking at diversification of their portfolio among high-risk products. Engagement with various crypto exchanges also indicates that ownership numbers seem likely to increase in future.”

    In terms of ownership, the top five preferred currencies are Bitcoin which leads by far at 75 per cent, followed by Dogecoin at 47 per cent, Ethereum at 40 per cent, Binance Coin at 23 per cent and XRP at 18 per cent. Though Bitcoin leads on ownership; net sentiment is highest for Ethereum (41). Net sentiment for other cryptocurrencies like Dogecoin, XRP, and Binance coin is also higher compared to Bitcoin.

    Consumer intelligence from social data shows that the profile of those interested in cryptocurrency is most likely to be men in the age group of 25-44. The higher skew of the cryptocurrency interested audience is also seen towards the top metros with Delhi topping the charts at 21 per cent followed by Mumbai at 17 per cent, Bangalore at 12 per cent, Hyderabad at seven per cent and Pune at six per cent.

    Crypto exchanges like WazirX, Zebpay, Coinswitch, and Kuber are most used to purchase the currency for the most popular ones- Bitcoin (70 per cent), Dogecoin (78 per cent) and Ethereum (70 per cent).

    “While most perceive cryptocurrency currently as a digital currency, it is also perceived by the majority as an alternate form of investment. Cryptocurrency thus can be a potential competition to alternate investment instruments like gold,” said Frrole AI co-founder Amanpreet Kalkat.

    Earlier, Elon Musk’s tweet (about not accepting Bitcoin for the purchase of Tesla vehicles) gave cryptocurrencies a negative sentiment around May 2021. However, post a reassurance, these sentiments shifted back to positive post-June 2021.

  • ‘Buying Bitcoin is simple’ WazirX says in new campaign

    ‘Buying Bitcoin is simple’ WazirX says in new campaign

    Mumbai: Cryptocurrency trading remains mystifying to an average person in India. And with the crypto space in the country mired in debates surrounding its regulations and the support provided by local banks, its prospects are seemingly at odds with consumers. To dispel any such doubts associated with the apparent complexity of trading in the digital currency from people’s minds, crypto exchange WazirX has launched a campaign positioning itself as the go-to platform for buying and selling cryptocurrencies in India – ‘India ka Bitcoin exchange’.

    A series of three short films starring actor Ayush Sharma revolve around the game of football where two players are seen practicing with their team. One of the players is sceptical about cryptocurrencies and what he believes to be complications in trading or investing in digital currency. Drawing parallels with the game, his companion shows him how easy it is to trade in Bitcoins by using the app. The second film tries to depict the popularity of crypto trading with the young gen, by showing that 10 of the 11 players in the team use the platform to invest in cryptocurrency. Finally, the third film shows the disbeliever to be converted into a WazirX user and instead of giving out futile information to his friend on Bitcoin trading.

    With this campaign centred around the game, WazirX, who is also the co-presenting sponsor for the live streaming of the UEFA EURO 2020 on SonyLIV, aims to drive brand awareness amongst the young football fans and further its brand mission to make crypto accessible to everyone in India. It also offers the company extensive visibility amongst the Indian football fans, many of whom are young, tech-savvy individuals known to be the primary users of crypto trading platforms.

    WazirX co-founder and CEO, Nishcal Shetty recently tweeted that innovative technologies don’t gain adoption overnight. “In Crypto, an entire ecosystem has to be built & it takes time. Let’s continue to build the future of global finance. It started slow, it has picked up the pace and soon, it’ll be everywhere,” he wrote.

  • Moneycontrol joins hands with WazirX to track cryptocurrency with ease

    Moneycontrol joins hands with WazirX to track cryptocurrency with ease

    Mumbai: Gaining prominence rapidly, cryptocurrency is becoming one of the most popular digital assets and trading spaces. Understanding the need to track cryptocurrencies, Moneycontrol has joined hands with WazirX for better use of these digital assets during trading. 

    WazirX is one of the largest Bitcoin and cryptocurrency exchanges, and it is backed by Binance, the world’s biggest bitcoin exchange and altcoin crypto exchange in the world by volume. This new association of Moneycontrol with WazirX will help users keep track of the meteoric rise of cryptocurrencies by listing it on their platform/website, it said.

    With the launch scheduled in the next few months, the partnership will see them coming together in a product integration that will list all tokens on the Moneycontrol website and app through an API powered by WazirX. It will allow users to track the movements of the cryptocurrency by visiting Moneycontrol and accessing each token from multiple touchpoints. With cryptocurrency’s popularity surging Moneycontrol will also curate a section called ‘Cryptocontrol’ which will be a one-stop destination for all the latest news and developments on cryptocurrencies and related technology.

    “Taking into account all the speculations and confusion revolving around cryptocurrencies, we see investors struggle to understand its working and investment process. We have bridged this gap by curating a section called “Cryptocontrol” that will burst all the myths and perplexity around it as well as share the most relevant news about the same. By partnering with WazirX, we look towards spread awareness and providing clarity to our audience by helping them to track cryptocurrencies effortlessly and make an informed decision,” said News18 Media and Investments Limited COO, general news (digital) Mitul Sangani. 

    WazirX founder Nischal Shetty said, “With crypto slowly going mainstream in India, our association with Moneycontrol for Cryptocontrol aims to bring value to our crypto enthusiasts and potential investors. The key objective of this is to enable more users to access credible insights, bust the misconception that exists around cryptos and help Indians make informed decisions before investing in Crypto. We’re always looking to partner with credible institutional and industry thought-leaders like Moneycontrol to meaningfully engage with our expanding crypto community. We hope to achieve the goal through Cryptocontrol.” 

  • Brands ride high on the Crypto wave sweeping India

    Brands ride high on the Crypto wave sweeping India

    MUMBAI:Bitcoins and Cryptocurrencies have garnered a lot of buzz and popularity of late, dominating conversations globally. While it carries its own set of complexities like any other new technology, the digital asset has drawn increasing attention from the investors, customers, developers, and regulators.

    Yet, the intangible nature of cryptos has led many to believe that they do not have real value and that investing in cryptos is quite complicated. Some are unaware that one can purchase Bitcoins in fractions also, and that there are crypto exchanges that allow their users to buy Bitcoin with a minimum investment of just ₹100.

    To dispel such doubts in users’ minds, leading crypto exchange firms, CoinSwitch Kuber and CoinDCX have recently released ad campaigns aiming to position Bitcoin as a serious investment asset for the masses. The Cryptocurrency exchange space, which works in a similar way to the stock market where an investor can buy, sell or hold the cryptocurrencies, has seen these start-ups -WazirX, BuyUCoin, CoinSwitch Kuber, CoinDCX emerge, making it simpler for investors to buy and sell cryptos.  

    CoinSwitch Kuber, which was also the associate Sponsor for the 14th edition of the Indian Premier League (IPL) on the Disney-Hotstar platform April, released a three-film campaign during the event to cash in on the league’s popularity. With this rollout, it became the first brand in the Indian crypto space to launch an extensive campaign to bring the conversation to the center stage.

    Created by Nihilent, the ‘Trade Kar Befikar’ campaign consisted of three interconnected ad films that humorously represent an expectant couple’s journey through the birth of their baby and how investing in cryptocurrency could help them achieve their financial goals. 

    All three films feature actor Kunaal Roy Kapur hilariously donning multiple roles of the curious father-to-be, mom-to-be, doctor, and even the baby! The dad-to-be voices out loud several doubts that a new user would have about trading over the crypto exchange.  

    “With Trade Kar Befikar campaign, we aimed to showcase how it is a smart move to invest early in cryptocurrencies. Crypto has been the fastest-growing asset class of the last decade and the momentum is only growing stronger now. As a result of our campaign, our registrations went up by 4X”, CoinSwitch Kuber CEO and co-founder Ashish Singhal told IndianTelevision.com.

    The Indian Crypto market has flourished since the onset of Covid, CoinDCX CEO & co-founder Sumit Gupta recently told a publication, adding that the growth in trading volume from April 2020 to April 2021 has been incredible. CoinDCX has launched a digital campaign #BitcoinLiyaKya, with humorous storytelling and positioning top global cryptocurrency Bitcoin as the latest must-have investment asset for all.

    The ad film shows a royal Prince who can’t stop bragging about his numerous assets and purchases. While he goes on and on about his acquisition of lands, villages, and even a hill opposite his palace, his pride is stumped by a simple question “Bitcoin Liya kya?”. The film cheekily and aptly relays the point that no matter what your assets may be, it would not be enough until you buy a Bitcoin in today’s times!

    With prices of cryptocurrencies like Bitcoin skyrocketing over the past year, the transaction of cryptocurrencies in the country have already shot up as much as 30 per cent in volumes during the pandemic. More youngsters or first-time investors are looking to invest in cryptocurrencies in India. More retail investors are also interested in dipping their toes in the market, with many renowned investors funding many fintech start-ups to build the crypto space.