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  • Tata Motors, WATConsult recreate Ludo to spread awareness on Covid2019

    Tata Motors, WATConsult recreate Ludo to spread awareness on Covid2019

    Mumbai: The Covid209 lockdown has brought about a fundamental shift in content consumption patterns. With ample time in hand, people are turning to watch movies, shows, and play online games to keep themselves entertained. Amongst all, one game that has seen a tremendous surge in popularity and repeat plays across every age group is Ludo.

    With over 50 million daily active users, this game brings together families and friends in a time when they physically cannot be. The game has also witnessed a huge amount of success among celebrities during this period of lockdown. While everyone understands the rules of Ludo, a closer look at the game reveals that apart from being entertaining and addictive, it is also a perfect metaphor for social distancing.

    Leading automobile manufacturer Tata Motors and WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, decided to use this symbolism to re-create this unique game. Titled #SafetyFirst Ludo, the new version of the game highlights the necessity to stay indoors and the risks that would befall us if we ventured out without protection.

    Link to the game:https://ludo.tatamotors.com/

    The idea stemmed from a simple insight wherein the main goal is to reach your ‘home’ as quickly as possible. As per the rules of the game, when a player ‘touches’ someone (equivalent to an in-game kill), he/she has to go back to the starting point (which is similar to being in quarantine) until the player rolls a 6 again; and this is the exact representation of what we are currently facing in the fight against Covid2019. This popular game has been re-launched during the lockdown period, aiming to teach Indians to be hygienic and show responsibility in protecting themselves.

    The game is designed in two playing modes: the Virus Spread mode and the Social Distancing mode. In the 'Virus Spread mode', one would get penalised for being too close to another player, that is, when the player is right behind or in front of them. But this can be counteracted by choosing to ‘sanitise’. The idea behind 'Social Distancing mode' is to avoid the players from being too close to each other under all circumstances. They need to maintain a minimum of one block distance between any two pieces at any given point in time.

    Vivek Srivatsa, head – marketing, passenger vehicle business unit, Tata Motors, said, "In light of the current scenario, digital engagement has taken a completely new shape. With an increased consumption of online content, keeping customers entertained yet informed is the way forward. Safety has always been of utmost importance to us, and what better way than to integrate it within a game that is synonymous to all. With the above in mind, we along with our team at WATConsult came up with an ingenious idea of #SafetyFirst Ludo. We aim to bring our community together on this gaming platform while reminding them of the importance of practicing Safety First during these times.”

    WATConsult CEO Heeru Dingra said, “With the lockdown impacting all of us in many different ways, digital engagement is something that is indeed binding us together. Games and television seem to be the major sources of entertainment. Safety being Tata Motors’ utmost priority, we thought of extending the brand's philosophy uniquely. #SafetyFirst Ludo is the perfect example of what we need right now, a subtle reminder of why we must maintain social distancing, along with a fun and engaging activity to help the lockdown become a little more fun.”

    Tata Motors was the first Indian manufacturer to make a 5-star safety-rated car for India certified by Global NCAP and #SafetyFirst has always been one of their core values. In this time of need, this campaign manifests the same values, globally.

  • #StarbucksCelebratesMoms with a special dedication this International Mother’s Day

    #StarbucksCelebratesMoms with a special dedication this International Mother’s Day

    MUMBAI: Tata Starbucks believes in the importance of human connections and recognizes that the most special, warm and important connection is the one with mothers. With an aim to reciprocate the affection and unconditional love of a mother, Starbucks devised a heart-warming social media campaign by virtually replicating its iconic in-store experience to honour mothers and make them feel special on the occasion of International Mother’s Day.

    As an extension to its successful digital campaign #ReconnectwithStarbucks, Starbucks brought alive its unique coffeehouse ritual of partners calling out the customer’s order by urging its fans to share their mother’s favourite Starbucks beverage along with a reason why Starbucks is so special to them. The Instagram entries received a sweet surprise from the brand’s partners in the form of a personalised video message calling out the customer’s mother’s name with their favourite beverage and wishing them `Happy Mother’s Day`. Once again it was a great way for the brand to stay connected with its customers on this special occasion bringing alive a cherished offline ritual, online. The campaign was conceptualised and executed by WATConsult.

    Commenting on this initiative, Tata Starbucks Head of marketing digital loyalty and PR Deepa Krishnan said, “At Tata Starbucks, we constantly endeavour to curate personalised and immersive experiences for our customers which in-turn strengthens our bond with them. This mother’s day, we wanted to express gratitude towards all the strong and beautiful mothers for being a part of our family.”

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  • Is Facebook losing lustre among advertisers?

    Is Facebook losing lustre among advertisers?

    NEW DELHI: Covid2019 has left a serious impact on ad revenues across platforms. The advertisers have controlled outflowing monies, are investing very cautiously in certain properties and some of them have stopped advertising completely. Despite the incredible growth in time spent on smartphones and other digital platforms, the ad revenues have been low for all mediums.

    Facebook, one of the most popular social media platforms across the globe, also reported a dip in ad demands in the first quarter of the year.

    While the APAC region remained the only area to show growth in percentage-wise contributions to FB’s ad revenues, it witnessed an 11.13 per cent Q-o-Q decline in Q1 FY20.

    Schbang founder-MD Harshil Karia believes that it is not only because of the pandemic that the platform is losing ad money. “Facebook has been losing steam because other platforms like Instagram and TikTok have taken over. Also, YouTube has been a pretty strong medium. Because advertisers now have more avenues (to explore), they are removing some of the expenditure from Facebook. Also, advertisers are not seeing good returns on their video spends on the platform. As a lot of content moves towards video, Facebook is facing a challenge.”

    He added that it will be better for the platform in terms of ad revenues once the lockdown is lifted but there are certain fundamental challenges that it will have to address to remain relevant for the advertisers.

    WATConsult EVP-media operations (south and west) Sahil Shah also noted that the popularity of Facebook is certainly not at the top for advertisers. “Consumers have moved to more and more platforms, resulting in explorations. But I reckon it’s still early to tell that big monies are shifting from FB to its competition. Facebook is still one of the largest addressable bases with some good targeting and relatively better brand-safe ad options available for advertisers.”

    However, #ARM Worldwide CEO and co-founder Manas Gulati thinks otherwise. “I think it is a mandatory glitch across platforms as we are seeing most of the advertisers playing it safe, so that they open with the additional reserve when the market opens. We have seen an overall drop in the digital marketing spends especially on the categories which have been directly impacted. Close to a good 45-60 per cent drop in ad spends has been noticed across categories.”

    He added that Facebook remains a central part of the advertising mix for his firm as it delivers great results in driving awareness as well as business results. “Content consumption on Facebook has increased drastically especially during these times. I think the change they have brought about in the recent upgrades of their user interface is amazing. Facebook has always been a great source of profile targeting with great technology. It has been great when it comes to results coming out of the overall umbrella of Instagram, WhatsApp and Facebook itself. Its approach as a product company was always to demographic profile audience so that the leakage of ad spends is kept to the minimum to drive optimum business results.”

  • Godrej Appliances’ #HumSabHomeMakers takes forward the conversation on homemakers and gender equality

    Godrej Appliances’ #HumSabHomeMakers takes forward the conversation on homemakers and gender equality

    MUMBAI: The COVID-19 lockdown has thrown a new set of challenges at our homes. With the entire family at home round the clock and no help at hand, household chores have grown manifold. Even as women continue to battle it alone in many homes, the good news is that more and more men are stepping up to their role as equal homemakers.

    Creatively narrated by WAT Consult, the film has captured this beautiful change in the form of multiple slice of life shots stitched together to depict ‘life during lockdown’ – all featuring Godrej Appliances employees at their homes, sharing the burden of every day.  

    About the film, Godrej Appliances marketing head Swati Rathi  said, “We have been having a series of conversations under the #LetsStartRight banner over the last two years. As a conscientious brand, we realise that we have a larger role to play in society. Gender equality is one of the messages we want Indian homes to embrace, and we are proud to say, we also practise what we preach. Through this campaign, we wanted to encourage people to help at home and voice proudly – #HumSabHomeMakers. Let us all take pride in our work both outside the home and inside the home. Let us be entrepreneurs, analysts, artists, bankers, marketers, engineers and managers while also being proud homemakers. We hope this film inspires a lasting change. Not just for now, but forever. #LetsStartRight! #HumSabHomeMakers.”

    WATConsult CEO Heeru Dingra said, “This video is another attempt to do away with the labels. With household chores being multiplied for our homemakers, this campaign is an urge to all of us trying our best to work from home, to extend a helping hand in managing the day to day household duties too and proudly say #HumSabHomeMakers.”

    Links :

    YouTube: https://youtu.be/TNmgtUN-xRA

    Facebook: https://m.facebook.com/story.php?story_fbid=2981892135187850&id=162668757110216

    Twitter: https://twitter.com/GodrejAppliance/status/1248835881835696130

    LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6654594850727526400

    Instagram: https://www.instagram.com/tv/B-1EqvnB11s/?utm_source=ig_web_copy_link

  • Bajaj Allianz salutes COVID-19 warriors with a compelling video

    Bajaj Allianz salutes COVID-19 warriors with a compelling video

    MUMBAI: The current global COVID-19 pandemic has affected each individual at multiple levels and in various ways across the world. People are seen battling it in hospitals, through self-isolation and in quarantine. But there is an army of people working selflessly to keep them safe – the doctors, nurses, policemen, medical workers and government professionals. These heroes are risking their lives and labouring at the forefront to help control the situation.

    With an aim to salute these heroes, Bajaj Allianz General Insurance Company and WATConsult, a hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, have released a new video, #CareWillOvercome. The video aims to bring in ‘hope’ and ‘care’ in the world amidst the COVID-19 outbreak. This riveting short video showcases stirring images of people from around the world. It includes doctors, medical workers and citizens who are bravely doing their bit to help to leave no stone unturned in fighting this global crisis.

    The music that accompanies the video is a rendition of the renowned song ‘We Shall Overcome’ popularly known as ‘Hum Honge Kamyaab' in India. The lyrics of the song are in different languages from across the world. It expresses the borderless unity and togetherness we are all witnessing during this pandemic. Listening to the same positive message sung out in different languages like Mandarin, Spanish, Italian, Farsi, German, Hindi and English is indeed motivating. The music too is an amalgamation of cultures. For example, the strings are from Russia, percussion from Nigeria and the vocals are from Italy, Germany, China, America, Spain and India.

    Link – https://www.youtube.com/watch?v=uaksYGn7OIw

    Bajaj Allianz General Insurance Company MD and CEO Tapan Singhel said, “Care has always been at the core of Bajaj Allianz General Insurance Company. And with the current situation, it has become more important than ever to be caring. Through this video, we wanted to send out a global message of solidarity and positivity, giving a ray of hope to each one of us. It is only through care – for ourselves, for our loved ones and for the people who are at the frontlines – that we can come out of this stronger and rise. Hence, the message of caring enough to be brave, informed and responsible.”

    Commenting on the same, WATConsult CEO Heeru Dingra added, “In such a grim situation like this a word of ‘HOPE’ and ‘CARE’ means a lot. While this pandemic has gripped all of us, it has also brought in a severe effect on one’s mind and soul. We should not forget the fact that there is a huge lot outside battling for us, risking their lives as well as emotions just for ‘us’. This video is an ode of salute to them and has been conceptualized keeping in mind the importance of bringing in a positive feeling that we are ‘in it together’ and ‘we will overcome this together’.”

    Doing its part in the wake of social distancing, the brand intends to create the longest virtual human chain on its Instagram profile as amplification for the campaign.

  • Panasonic India’s digital campaign crosses 100 million views on YouTube

    Panasonic India’s digital campaign crosses 100 million views on YouTube

    MUMBAI: Panasonic India’s latest digital campaign for its newly launched IoT (Internet of Things) and AI (Artificial Intelligence)-enabled platform, 'Miraie for Connected Living’, has garnered more than 100 million views on YouTube. The campaign was planned and executed digitally by WATConsult, the hybrid digital agency from the house of Dentsu Aegis Network (DAN) India.

    Miraie is derived from the Japanese words – ‘Mirai’ meaning ‘future’ and ‘ie’ meaning ‘home’. The platform aims to empower everyday lives of consumers with comfort, convenience and seamless connectivity across all Panasonic devices. Therefore, in support of what Miraie signifies, Panasonic India created a variety of content pieces to highlight the first range of connected products that are available in the Indian market under the brand, Miraie. These products include connected Air Conditioners, Smart Door Bell, Plugs and Switches. The short digital films brought alive relatable consumer insights and focused on how Panasonic’s new platform can help consumers meet the future and enable enhanced flexibility.

    The campaign was advocated majorly on YouTube using the reach planner tool. In an attempt to drive all brand matrices, the reach sufficiency curves were considered to arrive at an optimal reach and frequency for the campaign. Subsequently, a full funnel marketing approach was adopted to remarket using various content consumption moments. To bring forth the key proposition of the IoT solution, the campaign was also supported with heavy-duty surround using social media. Additionally, various influencers were selected to promote it across effective genres, thereby, making it visible at every step of the consumer journey and hence, nudging the consumers to consider the brand. 

    Despite the scale of this campaign, the View Through Rate (VTR) was maintained at 30.5 per cent and the brand lift study showed a significant 57.9 per cent increase in recall, which was way above the industry benchmark of 25-30 per cent.

    Speaking on the campaign’s success, WATConsult  CEO Heeru Dingra CEO said, “The brand’s IoT and AI-enabled solution to its consumers is a perfect step towards enhancing the consumer experience. Thus, the campaign (launched by the brand) was indeed an impactful one. Making it reach the right set of audience, was our plan of action. With the key focus to amplify the impact showcased in the campaign video, we strategically imposed methods, like calculative selection of platforms and influencers, timing the promotions, and charting the consumer’s behaviour. This tactfully made the campaign video leave its mark among the right set of audience, enhancing the brand’s recently launched Miraie air conditioners amongst more than 100 million consumers.”

    Elaborating on the campaign, Panasonic India  head- brand and marketing  Shirish Agarwal said,  “At Panasonic, we are committed to our vision of creating ‘A Better Life, A Better World’. We are constantly working on new and advanced innovations that enhance the overall experience of our consumers. With the launch of our Miraie platform, we have forayed into the connected living solutions space to ensure comfort, convenience, and seamless connectivity. We understand there is a growing need for brands to create awareness among the consumers on the use of newer technologies like AI and IoT. Given the nature of the announcement, we introduced holistic marketing and promotions campaigns targeting both digital and traditional media to elevate the understanding around connected living amongst the aspirational Indian consumers. Beside digital films, influencer outreach across social platforms, we organized national dealer meets to reach out to our consumers directly.”

    He further added, “Specific to the Connected ACs, we have launched a digital campaign #MeetTheFuture that comprises a series of videos that are based on simple yet important consumer insights, to bring alive the sense of ease and fun that is possible in life through connected technology. Not only this, but we also engaged with key influencers such as – Rajiv Makhni and Harsha Bhogle to promote our new AC range.”

    Link to the campaign: https://youtu.be/-Xpiv8wlYjc

  • Kotak Life bats for women equality in latest digital campaign

    Kotak Life bats for women equality in latest digital campaign

    MUMBAI: To celebrate International Women's Day theme #EachForEqual over the entire month of March 2020, Kotak Mahindra Life Insurance Company (Kotak Life) launched a digital campaign called #BarabariKaSaath. Women equally support the family in all aspects of day-to-day life – financial and otherwise. Through this campaign, Kotak Life stresses on the importance of protecting the family with a life insurance policy for women as well.

    Kotak Life senior EVP marketing Subhasis Ghosh said, "Women are getting more and more socially empowered and contribute equally towards the household needs. Therefore, it is important to address and unlock the financial potential of women and financially secure their dependents. The #BarabariKaSaath campaign emphasises on the importance of insuring a women's life irrespective of her being a homemaker or a working professional as they contribute equally to the household needs.”

    The campaign, conceptualised and executed by digital and social media agency WATConsult, revolves around a widely seen cultural Indian stereotype – that of everyone believing that 'men' are in charge, be it ordering at a restaurant or financial planning for home. It highlights the fact that when both life partners – husband and wife – equally share the responsibility of running a family, then the need to ensure a woman's life is as important as the male counterpart’s, regardless of whether she is a working woman or a homemaker.

    Ghosh further highlighted the many benefits of getting a life insurance plan that every woman must know. “If you are a woman, then buying life insurance is easy on your pockets as the premium paid is lesser compared to that of men. Further, women also get a higher sum assured at the lower premium rates – they can get the sum assured of up to Rs 5 lakh with no financial underwriting,” Ghosh said.

  • Success depends on conviction and perseverance, not gender: WATConsult CEO Heeru Dingra

    Success depends on conviction and perseverance, not gender: WATConsult CEO Heeru Dingra

    MUMBAI: Businesses are no longer male-centered. Women entrepreneurs are attempting to break the glass ceiling and some of them have. Heeru Dingra, CEO of WATConsult, the digital agency from the house Dentsu Aegis Network (DAN), is a strong believer in gender equality and strives to provide equal platforms to everyone for growth and success. WATConsult, which started as a blogging site in 2007, now boasts of 400 people and showed a whopping 60 per cent growth in net revenue and a 54 per cent growth in bottom-line making it the profitable digital agency within DAN.

    “Despite 2019 being a challenging year for the industry, we have registered a growth of 35-40 per cent. We aim to project a similar growth rate or more in the next two years. The share of digital in India’s advertising space is increasing rapidly and soon digital will become the second-largest medium in India, overtaking print as a medium. While we are already a sizable entity as a digital agency, we will continue to build scale on scale, keeping creativity and people at the heart of the business,” said WATConsult CEO Heeru Dingra.

    In a candid interview with indiantelevision.com Heeru Dingra spoke at length about her journey, challenges and much more.

    Edited excerpts:

    Tell us about WATConsult's journey from a blogging site to one of India's prominent digital agencies. 

    WATBlog’s instant success led to the birth of WATConsult. A brainchild of Rajiv Dingra, currently the chief mentor and advisor, the agency has had a roller-coaster journey since its inception in 2007. From thereon, the agency grew in leaps and bounds thanks to the constant support of friends, family and benevolent WATizens. In the very first year, we bagged big names like HSBC, Lay's and Mahindra. We not only survived the 2008 Lehmann Brothers crash, which pretty much put a pause on all marketing spends but also scaled up the agency during very competitive times from 2012-2015 before being acquired by DAN. In 2015 a majority stake of WATConsult was sold to DAN and in just three years it not only became the fastest-growing agency within the network but also the most internationally awarded agency within the network.

    Post Dentsu how has the scenario changed in the digital agency space?

    Specifically, for WATConsult, a lot has changed and yet, nothing has changed. We became a part of the network in 2015 but we still feel as independent as ever, in our thinking, creativity and the manner in which we serve our clients. There has been no dilution of culture or working style. If at all, we have only got better with time. What has changed though is more collaborations with group agencies and integrated pitches. 18 per cent of our business comes from DAN clients. By cross-leveraging the strengths of group agencies, we are able to build deeper integration with current clientele and become a one-stop-shop across domains.

    What are your marketing and brand strategy activites for 2020 and the future?

    Our strategy for 2020 and ahead, is to live by our company philosophy, coined collectively by the people of WATConsult – ‘Impact what matters, create what lasts’, six powerful words we truly believe in. A philosophy that comes alive in every interaction one would have with WATConsult, as a client and a partner.

    Did you experience failures? If so, what did you learn from them?

    Like everyone else, I have also experienced failures and here is what I have learnt from it.

    I firmly believe that success is overrated, and failure is unacceptable in our society. According to me, failure should be our teacher rather than our undertaker. It is nothing but a temporary detour that pushes a person to strike back again with more effort and passion. We as a company failed in 2008. During the recession period, we had to shut shop. However, it taught us many valuable lessons. We realised our mistakes and made sure it was never repeated. Today, we are what we are, thanks to our failures. I must mention, to showcase our value for failure, at WATConsult, we have put in action an HR initiative called ‘FAIL-First Attempt in Learning’.

    We have boards put up in the office for this initiative. Everyone, from the top bosses to the juniors are encouraged to write what they have failed at.

    What has been your most successful marketing campaign? And why?

    ·  The ‘Powerless Queen’ campaign created for Project Nanhi Kali has certainly been our most successful marketing campaign. It broke down the myth that digital agencies cannot produce outstanding and effective creative work. The campaign struck a chord nationally and internationally. We received awards and accolades from everywhere.

    · The ‘Mind Your Language’ campaign was the first-ever e-commerce campaign that turned misspelled searches into sales. The campaign won around 15 awards out of which nine were Gold medals. It also won a Grand Emvie.

    ·   ‘Thanks A Dot’ which was launched on Women's Day for SBI Life Insurance, was a step to spread awareness about breast cancer and inculcate the habit of self-examination among women. The campaign won around 10 awards including four Golds at national and international award shows. 

    ·     With ‘Beat the Crave’ campaign created for Safola Fittify, we created the first-ever audio-driven digital initiative that aimed to distract the audience from unhealthy food cravings. It also won the title of Best Use of Platform (Whatsapp) at campaign India digital crest awards. 

    What are the latest trends in the digital marketing segment that you have witnessed?

    The 3Vs of digital media – voice, video and vernacular will continue to dominate at scale in 2020. Businesses will continue to adjust to new ways of doing things, most of which are related to the digital transformation that the world has experienced in recent years. From artificial intelligence, marketing technology, and the internet of things, new digital technologies will continue to have a major impact on business in 2020.

    How easy or difficult it is to be a woman entrepreneur? Major challenges you have faced while being a women entrepreneur? And how did you overcome them?

    Nothing comes easy as an entrepreneur or otherwise, regardless of your gender. Both genders face challenges and when it comes to achieving success. It is about one’s conviction, self-belief and perseverance, than one’s capability or gender. What irks me is the constant comparison when there is actually none. Both genders are wired differently, physically and psychologically. Both come with their traditional and unique skill sets and strengths. In this day and age, the responsibilities of both men and women are ever-changing and interchangeable. Rather than competing with each other, we should work as a team and balance the skills of one with the complementary abilities of others.

    Do you have a message to aspiring women entrepreneurs?

    My message is –

    ·   Celebrate yourself. You are brilliant and unique just the way you are. I don't think you need to compare yourself with anyone. Have confidence, conquer your fears and respect your point of view. If you find yourself in a room full of men, remember you are there for a reason and the reason is YOU – your talent and your ability brought you here. Love yourself and be a catalyst for change.
    ·  Build a network. I’ve seen that women are extremely shy of networking. Networking is one of the strongest forces at all stages of the career. What stops us is that we overthink, we judge ourselves before we are judged. Stop doing this. Go forth confidently and get your work done. 

     Speak up fearlessly, express your opinion, it is far more valuable than you think!

     

  • Hershey’s Valentine’s Day campaign touches over 12 million users on Instagram

    Hershey’s Valentine’s Day campaign touches over 12 million users on Instagram

    MUMBAI: This Valentine’s Day Hershey’s chocolates decided to give a twist to the conventional way of expressing love by offering GEN Z the means to express their bond on their favourite go-to social media destination, Instagram. It launched the quirky campaign ‘That’s What We Said’ in the first week of February in partnership with WATConsult, the hybrid digital agency owned by Dentsu Aegis Network (DAN) India.

    Conceptualised and executed by WATConsult, the campaign made couples ask fun and interesting questions about each other and their respective relationships. The cinch here was that the answers had to match, and if they did, the couples scored a point. 

    In an innovative twist, the campaign utilised the existing Instagram feature, ‘pull and zoom’. Each partner was asked to place his or her fingers on the image and zoom in to read the question and answer accurately. Once the couples got their score, they could share them along with their experience and flaunt their compatibility on their own Insta stories.

    Sharing his views on the campaign, Hershey India marketing director Sarosh Shetty said, “Instagram is integral to Gen Z’s life where they express and celebrate all their relationships. Hence, Hershey’s launched this Insta-first digital campaign to bring their loved ones together and strengthen their bond through a fun and quirky game – ‘That’s What We Said’, this Valentine’s Day. We are happy that we were able to grab the attention and garner such a huge organic engagement with our audiences through this campaign.”

    WATConsult CEO Heeru Dingra said, “The acceptance of Instagram amongst millennials is huge and we wanted to optimise this knowledge in an innovative way rather than through the traditional portrayal of Valentine’s Day. Leveraging the ‘pull and zoom’ feature of Instagram, we made the couples have some fun and build a stronger bond. The campaign has created a fantastic buzz since its launch.

    ‘That’s What We Said’ has already marked over 17 million impressions, with a reach of over 12 million on Instagram. Since the game was played on Hershey's India Instagram page, Hershey’s also witnessed a massive surge in profile visits amounting to 42,000 and over 900 mentions of the brand; and the numbers only seem to continue to grow every minute.

  • WATConsult appoints Mahesh Nazare as Director – HR and L&D

    WATConsult appoints Mahesh Nazare as Director – HR and L&D

    MUMBAI: WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN), has appointed Mahesh Nazare as its new Director – HR, Learning and Development (L&D).

    In his new role, Nazare will oversee the HR vertical at WATConsult with a strong focus on L&D. He will also mentor the team to build and ensure a robust and great organisational culture within the agency.     

    Armed with more than 18 years of experience across the Indian and Asian diaspora, Mahesh specialises in leadership and management development, creative thinking, communication and effective team building.

    A certified Neuro Linguistic Programming (NLP) practitioner, Nazare has built strong customer and delegate relationships with all his clients ranging from major multi-national companies to local SMEs. He has closely worked and trained mid-to-senior management teams across different industries and verticals.

    Speaking on his appointment, Heeru Dingra, CEO, WATConsult said, "Our people are single-handedly the most critical assets and the key differentiator of the company. Their growth and wellbeing are of paramount importance to us, making human resources a vital strategic partner. We are glad to welcome Mahesh to our leadership team. He brings a unique combination of deep L&D experience along with well-honed strategic and business capabilities. I am certain that he will be the right custodian of our company culture and will develop robust strategies to ensure a healthy and engaging workplace.”

    Talking about his new role, Nazare said, “I am elated about my new journey with WATConsult. My role is to introduce an agile and an innovative design approach to support the organisation in people development and engagement. Employee efficiency and personal growth is imperative. I am looking forward to interacting with the young and enthusiastic WATizens and create a knowledge sharing platform for them.”