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Tag: Wavemaker India

  • Wavemaker India & ABP ride crest of Creative & Publisher Abbys by One Show

    Wavemaker India & ABP ride crest of Creative & Publisher Abbys by One Show

    GOA: One Show’s Abby  Creative Awards 2025 has crowned its champions, and Wavemaker India has surfed to victory with a staggering haul. The media powerhouse dominated the agency battlefield, amassing an eye-watering 124 points through a medal collection that would make an Olympian blush—six golds, eight silvers and four bronzes.

    In a ceremony held in Goa during Day one of the annual industry confab GoaFest 2025, the finest in advertising and marketing gathered to discover who had clinched advertising glory.

    Mediagencyoftheyear

    Mindshare India made a respectable splash, securing second position with 76 points through a balanced medal cabinet of four golds, four silvers and five bronzes. EssenceMediacom rounded out the podium with a modest 36 points.

    The competition saw ABP Pvt Ltd emerge victorious in the publisher category, netting 30 points through a crafty combination of one gold, three silvers, one bronze and—perhaps most impressively—no requirements for a calculator to tally their score.Publisheroftheyear

    Bennett & Coleman, the venerable media house, strutted away with 28 points, while Jagran Prakashnan Ltd secured a neat 22 points with two golds but a notably barren bronze cabinet.

    FCB India, despite having a worldwide reputation that could intimidate the competition, managed a humble 10 points, tying with TheHindu Group. Both proved that legacy doesn’t always translate to hardware.

    The ceremony, powered by One Show, continues to be the advertising industry’s moment to preen, posture and occasionally be  pleased that competitors are winning, delighted at the excellent work being rewarded.

  • Ad Club Bangalore makes a big bang with the Big Bang Awards 2024

    Ad Club Bangalore makes a big bang with the Big Bang Awards 2024

    MUMBAI: The Advertising Club Bangalore hosted the grand finale of its flagship event, the Big Bang Awards 2024, at Sunburn Union, Koramangala, honoring the finest in creativity, media, and digital marketing. The winners of the awards were: 

    * Creative Digital Agency of the Year: Mindshare India
    * Design Agency of the Year: Freeflow Ideas
    * Healthcare Agency of the Year: Artiligence Pvt Ltd
    * Media Agency of the Year: Wavemaker India
    * Client of the Year: Mondelez India Pvt Ltd

    “Our digitally enabled judging process ensures complete transparency and allows us to invite experts nationwide to evaluate entries for innovation, creativity, and impact. We are deeply grateful to our exceptional jurors for their expertise and support, “said Big Bang Awards Committee chairperson Malavika R. Harita. 

    “This year, the Big Bang Awards attracted 600 entries from 58 agencies, representing 162 clients across 17 cities and seven states. The overwhelming response reflects the resilience, talent, and innovation of our dynamic industry. A heartfelt thanks to our partners and sponsors for making this event a grand success, ” The Advertising Club Bangalore President Laeeq Ali added.

    The Advertising Club Bangalore unveiled its new brand identity, embracing a bold direction for the future. Mirash Chandran, winner of the “LogoJam” challenge, was honored on stage with a cash prize of Rs 50,000.

    The evening kicked off with the inaugural Bang On Music Fest, where individuals and agencies showcased their creative talents through vibrant performances, adding an electrifying energy to the celebrations.

    The event was supported by an extensive list of partners, including: Times Network, Snapchat, ABP News, Mobavenue (gold partners), Radio City (radio partner), Signpost India (outdoor partner), Kingfisher Ultra, Salud, Roulette, Maverick & Farmer, Fireball, L’angoor (beverage partners)  and Tata Soulfull, Smoor, Plaeto, Artinci, Maverick & Farmer, MudCraft  (gift partners).

  • L’Oréal Paris and &TV collaborate to inspire hair care during festival celebrations

    L’Oréal Paris and &TV collaborate to inspire hair care during festival celebrations

    Mumbai: L’Oréal Paris announced a new initiative in collaboration with &TV, designed to emphasise the significance of a daily hair care routine during Indian festivals when everyone desires beautiful hair. In today’s challenging environment, prioritizing hair health amidst stress and fluctuating weather conditions has never been more essential. Since its launch last year, L’Oréal Paris has garnered significant appreciation and is now deepening its connection with the Uttar Pradesh market. To cultivate a loyal consumer base, L’Oréal has selected Angoori Bhabhi from &TV’s cult comedy Bhabiji Ghar Par Hai as its brand ambassador. This unique partnership will showcase a remarkable twist, as Angoori Bhabhi unveils her veil for the first time, revealing her long, shiny hair—a well-kept secret shared exclusively with viewers.

    The campaign features Angoori Bhabhi, celebrated for her relatable charm, confidently flaunting her beautifully hydrated hair, and sharing the benefits of the L’Oréal Paris Hyaluron Moisturise Shampoo, Conditioner, and Night Cream, with a focus on raising awareness about the importance of hair hydration, especially during the festive season. With her light-hearted appeal, she emphasizes the importance of regularly using this product trio to maintain soft, shiny, and vibrant hair. To amplify the campaign’s cultural relevance, L’Oréal Paris and &TV have woven this haircare routine into the storyline of the popular show Bhabiji Ghar Par Hai.

    Following this you will see, Anita and Angoori Bhabhi exchange hair care secrets in a special Karva Chauth episode, emphasizing L’Oréal’s Hyaluronic Moisturise haircare range as essential components of their festive self-care rituals while showcasing how hydrated, beautiful hair elevates their overall festive look.

    This integrated campaign will be promoted across Zee’s Channels. L’Oréal Paris reinforces its message of achieving healthy, hydrated hair while encouraging Indian women to embrace a daily haircare routine. The campaign empowers women to ‘unveil their true beauty with effortlessly natural, beautiful hair’ with L’Oréal Paris, underscoring the power of content-driven marketing to connect brands with their audiences.

    Commenting on the partnership, Ashish Sehgal, Chief Growth Officer – Digital & Broadcast Revenue, ZEEL, said, “Every character on Zee possesses a unique charm and narrative that fosters a loyal following over time. Among them, &TV’s Angoori Bhabhi stands out as one of our most beloved figures, wielding undeniable influence over millions across the HSM belt. Our collaboration with L’Oréal, featuring Angoori Bhabhi, allows us to weave a compelling story that resonates deeply with our audience, seamlessly integrating the brand’s message into the cultural landscape. With the strength of the Zee Network and our character-driven marketing approach, we aim to inspire millions of women to embrace hydration and consistency in their haircare routines with L’Oréal Paris. This initiative not only drives brand affinity and consumer engagement but also highlights the significance of self-care during festive celebrations.”

    L’Oréal Paris India general manager Dario Zizzi added, “At L’Oréal Paris, we believe that everyone deserves to have beautiful, healthy hair and flaunt it especially during festive occasions. This exciting partnership with &TV and Angoori Bhabhi allows us to connect with our consumers in Hindi Speaking markets on a deeper level, sharing the importance of a daily haircare routine with L’Oréal Paris Hyaluron Moisture range. Angoori Bhabhi’s unveiling of her ghunghat is a symbolic gesture, made in the spirit of empowering women through beauty backed by science, a cause that L’Oréal Paris has always been deeply committed to. We’re thrilled to be a part of this cultural moment, empowering women to be their best and celebrate their beauty with confidence.”

    Wavemaker chief client officer & office head, West, North & East, Shekhar Banerjee said, “Through this collaboration, L’Oréal Paris continues to empower women reminding them that self-care is not just a ritual but a celebration of beauty, especially during special occasions and encouraging them to embrace their natural beauty. This execution beautifully embeds L’Oréal Paris Hyaluron Moisturise range part of Angoori Bhabhi’s charm, we are not only connecting with viewers emotionally but also educating them about the benefits of consistent hair hydration.”

     

  • ZEE and Birla Opus Paints unveil content integration across diverse markets

    ZEE and Birla Opus Paints unveil content integration across diverse markets

    Mumbai: ZEE Entertainment has announced a partnership with Birla Opus Paints, marking a key deal in the Indian media and advertising space. Birla Opus Paints, a new player in the paints industry, is focused on building a strong brand presence across various markets. ZEE Network, with its wide reach in India and globally, offers the brand a platform to connect with its target audience.

    Birla Opus Paints has come on board as the co-title sponsor for ZEE’s flagship singing reality show, Sa Re Ga Ma Pa across Hindi, Telugu and as a co-powered sponsor in Tamil – further expanding its footprint across multiple regions. The collaboration goes beyond traditional sponsorships, as ZEE’s sales and brand integration teams have devised a unique and creative set of brand placements within Sa Re Ga Ma Pa. In line with the Opus brand’s creative ethos, ZEE has executed a unique network-wide innovation that cuts across both GECs and movie channels, ensuring that the brand’s presence is impactful and widely recognised.

    ZEEL chief growth officer – digital & broadcast revenue, Ashish Sehgal shared his excitement about the partnership: “Partnering with Birla Opus Paints, one of the most anticipated new entrants in the market, has been an incredible opportunity. With Birla Opus Paints joining us as the co-title sponsor on Sa Re Ga Ma Pa across Hindi and regional markets, we are amplifying their brand visibility with our initiatives. We’ve pushed the boundaries of creativity with a unique innovation, integrating their mascot into our content across multiple languages, ensuring that the brand’s presence is not only visible, but unforgettable. We look forward to collaborating with them in the future as well and hope the brand rises and shines.”

    ZEE CMO Kartik Mahadev emphasised the power of content in driving brand narratives: “At ZEE, we believe that content has the ability to create meaningful connections between brands and their consumers. Our partnership with Birla Opus Paints is a testament to this belief. Sa Re Ga Ma Pa connects cultures through the power of music with its presence across 8 language markets. By seamlessly incorporating engaging touchpoints on our iconic singing reality show, we’ve crafted a richer brand experience for Birla Opus across markets. We’re excited to collaborate with a brand that shares our vision for innovation and storytelling.”

    Birla Opus Paints CMO Inderpreet Singh spoke on the strategic importance of this partnership: “Birla Opus Paints wants to add beauty & colour to life of every Indian. ZEE Network, with its unmatched reach and content innovation, is a perfect partner to create meaningful connections with our consumers.”

    Speaking on the collaboration, Wavemaker India chief client officer & office head – West, North & East, Shekhar Banerjee said, “At Wavemaker, our commitment is to forge distinctive brand experiences for Birla Opus Paints and we’ve crafted something truly special in partnership with Zee Network. We thank Zee Network for breaking some well-established norms of television to create a partnership that delivers beyond standard sponsorship and also leverages their diverse portfolio of channels. This collaboration is the result of dynamic creative synergy, meticulously designed to be impactful and resonate deeply with our audience, ensuring Birla Opus achieves the visibility and impact.”

  • Cadbury Celebrations launches #CreatingMemoriesNeverClicked campaign

    Cadbury Celebrations launches #CreatingMemoriesNeverClicked campaign

    Mumbai: This Raksha Bandhan, Cadbury Celebrations introduces their heartwarming campaign, #CreatingMemoriesNeverClicked, allowing brothers to turn uncaptured moments into cherished keepsakes. Conceptualized at the heart of the irreplaceable sibling bond – full of unforgettable memories like playful teasing, or saving the last piece of chocolate – this campaign offers siblings a unique chance to express their love.

    With #CreatingMemoriesNeverClicked, the brand has rolled out a user-friendly microsite, where individuals can transform precious, undocumented moments from their memory into realistic photos. On the campaign website-www.cadburycreatingmemories.com, brothers can share their cherished memories that best define their bond with their siblings, along with accompanying photographs. Using cutting-edge technology, including AI and upscaling techniques, a personalized image of the memory is then recreated. Developed by Ogilvy India’s creative tech team, the site features facial restoration, out painting, and de-ageing to ensure a high-quality and enjoyable experience while adhering to ethical standards. Once produced, these images can be personalized and shared with siblings virtually or printed on a specially crafted Cadbury Celebrations box, making for the most perfect surprise on this joyous occasion.

    Mondelez India vice president of marketing Nitin Saini expressed his excitement about the campaign stating, “Each year we aim to capture the essence of sibling love and nostalgia, often focussing on the timeless memories shared between siblings.  Their bond is precious and unbreakable; they may fight, bicker and disagree, but at the end of the day, they care about each other fiercely. Raksha Bandhan celebrates this special connection, bringing siblings together to reflect and cherish what they have. Having shared so much of their lives, their relationship is filled with moments and memories that are wholly and truly theirs. Our effort with #CreatingMemoriesNeverClicked is to continue Cadbury’s tradition of enabling brothers to express their love and do something sweet for their sisters during Rakhi, and through this campaign, we want to help them relive their special moments and grow closer.”

    Ogilvy India chief creative officer Sukesh Nayak said, “There are albums and albums of pictures filled with special memories of siblings growing up together in every household. But still, some of these special memories often go unclicked. At Ogilvy, we believe in creating work that beautifully blends strong cultural insight with new-age technology, making it super relevant. So, this Rakhi we transformed the iconic Cadbury Celebrations box into a canvas that helps brothers create those unclicked moments which we always cherish. Making the Celebrations box almost like a time machine that helps siblings go back in time and create a moment never clicked as the most special gift this Rakhi for every sister.”

    Wavemaker India chief client officer & office head, West, North & East, Shekhar Banerjee said, “The blend of AI and emotions has opened up some great opportunities for us to transform last-minute giftee experience to a thoughtful gesture with the power of media. Leveraging a behaviour-based platform strategy to target brothers and cutting-edge media innovations, we are seamlessly integrating the communication across platforms to encourage brothers to play a more active role in a festival traditionally led by sisters.”

    #CreatingMemoriesNeverClicked builds on the TV commercial ‘Iss Rakhi, Kuch Accha Ho Jaaye, Kuch Meetha Ho Jaaye,’ and embodies Cadbury Celebrations’ commitment to making every occasion special.

  • Sun Pharma launches #SecondBirthDate 2.0 initiative with Sushmita Sen

    Sun Pharma launches #SecondBirthDate 2.0 initiative with Sushmita Sen

    Mumbai: Continuing its inspiring, award-winning initiative to celebrate and honour the invaluable contributions of doctors in our lives, Sun Pharma, India’s largest pharmaceutical company unveiled its #SecondBirthDate 2.0 campaign on National Doctors’ Day. This year’s initiative features acclaimed actress, Sushmita Sen, who has joined the movement to express her heartfelt gratitude to the real-life heroes who give us a second chance at life.

    Building on the success of last year’s campaign featuring Rishabh Pant and Mahima Chaudhry, #SecondBirthDate returns with an even greater impact this year. This year, Sushmita Sen led the charge by updating her social media handle with her Second Birth Date on June 28, 2024 and today she shared her second birth certificate with her doctors.

    Commenting on the initiative, Sushmita Sen, said, “I am glad to be a part of this Doctors’ Day initiative by Sun Pharma. Today is a day of gratitude. My doctors have given me a second chance at life, and I want to thank them from the top, middle and bottom of my heart?.”

    Sun Pharma CEO – India business Kirti Ganorkar said, “Doctors are our real-life heroes who work tirelessly to save lives, providing hope to millions. With this campaign, we want to celebrate these incredible individuals and shine a light on their selfless service. This initiative is a heartfelt thank you to doctors for their relentless dedication and devotion to improving lives.”

    The campaign is garnering interest from people across India, from all walks of life, including several celebrities and influencers, who have joined the movement by updating their Second Birth Date and sharing their personal stories. Film actor, Manisha Koirala, travel content creator, Ankita Kumar and gaming influencer, Sujan Mistri have all come forward to express gratitude to the doctors who have profoundly impacted their lives.

    Regarding the campaign concept, & Ogilvy India executive creative director Rohit Devgun and group creative director Arun Ganesh said, “We can never thank doctors enough for all that they do. Last year’s success encouraged us to build #SecondBirthDate into a bigger, more enduring platform – one where more people come forward and express their heartfelt gratitude to doctors. This year we flagged off this initiative by Sun Pharma with Sushmita Sen’s story”

    Wavemaker India chief client officer & office head – West, North & East Shekhar Banerjee said, “The #SecondBirthDate 2.0 initiative carries on the tradition of celebrating the selfless contributions of doctors in our lives. This year’s involvement of Sushmita Sen amplifies some real-life stories of gratitude and hope that doctors bring to countless individuals. It’s an extraordinaire initiative that casts a light on the invaluable role of doctors in our society. We are incredibly proud to be a part of such a campaign and contribute to the same.”

    Visit www.secondbirthdate.com to download and send a personalised certificate of gratitude to your doctor.

  • Wavemaker India and ABP Group shine bright at Goafest ’24

    Wavemaker India and ABP Group shine bright at Goafest ’24

    Mumbai: The vibrant city of Mumbai played host to the day 1 of Goafest 2024, where the atmosphere crackled with anticipation as the winners of the prestigious Media ABBYs and Publisher ABBYs were unveiled. This year’s Abby Awards 2024 powered by One Show, once again raised the bar, attracting an astounding 3,506 entries from 273 companies.

    In the realm of Media ABBYs, 65 illustrious metals were bestowed upon deserving recipients, setting the stage for a night of celebration and recognition. Leading the charge was Wavemaker India, capturing hearts and minds with a remarkable tally of 98 points and 16 metals, earning the coveted title of Media Agency Specialist of the Year. Among their impressive wins were four Golds, notably for their outstanding campaigns for Cadbury, including the captivating ‘#erasevday’ and the innovative ‘#NothingUniversity’.

    Not to be outdone, Initiative Media secured a commendable second place with 48 points and 8 metals, showcasing their prowess with campaigns such as ‘Yippee! Create Magic – Plastic to Parks’ for Sunfeast Yippee! and the thought-provoking ‘Missing Elephants: Provocative Creativity shaking Humanity’ for Amazon Prime Video.

    However, stealing the spotlight and clinching the Grand Prix was Essence Mediacom, a triumph fueled by their groundbreaking campaign for Airtel 5G Plus titled ‘Ultimate Fans: Look Maa! I am on TV’. Their stellar performance, garnering 42 points and 6 metals, underscored their commitment to innovation and creativity in the digital age.

    Rounding out the top ranks were stalwarts Mindshare and Publicis Media, each claiming their share of the limelight with impressive campaigns and a collective total of 12 metals.

    Day one of Goafest and the Abby Awards 2024 powered by One Show also saw ABP Pvt Ltd emerge as the Publisher of the Year – its second successive victory – with five metals that included gold, two silver, and two bronze.

    The Hindu Group stood second with a gold, a silver, and three merits. Jagran Prakashan Ltd – the runner-up to the Publisher of the Year 2022 – came third with two bronze metals and two merits to its name.

    As the curtains draw on Day 1 of Goafest 2024, the stage is set for yet another exhilarating day of festivities, as the industry comes together to celebrate creativity, innovation, and the relentless pursuit of excellence.

  • An OREO could be your ticket to space!

    An OREO could be your ticket to space!

    Mumbai: Imagine space travel being within your reach by just buying an Oreo cookie. This is exactly what we’re offering consumers with Oreo’s latest launch: Space Dunk cookies. Oreo—World’s No.1 and India’s favourite cookie brand—is giving consumers an opportunity to become the second Indian to go to space by simply buying and scanning an Oreo Space Dunk cookie pack. This limited edition pack will be available in the market during May & June of this year, and is an extension of a successful global campaign.

    India’s recent space exploration missions have captured the imagination of young and old across the nation. There is an increased curiosity and adulation for what the country has managed to achieve in the realm of space exploration. In the 40th year anniversary of the first Indian to go to space, Oreo is giving one lucky Indian the opportunity to experience space for themselves! Through this campaign, Oreo is giving billions of Indians a chance to make their dream come true with an out-of-the-world reward – a chance to become the next Indian in space.

    The special edition ‘Space Dunk’ packs with space themed cookies come with a QR code which, upon scanning, will redirect the consumer to a microsite – www.oreospacedunk.in – and give them a chance to be the first person to Twist, Lick, Dunk in space. The brand is partnering with Space Perspective to offer a chance to embark on a transformative six-hour journey to the edge of space in Space Perspective’s Spaceship Neptune—a pressurized capsule propelled gently by a SpaceBalloon™. Their reimagined spaceflight experience will allow the winner to safely enjoy unprecedented views of planet Earth with no special training required, no weightlessness and no heavy g-forces. The winner can also expect breathtaking views from the largest windows ever flown to space, a world-class meal and complimentary Oreo cookies, Wi-Fi and even a Space Spa with a bathroom — all the comforts of the world’s first Space Lounge. In addition to this, consumers can also win exclusive space related experiences at a reputed space center and luxurious stargazing experiences at Astroport Sariska.

    Speaking about this, Mondelez India VP- Marketing Nitin Saini said, “Oreo brand has always been synonymous with unlocking playfulness and through this campaign, we want to transport consumers to a place full of excitement and childlike curiosity!  All of us at some or the other point in time have wondered what it would be like in the outer space and I am very happy that as a brand we are able to offer an Indian a chance to embark on this journey and experience the grandeur of space.”

    Publicis Groupe, South Asia & Chairman – Leo Burnett , South Asia CCO Rajdeepak Das added, “Everyone of us has dreamt of going to space as a kid. And Oreo is on a mission to turn this dream into a reality. This literally ‘out-of-this-world’ experience needed a campaign that’s just as iconic. We have crafted a story which plays on Oreo’s iconic Twist, lick, Dunk, but with a cosmic flavour to capture the audience attention.”

    Wavemaker India chief client officer & office head, West, North & East Shekhar Banerjee said, “We are elevating the ritual of Twist, Lick and Dunk to newer heights with this initiative. By leveraging cutting-edge tech and immersive experiences across media channels, we are making this extraordinary opportunity a tangible reality. As our campaign unfolds, expect quite literally some out of the world experiences as we get the nation to suit up for space.” 

    To celebrate the launch, Oreo is releasing a captivating film that takes the brand’s iconic proposition, Twist, Lick, Dunk, on a spacewalk! Witness a simple yet dramatic narrative that reimagines the classic Oreo ritual with a touch of space-age wonder. The campaign will be supported by elements across social, print, outdoors and  travel apps.

  • Colgate urges consumers to take a smile break this IPL season

    Colgate urges consumers to take a smile break this IPL season

    Mumbai: As millions of us are glued to the all-new season of Indian Premier League (IPL), Colgate-Palmolive India’s campaign “Indian Sweets League” works as a clever reminder to do something we often miss after the celebrations; brushing our teeth at night. Indian Sweets League is a unique collaboration with JioCinema & Indian Premier League (IPL) as part of Colgate’s #BrushTonight initiative aimed at raising awareness about oral health.

    We have all had that moment, hooked to our TV screens munching on food, as the stadium roars in anticipation. The last ball is bowled, deciding the fate of the match. We jump with joy and are ready to celebrate the win with a yum dessert.  

    With cricket legends Suresh Raina and Zaheer Khan leading the charge, “Indian Sweets League” takes forward the narrative of encouraging consumers to adhere to the crucial practice of brushing teeth before bedtime after indulging in sweet delights.

    The campaign promises to deliver a mix of fun banter, match predictions, and a focus on night time brushing. The campaign encourages viewers to take a ‘strategic timeout’ every night to brush their teeth, thus ensuring a winning smile.

    Colgate-Palmolive India EVP marketing Gunjit Jain said, “The last thing that millions of Indians put on their teeth is sugar, not toothpaste. This behavior gets heightened during the IPL season as Indians watch with rapt attention while munching on snacks, and ending it with a sweet celebration as their team wins the match. Our new campaign reminds IPL-loving Indians to enjoy cricket, but also protect themselves from cavities by taking a strategic time-out to brush their teeth at night.”

    Wavemaker India, GroupM chief client officer & office head, West, North & East Shekhar Banerjee said: “Our task is to drive behaviour change at scale and this idea with IPL on JioCinema had the power to influence close to 50% of urban India every night. With contextual messaging for every match we have created the perfect mix of right time and right message that reminds every fan to brush at night.”

    Each IPL match night will see a new edition of the “Indian Sweets League”, adding an extra layer of excitement to the cricket viewing experience. So, as you cheer for your team’s victories, do not forget to #BrushTonight.

    You can catch Colgate’s “Indian Sweets League” every night during the IPL matches on JioCinema. Join in the fun, enjoy the matches, savour your favourite sweets, and remember to always end your day on a high note with a winning oral care routine.