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Tag: WatConsult

  • WATConsult asks ‘WAT’s your Big Idea?’

    WATConsult asks ‘WAT’s your Big Idea?’

    MUMBAI: WATConsult has launched of one of its kind ideation competition for colleges across the country – WAT’s your Big Idea (#WYBI).

    WYBI is a unique platform which provides massive opportunities to the next generation, in the field of advertising and marketing. It is a college contact programme, where students get an opportunity to work on live projects, understand the nuances of creating digital campaigns for notable brands and showcase their creative skills to the best brand marketers in the country.

    Spread over 40 days, a student or team of students compete for a prize where ideation is the main predictor of the winner. The students can log onto www.watsyourbigidea.com and crack the creative brief given by a brand live, post which WATConsult will screen their applications.

    Shortlisted teams need to share a video detailing the idea which will further be shortlisted by a panel of esteemed jury which includes, Dentsu Aegis Network chairman and CEO – South Asia, Ashish Bhasin, WATConsult founder and CEO Rajiv Dingra, Bestseller India CEO and country head Vineet Gautam, L&T Investment Management Limited’s Kailash Kulkarni; Reliance Jio chief digital officer Vishal Sampat, HUL’s head of oral care, Sashwat Sharma; Radio Mirchi EVP Head-Digital Initiatives Rahul Balyan, and Warner Bros. India senior director and network head of English entertainment, Rohit Bhandari, before announcing the winners.

    WATConsult has partnered with 20 leading educational institutes across India, like MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET, Jai Hind amongst others. The brands on board are Pepsodent (HUL), Jack and Jones, L&T Mutual Funds, Warner Bros, Radio Mirchi and LYF Smartphone+.

    WATConsult CEO and founder Rajiv Dingra said, “WAT’S your Big Idea are ideas for different brands are the main deliverables. WYBI is a unique platform that brings the industry together – brand marketers, agency and aspiring students with a singular goal to inspire and appreciate great ideas.”

    Dentsu Aegis Network chairman and CEO – south Asia Ashish Bhasin said, “It gives me immense pleasure to be on the jury for such an exciting initiative. The young generation is always bursting with vivacious ideas and with WATConsult’s initiative; we are sure we will witness some great ideas and introduce new talent in the industry. Dentsu Aegis Network has always stood for innovating the way brands are built and this is a good example of a step in that direction.”

    The selected winners will be rewarded monetarily and a job guarantee.

  • Watconsult expects 20 percent revenue share from eCommencify by 2019

    Watconsult expects 20 percent revenue share from eCommencify by 2019

    MUMBAI: Dentsu Aegis Network’s digital arm, Watconsult is betting big on its newly launched service eCommencify and expects a revenue share of 20 percent from it by 2019. “We hope that by 2017 it would contribute 10 percent of our total revenue and by 2019 it would be 20 percent of our revenue,” said Watconsult CEO Rajiv Dhingra.

    Spurred by the growing eCommerce market and the equally growing demand for brick and mortar businesses to adapt to the digital environment, especially in the goods sector, Dentsu Aegis Network’s digital arm, Watconsult has launched the go to market eCommerce solution eCommencify. The agency already has two clients in the kitty for this new service.

    “eCommencify is a solutions stack by Watconsult that addresses the pain points of brands looking for eCommerce strategy on a medium and long term basis,” Dhingra said.

    The need to expand services to cater to e-commerce businesses came from the industry projection that the market in India would quadruple to $60-70 billion over the next 5 years, driven by faster growth in goods than services.

    “We believe that by 2020 most brands would have an eCommerce exposure, be it an FMCG brand or a chocolates brand or even a cement brand. The challenge is to make that exposure, whether through owned or third party platforms, a successful and fast growing one with robust business results.”

    Explaining how the service works, Dhingra continued, “Watconsult’s solution in eCommencify looks to address this in a holistic way by being partners with brands that are looking to be committed to eCommerce growth over next 2-4 years. eCommencify looks at four verticals of solutions — around technology, digital marketing, UX and analytics. We also provide content cataloguing support from an execution perspective.”

    To make the service holistic, Dhingra and his team had been hiring talent across levels as well as training their current teams to put this solution stack together. It will be available both as a standalone and as a package based on how deals are done with clients.

    When asked what made him sense the need for the service, Dhingra revealed, “There is lack of clarity, confusion and a sense of uncertainty when it comes to eCommerce for brands. Some of them are totally against owned eCommerce strategies, while some feel that third party brands dilute their brand equity. Clearly with so much uncertainty comes an opportunity to invest in the right talent and technology to help our clients manoeuvre this challenging yet fast growing aspect of their business.”

    The beauty of the new service is that it targets non-digital business and makes them inclusive of the eCommerce world. “It’s targeted more at brick and mortar brands that are struggling with their eCommerce strategy and need a long term partner who can think through business and brand strategy in collaboration with the,” concluded Dhingra while adding that apart from this, the agency also had a few more services for their clients in the pipeline.

  • Watconsult expects 20 percent revenue share from eCommencify by 2019

    Watconsult expects 20 percent revenue share from eCommencify by 2019

    MUMBAI: Dentsu Aegis Network’s digital arm, Watconsult is betting big on its newly launched service eCommencify and expects a revenue share of 20 percent from it by 2019. “We hope that by 2017 it would contribute 10 percent of our total revenue and by 2019 it would be 20 percent of our revenue,” said Watconsult CEO Rajiv Dhingra.

    Spurred by the growing eCommerce market and the equally growing demand for brick and mortar businesses to adapt to the digital environment, especially in the goods sector, Dentsu Aegis Network’s digital arm, Watconsult has launched the go to market eCommerce solution eCommencify. The agency already has two clients in the kitty for this new service.

    “eCommencify is a solutions stack by Watconsult that addresses the pain points of brands looking for eCommerce strategy on a medium and long term basis,” Dhingra said.

    The need to expand services to cater to e-commerce businesses came from the industry projection that the market in India would quadruple to $60-70 billion over the next 5 years, driven by faster growth in goods than services.

    “We believe that by 2020 most brands would have an eCommerce exposure, be it an FMCG brand or a chocolates brand or even a cement brand. The challenge is to make that exposure, whether through owned or third party platforms, a successful and fast growing one with robust business results.”

    Explaining how the service works, Dhingra continued, “Watconsult’s solution in eCommencify looks to address this in a holistic way by being partners with brands that are looking to be committed to eCommerce growth over next 2-4 years. eCommencify looks at four verticals of solutions — around technology, digital marketing, UX and analytics. We also provide content cataloguing support from an execution perspective.”

    To make the service holistic, Dhingra and his team had been hiring talent across levels as well as training their current teams to put this solution stack together. It will be available both as a standalone and as a package based on how deals are done with clients.

    When asked what made him sense the need for the service, Dhingra revealed, “There is lack of clarity, confusion and a sense of uncertainty when it comes to eCommerce for brands. Some of them are totally against owned eCommerce strategies, while some feel that third party brands dilute their brand equity. Clearly with so much uncertainty comes an opportunity to invest in the right talent and technology to help our clients manoeuvre this challenging yet fast growing aspect of their business.”

    The beauty of the new service is that it targets non-digital business and makes them inclusive of the eCommerce world. “It’s targeted more at brick and mortar brands that are struggling with their eCommerce strategy and need a long term partner who can think through business and brand strategy in collaboration with the,” concluded Dhingra while adding that apart from this, the agency also had a few more services for their clients in the pipeline.

  • Bajaj Allianz addresses road safety with WATConsult through Boo Boo campaign

    Bajaj Allianz addresses road safety with WATConsult through Boo Boo campaign

     A road safety campaign by Bajaj Allianz General Insurance features animated characters, Boo Boos, in a ‘Don’t be a Boo Boo’ song.

    Mumbai: Bajaj Allianz General Insurance Co. is creating awareness about road safety via a unique ‘Don’t be a Boo Boo’ campaign. This is a special campaign co-conceptualized, designed and executed by WATConsult, Dentsu Aegis Network’s digital arm.

    The campaign launched on November 14 with a video featuring colorful animated characters called Boo Boos, who are a family of five notorious cartoon characters infamous for  breaking traffic rules in a relatable yet funny way.

    These characters, along with the ‘Don’t be a Boo Boo’ song, are currently being promoted across all social and digital media platforms, educating users about Bajaj Allianz Motor insurance features. Engaging social media posts will be promoted, Dubsmash contest has been planned and a game has been created as a part of the campaign. Along with the digital promotions, the organisation aims to take it further through “Boo Boo” coasters, bookmarks, greeting cards, posters, etc. The ad spends for this campaign had been the highest in the history of Bajaj Allianz and has already generated enormous response from the audience. On the launch day itself, 1,10,000 impressions came only from Twitter and Facebook.

    Referring to the campaign, Bajaj Allianz General Insurance digital marketing and web sales, IT- head, Saurabh Chatterjee said, “The aim of this campaign is to raise awareness and start a conversation on the serious topic of road safety, in a light hearted and humorous way. We hope that our ‘Don’t be a Boo Boo’ campaign’ will be fun to watch and carry home the message on road safety along with the need to follow traffic rules.”

    While talking about the Don’t Be a Boo Boo campaign, WATConsult founder and CEO Rajiv Dhingra stated, “When team Bajaj Allianz briefed us on the kind of campaign they wanted to execute for road safety, we decided to use comic tone rather than walking the conventional path. A team at WATConsult worked with complete dedication for the campaign right from sketching the Boo Boo characters to creating the song, to making the full animation video. We hope the campaign goes beyond digital and impacts society at large.”

  • Dentsu Aegis & Facebook rope in ShopClues as title sponsor for new social platform

    Dentsu Aegis & Facebook rope in ShopClues as title sponsor for new social platform

    MUMBAI: Online marketplace Shopclues.com has hopped on board as the title sponsor of the new festive social platform called India Celebrates, designed by Dentsu Aegis Network, which is collaborating the networking opportunities on Facebook.

     

    The idea is to create a unique destination for people where they can share their festive moments and celebrate the festive season with a large network of people, brands and celebrities.

     

    “The event is an excellent platform to bring together the synergies of India’s top brands for a truly exceptional Diwali celebration. While Dentsu brings more partners on board to drive engagement to the platform, Shopclues will give out exclusive offers and the most unmatched propositions for consumers from its vast product portfolio. As the title sponsors, will further enhance our brand salience through the massive reach and engagement of Facebook,” said ShopClues AVP – marketing Nitin Agarwal.

     

    India Celebrates is a content destination that will feature the togetherness of high quality entertainment quotient and an interactive, convenient platform for people to employ in the best shopping experience with customised packages.

     

    “Dentsu Aegis Network in India is very happy to join hands with Facebook in this unique digital initiative. As the leading digital group in India, with over 750 digital specialists in our group companies like Isobar, iProspect, Dentsu WebChutney, and WATConsult, we feel it is our duty to encourage such digital initiatives, which will be the way of the future,” added Dentsu Aegis Network  South-Asia chairman and CEO Ashish Bhasin.

     

    The Facebook page of India Celebrate will feature updates on deals, new brands on board, the first of them being ShopClues. It will also feature celebrity engagements for every season, starting with Dusserra and followed by Diwali.

     

    On India Celebrates, users not only have the option to share their content but also win exciting prizes for the same. A number of online games, which deliver an opportunity to win gifts for festivals and a range of discount options from various brands, have been designed for users.

     

    “Facebook is the new Diwali Greeting card. Indians are increasingly sharing their festival moments in full colour through visual content, and there are three times more videos and 1.5 times more photos uploaded via mobile during Diwali than the rest of the year. The India Celebrates initiative by Dentsu Aegis Network will leverage our unparalleled targeting capabilities to potentially reach over 130 million people in India connecting on Facebook every month,” said Facebook India managing director Kirthiga Reddy.

  • Dentsu Aegis Network wins big at 2015 DMA Asia Echo Awards

    Dentsu Aegis Network wins big at 2015 DMA Asia Echo Awards

    MUMBAI: WATConsult, the digital and social media agency from the Dentsu Aegis Network, bagged eight metals at the 2015 DMA Asia Echo Awards. The event was held at The Leela, Sahar in Mumbai on 6 August.

    The agency won a bronze for Kokuyo India’s Harinacs Stop Motion Animation Video campaign in the Animation category, a silver for its Nikon Cheatsheets campaign in the Illustration category, along with a silver and a gold for Sony Six’s Active Mornings On Six and NBA Mornings On Six campaigns respectively in the Publishing/Entertainment category.

    Further on, it bagged a silver for Bestseller Group’s Veromoda Marquee – Retail campaign in the Retail and Direct Sales category, a bronze for SAP India’s SAP ACE USie campaign in the Apps & New Development category and a bronze each for Peter England’s #ColourMorons by Peter England campaign and Bajaj Allianz General Insurance’s Can You Drive Like Your Dad campaign in the Branded Video category.

    The agency also earned special mentions by the Jury in the following categories:

    WATConsult founder and CEO Rajiv Dingra said, “Eight metals across seven distinct clients stand as a great testimony to the work that WATConsult is churning out across its clientele. We got 24 nominations and that surely showcases the level of our work across our portfolio. This shows that we are not a one-hit wonder agency but an agency with consistent and credible work across clients.”

    Additionally, iProspect, the global digital performance agency from Dentsu Aegis Network, bagged three awards at the DMA Asia Echo Awards. The agency won a silver for HDFC Life’s GDN Micro-Targeting campaign in the ‘Creativity-Interactive Search’ category and the Leader award for successfully working out the iLive Inventory Checker campaign for Koovs. The agency also bagged a bronze in the ‘Creativity, Interactive – Remarketing & Retargeting’ category for the iTarget campaign rendered for ShopClues.

    Under the effectiveness category, Dentsu Aegis Network’s Isobar bagged a bronze each for Reebok India’s ‘Reeboot100’ campaign and Phillips’ ‘India’s First Multi-Device Conversations’ campaign.

    Dentsu Webchutney won a bronze for Bacardi India’s ‘Bacardi Triangle’ campaign in the ‘Effectiveness’ category.

  • “2020 is when digital will command one third of all media spends & that is a significant market to go after”: Rajiv Dingra

    “2020 is when digital will command one third of all media spends & that is a significant market to go after”: Rajiv Dingra

    Even before many knew about social media, let alone analyse the medium’s power, Rajiv Dingra at the age of 22 knew he was entering into something which was only going to grow bigger. Dingra, who founded digital and social media agency WATConsult in 2007 with four employees has today built up a team comprising 160 people across four cities: Mumbai, Delhi, Bengaluru and Kolkata.

     

    Acquired by Dentsu Aegis Network in January 2015, Dingra is looking at not just expanding the business, but also aiming to be one amongst the top tier digital agencies by 2020.

     

    In a span of seven years, the agency has worked with over 100 brands like Warner Bros, PVR, SAP, Nikon, Tata Salt, Godrej, Bajaj Allianz and Mahindra & Mahindra, and others across the world.

     

    In conversation with Indiantelevision.com’s Seema Singh, Dingra talks about the evolution of digital space, life after the Dentsu acquisition, his future plans and more.

     

    Excerpts:

     

    How did you start WATConsult? What gave you the idea to start a digital agency way back in 2007?

     

    I was a blogger first. I used to run a blog called WATBlog. But, I wasn’t making much money through that. Soon after, people started coming to me asking how they could engage with bloggers, so from there, I started the side business of blog consulting. This went on to social media consulting and all of this happened within a couple of months. It wasn’t a revolution of sorts, it is just that one thing led to another.

     

    The initial idea was to create a social media consulting company. WATConsult was formed when I got Rediff onboard, which gave me an advance cheque of  Rs 4 lakh. This was the seed capital for the company.

     

    When I started the company, we were just four people, which included two interns. Today, we are about 160 people, with four offices across country: Mumbai, Delhi, Bengaluru and Kolkata.

     

    One client led to another client, and it kept growing. It took us a lot of time to take off ground in 2007-08, but by 2009 I was pretty clear that we wanted to make this big. It was in 2009 when we started getting retainer client and building a team.

     

    We started moving office, every six months, because we were growing that fast. In the five years from 2009-2014, we doubled our growth, in terms of people, revenue and profits.

     

     

    When you started in 2007, except for the interns, did you have any other partner?

     

    For a long time I had no partner. In fact I registered the company in 2008 alone with my father being the dormant director. So it was pretty much a single man company.

     

     

    How did the acquisition by Dentsu Aegis Network happen? Why did you think of partnering with the agency?

     

    Talks with Dentsu were on for the past two years. What worked for us was that over the past two years, they actually saw us growing. Moreover, we were actually doing whatever we were telling them that we would do. They became more confident in us, as they saw that we had the capability to perform.

     

    We were very confident in them as they have a differentiated model of operating in India with one P&L model, which is unlike any other network.

     

    They wanted to collaborate with us and that is what we liked. You can grow by collaborating, not by competing.

     

    It was very clear for us from the beginning that digital is a platform and not a skill. Eventually everybody will be digital savvy. Over time all advertising will be just advertising and will not be segregated on the basis of print, TV or digital advertising. More and more agencies will be integrated. This could take anywhere between five to 15 years.

     

    We started social media, when people didn’t even know what social media was. We have done the deal with Dentsu when we see the future as integrated. We may be five years early for that, but then that’s fine. The way we look at it is that it will happen eventually and so we wanted to prepare ourselves with the network that works collaboratively to be in the best position to take advantage of that eventuality.

     

     

    Has it impacted the work culture at WATConsult? Has your role changed?

     

    It hasn’t impacted the work culture but it has definitely increased the amount of work we are expected to deliver. The good news is that the group has a lot of opportunities for WATConsult. We are being invited to pitches. They are business and client focused and so are we.

     

    As for my role, it is still the same. While I was initially talking to external clients, now my role is to also talk to stakeholders within the network.

     

     

    Are you looking at expanding your office or employees?

     

    We were always looking at expanding our office. That has got nothing to do with the acquisition. We will be moving into a larger office for close to 250 people. Our vision is to have 300 – 350 people in the next two – three years. We plan to expand in Delhi and Bengaluru since we are winning a lot of clients there.

     

    Beyond people, we would want to work with larger clients with larger mandates. We are currently participating with Dentsu Aegis Network on global pitches as well. We are very excited.

     

     

    What do you look for people when you hire them?

     

    I would hire a humble person anytime. There is a very clear reason for that: if you are not humble, you don’t think you want to learn too much. If you don’t want to learn, you can’t be a part of a growing organisation, which we are. The next quality I see is the person’s passion to learn.

     

     

    How have you seen the digital space change and grow since 2007?

     

    I remember in 2007, we had to think before putting a budget in lakhs in our presentations. Today, client comes and says that they want a plan in one week for Rs 1.5 crore. So, number wise it’s mind boggling.

     

    I have to, at times, unlearn what I had learnt when I started my career. Beyond the numbers, it is just the breadth of the space. Today, we are doing digital video commercials, shoots, websites and social media, all for the same client. What I am seeing is that clients are embracing digital and once you start embracing the medium you start spending as well.

     

    Digital is starting to get a lot of respect and attention even at the CMO level, which is a big difference from 2007-2011. Today, I have not seen a pitch where the CMO is not present for signing on the digital agency.

     

    The future is coming from digital. According to reports, digital advertising currently is at Rs 3500 crore. In another five years, another Rs 6000 crore will be added, thus making it a Rs 9500-10000 crore market. It is a 150 per cent growth in next five years.

     

     

    What is the ROI on digital?

     

    People have been advertising on TV, even without knowing the exact return on investment. Just because you can calculate numbers in digital doesn’t make that a scapegoat, which it has been for very long. I think a lot of marketing is gut and feel. Yes, there are surveys, analysis, TRPs and numbers to back the feel, but I have known marketers who know this as an art.

     

    Digital is going to grow. So either you do more of it and figure out the ROI mechanism or you sit at the fence and wait for the ROI. And maybe when the ROIs come, you will be too late in the learning curve. The earlier you start, the better asset you can create for your product.

     

     

    GroupM estimates digital growth at 37 per cent. Do you agree with it?

     

    I think every year it is between 30-40 per cent, but agencies like ours, which is focused on social, mobile and video, will be growing at at least 80-100 per cent. In fact what is pulling down this growth is search and display.  

     

     

    Is there a set format for digital advertising? What works on digital?

     

    There is no format. Even advertising, which is a 100 year old profession, has no format of making a creative or TVC. As a brand you want to elicit a certain response from the audience so you create content, videos, infographics etc.

     

    Format doesn’t matter. What we know is video, social or mobile is going to through the roof. So what we are trying to find is how we, as an agency, can integrate all this in our campaigns while keeping true to the brand requirement and brief and the creativity on that.

     

    As for what works on digital, it is storytelling and novelty. If you haven’t seen or heard something before, it works on digital. Getting good storytellers is a struggle, but then as the space evolves gems come up.

     

     

    Is there a research, which is done to find what clicks with the TG? What is the duration?

     

    We do closed group research, online team monitoring and also create our own dashboards to understand the working for the brand, comparing against other competitors.

     

    Quantitative research, which is driven by digital happens within a week. But qualitative could take 10-15 days.

     

     

    What do you feel about the ‘Digital India’ campaign launched by Prime Minister Narendra Modi?

     

    Growth of internet is going to help our business tremendously. With internet connectivity, several clients’ rural budget will go up. The reason for collaborating with Dentsu is that they have a rural agency and they have a huge footprint in rural India. We, over the five years, are making the bet that the change will happen sooner rather than later.

     

    I want to take WATConsult to top tier of digital agency in the next five years. I see 2020 as a big year where digital will be closer to one third of all media spends and that is a significant market to go after.

     

     

    How has pitching to a client changed over the years?

     

    Clients do not look at us as just an execution agency anymore. Earlier, the brand would only think of the campaign and digital leg had to be set up just a day or so before the launch of the campaign. This has changed now. We are now being called when the idea brainstorming is happening collaboratively with mainline agencies. We are planning on the digital campaign two months prior to the launch of the campaign.

     

    Money wise also there is a lot of change, but for me this is a significant change.

     

     

    The year started on a good note for the agency. How do you see the year panning out for you?

     

    2015 is a key year for us as we are looking at a bigger office, investing in talent, setting into gear our achievement of vision 2020, which we have internally set. It is also a year where we look to more closely collaborate with Dentsu and become a part of the family and leverage that to grow WATConsult.

     

    I genuinely feel that the vision that we had independently, both in terms of achievement of numbers and clients, we have surpassed that this financial year. We are seeing some great positive response from our clients for our work. I am extremely bullish and for me the GroupM’s 37 per cent digital growth prediction looks a little small. We would like to look at 50 per cent or more growth this year.

  • Dentsu Aegis Network acquires majority stake in WATConsult

    Dentsu Aegis Network acquires majority stake in WATConsult

    MUMBAI: Dentsu Aegis Network today announced the acquisition of WATConsult, one of India’s leading social and digital media agencies, with over 160 professionals in Mumbai, Delhi, Bangalore and Kolkata. WATConsult will become part of  Isobar, Dentsu Aegis Network’s global digital marketing agency and will be referred to as “WATConsult – Linked by Isobar”.
     

    Founded in 2007, WATConsult has rapidly grown to become one of India’s most awarded social media agencies, with more than 48 awards received in 2014 alone.
     
    WATConsult’s growth has been led by CEO, Rajiv Dingra, a digital entrepreneur and recognised thought leader in social media.
    Having evolved from being a social media agency to a full service digital agency, WATConsult also provides its client base with creative and technology services across mobile, digital and video. Other specialist areas include an in-house analytics capability with dashboards and tools for social and digital media. Clients include the Godrej Group, Nikon, Tata Chemicals, Bestseller Group, Bajaj Allianz and more than 70 other national and global brands.

    Dentsu Aegis Network Asia Pacific CEO Nick Waters said, “The acquisition of WATConsult marks another significant step for our group in India.  This is a high quality award winning market leader specialising in one of the fastest growing and critical segments of the market.  Alongside Isobar, iProspect, and WebChutney we have created the largest and highest quality digital services capability in India.  We view India as a priority market and will continue to seek scaled and quality investment opportunities here.”

    Dentsu Aegis Network chairman and CEO south Asia Ashish Bhasin added, “Having WATConsult, a leader in social media, as a member of our family will further enhance our digital offering to our clients and support our growth in the market. WATConsult, will join iProspect, Isobar and Webchutney in making our digital offering the most comprehensive in India.”

     
    WATConsult CEO Rajiv Dingra said, “We are delighted to join hands with Dentsu Aegis Network, and our entire team are looking forward to taking WATConsult – Linked by Isobar to even greater heights. We are confident that by becoming a part of a digital focused network like Dentsu Aegis Network we will gain a competitive advantage in the fast consolidating Indian market. As an agency we see huge growth opportunity in digital advertising, particularly social media, digital video and mobile, and we are geared to capitalising on it.”
    Dingra will continue as CEO of WATConsult – Linked by Isobar, reporting to Bhasin. His key management team, including WATConsult COO Nipun Kapur and CFO Heeru Dingra, will also continue in their respective roles. Dingra will also join the Digital Council of Dentsu Aegis Network India, alongside the CEO’s of Isobar, iProspect and WebChutney. Digital specialists at Dentsu Aegis Network in India will now exceed 600 professionals, making it the only network in India offering end-to end comprehensive digital services in this scale.