Tag: WatConsult

Voice technology market to register 2.8X growth by 2022: WATConsult

MUMBAI: In the past few years, India has witnessed a rapid rise in its internet consumption, leading to the emergence of voice technology and the ways in which it is consumed across the country. There is a dire need to understand how the audiences interact and perceive voice technology with an increase in its adoption and growing usage across India. From voice-assistant-enabled feature phones to connected devices like Alexa and Google Home, the ecosystem is taking an encouraging turn, and thus, opening up many more avenues for brands and businesses.

WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network India (DAN), under its market research division, Recogn, has launched its latest report, titled ‘Voice Technology in India: Now and Future – Consumer and business perspective’. The main objective of this report is to share deep insights on voice-tech usage patterns, to consult brands and to help businesses make better decisions. The report focuses on the market of voice technology in India, the perception of voice assistants, home management with the use of voice and data security concerns. It also highlights the usage patterns of voice -tech across most-used voice assistants including shopping recommendations.

The agency has integrated with Google Assistant for the launch of this report and will be made available with a bot command.

Below are some of the key findings from the report:

· Speech and voice recognition technology market stands at Rs. 149.95 Cr as of December 2019

· It is expected to grow at 40.47% to reach Rs. 210.63 Cr by the end of 2020

· 76% of the users are familiar with the speech and voice recognition technology

· On an average, users are interacting with voice assistants on various devices for at least a year’s time

· The users residing in Top Metros have been using the voice assistants for around more than a year

· 60% of the users give voice commands on their smartphones. Users of the Google Assistant use it for results on their queries and check for navigation while travelling

· Even at this early stage, the majority of users (49%) prefer a combo of speaking and typing that occurs frequently, especially on phones. 38% of users prefer to speak their queries aloud

· On a daily basis, voice assistants are frequently used to listen to music (65%), get daily news and updates (64%)

· When it comes to usage patterns, most of the users search for queries online and are comfortable to use assistants indoors

· Google Assistant is perceived to be smart, intelligent and helpful in search queries

· Alexa is perceived as a reliable assistant in terms of managing smart home devices and usability by its users

· Majority of the users have considered product/service recommendations from the voice assistant and shopped online

· 46% of the users feel that voice assistant on their devices are always recording and listening. The users are conscious about their privacy and feel that the tech companies are not safe. They do not feel secure in terms of their data being used elsewhere.

WATConsult CEO Heeru Dingra said, “We are glad to bring across our latest report in the space of voice technology and have for the first time integrated our report with Google Assistant. Voice marketing has indeed changed the dynamics of the digital marketing landscape and is growing at a fast pace. This report is a one-stop store for brands and industry leaders to understand the growing crescendos of the voice-tech market, giving them a detailed analysis of user behaviour and patterns to abide by.”

February 4, 2020
WATConsult launches #TrulyYou campaign for Wacoal India

MUMBAI: WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN), has launched a new digital brand campaign for its recently acquired client, Wacoal India. Wacoal India is a premium Japanese lingerie brand established in the year 1946 in Japan. The brand entered the Indian market with its first store towards the end of the year 2015. As their digital partner, the agency will be conceptualising, strategising and executing digital activities of their products across the Indian geography.

To mark the launch of Wacoal's Autumn Winter 2019 Collection the agency has also unveiled an empowering digital campaign: Truly Yours for #TrulyYou. The key communication of the campaign revolves around how women should embrace their true selves. Beauty is all about being comfortable in one's own skin and differs from woman to woman. Wacoal’s range of products allows each woman; tough, strong, graceful, classy, empathetic, gentle and much more to express her beauty in the best possible way.

Wacoal India CEO Nobuhiro Katsumata said, “We are glad to partner with WATConsult to manage our digital mandate. The team has shown immense potential and our first campaign launch with them has been welcomed by all. We look forward to this association.”

WATConsult CEO Heeru Dingra added, “We are proud to associate with a legacy old brand that has a firm presence across the globe. We are looking forward to strengthening the brand’s presence and expand its legacy in the Indian market too. Keeping their aim to help women express and embrace their true selves we launched Truly Yours for #TrulyYou. The campaign beautifully highlights the products and thoughts of the brand, enabling women to stand out with comfort.”

The campaign commences with a ‘behind the scenes’ digital video creating a lot of buzz/curiosity amongst the audience. It also takes ahead the brand's philosophy of helping women express their beauty.

To further amplify the concept of Wacoal’s #TrulyYou and build a strong connect with the correct target audience, content formats like Magazine, Instagram Stories and Scrapbook Grids have been explored during the campaign.

January 21, 2020
WATConsult elevates Heeru Dingra as CEO

MUMBAI: WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network, has announced leadership changes. Effective from 01 February 2020 Heeru Dingra will be the chief executive officer (CEO) of the agency and Rajiv Dingra, the current CEO will move on to the role of chief mentor and advisor for WATConsult.

Dingra, who is currently the CHRO & CFO, will now have a new role and an expanded set of responsibilities, overlooking the entire executive duties of the agency. In last 9 years of her journey at WATConsult, Dingra has played a vital role in building a team of more than 400 people and managing the day to day activities. She will continue to report to Dentsu Aegis Network India CEO Anand Bhadkamkar.

The newly created roles will play an essential part in the agency’s vision towards growth and expansion in the coming years.

Dingra said, “I am truly honoured to lead WATConsult which is full of talented people and brilliant brands. I am looking forward to work closely with our exceptional senior leadership team, along with Rajiv. Together, we will capture the next waves of growth for WATConsult by remaining laser-focused to serve our clients, deliver long term growth and value creation and provide the best career experiences for our people.”

Anand Bhadkamkar said, “Heeru has been an integral part of WATConsult's growth story. She has led the agency alongside Rajiv in the capacity of CFO and CHRO and has an intimate understanding of this business. She works very closely with the leadership team at the agency and across DAN and is uniquely positioned to take on the role of chief executive officer at WATConsult. I am excited to have Heeru lead WATConsult on its next phase of growth alongside Rajiv, who now takes charge as the agency's chief mentor & advisor."

“After leading WATConsult for the last 13 years, it’s time I move on to a new phase in this journey,” Dingra said. “This new role would allow me to help guide the team in crafting an ambitious vision and would also allow the team at WATConsult to scale up in newer roles and achieve their personal growth.”

January 13, 2020
84% of Instagram users are likely to shop using the platform

MUMBAI: The digital and social media agency from Dentsu Aegis Network, WATConsult, under its market research division, Recogn, has launched its latest report on Instagram in India from a user's perspective.

The report focuses on the user’s point of view on Instagram, highlighting usage patterns, content likeability, celebrity influence and what pushes them to shop on the platform. Interestingly, ads on Instagram that are perceived to be appealing lead users to search for more information for the said products or services, enabling users to shop. More than 75 per cent of the shoppers have had a satisfactory experience while shopping from Instagram and a majority of them are likely to shop in the future as well. Instagram, which was perceived to be a discovery platform because of visual nature and stickiness, has over time transformed itself into a platform that induces discovery as well as an influence leading to a purchase decision.

Below are some key findings of the report:

· Currently, Instagram has 117.1 million monthly active users and average time spent per user is 45 minutes

· Instagrammers spend most of the time on the platform in the evening between 4-8 PM

· For the users to be willing to purchase something on Instagram, they need to be made aware of the authenticity of the product. More than 75 per cent of the shoppers have had a satisfactory experience while shopping from Instagram and a majority are likely to shop in the future

· 84 per cent of the users are influenced by the platform resulting in likelihood to shop via Instagram

· More than 50 per cent of the consumers have shopped using Instagram. Close to 75 per cent of the users from small metros and small towns have shopped using Instagram

· 51 per cent of the Instagrammers access it at least once a day with a large proportion of Instagram users accessing it multiple times in a day (32 per cent)

· 29 per cent of users prefer to upload images in the experiential categories or upload images of traveling, food etc. 26 per cent of the users like to upload videos and 24 per cent of the users upload stories, etc.

Speaking on the same, WATConsult founder and CEO Rajiv Dingra said, “Instagram as a platform has grown tremendously in the last 2 years, and the user adaption rate is very quick. The app has a strong presence in the remotest of the city in our country. With this report, we are bringing forward to the industry, the behavioral patterns of the users, shopping habits and trends which can indeed add value to the brands in terms of shaping their marketing strategies.”

According to the research, the usage of the social media platform Instagram is one of the highest amongst the respondent base. Users prefer to use social media platforms that they perceive to be informative, cool, enjoyable, popular and creative. The users perceive Instagram to be cool and somewhat interesting and trendy. One of the primary reasons people prefer to use this platform is for entertainment, to get inspired by seeing creative content from famous celebs in addition to being able to express their views.

October 14, 2019
ABP Live awards digital creative duties to WATConsult

MUMBAI: WATConsult, the digital and social media agency from the house of Dentsu Aegis Network, has bagged the digital creative duties of the media conglomerate, ABP Group’s news web portal, ABP Live. The mandate includes creating and conceptualization of Social media content & creatives, media banners, website banners, logos and creative strategy.

Marked as one of the pioneers in the industry, ABP has held a vital position in updating, informing and connecting minds from all corners across the country. The digital world of ABP News Network has been an on-the-go bridge between credible news and viewers with real time news, Live TV and on-cue updates on various social media platforms. Currently operating 8 web portals in 6 languages and bringing a billion inquisitive Indians to one page, ABP News is the fastest growing digital network since its inception in December 2013.

WATConsult founder and CEO Rajiv Dingra said, “It is our pleasure to have such a legacy brand from the media/news industry in our bouquet. We look forward to providing immersive digital experience, strengthening their brand salience and consideration among their target audience. This would enable the brand to create beneficial conversations with the right set of the target audience.”

ABP News Network CEO Avinash Pandey said, “Given WATConsult’s wide experience in the digital domain, we look forward to receiving some exciting content from them. We believe the agency can add more heft to our digital platform, ensuring a higher creativity quotient in ABP Live’s digital initiatives. We are also confident their immersive digital offerings could generate greater traction in increasing our target audience base.”

October 9, 2019
WATConsult bags digital duties for Goibibo

MUMBAI: WATConsult, the digital and social media agency from the house of Dentsu Aegis Network, has won the digital mandate for Goibibo, India’s leading online travel company. The mandate includes digital media management and digital creative duties of the brand.

As part of the mandate, WATConsult will focus on strategizing, conceptualising and developing digital campaigns to help expand the brand’s visibility and presence in the social media landscape. Additionally, the agency will be managing the creative duties of Goibibo on all digital platforms.

Goibibo is one of the best-recognised online travel brand that provides a range of choice in all things travel – hotels, flights, trains, bus and intercity & airport cabs for travellers. It is one of the most trusted online travel companies in terms of providing quickest travel-linked search, bookings, fastest payments, refund processes and user experience. To further build and escalate its social media presence, the brand has partnered with WATConsult, which will help them reach out to a wider audience across the country, through interesting and innovating social media campaigns.

Speaking on the win, WATConsult founder and CEO Rajiv Dingra commented, “With people eagerly exploring newer travel options than the traditional ones, the Indian online travel segment has been gaining a great momentum. With the best-in-class technology and user experience, Goibibo is one of India’s most trusted brands and we look forward to bring in some engaging and captivating campaigns, using our expertise of adapting newer technology, in the best possible way.”

Sharing thoughts on collaborating with WATConsult chief marketing officer Sunil Suresh Goibibo said, “Goibibo is the travel brand of choice for young India on the move. At a time when Indians are increasingly making their choices on digital platforms – we want to convey our brand stories that are creative and engaging on the platform of choice of our customers. We are excited to collaborate with the young and vibrant team at WATConsult to help build wider and deeper connect with the ever-increasing base of digitally savvy Indian travellers.”

September 19, 2019
WATConsult bags digital mandate for Tata Group’s Croma

MUMBAI: WATConsult, the digital and social media agency from the house of Dentsu Aegis Network, has won the digital media duties for Tata Group's Infinity Retail owned – Croma, the leading Indian retail chain for consumer electronics and durables. As the agency on record, WATConsult will be managing the brand's digital presence across verticals.

Speaking on the win, WATConsult founder and CEO Rajiv Dingra said, “We are very excited to have Croma, one of the leading retail chains in India, in our client roster. Interestingly, the brand has been extremely active on digital media and has registered a huge following across India. With their emphasis on strengthening their advertising and marketing strategies furthermore, it is a great opportunity for us to help them carve their digital journey in a much more innovative and integrated way.”

On appointing WATConsult for the social mandate, Croma CMO Ritesh Ghosal said, “Croma is in a phase of increasing its footprints to newer geographies across India. We were looking for a partner who will share the core values of the brand Croma while delivering digital engagements in the existing as well as newer markets. With the digital-first approach, the brand promise will be delivered keeping every digital touchpoint in mind. We are banking upon the agile and innovative approach that WATConsult brings onto the table & looking forward to working with the energetic team.”

With a total of 138 stores in 37 cities in India and a strong online presence, Croma, is one of its kind, multi-brand retail chain store that offers seamless ‘omnichannel’ shopping experience. With a world-class ambiance, Croma allows the consumer to leverage both, the online and the offline worlds. Since its launch in 2006, the brand has expanded in various product portfolios from Electronic equipment, kitchen appliances to various gaming products. The store that housed all the digital and technology-driven utility products, has grown leaps and bounds since then.

August 21, 2019
Bauli awards digital and creative media mandate to WATConsult

MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network, has won the digital duties of the leading Italian bakery brand – Bauli.

Talking about the association, Bauli India product manager Pooja Samant said, “We are glad to partner with WATConsult to build our brand on social media. Our innovative product portfolio of Moonfils and Spyroll are geared to the young and vibrant and we are sure that WATConsult team will help us achieve the same.”

Speaking on the win, WATConsult founder and CEO Rajiv Dingra said, “It gives us immense pleasure to partner with this legacy brand and help them revitalise their Indian presence. With our more than a decade’s experience and understanding of the digital market, we are all geared up to elevate their digital marketing and strategies in much more innovative way. There has been a tectonic shift in the Indian digital markets and the way digital content is being consumed. Keeping the same in consideration, we created Bauli’s latest campaign, marking ICC World Cup’19.”

With the current battle of the cup on, the brand kick-started its new campaign for their product, Spyroll, on all digital platforms.

Designed and conceptualised by WATConsult, #GameMeinChocolateySpin is one of a kind content series adding a fun/chocolatey spin to the game of cricket by creating & leveraging the gully cricket rules in sync with the top matches of the World Cup. The objective of this campaign was to dive into the minds of the consumer to tap on to the nostalgic memories of the game of cricket during the most engaging months of the sport.

Started in Verona, Italy in 1922, Bauli has been a symbol of Italian confectionery art in many parts of the world. Today Bauli is present in more than 70 countries worldwide and is now ready to bring its rich Italian traditions to India with the launch of its innovative bakery products like Moonfils & Spyroll.

Commenced its operations in India in 2009, Bauli has been successfully making its presence felt in various parts of the country. With the aim to enhance their digital footprints in India, the brand appointed WATConsult as their agency on record. The agency will be handling their Digital media duties including strategy and media buying.

July 9, 2019

Viacom18 Media, WATConsult win big at 2019 BrandVid Awards

MUMBAI: The first edition of Indiantelevision.com's BrandVid Awards, which recognized the best-in-class brand films, brand integration and branded programming, was a huge success with several agencies, production houses, and projects winning big for cutting-edge work in the world of branded video.

The big winners on the night were Viacom18 Media Pvt Ltd with seven metals and WATConsult, from the Dentsu Aegis Network stable, with six. Viacom18 Media Pvt Ltd also won the maximum gold metals on the occasion.

Viacom18's impressive tally comprised 3 golds, 3 silvers and one bronze. This also included wins of Best Creative Director for Sanhita Das and Next Gen Award for Vedushi Sinha. Its ‘Nickelodeon Egg Opera Ident’ won the gold in ‘Best Brand Film: Entertainment and Media’ category, silver in ‘Most Innovative Brand Video’ category, and bronze in ‘Non-Fiction’ category.

WATConsult won 1 gold for ‘#Unplanned (Bajaj Allianz General Insurance)’, 2 silvers for ‘Main’ Se ‘Hum’ Real Life Real Stories ft. Pabiben (SBI Life Insurance) and Zor Mat Lagao (Naturolax), and 3 bronze metals for #IndiasBestFreestyler (Apollo Tyres), Tata Harrier Conquers Ladakh (Tata Motors PVBU), and Ensure Diaries Campaign (Ensure) campaigns.

Pocket Aces bagged the Best Branded Content Studio while Excel Entertainment Pvt Ltd. was recognised for making the Most Innovative Brand Video for Gold ‘Stand Up For Gold’. MTV India was honoured with the BrandVid Movers and Shakers of the Year award for its exemplary creative contribution to the industry.

Zee Entertainment Enterprises Ltd. (Zee Cinema) took home the gold in the ‘Best Use of Social Media by a Brand’ category for its ‘#ZingaatWorkoutChallenge’ for the movie Dhadak.

Here is the full list of the winners:

	Categories	Project Name	Company Name	Title
1	Best Brand Integration: Digital	If Salary Were A Person (Zoomcar)	Pocket Aces Pictures Pvt. Ltd.	Gold
	Best Brand Integration: Digital	Mom & Co (Saregama Carvaan)	The Zoom Studios	Silver
	Best Brand Integration: Digital	Zor Mat Lagao (Naturolax)	WATConsult	Silver
	Best Brand Integration: Digital	Lost At Kumbh ft. Shreya Mehta (Dabur)	Arré U Digital Content Pvt. Ltd.	Bronze

2	Best Brand Integration: Digital Series Format	Dishaheen Navyuva Helpline (HDFC)	Arré U Digital Content Pvt. Ltd.	Gold
	Best Brand Integration: Digital Series Format	Pursuits by Skoda (Skoda India)	Bloomberg\|Quint	Silver
	Best Brand Integration: Digital Series Format	Home Sweet Office (Amazon India)	Amazon Seller Services Pvt. Ltd.	Silver
	Best Brand Integration: Digital Series Format	Mahindra Marazzo	Mahindra and Mahindra Ltd.	Bronze

3	Best Brand Integration: Movies	Playgard Condoms (Badhaai Ho)	Alkem Laboratories Limited	Gold
	Best Brand Integration: Movies	Bira 91 (Gully Boy)	Excel Entertainment Pvt. Ltd.	Silver
	Best Brand Integration: Movies	Pregakem – Pregnancy Detection Kit (Badhaai Ho)	Alkem Laboratories Limited	Bronze
	Best Brand Integration: Movies	ET NOW (Baazaar)	ET NOW	Bronze

4	Best Brand Integration: Music Video	Helmet Saves Children	Exide Life Insurance	Gold
	Best Brand Integration: Music Video	Rudra Music Video (Nick-India)	Viacom18 Media Pvt. Ltd.	Silver
	Best Brand Integration: Music Video	The Dance Project (Cinthol & L'oreal)	Sony Music Entertainment	Silver

5	Best Brand Integration: Television Fiction	Zee Cine Awards 2019 (Bhabhiji Ghar Pe Hai)	Zee Entertainment Enterprises Ltd.	Bronze

6	Best Brand Integration: Television Non–Fiction	Winds of Change (PM's Ujjwala Yojana GOI)	NGC Network (India) Pvt. Ltd.	Gold
	Best Brand Integration: Television Non–Fiction	Nickelodeon Rock Ident (Nickelodeon India)	Viacom18 Media Pvt. Ltd.	Silver
	Best Brand Integration: Television Non–Fiction	Nickelodeon Egg Opera Ident (Nickelodeon India)	Viacom18 Media Pvt. Ltd.	Bronze

7	Best Publisher Brand Collaboration for Video	Pursuits By Skoda (Skoda India)	Bloomberg\|Quint	Gold

8	Best Brand Influencer Collaboration for Video	#ZingaatWorkout Challenge for Dhadak (Zee Cinema)	Zee Entertainment Enterprises Ltd.	Silver
8	Best Brand Influencer Collaboration for Video	#IndiasBestFreestyler (Apollo Tyres)	WATConsult	Broze

9	Best Brand Film: Automobile	Go Home For Diwali (Mahindra Auto)	Flying Cursor Interactive	Gold
9	Best Brand Film: Automobile	Tata Harrier Conquers Ladakh (Tata Motors PVBU)	WATConsult	Bronze

10	Best Brand Film: BFSI	#Unplanned (Bajaj Allianz Life Insurance)	WATConsult	Gold
	Best Brand Film: BFSI	‘Main’ Se ‘Hum’ Real Life Real Stories ft. Pabiben (SBI Life Insurance)	WATConsult	Silver
	Best Brand Film: BFSI	The Marathon of Life 2.0 (Franklin Templeton Investments)	Mirum Digital Private Limited	Bronze

11	Best Brand Film: Consumer Products Consumer Durables	Bhajan Vani	Shemaroo Entertainment Ltd.	Bronze

12	Best Brand Film: Ecommerce	Straight Outta Street	Myntra Designs Pvt Ltd.	Gold
12	Best Brand Film: Ecommerce	Desi Mom FK (Flipkart)	ScoopWhoop Media Pvt. Ltd.	Bronze

13	Best Brand Film: Entertainment & Media	Nickelodeon Egg Opera Ident (Nickelodeon India)	Viacom18 Media Pvt. Ltd.	Gold
	Best Brand Film: Entertainment & Media	MX Player – Brand Film	MX Player	Silver
	Best Brand Film: Entertainment & Media	#WhereIsMyChannel (Zee English Cluster)	ZEEL	Bronze
	Best Brand Film: Entertainment & Media	Firstpost Print Launch Campaign	Network18 Media & Investments Ltd.	Bronze

14	Best Brand Film: Food & Beverages	Its time to #Unstereotype (Brooke Bond – Red Label)	Prime Focus Technologies	Gold

15	Best Brand Film: Healthcare / Pharmaceuticals	Ensure Diaries Campaign (Ensure)	WATConsult	Bronze

16	Best Brand Film: Retail	Straight Outta Street	Myntra Designs Pvt. Ltd.	Silver

17	Best Brand Film: Services	Awesome Assam (Government of Assam)	NGC Network (India) Pvt. Ltd.	Gold

18	Best Brand Film: Social Initiative	Mahindra Powerpath	Mahindra and Mahindra Ltd.	Gold
	Best Brand Film: Social Initiative	Helmet Saves Children	Exide Life Insurance	Silver
	Best Brand Film: Social Initiative	MO SCHOOL CARAVAN	Studio Eeksaurus	Silver

19	Best Brand Film: Technology	Mahindra Powerpath	Mahindra and Mahindra Ltd.	Gold
19	Best Brand Film: Technology	If Your Home Was Like Your Office (Samsung)	ScoopWhoop Media Pvt. Ltd.	Silver

20	Best Brand Film: Series	Straight Outta Street	Myntra Designs Pvt. Ltd.	Gold
20	Best Brand Film: Series	The Marathon of Life 2.0 (Franklin Templeton Investments)	Mirum Digital Private Limited	Bronze

21	Most Innovative Brand Video	Gold – Stand Up For Gold	Excel Entertainment Pvt Ltd.	Gold
21	Most Innovative Brand Video	Nickelodeon Egg Opera Ident (Nickelodeon India)	Viacom18 Media Pvt. Ltd.	Silver

22	Best use of Social media by a Brand	#ZingaatWorkout Challenge for Dhadak (Zee Cinema)	Zee Entertainment Enterprises Ltd.	Gold
	Best use of Social media by a Brand	Home It’s A Feeling (ALTBalaji)	White Rivers Media	Silver
	Best use of Social media by a Brand	Sterling Reserve Music Project	Allied Blenders and Distillers	Bronze
	Best use of Social media by a Brand	The Dance Project (Cinthol & L'oreal)	Sony Music Entertainment	Bronze

23	Best Creative Director	Sanhita Das	Viacom18 Media Pvt. Ltd.	Gold

24	Gen Next Award	Vedushi Sinha	Viacom18 Media Pvt. Ltd.	Gold

25	Best Branded Content Studio		Pocket Aces	Gold

26	BrandVid Movers & Shakers of the Year		MTV India	Gold

The awards night followed the the second edition of the BrandVid Summit that saw a series of sessions on the branded video landscape in India and the world. Some of the finest creative minds graced the occasion, deliberating over key themes of the conference.

June 21, 2019

AIESEC’s #OpenUpYourVeins campaign for awareness on blood donation

MUMBAI: With safe blood donors becoming an emerging challenge in our nation, and the country being plagued with an increasing number of epidemics and accidents, AIESEC, an organisation that believes leadership is the fundamental solution to the growth of the nation, in association with WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched #OpenUpYourVeins.

The campaign has been launched with an animated film on World Blood Donors Day, showcasing the story of Eisa, an 8-year-old swimming champion, who died at a very young age in an accident where she fell short of one bag of blood. The film shows us an imaginary life of Eisa, full of dreams and aspirations that she could have lived while bringing alive the contrast of what led to an untimely end of this life.

The campaign aims to raise awareness around the need for regular blood donations that brings sufficient and timely access to safe and quality-assured blood and blood products. It leads people to the donate blood feature that Facebook activates, especially for the World Blood Donor Day. The platform gives potential donors an opportunity to enlist themselves so that they can be notified when nearby blood banks require them, to respond to blood banks on their availability of a requirement and also urge and inspire their friends to do so.

Link – https://www.facebook.com/watch/?v=381115672761380

Speaking on the objective of the campaign, AIESEC India president Karteek Hoshangabade said, “AIESEC’s sole purpose is to activate youth leadership, to achieve peace and fulfilment of humankind’s potential. So fighting for life itself is, of course, of extreme importance to us. We were glad to partner with WATConsult for this beautiful campaign. We hope that everyone sees how important it is to donate blood, and that no more Eisas have their dreams fading due to lack of blood.”

Elaborating on the campaign, WATConsult founder and CEO Rajiv Dingra said, “Enlisting a sufficient number of committed, safe blood donors is an emerging challenge in India and under our latest vertical, The Alter Project, we are glad to bring forward #OpenUpYourVeins. About 65 per cent of India’s population is young and if this section donates blood regularly, chances of the country facing blood shortage will be remote. This 65 per cent of the audience is the same who consumes content digitally and with this campaign we are sure to reach out to maximum people online and get them to pledge as blood donors.”

The campaign will be promoted across digital and social media platforms like Facebook, YouTube, Instagram etc.

June 18, 2019