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Tag: WatConsult

  • Madame Tussauds in India; WATConsult wins media mandate

    Madame Tussauds in India; WATConsult wins media mandate

    MUMBAI: WATConsult, one of India’s leading media agency, which is now a part of the Dentsu Aegis Network, has won the digital and social media mandate of the world-renowned wax museum, Madame Tussauds, which is soon to be launched in the capital city of India.

    The agency will handle the entire digital marketing duties including social media presence across multiple platforms, digital media buying and planning.

    WATConsult founder and CEO Rajiv Dingra said, “I am excited that they are launching in India; further for WATConsult to be associated with a global brand. We look forward to creating some truly innovative campaigns using technology.”

    WATConsult AVP Operations (Delhi) Faisal Haq commented, “We are exploring new ideas for their launch in India and have planned effective campaigns for them.”

    Merlin Entertainment India General Manager and Director Anshul Jain said, “Merlin Entertainments group, World’s second largest attractions operator is bringing its flagship brand Madame Tussauds, which is also the number 1 wax attraction in the world, with a rich legacy of over 250 years in Connaught place, Delhi. We are thrilled to announce that the attraction will truly encapsulate the vibrancy and colour of India, and dynamism of Delhi.”

    Madame Tussauds head marketing & sales Sabia Gulati added “We are here to deliver a brand new experience, an experience beyond wax. With use of modern technology and immense focus on digital marketing, Madame Tussauds has a modern vibe. Looking forward to deliver lots of immersive experiences at every touchpoint”

    Wax figures of megastar Amitabh Bachchan and cricketer Sachin Tendulkar will be amoing the first of 50 to be displayed at the Indian branch of Madame Tussauds museum of wax sculptures at the heritage building of Regal Cinema in New Delhi’s Connaught Place. The first and second floor of the heritage building will be occupied by the 23rd branch of what is one of London’s biggest tourist attractions with 22 branches across the world.

    Madame Tussauds showcases local and global celebrities in a ratio of 4:6 but this will be reversed in India where there will be more local celebrities than global ones, according to Jain. The British-based company plans to showcase Indian culture via a “different form of entertainment.”

    Wax figures of celebrated personalities from the worlds of sport, music, history, film and TV will be seen at the Madame Tussauds in Delhi. The layout of the exhibits follows these areas or themes. The father of the nation Mahatma Gandhi, Hollywood superstar Jackie Chan, and pop icon Lady Gaga are among the host of personalities whose wax figures will be installed. (Media reports from Mumbai had indicated that Bachchan mistook a picture of his wax figure in newspapers to be a photograph of him.)

    The museum can accommodate approximately 500 visitors. Preferring to discard the tag of a ‘museum’, Jain said visitors would be allowed to interact with the life-like figures. Every wax figure on display at a Madame Tussauds takes over four months to complete and costs Rs 15 million. Almost 500 precise body measurements are worked upon by a team of 20 artists to create each wax masterpiece. The maintenance of the Delhi branch will be handed to a trained local team.

    Live action, seen in some editions of Madame Tussauds, will take a while to arrive in Delhi. “We are trying to give more life to the surroundings of the figures, across all our global editions,” said Madame Tussauds director of new openings-Europe and emerging markets Marcel Kloos,

  • First Indian agency to hire differently abled #WATturns10; launches #ThatsMyGirl

    First Indian agency to hire differently abled #WATturns10; launches #ThatsMyGirl

    MUMBAI: WATConsult has launched two initiatives — a CSR campaign #ThatsMyGirl to support the education of a girl child, and the agency will now hire differently abled people.

    WATConsult, one of India’s leading and most awarded digital and social media agencies, now part of the Dentsu Aegis Network, has completed a decade. WATConsult started in 2007 with three services and a team of four. Today, the agency offers 22 boutique services with a team strength of more than 280 people, across India.

    To celebrate its journey, the agency has launched a digital campaign – #WATturns10. The campaign featured a series of activities across social media platforms highlighting the key moments and people who have been instrumental in the success of the agency.

    On Facebook, the agency featured 10 of their best campaigns. Crazy and whacky memories of agency life were recalled on Snapchat – 10 days, 10 stories. Current and former employees shared their memorable moments and cherished memories at WATConsult on Twitter.

    WATConsult founder and CEO Rajiv Dingra said, “We look forward to creating ripples in the coming years not only in India but at the global stage.”

    Dentsu Aegis Network chairman and CEO – South Asia Ashish Bhasin said, “It is good to see an agency complete 10 years in a highly competitive market.”

  • First Indian agency to hire differently abled #WATturns10; launches #ThatsMyGirl

    First Indian agency to hire differently abled #WATturns10; launches #ThatsMyGirl

    MUMBAI: WATConsult has launched two initiatives — a CSR campaign #ThatsMyGirl to support the education of a girl child, and the agency will now hire differently abled people.

    WATConsult, one of India’s leading and most awarded digital and social media agencies, now part of the Dentsu Aegis Network, has completed a decade. WATConsult started in 2007 with three services and a team of four. Today, the agency offers 22 boutique services with a team strength of more than 280 people, across India.

    To celebrate its journey, the agency has launched a digital campaign – #WATturns10. The campaign featured a series of activities across social media platforms highlighting the key moments and people who have been instrumental in the success of the agency.

    On Facebook, the agency featured 10 of their best campaigns. Crazy and whacky memories of agency life were recalled on Snapchat – 10 days, 10 stories. Current and former employees shared their memorable moments and cherished memories at WATConsult on Twitter.

    WATConsult founder and CEO Rajiv Dingra said, “We look forward to creating ripples in the coming years not only in India but at the global stage.”

    Dentsu Aegis Network chairman and CEO – South Asia Ashish Bhasin said, “It is good to see an agency complete 10 years in a highly competitive market.”

  • Bajaj Allianz launches #HealthKaNotification with WatConsult

    Bajaj Allianz launches #HealthKaNotification with WatConsult

    MUMBAI: Bajaj Allianz General Insurance has launched a one-month digital campaign #HealthKaNotification, to create awareness about the importance of Health Insurance amongst consumers.

    Conceptualised and executed by WATConsult, the campaign was unveiled with a video featuring an interesting fictional conversation amongst the organs of our body on a WhatsApp group.

    The unique vertical video consists of quirky messages among the different organs of the body like liver, lungs, lips, eyes, brain and heart about their owner – Rahul. Within a week of going online, the video received over 210,000 views and reached out to 380,000 + people.

    WATConsult CEO and founder Rajiv Dingra says: With the trend of vertical video emerging, we decided to use it for this campaign. The format is true to the user’s experience on mobile as it fits across the screen, thus providing a seamless experience. In the next phase of the campaign, we will using a lot of features that are native to platforms like Facebook.”

    Speaking from Bajaj Allianz General Insurance digital sales and marketing SVP Sourabh Chatterjee said, “We believe in constantly enhancing customer experience and providing value to our customers through targeted information – that is relevant and something that they can easily identify with. As a platform, Social Media has been a powerful tool for us, where we have run campaigns with social messages and ones where the content is packaged in such a way that it is easily understood by our target audience. This is our humble attempt at saying ‘we care’ and in taking our customer relationship beyond the realm of only providing insurance solutions. It truly embraces our motto, which is – ‘Relationship beyond Insurance.”

  • Bajaj Allianz launches #HealthKaNotification with WatConsult

    Bajaj Allianz launches #HealthKaNotification with WatConsult

    MUMBAI: Bajaj Allianz General Insurance has launched a one-month digital campaign #HealthKaNotification, to create awareness about the importance of Health Insurance amongst consumers.

    Conceptualised and executed by WATConsult, the campaign was unveiled with a video featuring an interesting fictional conversation amongst the organs of our body on a WhatsApp group.

    The unique vertical video consists of quirky messages among the different organs of the body like liver, lungs, lips, eyes, brain and heart about their owner – Rahul. Within a week of going online, the video received over 210,000 views and reached out to 380,000 + people.

    WATConsult CEO and founder Rajiv Dingra says: With the trend of vertical video emerging, we decided to use it for this campaign. The format is true to the user’s experience on mobile as it fits across the screen, thus providing a seamless experience. In the next phase of the campaign, we will using a lot of features that are native to platforms like Facebook.”

    Speaking from Bajaj Allianz General Insurance digital sales and marketing SVP Sourabh Chatterjee said, “We believe in constantly enhancing customer experience and providing value to our customers through targeted information – that is relevant and something that they can easily identify with. As a platform, Social Media has been a powerful tool for us, where we have run campaigns with social messages and ones where the content is packaged in such a way that it is easily understood by our target audience. This is our humble attempt at saying ‘we care’ and in taking our customer relationship beyond the realm of only providing insurance solutions. It truly embraces our motto, which is – ‘Relationship beyond Insurance.”

  • WATConsult celebrates anniversary with chatbot – Dot

    WATConsult celebrates anniversary with chatbot – Dot

    MUMBAI: Continuing its slew of many firsts, WATConsult is now the first Indian digital agency to launch its own chatbot, Dot. This chatbot will act as a historian and insider of WATConsult and will guide the users through the agency’s journey in the last decade.

    Built on Facebook Messenger, Dot will showcase the story behind WATConsult, its achievements, anecdotes, facts about the agency, some funny, memorable moments, milestones and highlight the work done across brands since inception.

    WATConsult founder and CEO Rajiv Dhingra said, “To commemorate the 10-year milestone, we are excited to announce the launch of our in-house chatbot, Dot. The chatbot encapsulates the spirit of our journey and evolution over the last decade. We are looking forward to assist brands to leverage this medium.”

    Through Dot, brands can now interact and engage with the agency directly. It also has an additional feature which allows prospective employees to view job opportunities and apply instantly.

    The chatbot was launched under WATConsult’s recently established innovation lab, InnoWAT.

  • WATConsult celebrates anniversary with chatbot – Dot

    WATConsult celebrates anniversary with chatbot – Dot

    MUMBAI: Continuing its slew of many firsts, WATConsult is now the first Indian digital agency to launch its own chatbot, Dot. This chatbot will act as a historian and insider of WATConsult and will guide the users through the agency’s journey in the last decade.

    Built on Facebook Messenger, Dot will showcase the story behind WATConsult, its achievements, anecdotes, facts about the agency, some funny, memorable moments, milestones and highlight the work done across brands since inception.

    WATConsult founder and CEO Rajiv Dhingra said, “To commemorate the 10-year milestone, we are excited to announce the launch of our in-house chatbot, Dot. The chatbot encapsulates the spirit of our journey and evolution over the last decade. We are looking forward to assist brands to leverage this medium.”

    Through Dot, brands can now interact and engage with the agency directly. It also has an additional feature which allows prospective employees to view job opportunities and apply instantly.

    The chatbot was launched under WATConsult’s recently established innovation lab, InnoWAT.

  • MICA wins at ‘WAT’s your Big Idea’

    MICA wins at ‘WAT’s your Big Idea’

    MUMBAI: DAN’s WATConsult has wrapped up the first edition of WAT’s your Big Idea (#WYBI) at an event in Mumbai, yesterday.

    #WYBI was launched last month with the aim of providing a unique platform, offering massive opportunities to the next generation, in the field of advertising and marketing.

    The digital agency received an overwhelming response of 160 entries with more than 350 students participating across colleges. Students participated from leading educational institutes of India like MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET, Jai Hind amongst others.

    The winning trophy was awarded to MICA, followed by Delhi School of Communications as first-runner up and JBIMS as second runner up.

    WATConsult founder and CEO Rajiv Dingra said, “It was great to see young talent present in front of a well-known jury. We received a tremendous response from all the colleges in our first edition and look forward to scale the next edition to greater heights.”

    “It has been a great experience judging WAT’s Your Big Idea. The millennial generation is truly digital savvy and we saw that in the innovative ideas presented to us today. The competition is also a great way to introduce fresh talent into our industry,” added Dentsu Aegis Network south Asia chairman and CEO Ashish Bhasin.

    Each brand associated with the competition shared a brief with the students pertaining to their target audience. While JACK and JONES wanted ideas that helped them to get more footfall and sales, Radio Mirchi looked for ideas which would increase their website traffic and HUL’s brief was for Pepsodent, wherein participants had to use ‘smile’ in their communication.

    LYF wanted applicants to uplift their conversation and take it beyond mega-pixels and price, L&T Mutual Fund looked for ideas which create high level awareness and relevance in the mutual fund category amongst the Indian population and Warner Bros. India’s brief was around increasing social media engagement and tune-ins.

    The shortlisted 28 teams from the first round got an opportunity to work with the team from WATConsult and showcased their entries in front of the jury yesterday.

  • MICA wins at ‘WAT’s your Big Idea’

    MICA wins at ‘WAT’s your Big Idea’

    MUMBAI: DAN’s WATConsult has wrapped up the first edition of WAT’s your Big Idea (#WYBI) at an event in Mumbai, yesterday.

    #WYBI was launched last month with the aim of providing a unique platform, offering massive opportunities to the next generation, in the field of advertising and marketing.

    The digital agency received an overwhelming response of 160 entries with more than 350 students participating across colleges. Students participated from leading educational institutes of India like MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET, Jai Hind amongst others.

    The winning trophy was awarded to MICA, followed by Delhi School of Communications as first-runner up and JBIMS as second runner up.

    WATConsult founder and CEO Rajiv Dingra said, “It was great to see young talent present in front of a well-known jury. We received a tremendous response from all the colleges in our first edition and look forward to scale the next edition to greater heights.”

    “It has been a great experience judging WAT’s Your Big Idea. The millennial generation is truly digital savvy and we saw that in the innovative ideas presented to us today. The competition is also a great way to introduce fresh talent into our industry,” added Dentsu Aegis Network south Asia chairman and CEO Ashish Bhasin.

    Each brand associated with the competition shared a brief with the students pertaining to their target audience. While JACK and JONES wanted ideas that helped them to get more footfall and sales, Radio Mirchi looked for ideas which would increase their website traffic and HUL’s brief was for Pepsodent, wherein participants had to use ‘smile’ in their communication.

    LYF wanted applicants to uplift their conversation and take it beyond mega-pixels and price, L&T Mutual Fund looked for ideas which create high level awareness and relevance in the mutual fund category amongst the Indian population and Warner Bros. India’s brief was around increasing social media engagement and tune-ins.

    The shortlisted 28 teams from the first round got an opportunity to work with the team from WATConsult and showcased their entries in front of the jury yesterday.

  • WATConsult asks ‘WAT’s your Big Idea?’

    WATConsult asks ‘WAT’s your Big Idea?’

    MUMBAI: WATConsult has launched of one of its kind ideation competition for colleges across the country – WAT’s your Big Idea (#WYBI).

    WYBI is a unique platform which provides massive opportunities to the next generation, in the field of advertising and marketing. It is a college contact programme, where students get an opportunity to work on live projects, understand the nuances of creating digital campaigns for notable brands and showcase their creative skills to the best brand marketers in the country.

    Spread over 40 days, a student or team of students compete for a prize where ideation is the main predictor of the winner. The students can log onto www.watsyourbigidea.com and crack the creative brief given by a brand live, post which WATConsult will screen their applications.

    Shortlisted teams need to share a video detailing the idea which will further be shortlisted by a panel of esteemed jury which includes, Dentsu Aegis Network chairman and CEO – South Asia, Ashish Bhasin, WATConsult founder and CEO Rajiv Dingra, Bestseller India CEO and country head Vineet Gautam, L&T Investment Management Limited’s Kailash Kulkarni; Reliance Jio chief digital officer Vishal Sampat, HUL’s head of oral care, Sashwat Sharma; Radio Mirchi EVP Head-Digital Initiatives Rahul Balyan, and Warner Bros. India senior director and network head of English entertainment, Rohit Bhandari, before announcing the winners.

    WATConsult has partnered with 20 leading educational institutes across India, like MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET, Jai Hind amongst others. The brands on board are Pepsodent (HUL), Jack and Jones, L&T Mutual Funds, Warner Bros, Radio Mirchi and LYF Smartphone+.

    WATConsult CEO and founder Rajiv Dingra said, “WAT’S your Big Idea are ideas for different brands are the main deliverables. WYBI is a unique platform that brings the industry together – brand marketers, agency and aspiring students with a singular goal to inspire and appreciate great ideas.”

    Dentsu Aegis Network chairman and CEO – south Asia Ashish Bhasin said, “It gives me immense pleasure to be on the jury for such an exciting initiative. The young generation is always bursting with vivacious ideas and with WATConsult’s initiative; we are sure we will witness some great ideas and introduce new talent in the industry. Dentsu Aegis Network has always stood for innovating the way brands are built and this is a good example of a step in that direction.”

    The selected winners will be rewarded monetarily and a job guarantee.