MUMBAI: Digital agency, iProspect India, from the house of Dentsu Aegis Network has won the digital marketing mandate for water purifier brand Livpure.
The agency will be responsible for running the media buying and management across all channels including search, social, display and affiliates. The account will be serviced from Delhi.
iProspect India CEO Rubeena Singh mentions, “We are excited to partner with Livpure, one of the trusted water purifier brands in India. They value the overall power of the digital medium and we are thrilled to create strategic campaigns for them using digital media to achieve their marketing and business goals.”
Livpure director for marketing Sushil Matey adds, “Livpure is the youngest company to establish itself in the organised sector and is the fourth largest player of the category. We have seen exponential growth in the past six years, and we plan to sustain the same going forward. We believe iProspect can add great value to our digital efforts in bringing in more efficiency in the current spends and processes.”
Founded in 1997, iProspect India is a digital agency under Dentsu Aegis Network, helping clients drive business performance through digital. It offers brands an entire spectrum of result-oriented digital marketing strategies. This includes paid and natural search, performance display, content generation, structured data and feeds, conversion optimisation, data and insights, social media management, lead generation and affiliates, videos and mobile services.