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Tag: Wavemaker India

  • Bisleri continues its #CarryYourGame campaign with five Indian Super League teams

    Bisleri continues its #CarryYourGame campaign with five Indian Super League teams

    Mumbai: Bisleri, India’s leading packaged drinking water, has forged an exciting partnership with five teams of the prestigious Indian Super League (ISL) as the official Hydration partner. The five prominent ISL teams include Mumbai City FC, Bengaluru FC, Kerala Blasters FC, Chennaiyin FC and FC Goa. The ongoing league promises to captivate football enthusiasts for the next six months, culminating in April 2024.  

    Bisleri x ISL Partnership

    Bisleri has introduced limited edition bottles starting with Kerala Blasters FC and FC Goa. Football aficionados in Kerala can look forward to collecting these special-edition bottles featuring images of Rahul KP, Adrian Luna, and Jeakson Singh from the Kerala Blasters FC squad. Meanwhile, in the scenic state of Goa, football enthusiasts will be treated to limited-edition bottles featuring Sandesh Jhingan, Udanta Singh, and Brandon Fernandes, all representing the fervent spirit of FC Goa. These collectable bottles will be made available in two SKUs – 500ml and one ltr.

    Commenting on the association, Bisleri International Pvt. Ltd. head of marketing Tushar Malhotra said, “We are thrilled to bring the exciting world of football to our consumers with our association with five of the most popular teams of the Indian Super League. The partnership reflects Bisleri’s commitment to nurturing Indian sports and celebrating exceptional talent within the country. The association is part of our larger campaign #CarryYourGame that celebrates the love for sports and highlights the importance of hydration in everyday life.”

    Talking about the collaboration crafted by the agency, Wavemaker India, chief client officer & office head – West, North and East Shekhar Banerjee said, “Wavemaker is thrilled to facilitate the first-ever partnership for Bisleri as the official hydration partner for 5 Indian Super League teams. #CarryYourGame campaign is all about encouraging individuals to make hydration an integral part of their daily life, including sports. Whether you are a professional athlete, a weekend warrior, or someone who enjoys an occasional game of football or a jog in the park, Bisleri believes that hydration should never be overlooked. In the dynamic world of sports and marketing, partnerships like these exemplify the power of synergy.”

    As the Official Hydration Partner, Bisleri is poised to provide players with the vital hydration that athletes require to excel on and off the field, which supports them in exuberating peak performance. The association will be further promoted through a comprehensive digital campaign. The multifaceted campaign will encompass initiatives like player-focused content shared across various social media platforms. Fans will get a glimpse of exclusive shots of their favourite star players from each partnering team. These initiatives collectively strengthen Bisleri’s dedication to enhancing the fan experience and its role in promoting football in India.

     

  • ConfirmTkt becomes the official licensee of the ICC Men’s Cricket World Cup 2023

    ConfirmTkt becomes the official licensee of the ICC Men’s Cricket World Cup 2023

    Mumbai: ConfirmTkt, India’s fastest train ticket booking platform, is proud to announce that it has become an official licensee of the International Cricket Council (ICC) for the ICC Men’s Cricket World Cup 2023. This exciting collaboration formed by the media agency Wavemaker India, allows ConfirmTkt to build trust and unite travellers with a passion for cricket across India.

    To celebrate this partnership and engage with cricket enthusiasts, ConfirmTkt will host in-app contests celebrating the journey to the World Cup, highlighting its status as the “Official Licensee of the ICC Men’s Cricket World Cup 2023”. These journeys will be celebrated and covered on various social media channels, including Instagram, Twitter, LinkedIn, and Facebook, as well as their esteemed partners’ social media channels.

    As part of these engaging activities, ConfirmTkt has also rolled out an exciting campaign “Journey to the World Cup“ to engage with cricket fans and its vast user base. Under this campaign, ConfirmTkt will be hosting two thrilling contests offering the winners the opportunity to join popular influencers like  Jordindian, Danish Sait, the Bharat Army and more, on the most exciting train journey to the World Cup. The Train your CricBrain contest provides an opportunity for avid cricket lovers to test their knowledge on Confirmtkt; the train booking app.

    ConfirmTkt’s focus during the celebrations will be on creating memorable moments with cricket fans while celebrating matches, and engaging with the audience. ConfirmTkt co-founders Dinesh Kumar Kotha & Sripad Vaidya expressed their excitement about the association saying, “In India, cricket isn’t just a sport; it is a deeply ingrained part of our culture. We are thrilled to be the Official Licensee of the ICC Men’s Cricket World Cup 2023, and we’re committed to creating unforgettable experiences for cricket fans. This partnership allows us to celebrate India’s spirit for the World Cup and bring fans closer to their cricketing legends. We look forward to sharing the journey to the World Cup with crores of cricket enthusiasts across India.”

  • Bisleri continues its #CarryYourGame campaign with five ISL teams

    Bisleri continues its #CarryYourGame campaign with five ISL teams

    Mumbai: Bisleri, India’s leading packaged drinking water, has forged an exciting partnership with five teams of the prestigious Indian Super League (ISL) as the official hydration partner. The five prominent ISL teams include Mumbai City FC, Bengaluru FC, Kerala Blasters FC, Chennaiyin, FC and FC Goa. The ongoing league promises to captivate football enthusiasts for the next six months, culminating in April 2024.

    Bisleri has introduced limited edition bottles starting with Kerala Blasters FC and FC Goa. Football aficionados in Kerala can look forward to collecting these special-edition bottles featuring images of Rahul KP, Adrian Luna, and Jeakson Singh from the Kerala Blasters FC squad. Meanwhile, in the scenic state of Goa, football enthusiasts will be treated to limited-edition bottles featuring Sandesh Jhingan, Udanta Singh, and Brandon Fernandes, all representing the fervent spirit of FC Goa. These collectible bottles will be made available in two SKUs – 500ml and 1ltr.

    Commenting on the association,  Bisleri International Pvt Ltd head of marketing Tushar Malhotra said, “We are thrilled to bring the exciting world of football to our consumers with our association with five of the most popular teams of Indian Super League. The partnership reflects Bisleri’s commitment to nurturing Indian sports and celebrating exceptional talent within the country. The association is part of our larger campaign #CarryYourGame that celebrates the love for sports and highlights the importance of hydration in everyday life.”

    Talking about the collaboration crafted by the agency, Wavemaker India chief client officer & office head – West, North and East Shekhar Banerjee said, “Wavemaker is thrilled to facilitate the first-ever partnership for Bisleri as the official hydration partner for 5 Indian Super League teams. #CarryYourGame campaign is all about encouraging individuals to make hydration an integral part of their daily life, including sports. Whether you are a professional athlete, a weekend warrior, or someone who enjoys an occasional game of football or a jog in the park, Bisleri believes that hydration should never be overlooked. In the dynamic world of sports and marketing, partnerships like these exemplify the power of synergy.”  

    As the official hydration partner, Bisleri is poised to provide players with the vital hydration that athletes require to excel on and off the field, which supports them in exuberating peak performance. The association will be further promoted through a comprehensive digital campaign. The multifaceted campaign will encompass initiatives like player-focused content shared across various social media platforms. Fans will get a glimpse of exclusive shots of their favourite star players from each partnering team. These initiatives collectively strengthen Bisleri’s dedication to enhancing the fan experience and its role in promoting football in India.

    So, stay tuned for an exhilarating football season as Bisleri join forces with the five popular teams to celebrate the spirit of the game and the importance of staying hydrated for peak performance.

  • Oreo and MS Dhoni ssshhhing a billion cricket fans ahead of World Cup, say “Don’t jinx it”

    Oreo and MS Dhoni ssshhhing a billion cricket fans ahead of World Cup, say “Don’t jinx it”

    Mumbai: The Men in Blue are once again going to begin their campaign to bring back the World Cup. As cricket frenzy takes over India this week, so do many rituals of Indians to help the team get what they want the most. And most times, by not talking about it. We all have a deep-rooted belief to never say a word, don’t jinx it till what you want to make happen, happens. Whether be it a new job offer, an examination outcome & most importantly winning in cricket.

    Oreo & MS Dhoni have come together again to help Team India get what they want the most. Last year, Oreo had launched again in a bid to bring back the cup, like in 2011, and while we reached the semi’s, the job remained unfinished. This year, Oreo & Dhoni take on an even more playful note simply evocating people to not jinx it, building a counter-culture view to get a billion cricket-crazy fans go “shhhh” ahead of the biggest cricket tournament there is.

    With Dhoni on its side, Oreo has taken a playful spin on this nuance that is deeply entrenched in our culture. The brand has launched a new campaign partnering with Dhoni again for this World Cup season. To capture the attention of the audiences in a quirky yet impactful manner, the campaign is launched in a first-of-its-kind breaking news format featuring Dhoni on prime news channels. Set on the stage of a cricket news show, the film opens with Expert Panelists on the set discussing India’s performance and chances of winning the World Cup 2023. Right then, Dhoni unexpectedly walks in and hijacks the show. His simple sermon being, ‘Oreo & he believe that no one should talk about India’s chances, till the end, till we actually get the cup’. He encourages all viewers to follow the “Oreo Bola Mat Bol” ideology. Wait till we actually get it!

    To build on the excitement with cricket further, Oreo will drive contextual communication on Hotstar during the World Cup. Also, to connect with the audience in real-time, Oreo is capitalising on moment marketing with relatable content while matches are on. The #OreoBolaMatBol frenzy has already caught on with cricket fans, memes, and fan pages and consumers are resonating with the belief of not jinxing India’s chances of winning the Cup.

    Speaking about this campaign, Mondelez India VP- marketing Nitin Saini said, “Following the same thought as last year with our #BringBack2011 campaign that introduced our playful version to take India to the finals, we are yet again bringing together the nation with a nostalgic and relatable twist with ‘Oreo Bola Mat Bol’ campaign. The campaign brings the nuances of watching cricket and supporting India during the nail-biting matches and aims to influence the loudest and most passionate cricket fans in the world to stay ‘silent’ about India’s performance during the most important tournament. Just like every Indian, I have followed these stereotypes over the years and the effort to un-jinx this year’s game by simply not talking about it is something I am sure we have all done or experienced in the past. We are once again partnering with everyone’s favourite, MS Dhoni, who has effortlessly brought this idea to life.”

    Dhoni said, “OREO has always found the right angle to take, which is not only playful but also fits in seamlessly with India’s love for Cricket. As an athlete or sports fan, we all have certain things that we do— consciously or unconsciously, which we believe can help our favourite team win. Trying to not jinx a win by not talking is a common one but Oreo has once again brought this live in the most relatable way. It’s been fun to bring this to life with OREO just in time for the World Cup!”

    Along with the TVC, the brand has also created several activations for the duration of the World Cup, as well as shorties for the digital streaming platforms.

    Leo Burnett group executive creative director Mayuresh Dubhashi said, “The biggest cricketing event, the World Cup is back. And so is Oreo along with M.S. Dhoni. And this time around, we are not going to say anything at all – #OreoBolaMatBol. Because of our deep cultural belief that we don’t talk about the thing that we want the most. And we all want that one particular result out of this Cup, don’t we? We are launching a disruptive multi-platform campaign that’ll run the course of the tournament with many innovations, many firsts with the hope that the country joins us in this belief to help better our team’s chances.”

    Wavemaker India chief client officer and office head, North, West and East Shekhar Banerjee said, “We are strategically choosing our message and media. While many brands may express the belief that “India will win,” we are encouraging our audience to avoid excessive optimism (or negativity) with the hashtag #OreoBolaMatBol. Whether they are engaged in cricket-related platforms or consuming content related to cricket, we will remind India to embrace our motto of #OreoBolaMatBol to ensure we do our bit to send good vibes and avert bad vibes for Team India over the next two months.”

  • Wavemaker India elevates Sairam Ranganathan to chief digital officer

    Wavemaker India elevates Sairam Ranganathan to chief digital officer

    Mumbai: Wavemaker India, the most awarded agency of GroupM, today announced the appointment of Sairam Ranganathan as Chief Digital Officer. In his new role, Sairam or Sai as he is fondly called, will strengthen digital capabilities and lead the newly formed team Wavemaker NorthStar. In his new role, Sai will continue to report to Vishal Jacob (chief transformation officer at Wavemaker India).

    As the head of Wavemaker NorthStar, Sai will work with clients to drive business outcomes. Team Wavemaker NorthStar will bring in the right experts across platforms, commerce, analytics & tech to orchestrate data-led solutions that yield business results. In addition, he will also be responsible for accelerating growth in digital services, integrating and aligning digital initiatives across business units for clients.  

    Sai has been an integral part of GroupM India since 2004. He has worked across multiple categories which include Telecom, FMCG, Consumer durables, Ecommerce, Retail, Lifestyle, Jewellery, Tourism, Technology, BFSI, Media & Entertainment. In the last few years, Sai has played a national role working with multiple teams to build and strengthen digital capabilities for Wavemaker.

    Commenting on Sai’s elevation, Ajay Gupte, CEO  of South Asia said, “At Wavemaker we are constantly evolving and adapting to help our clients grow by enabling better business solutions, build robust data-led experiences and positively provoke growth for them and for us. Sai brings in wealth of expertise and knowledge to deliver innovative customer initiatives across business domains, with a perfect balance of people management skills. I am confident that Sai is best placed to drive the digital-first agenda for us and our partners”.  

    “At Wavemaker our emphasis has always been to push the boundaries on our capabilities and provide our clients with an unmatched advantage through our services. In his new role, Sai will consolidate and grow capabilities on digital media and lead a team called Wavemaker NorthStar that will help clients deliver business outcomes through data-driven solutions. Given Sai’s passion, resilience, and commitment there could be no better person to lead this team and take our solutions to the next level”, expressed Wavemaker India’s chief transformation officer Vishal Jacob.  

    A big Star Wars fan, Sai has also co-authored two books on digital marketing in India – The Curious Digital Marketer and The Curious Digital Marketer 2.0.

    Talking about his new role, Sairam Ranganathan shared, “My journey at GroupM has been incredibly thrilling and enriching. In these last 20 years, I have grown significantly in my professional as well as personal life. I am grateful to Wavemaker for this exciting opportunity and I look forward to leading Wavemaker NorthStar as I start a new chapter in my growth journey to make Wavemaker an even more desirable partner for our clients.”

  • Cadbury Dairy Milk’s #SitTogether unites hearts over cricket

    Cadbury Dairy Milk’s #SitTogether unites hearts over cricket

    Mumbai: As the excitement surrounding the upcoming ICC Men’s Cricket World Cup 2023 begins, Cadbury Dairy Milk is thrilled to unveil its heartwarming campaign, #SitTogether. Bringing alive the brand’s purpose of generosity and rooted in the profound belief that the joy of cricket should be a shared experience, the campaign invites everyone to extend a hand of camaraderie and togetherness. In a world where power distance often separates individuals, #SitTogether encourages people to transcend these divides by embracing the simple act of sharing their love for cricket. It is a poignant reminder that a match day holds equal significance for everyone, regardless of their roles.

    Mondelez India vice president of marketing Nitin Saini said, “We are excited to launch our campaign #SitTogether ahead of the World Cup, inspiring people to experience the joy of cricket together and foster a sense of togetherness and shared happiness. We truly believe that the excitement of big match days is universal, regardless of people’s backgrounds or jobs. With this campaign, we urge consumers to join us and make this year’s match viewing moments truly inclusive and meetha (sweet) for all.”

    Ogilvy India chief creative officer Sukesh Nayak mentioned “The love for cricket unites us all, when we are down, we pray together, when we win, we celebrate together. So then, why not watch it together too? Building on our generosity platform, we are very excited to have created #SitTogether, a digital platform to enable people to watch the match from the stadium with a member of their staff. This is a human idea that will help foster a true sense of togetherness and happiness this Cricket World Cup.”

    Wavemaker India’s chief client officer & office head: North, West and East Shekhar Banerjee further added, “With the cricket world cup happening in India, we have been able to unlock an unprecedented opportunity that will help us melt the implicit power distance in India. In partnership with ICC and Star Sports, we have created a platform for audiences to #SitTogether and experience the game live. This platform is helping us create a symbolic gesture that can inspire the population to inculcate a sense of togetherness.”

    Additionally, ICC chief commercial officer Anurag Dahiya said, “ICC is thrilled to collaborate with Cadbury Dairy Milk for the Cadbury #SitTogether campaign, which combines the unique Indian passion for cricket with the national pride of all competing nations to create an unrivalled global sporting occasion. This partnership celebrates the incredible power that the World Cup has in uniting nations and fans across different cultures.”

    #SitTogether will also be amplified via multiple media touchpoints, including TV, OOH advertising, social media, and influencer partnerships. The brand will also leverage cricketing platforms and mobile publishers to engage the audience in unique and memorable ways. Additionally, Cadbury Dairy Milk will enable and facilitate #SitTogether experiences at stadiums, fan parks, live screenings in societies, et al. 

  • Wavemaker creates the perfect match: Natural Diamond Council and Made In Heaven season two

    Wavemaker creates the perfect match: Natural Diamond Council and Made In Heaven season two

    Mumbai: When you think of lavish Indian weddings, you think of families and food, larger-than-life brouhahas, stunning diamonds and of course wedding planners. So when Wavemaker India, GroupM’s most awarded agency, brought together Natural Diamond Council with the most loved wedding-centric show in the country, it was truly a match Made In Heaven. This partnership sees some of India’s finest jewellery brands adorned by renowned celebrities who are starring in the highly anticipated second season of the International Emmy-nominated series – Made in Heaven.

    Produced by Ritesh Sidhwani and Farhan Akhtar (Excel Media & Entertainment), Zoya Akhtar and Reema Kagti (Tiger Baby), Made In Heaven Season 2 is directed by Zoya Akhtar, Reema Kagti, Alankrita Shrivastava, Nitya Mehra and Neeraj Ghaywan. The seven-episode series is now out on Amazon Prime Video exclusively.

    Natural diamond jewellery is integral to weddings – be it the sparkling solitaire from your engagement ring, the elegant glimmer of your mangal sutra or the dazzling diamonds donned by the bride on her most special day. The association designed by Wavemaker and GroupM ESP aims to showcase the versatility of natural diamond jewellery amidst opulent, contemporary Indian weddings. Natural Diamond Council’s mission is to support and promote the modern diamond industry and has provided a perfect platform for 6 jewellery brands – Khanna Jewellers, Anmol Jewellers, Jaipur Gems, Khurana Jewellers, Om Jewellers and Gaurav Gupta Occasions Jewellery to be a part of one of India’s most celebrated OTT series.  

    Made in Heaven beautifully reveals the dichotomy of tradition, modern aspirations and belief systems set against the canvas of lavish Indian weddings. The series centres around the journey of two wedding planners as they navigate through the challenges of their jobs and personal lives together, against a backdrop of lavish weddings, complex relationships and the pursuit of happiness.  

    Just as natural diamonds symbolize love, legacy and commitment which has been forged through fire, the series depicts the value of love, trust, and self-discovery as every relationship undergoes the heat of adversity & aspiration.

    Natural Diamond Council managing director Richa Singh “At Natural Diamond Council, we are always on the lookout for innovative methods of showcasing how integral the wonders of nature are to every key moment of our lives; and what is more precious or memorable than a wedding? It made perfect sense to collaborate with a series like Made In Heaven Season 2 and give our consumers a glimpse of how easily their diamonds can help them shine on their special day. I am very happy to have on board a partner like Wavemaker who are able to contribute with out-of-the-box ideas and support our endeavour to build the natural diamond dream.”

    Wavemaker India’s chief client officer & Office head- North, West & East Shekhar Banerjee said, “Despite the cultural shifts we have witnessed across consumer patterns, diamond jewellery still holds an extremely significant status in our Indian weddings and it will continue to do so. Made in Heaven beautifully portrays the nuanced narrative of traditional Indian weddings set against modern aspirations and belief systems. At Wavemaker, we study the brand’s culture and craft the partnership to match its audience. Thus, creating a perfect platform for the brand and the viewers. We believe, through this partnership, it’s a true match made in heaven!”

    Excel Entertainment  CEO Vishal Ramchandani, “Teaming up with Natural Diamond Council for Made in Heaven 2 was quite the perfect match. Their collection added a new dimension to the show, capturing the essence of each occasion in its most radiant form. The collaboration truly transformed moments into memories, making the series an unforgettable visual delight”.

  • IDBF 2022: The MarTech stack roadmap for D2C brands

    IDBF 2022: The MarTech stack roadmap for D2C brands

    Mumbai: The first panel discussion for the second edition of the Indian Digital Brand Fest 2022, held on 12 October at ITC Maratha in Mumbai, provided an in-depth look at how D2C brands are utilising the MarTech space to attract and retain customers, assisting in not only the sale of brands but also in experience with regard to pre-purchase and post-purchase, and for several other purposes such as warehousing and operations, and even putting out inventory on the website. It also brought out the role of agencies in helping D2C brands achieve all this.

    The discussion was on the topic of “The MarTech stack roadmap for D2C brands,” and was chaired by Wavemaker India’s head of audience sciences, Ronak Parikh.

    Zouk founder & CEO Disha Singh emphasised that as compared to the earlier days when the brand was dependent heavily on their tier I and metro target audience as they were the only ones who had the opportunity to access the brand online, now the brand also has customers across the tier II and tier III cities who have become comfortable adapting to buying D2C brands online, which has helped scale their business further.

    “Most D2C brands were focused on tier I cities because they had more opportunities to shop online. We used to focus more on tier one and metro cities, but thanks to Jio and the internet boom, tier II and tier II cities are also becoming potential markets, and now the split is equal across. This is about consumers’ lifestyle changes; being online and adopting the lifestyle process; and also being ready to experiment with the new brands. This has fueled the D2C base,” she said.

    Singh also revealed, “What has worked for us is providing the consumer with the right product with the right experience. The era of only providing a good product has gone. The consumer not only expects a good product from you at the right price point, but also to experience it pre-purchase and post-purchase. So be it a D2C brand or any brand which wants to grow in today’s times in India, it needs to provide an overall experience to the consumer which begins from when the consumer gets to know about your brand to when the consumer has bought from you.”

    Talking about the role of various MarTech tools that could be utilised, Havas Media group head of digital services India, Rohan Chincholi, brought out that when it comes to a D2C platform, it’s important to make the navigation and checkout process seamless. Hence, tools definitely play a vital role.

    “When you go to a marketplace, you go there for multiple reasons, but when you come to a D2C brand, you are coming with a very clear purpose. It’s not only about sales, it’s also about providing educational or informative content, making navigation and checkout very seamless. It’s very difficult for D2C brands as they do not cater to large audiences or on a large scale, but the money invested is high,” he pointed out.

    Essence vice president of media activation India, Rahul Marwaha, mentioned clearly that MarTech helps agencies and D2C brands to relook at an audience in a different way.

    Speaking of bringing agencies on board, Candere head of marketing & branding Akshay Matkar said that the agencies are experts on the audience while an in-house team is required as product marketers—both need to work on collaboration as per use cases for optimal results.

    “Our category, the jewellery category, was the last adopter of the digital space. During covid, it was not just the consumer behaviour but also the business behaviour of other brands coming online that led us to expand digitally. Tier I and metros were already there; tier II and tier III also started searching and transacting online, and the penetration is still there. Hence, we and our competitors are expanding and focusing more on tier II and tier III cities,” he added.

  • Wavemaker India unveils earned equity report on IPL 2022

    Wavemaker India unveils earned equity report on IPL 2022

    Mumbai: The real-time data intelligence solution provider, Wavemaker MESH, has revealed an earned equity report on IPL 2022. The report captures the social conversations around IPL 2022 based on multiple data points collated to create meaningful and actionable insights. The report analyses how the audience perception of IPL has evolved over the years. It focuses on the digital audience and uses data points like consumption data around digital content and also social and search insights.

    The report has data sources from multiple consumer touch points across the digital ecosystem, ranging from social listening, video analytics in partnership with intuitive intelligence, and interaction data points collected from Facebook, Twitter, Instagram, and YouTube. The methodology behind measuring earned equity draws from social listening, content analytics, and audience measurement.

    Wavemaker plans to bring out an earned equity report on key properties, which will help brands add a qualitative layer to their decision-making process.

    Talking about the report, Wavemaker India chief content officer & GroupM India head of branded content Karthik Nagarajan said, “The perceived value of a property today is measured in a uni-dimensional way. ‘Earned Equity’ is Wavemaker’s way of quantifying the ‘digital perception’ and sentiment around it. Along with complementing the traditional media metrics, these earned equity reports will help brands decide their associations with premium events.”  

    Key highlights of the report:

    • When we talk about sporting events across the globe, the English Premier League emerges as the buzziest sporting event in the world. Just behind the EPL, we have the IPL, which has become the second-largest in the world and the buzziest sporting event in India. The popularity has been growing year on year and in 2022, with growth of over 300 per cent last year, the season garnered 334 million buzz, making it ahead of other global sporting events like the NBA, NFL, and Major League Baseball.
       
    • This season of IPL was unique in multiple ways, which is why the audience engagement was at its peak. After trailing in the number two spot for the past three consecutive seasons, RCB broke the jinx and emerged as the most popular team this season. The winner, ‘Gujarat Titans,’ was the sixth most popular team this season.  One more interesting fact is that RCB has only seven per cent of fans from Karnataka cheering for the team. This clearly shows that in this event, the loyalty is not with the city/state team but with the franchise.
       
    • IPL is growing as an opportunity for content creators and advertisers to engage with the audience. This season, the IPL received over 6.5 billion video views on digital platforms, representing a nearly 50 per cent increase over the previous year.
       
    • This rise in popularity corresponds to the media’s assessment. The popularity of this sporting extravaganza, along with potential growth rates of digital, is the reason why digital rights were sold more than TV for 2023–27.
       
    • For the third time in a row, Virat Kohli is the most popular player in the IPL 2022. The top three player spots have been the same for the last three years, with Virat, Dhoni, and Rohit on the leaderboard.
       
    • Amongst the advertisers, Vi continues to lead the advertiser leaderboard by being the buzziest brand around IPL 2022 for the fourth time in a row. The “Fan of the Match” campaign has become a critical engagement event for the audience. Tata, the title sponsor, garnered the second spot this season, followed by Vivo, Dream 11 and Unacademy.
       
    • IPL is synonymous with India’s Super Bowl and is the time of year when advertisers create engaging advertisements to make an impression on the audience. Creds had the top two most viral ads for “#Credbounty” this season, according to our technology partner Intuition Intelligence (Viral analytics and Insights provider). The nostalgia of the 90s content theme was the driving factor for the success. This was followed by the Cadbury 5 Star “#DoNothingLegend” ad, which incorporated humour around cricket’s third umpire.
  • Wavemaker India names Vishal Jacob as chief transformation officer

    Wavemaker India names Vishal Jacob as chief transformation officer

    Mumbai: GroupM’s media agency Wavemaker India on Tuesday announced Vishal Jacob as the chief transformation officer. Vishal will take on the additional responsibility in addition to his existing role as chief digital officer.

    In this extended role, Vishal will work with office heads and business leaders to structure and create diverse skill sets within business teams to manage current and future business requirements. He will also work along with practice leads to break silos and create more cross-functional teams to deliver unified solutions to clients, one of Wavemaker’s key focus areas. Vishal will also work on strengthening existing capabilities beyond digital and incubating new ones that will make Wavemaker’s future ready for the challenges.

    Wavemaker South Asia CEO Ajay Gupte said, “The environment around us is rapidly changing, and we need to continuously upskill ourselves to lead this change so that we continue to provide unique and innovative solutions for our clients. With Vishal taking over the additional responsibility of transformation, we will be better placed to craft customised strategic initiatives, particularly related to digitalization and driving company culture.”

    Speaking on this new role, Vishal Jacob said, “Consumer behaviour and the media landscape are forever evolving. Embracing these changes through a culture of agility becomes critical for success. Driving this transformation at an organisational level is highly challenging yet very exciting, and I am looking forward to it.”

    Vishal started his digital journey with GroupM in 2005. He has led and assisted clients across industries (auto, FMCG, telco, media, and retail) in their digital transformation journey, hinging it on creating a connected ecosystem of paid, owned, and earned properties. Vishal has also authored a book called “Connecting with Yourself: Why we Think, Feel, and Act the Way We Do.” He is a certified coach from ICF with further specialisation in transactional analysis and NLP, and he continues to nurture and coach talent to prepare them for leadership roles.