ITV

Tag: Wax Museum

  • LG outlines growth strategy in the US

    LG outlines growth strategy in the US

    MUMBAI: LG Electronics in the US has recently celebrated innovation, technology and design at an event at Madame Tussauds’ Wax Museum, where more than 200 of the world’s most famous personalities are celebrated and honoured.

    The company hosted its annual LG – Life’s Good summer line show at New York City where LG US CEO Michael Ahn updated guests on progress in the company’s key products categories – digital displays, digital media, home appliances and mobile phones.

    Ahn said, “LG continues to strengthen its premium brand image, and develop products and technologies that enrich peoples’ lives on a daily basis. Our ‘Life’s Good’ marketing theme embodies our commitment to creating leading-edge technologies and design that enhance the way we live, work and interact with each other.”

    Ahn highlighted progress in key areas, including brand, revenue and market leadership: He noted that since the official US brand launch in 2003, LG has increased its aided awareness from 33 per cent in 2004 to 65 per cent in 2005, demonstrating the company’s success of the “Life’s Good” campaign, as well as its premium brand positioning.

    This year, the company launched a new broadcast and print advertising campaign, highlighting its three product divisions, and announced the exclusive three-year title sponsorship of the LG Skins Game a golf event. Ahn noted that what helps to further enhance its brand in the US are premium products and technologies – such as its flat-panel HDTVs with integrated high-definition digital video recorders, the TV Refrigerator with WeatherPlus, the LG SteamWasher and the

    all-new ‘Chocolate’ mobile phone.
    Ahn explained that LG Electronics continues to see impressive growth across all divisions. For the first half of 2006, brand revenues grew by 11 per cent from the first half of last year. For the full-year 2005, LG revenues in the US, Canada and Mexico increased by more than 17 per cent, with sales totaling $9 billion.

    He said, “We are dedicated to bringing premium products to consumers, and continue to make great strides in establishing and maintaining our leadership position across all divisions” . For example, LG continues to be the fastest growing mobile phone brand in North America according to Strategy Analytics and is the largest provider of CDMA handsets worldwide. Supporting continued momentum for LG mobile phones are unique new mobile phone designs and features coming to the US later this year.

    As the world’s largest producer of flat-panel displays, LG says that it continues to capitalise on its technology leadership for the US market, Ahn said. He explains that the long-term winners will be those like LG Electronics that possess core technologies in-house. Combining style and functionality, LG claims to have the only LCD and plasma HDTVs with built-in high-definition digital video recorders.

    Further, LG says that it continues to maintain its number one position in the US digital storage market led by its Super Multi optical drives (including its new Blu-Ray drive), while continuing the growth of its LCD computer monitor business.

  • Discovery Travel & Living redefines primetime with new Theme Weeks series

    Discovery Travel & Living redefines primetime with new Theme Weeks series

    MUMBAI: Entertainment via television is competitive and viewer-driven. Last season’s strategy of Theme Week series on weekdays prime time has worked for the lifestyle channel Discovery Travel & Living. The channel’s current quarterly plan for April to June will continue to focus on promoting appointment viewing in the Monday to Friday 9 pm time slot.

    Accepting the truism that weekday viewing differs from weekend viewing, the channel first introduced the concept of Theme Weeks in January this year. During the week, people have more consistent and routine living patterns: They get up, go to work, come home, eat and watch TV. And, tapping these viewers by appointment with its Q1 Theme-Week strategy, Discovery Travel & Living will present thirteen new captivating themes in the next three months.
    Starting today (3 April), the channel will present the best and latest of lifestyle programming, offering viewers a better understanding and control over their television viewing. London Week is the first to be aired as part of the Theme Week series from 3 to 7 April.

    Here, viewers follow the hidden trails into London’s most renowned historic and cultural destinations. Starting with a journey deep inside the world’s most luxurious department store, Harrods, to the never before tour into Madame Tussad’s Wax Museum. Get a glimpse of London as a secret destination for high rollers and big spenders, where millions are won and lost in minutes. It’s London like you’ve never known before.

    Discovery Networks India vice president – Lifestyle Aditya Tripathi said, “Discovery Travel & Living has witnessed a considerable surge in viewership in the first three months of 2006 reflecting viewers’ endorsement of the concept of theme weeks. The strategy has also allowed us to successfully communicate the channel’s diverse programming.”
    Apart from London Week being aired this week, the Theme Weeks line-up from 10 April to 23 June includes the following:

    Miami Ink Week from 10 to 14 April: Miami Ink is a specialised tattoo shop on South Beach, Miami. This reality series showcases the ordeals of four friends and their apprentice as they try to build a thriving business based on their extraordinary art.

    American Casino Week from 17 to 21 April: This series chronicles the high pressure, high stakes world of brothers Lorenzo and Frank Fertitta and their crack management staff tasked with running the day-to-day operations of their ultra-exclusive Green Valley Ranch Hotel and Casino in Las Vegas, Nevada.

    Fashion Week from 24 to 28 April: The week is all about high-end designers and models. Filled with attitude and visual treat, this series will have viewers hooked to their television sets.

    Jeremy Clarkson Meets The Neighbour Week from 1 to 5 May: Armed with little more than his prejudices, Jeremy heads off to continental Europe to discover some surprising insights about fellow nationals – as well as his own neighbouring Brits. His liking for some and strong dislike for others is worth watching as he indulges in friendly banters. The series is at its cynical and sarcastic best.

    King of The Road Week from 8 to 12 May: This series is all about the mean beasts on the road. From Harley Davidson to Mustang, the week will uncover some of over-the-top muscle machine.

    15 to 19 May will feature the Gordon Ramsay’s Hell’s Kitchen Week: The mother of all reality shows, Gordon Ramsay’s Hell’s Kitchen is about famous chef Gordon Ramsay and his no-nonsensical and at times brutal training of contesting trainees in inculcating culinary perfection.

    France Week from 22 to 26 May will take viewers from Eiffel Tower to Notre Dame, from Moulin Rouge to Bordeaux and all through France and the historic landmarks of the country.

    Viva Las Vegas Week from 29 May to 2 June: The series encapsulates the lifestyle of the rich and famous and where they go to party.

    5 to 9 June features the Faking It Week: It tells the stories of real people who take on the challenge of transforming themselves into someone entirely different. Our “Faker” is plucked from their natural habitat and given three to four weeks to master an alien skill well enough to fool a group of industry judges. It is a nail-biting journey as our hero tries to survive and compete in a foreign world.

    Anthony Bourdain Week from 12 to 16 June: The Indiana Jones of the culinary world is at your doorstep. Travel with Anthony Bourdain as he visits countries, meets people, learns new recipes while mastering the art of cooking them.

    And, from 19 to 23 June the channel will air the Celebrity Week: Be it Madonna’s Hollywood hideaway or Paula Abdul’s private retreat or joining Jennifer Lopez for a Cuban cuisine meal, Celebrity Week will provide viewers with the passport to the life of these icons.

    With these series, Discovery Travel & Living will offer an eclectic mix of lifestyle programming to help viewers filter the clutter of prime time television to make the best use of their leisure time.