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Tag: Waves Bazaar

  • India opens Waves Bazaar pavilion at Busan film market

    India opens Waves Bazaar pavilion at Busan film market

    BUSAN:  India unveiled the Waves Bazaar – Bharat Pavilion at the Asian Contents & Film Market, held alongside the Busan International Film Festival, to pitch its fast-growing media and entertainment sector to global buyers and partners.

    Set up by the ministry of information and broadcasting with the Indian embassy in Seoul, the pavilion will run until 23 September, promoting co-productions and partnerships across film, television, gaming and emerging creative technologies.

    The launch drew industry figures including Kang Sungkyu of the Busan Film Commission, Agnieszka Moody of the British Film Institute and Ferdinando Gueli of the Italian Trade Agency. Indian filmmakers Arfi Lamba, Pradip Kurbah and Tannishtha Chatterjee joined officials Prithul Kumar, joint secretary at the ministry, and Nishi Kant Singh, chargé d’affaires at the embassy.

    Speakers highlighted India’s rising weight in the global content economy and the pavilion’s role as a bridge for collaboration. The space hosts screenings, B2B meetings and showcases in animation, VFX, gaming and immersive storytelling, underscoring New Delhi’s ambition to position India as a global content hub.

  • Waves Bazaar: Indian govt’s optimistic attempt at content trading platform

    Waves Bazaar: Indian govt’s optimistic attempt at content trading platform

    MUMBAI: Here’s another effort to set up an online marketplace for content trading despite the hundreds of carcasses that line the road of those who tried and failed. And it’s coming in from the Indian government’s ministry of information and broadcasting as well as the electronics and information technology ministry. 

    Called Waves Bazaar, it was unveiled recently  at the National Media Centre in New Delhi, by MIB, railways and electronics &IT, Ashwini Vaishnaw, alongside minister of culture & tourism Gajendra Singh Shekhawat. The launch was attended by senior officials, including MIB secretary  Sanjay Jaju and  filmmaker Shekhar Kapur.

    The platform is being touted as a pioneering one which will transform the global media and entertainment 
    industry.  What it hopes to achieve is becoming a central hub for professionals across film, television, gaming, advertising, music, animation, and emerging technologies such as AR, VR, and XR. Designed to facilitate seamless collaboration. The optimistic view is that  the platform will enable industry players to expand their reach, secure investment, and form high-value partnerships.

    It will feature global networking opportunities, structured buyer-seller meets and transactions, and exclusive access to industry events. The platform is divided into verticals catering to specific sectors, including film production, live events, advertising, game development, music, and digital content.

    For sellers, Waves Bazaar is being positioned to provide a structured environment to showcase services, from VFX and sound design to publishing and advertising. Film producers can connect with distributors, animation studios can pitch to gaming companies, and marketing agencies can engage with brands seeking media solutions. Buyers—including OTT platforms, media agencies, and event organisers—gain access to a streamlined platform for discovering talent and securing content.

    Users register on wavesbazaar.com, create profiles, list services or project requirements, and engage with prospective collaborators. By eliminating geographical barriers and enhancing industry connectivity, Waves Bazaar aims to redefine how business is conducted in the creative sector.(Have we not heard this one before?)
    The launch of Waves  Bazaar coincides with preparations for the inaugural World Audio Visual & Entertainment Summit (Waves 2025), scheduled for 1-4 May in Mumbai. Organised by the Indian government, the summit will showcase India’s creative and technological prowess across broadcasting, film, animation, AI, social media, and digital content.