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Tag: WatConsult

  • Save The Children partners WATConsult, Snapdeal to highlight child trafficking

    Save The Children partners WATConsult, Snapdeal to highlight child trafficking

    MUMBAI: Save The Children has entered into a partnership with WATConsult, the digital and social media agency from Dentsu Aegis Network India, and Snapdeal to create awareness about the problem of child trafficking in India. On this international day against trafficking the company launched a campaign titled #KidsNotForSale campaign to curb child trafficking.
    The company recently launched the teaser of the campaign which portrays ‘Amazing Kids Sale’ on Snapdeal which leads to a hard-hitting campaign that highlights stories of children who are sold for prostitution, kidnapped at birth, made to work in unhealthy conditions, drugged for organ trafficking or forced to become combatants.
    The campaign pointed out that an estimated seven children go missing every hour. Half of them, are never able to return home. Between 2016 and 2017 alone, nearly one lakh children went missing. The conviction rate of these criminals was a dismal 22.7 per cent in 2016.
    WATConsult founder and CEO Rajiv Dingra said,“This is a fight and a step against odds, an initiative to combat the dark web of trafficking. It was important to spread awareness about such a crucial situation through an innovative route that made one and all feel their role in ending this menace. We are glad to join hands with Save The Children and Snapdeal to help save our kids.”
    A Snapdeal spokesperson said, “The trafficking of children is a serious and unconscionable issue. This year we have decided to leverage our kids’ sale store to not just urge the government to enforce strict actions to protect our children but also help Save The Children identify and rescue children, and possibly catch predators through donations from our users.”

    Save the Children head of campaigns Pragya Vats added, “Children are the most ‘easy’ target, trafficked and pushed to most harmful forms of labour and abuse, often forced into prostitution, physical labour or domestic work. Young and vulnerable, children are losing their childhood forever to one of the most inhuman practices that remains one of the dark realities of human trafficking. We must break the apathy, build a public momentum to ‘#KidsNot4Sale an innovative initiative, in collaboration with WATConsult that aims to inspire public action”.
    The government of India has taken a pioneering step forward by tabling India’s first Trafficking of Persons (Prevention, Protection and Rehabilitation) Bill, 2018 in the Parliament yesterday. The #KidsNotForSale campaign aims to urge the government to consider recommendations for not just comprehensive prevention but also rehabilitation, and monitoring and coordination mechanisms that will strengthen the power of the bill.

  • Transgender model asks “Why don’t you donate blood?”

    Transgender model asks “Why don’t you donate blood?”

    MUMBAI: “Donate Blood and Save Life”, a slogan heard and spread everywhere since years, donating blood is also considered to be every citizen’s responsibility. But how far do we abide the same?

    There is a transgender community out there which desires to donate blood but is refrained from doing so. We know how to judge them on every aspect but do we know the importance of saving a life? What stops others to donate blood regularly?

    Keeping the same in mind and highlighting the two aspects, on the occasion of World Donor Day, BOLD, a transgender modelling agency and WATConsult, the digital and social media agency from Dentsu Aegis Network India, joined hands to launch a campaign titled, #whydontyou.

    The campaign revolves around how transgenders are not allowed to donate blood but what is stopping others. Why don’t the people who have the privilege to donate blood do so! The campaign involves a video featuring Rudrani Chettri Chauhan, a transgender who went against all odds to build India’s first LGBT modelling agency.

    She is seen expressing the plight of the community which is judged upon, refrained from equality and basic rights, desire to save a life but unfortunately aren’t allowed to. She is seen urging the rest strata to stop judging them instead go and donate some part of their blood which could save a needy.

    WATConsult founder and CEO Rajiv Dingra says, “Here are we who pro-actively judge, discard and ignore the existence of transgenders for many reasons but many of us cannot simply donate blood. We wanted to raise awareness about the need of Blood Donation and urge each one of us to become a donor sooner. #whydontyou is simple a step towards the same.”

    BOLD Founder Rudrani Chettri Chauhan adds, “As the third gender, the society discards our existence and more importantly our blood, which can save a million lives. Not every transgender carries the HIV virus, as the public believes. So why waste good blood? But people do so many things to judge us, hold us back and do not do their own bit. I don’t know whether its fear or thought or just ignorance but its time, and I ask them why? When you can judge us, stare us, belittle us then why not do something for the society and donate blood?”

    As a part of the campaign, the agency has created a microsite, www.whydontyou.in wherein a donor can register and donate blood with a Mumbai based blood donation bank, Triumph Blood Donation bank and for records, India needs 5 crore units of blood annually against an availability of 2.5 crore units.

  • WATConsult, Bajaj Allianz General Insurance launch new campaign #Unplanned

    WATConsult, Bajaj Allianz General Insurance launch new campaign #Unplanned

    MUMBAI: WATConsult, the Digital and Social Media agency from Dentsu Aegis Network India, has launched a new campaign titled ‘#Unplanned’ for Bajaj Allianz Travel Insurance, highlighting the importance of factoring in ‘unplanned’ occurrences that could take place during vacations. #Unplanned intends to inform and educate travelers about the importance of or Travel Insurance – an aspect of travel that is often ignored by travelers.

    WATConsult founder, and CEO Rajiv Dingra, said, “What If you lose your baggage, personal possessions, or cash while traveling? With the same in mind, we conceptualized #Unplanned campaign for Bajaj Allianz Travel Insurance which highlights the smallest of ‘What Ifs’ of travel. Simple yet insightful, the campaign highlights the importance of taking Travel Insurance with a little pinch of humor”

    Bajaj Allianz General Insurance chief  marketing office,  Chandramohan Mehra, said, “The significance of adequately planning for a trip always exists in the back of the mind of any traveler. However, most people forget that without insurance, their planning is not complete. #Unplanned digital initiative drives across the message that lack of planning leads to chaos and unpleasant experiences. Our aim is to get travel insurance at the top in a to-do-list when the travel is being planned. ” 

     

    The theme of #Unplanned resonated throughout the campaign and its planning. A video called #AgencyLife was uploaded on WATConsult’s Facebook page where the client servicing team is seen struggling with the daunting task of having to conceptualize and shoot a video campaign in an unrealistic deadline. The video highlighted various instances of the team struggling to set the campaign in motion within mere 48 hours.

  • Saffola launches campaign to beat food cravings

    Saffola launches campaign to beat food cravings

    MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network, and Marico’s Saffola, launched a new campaign for its newly introduced offering, Saffola Active Slimming Nutri-Shake, titled ‘Beat The Crave’.

    The campaign is a first-ever audio-driven digital initiative that aims to distract the audience from unhealthy food cravings.

    The campaign undertakes an array of social media activities along with a microsite that has been created for users to visit and distract themselves whenever their craving strikes, thus enabling them to maintain their diet plan. The microsite will have multiple audio skits; also available on WhatsApp to encourage people attain their fitness goals. While each audio skit is crafted to help people distract from their cravings, it also allows them to learn the psyche behind these cravings and provides solutions to avoid them.

    Marico chief operating officer Sanjay Mishra says, “In line with Marico’s commitment to support a healthy lifestyle, we have teamed up with WATConsult and created a digital buddy which helps distract people from unhealthy food cravings in a fun way. These cravings just add inches to the waist derailing the efforts toward slimming. So, the digital audio buddy will work by distracting the user from any food craving and support consumers to find the right alternative healthy options”.

    The campaign also features several personalities from different walks of life who have been roped in to join the ‘Beat the Crave’ way. Healthy alternative recipes are also on offer to beat those cravings.

    WATConsult founder and CEO Rajiv Dingra adds, “Anyone trying to lose weight and get in a better lifestyle/better shape has to first and foremost deal with the very human problem of craving. But if you can distract your mind for around three minutes, you can survive a craving incident. With this insight and to avoid facing a conflict between the love for junk food vs the weight loss goals, we created a digital friend who helps you beat the craving.”

  • Tata Hexa celebrates with #OneWithTheRoad campaign

    Tata Hexa celebrates with #OneWithTheRoad campaign

    MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network India and Tata Motors launched a digital campaign, #OneWithTheRoad to mark the first anniversary celebration of its lifestyle SUV brand, Tata Hexa.

    #OneWithTheRoad highlighted the special bond that Hexa owners share with their cars. Hexa’s one-year anniversary was a special occasion and, hence, the brand sought to add a personal touch to its communication to induce user-generated content by creating traction on various social media platforms.

    With an aim to connect personally with Hexa owners and create a buzz online, an exciting contest was launched wherein participants were asked to post pictures or videos of their Hexa driving experiences, road trips and community activities on Facebook, Twitter and Instagram tagging Tata Motors and adding the hashtag #OneWithTheRoad.

    In addition to #OneWithTheRoad, the other hashtags that aided in amplification on Instagram were #TataHexa, #HexaAnniversary, #TataHexaOwners. Participants were also asked to fill up a form that asked them to describe their Hexa in one word. The word would be turned into a Hexa Ultimate co-created badge of honour.

    WATConsult founder and CEO Rajiv Dingra says, “The idea was to get up and close with our customers which would help us tap the one year journey of Hexa. #OneWithTheRoad campaign rightly touched the emotional chords of Hexa’s valuable customers and highlighted a lot of memories that they have built with Tata’s Hexa in the year gone by.”

    Tata Motors head of marketing for PVBU Vivek Srivatsa adds, “We are delighted to see the kind of fan following Hexa has seen in a year’s time. It’s attracting new customer profiles who are living the brand and have bonded with it. To show this strong bond we wanted to roll out a campaign and we were delighted to partner with WATConsult team. The #OneWithTheRoad campaign was a good platform to bring these stories alive. It was fun, engaging and owners were also gratified with customised badges for their Hexa, a name they would like to give their car. A truly integrated brand campaign.”

    The campaign created a lot of the right kind of noise. Each level was well placed and perfectly paced. Every phase helped propel the next; the teaser helped create the hype for the launch video. The launch video laid the groundwork for the amplification and the amplification led to immense traction and participation.

    Interestingly, #OneWithTheRoad garnered a 68.3 per cent follower growth on Instagram and 11.23 per cent follower growth on Twitter. The platform that worked best when it came to increasing reach was Facebook; however, Instagram got the best engagement.

  • Dentsu Webchutney becomes digital, mobile specialist at Goafest 2018

    Dentsu Webchutney becomes digital, mobile specialist at Goafest 2018

    MUMBAI: With 23 metals in its kitty, Dentsu Webchutney, the digital agency from Dentsu Aegis Network (DAN), was named the ‘Digital and Mobile Specialist of the Year’ at the Abby Awards at Goafest 2018. 

    Isobar, meanwhile, brought home three awards while WATConsult won one. With wins across an entire gamut of categories—from direct and PR to digital and mobile —DAN India showed itself to be a force to be reckoned with.

    Overall, DAN India won a significant tally of metals as a group at the Abbys at the Goafest this year. With four gold, 10 silver and 13 bronze, DAN has brought home 27 metals, demonstrating its prowess that surely matches up to the group’s business growth momentum.

    DAN South Asia chairman and CEO Ashish Bhasin says, “Goafest 2018 was bigger and better in all aspects. The whole scale and quality presentation-whether that be the stage, the screen, the ambience of the event underwent a sea change and was one notch higher. This year, the quality of the entries was better too and it is overwhelming to witness such a massive win for our digital agencies on such a grand industry platform. My special congratulations to Sidharth Rao and the entire Dentsu Webchutney team for making us so proud.”

    Agency

    Gold

    Silver

    Bronze

    Total

    Dentsu Webchutney

    4

    9

    10

    23

    Isobar

    		  

    1

    2

    3

    WATConsult

    		    

    1

    1

     

  • WATConsult & Project Nanhi Kali show a powerless queen in chess

    WATConsult & Project Nanhi Kali show a powerless queen in chess

    MUMBAI: The ‘Queen’ is the most powerful piece in the game of chess, a two-player strategy board game that once originated in India in the 6th century. And yet, those very ‘Queens’ still stand powerless and violated in 21st century India.

    Therefore, in an attempt to shed light on how a society fails when it leaves its ‘Queens’ helpless and feeble, Project Nanhi Kali partnered with WATConsult, the digital and social media agency from Dentsu Aegis Network India, to launch an innovative campaign titled, ‘Powerless Queen’ on Women’s day. 

    To spread awareness about the long neglected cause, a digital version of the chess game has been created wherein, the first player’s ‘Queen’ is designed to be ‘powerless’ and does not move at all while the second player’s ‘Queen’ has all her powers, thus making the first player realise how difficult it is to win a game with the ‘Powerless Queen’. 

    To support the campaign, Tania Sachdev, an Indian chess player who holds The Fédération Internationale des Échecs (FIDE, also known as World Chess Federation) titles of The International Master and The Woman Grandmaster also came on board.

    The campaign has become viral on social media with renounced chess player Vishwanathan Anand and others retweeting about it and taking up the Powerless Queen Challenge.

    WATConsult founder and CEO Rajiv Dingra says, “As an agency, we are very proud of this campaign. Chess is a game of power and we thought of utilising this game to let people realise how in the 6th century we made the queen the most powerful and yet in the 21st century we fail to empower women. It is an absolute challenge to win any battle with a ‘Powerless Queen’ and this campaign illustrates just that on Woman’s Day.”

    Apart from spreading the message, Tania Sachdev is also challenging people to play the digital version of the chess game on the microsite by taking the Powerless Queen Challenge. The microsite enables people to accept the challenge, play the game and donate to Project Nanhi Kali to empower the women of tomorrow.

    Project Nanhi Kali and KC Mahindra Education Trust trustee and executive director Sheetal Mehta adds, “We are happy to partner with WATConsult for this innovative campaign. We support campaigns that give out a message about the importance of ensuring equality for women and it is a win-win situation given our objective is to educate and empower girls.”

  • WATConsult & TOTAL join hands to launch Ride for Legends

    WATConsult & TOTAL join hands to launch Ride for Legends

    MUMBAI: Keeping true to TOTAL Hi-Perf Motorcycle Engine Oil’s brand promise of making your ride enjoyable, TOTAL with WATConsult, the digital and social media agency from Dentsu Aegis Network India, has taken a step forward to launch an initiative to salute unsung legends of the country.

    The brand brings to light the unsung legends of the country who, over the years, have worked selflessly to make this society a better place to live through a digital video series aptly titled – “Ride For Legends”.

    Co-created along with popular YouTube channel Powerdrift that targets young enthusiasts, the series is also available on video-on-demand platform Voot.

    These legends are ordinary people with extraordinary thinking and passion towards the country. The campaign is part of an integrated marketing campaign for its new range of high performing motorcycle engine oils for two-wheelers launched in December 2017.

    As a part of the campaign, TOTAL encouraged four moto-vloggers – MSK, Oggy F, JS Films and Dino’s Vault, to take up the challenge to travel and discover the unsung legends of the society on their bikes. Through this campaign the vloggers highlighted the stories and achievements of the hidden heroes to the world.

    WATConsult founder and CEO Rajiv Dingra says, “The objective behind creating, ‘Ride For Legends, was to be in sync with the core philosophy of the brand which is to provide absolute performance and smoothness to make the ride enjoyable for the everyday biker. The campaign, in an interesting way captures the beauty of our country and also the small yet big initiatives that people like us take to help build our country.”

    Total Oil India VP of marketing and corporate communications, CSR Gayatri Ojha adds, “Through TOTAL Hi- Perf Ride for Legends we aim to enhance our presence and engagement through the digital medium. It is an interactive composition of branded content, which will target the auto enthusiasts & everyday riders. The campaign will also bring to life how the product not only provides protection, absolute performance and smoothness to the bike’s engine but also ensures a joy of riding for the biker. This campaign aims to serve the dual purpose of encouraging the biking community to explore our country and discover these unrecognised heroes in our society. These powerful and empowering stories needed a platform and we at Total India are glad to provide them with the same.”

    The campaign series that went live on 14 February, on Total India’s Facebook page, featured stories of individuals like Aarti, a resident of Mumbai, who has made it her mission to provide education to underprivileged children; Siddharth, who is all of 16 years old, and has massively impacted the lives of 1200 BMC employees; Pratima Devi who single-handedly built a big kennel for stray dogs and Gangadhar Tilak who took matters in his own hands and tried to bring about a change.

  • FACES launches #12ZodiacFaces with WATConsult

    FACES launches #12ZodiacFaces with WATConsult

    MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network India and Canada’s leading international cosmetic brand, FACES Canada have collaborated and launched a digital campaign called #12ZodiacFaces.

    Recently launched, Faces Canada’s ‘Zodiac Inspired Campaign’ showcases different zodiac inspired looks using Faces products with 12 known fashion bloggers in the beauty and lifestyle space, being the muse. The looks have personalised content for the lips, eyes, face and nails. The brand has not only used interesting formats of content to reach out to make up enthusiasts but is also trying to drive engagement with ‘Make up Predictions’ via a collaboration with Woodstock Witch.

    Faces Canada

    FACES Canada CEO Sharmili Rajput mentions, “With an aim to start 2018 with a twist and go different we created a campaign inspired from the star signs. The objective was to establish that makeup is a tool of self-expression for all kinds of women and by curating customised looks for 12 different zodiac signs, we tried to establish that the portfolios have an offering for women of all different personalities – from subtle Librans to edgy Taureans.”

    Faces Canada

    Speaking on the same WATConsult founder and CEO Rajiv Dingra says, “Millennials nowadays are very particular about their look and personality, and with this campaign we wanted to show different ways in which they do so. We are sure the campaign will reach out to maximum people and get them to try the product.”