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Tag: WatConsult

  • WATConsult launches DASH (board) to view data insights

    WATConsult launches DASH (board) to view data insights

    MUMBAI: Digital and social media agency WATConsult, part of Dentsu Aegis Network, has announced the launch of DASH, a singular dashboard to view all digital data with insights.

    DASH will be a new service as a part of its digital solution stack, which is designed to offer Integrated Digital Services. DASH will allow tracking of paid, owned & earned POV on a single Dashboard, thus allowing brands to view and look at metrics across platforms and campaigns at a glance.

    It has integrated various platforms like ComScore, Facebook, Facebook Ads, Twitter, Twitter Ads, LinkedIn, LinkedIn Ads, Instagram, Instagram Ads, AdWords and DCM. With this, brands can now get access to real time data; integration of social media platforms, ad platforms, web analytics; ability to add titles, sections, comments & notes and include custom data with CSV files.

    WATConsult founder and CEO Rajiv Dingra says, “We aim to be at the forefront of cracking digital solutions using automation for planning and operational processes to drive effective results. With the launch of DASH, we continue to drive efficiencies through deployment of technology on digital media for clients.”

  • WATConsult gives humorous twist to Motilal Oswal marketing TIP

    MUMBAI: WATConsult, a leading and awarded digital and social media agency, part of Dentsu Aegis Network along with Motilal Oswal, India’s leading financial service company has launched a digital campaign called #TheOnlyTIP.

    The campaign features famous stand-up comedian Mallika Dua and the Man From Motilal Oswal (MFMO) Manav Kaul. In the video, Mallika Dua plays multiple characters who have fallen victim to unsolicited advice. The benefits of TIP (Target Investment Plan), a goal based investing platform are also highlighted in the video.

    WATConsult CEO Rajiv Dingra said, “Humour has emerged as an effective medium in recent years. Keeping this in mind, the team conceptualised this campaign with a humorous twist to break the pattern of serious marketing done by most financial brands. With a renowned personality like Mallika Dua as a part of the campaign, we are sure that the message will reach out to many.”

    Motilal Oswal marketing director Ramnik Chhabra said, “Our Target Investment Plan, i.e. TIP, is a unique product that helps people fulfil their investing goals by creating the ideal mix of investing amount, investing horizon and fund to be invested in. The film helps present this in an engaging way.”

  • mCube: Star, Zee, Filmfare, NDTV, WATConsult, AdLift & Patanjali win awards

    MUMBAI: AdLift, a global digital marketing agency with offices in the US and India, has won two gold awards at Master of Modern Marketing Awards and Conference at New Delhi. YouTube sensation Pammi Aunty entertained and educated the audience when he joined the session on influencer marketing with AdLift CEO Prashant Puri.

    Inkspell had announced the mCube Awards – Masters of Modern Marketing 2017 in a much awaited programme. Other speakers included IIFL Wealth Management CMO Deepali Naair, Angel Broking CMO Gagan Singla, DoubleClick by Google programmatic evangelist Rahul Ramchandani, Unlimit by Reliance VP marketing & business development Matthias Wurster, Max Life Insurance SVP Amit Sharma, Sociomantic VP – sales Avinash Tharani, Gameloft Head-Marketing Ridhima Kapoor, Kenscio Digital VP Avinash Pant, Reebok director – brand marketing and communications Kanika Mittal, Reliance Mutual Funds CMO Sandeep Walunj, Portea VP Kavita Chowkimane, Aviva India VP Ambrash Kapoor, Philips Home Care country sales manager Sandeep Oberoi, and Dabur India Head – Digital Marketing Archan Banerjee.

    AdLift won the awards in two categories i.e. Content Marketing and Digital Marketing Awards. For Aakash Institute, AdLift was awarded for the “Best Engagement in a Social Media Campaign” and the “Most Engaging Content in an Integrated Campaign” for Kent RO.

    Kent RO chief information officer Saurabh Gupta said, “At Kent RO, our mission is to educate people about healthy living and the benefits of a disease-free life. AdLift helped bring this idea to life via targeted content marketing campaigns that worked well!”

    Individuals, agencies, corporates, and/or communities which were awarded at the ceremony are enlisted below:

    Media Specific Awards:
    1. Best Marketing Campaign in Print-Mission 1000 Tonnes by Jagran
    2. Best Marketing Campaign in Radio-Sapnon Ki Tasveerein by Canara HSBC OBC Life Insurance
    3. Best OOH Marketing Campaign-Freshsales’ Frustimonials Campaign by Freshdesk
    4. Best Direct Marketing Campaign-Dell EMC CIO Club by CIO Association of India
    5. Best Marketing Campaign through Events/BTL Channels-UTI Mastershare by UTI Mutual Fund
    6. Best B-2-B Marketing Campaign-Gamification of Advertising Sales by Jagran
    7. Best Low-Budget Marketing Campaign-The Sunday Brunch Campaign by Marriott
    8. Best PR Campaign-Lung Cancer Awareness Campaign by Boehringer Ingelheim
    9. Best Innovation in a Tech-enabled Marketing Campaign -HP Pavilion X360 – Head Over Heels by SapientRazorfish

    Content Marketing Awards:
    1. Best Content in a Direct Marketing Campaign-CFO Insights Magazine Campaign by Yes Bank
    2. Best Content in a Digital Marketing Campaign-Sabse Tez Nateeje for Aajtak.in by India Today
    3. Best Content in a Digital Marketing Campaign-More to Give Campaign by NDTV
    4. Best Content in an ATL Marketing Campaign-Zidd karo Duniya Badlo by D.B. Corp. Ltd.
    5. Best Content in a BTL Marketing Campaign-Let’s Hunt for Our Lost Lakes by Jagran
    6. Most Engaging Content in an Integrated Campaign-Kent RO by AdLift

    Sector Specific Awards:
    1. Best Multi Channel Campaign by/for an Automobile Company-Tata Zest Record Run Campaign by Inextis
    2. Best Multi Channel Campaign by/for an FMCG/CPG Company-Patanjali Kesh Kanti Jug Jug Jiyo Campaign by Vermillion
    3. Best Multi Channel Campaign by/for a Real Estate Company-Kanakia Paris at BKC by NetBiz Systems. Pvt Ltd.
    4. Best Multi Channel Campaign by/for a Healthcare Company-Portea Heal at Home Campaign by Portea Medical
    5. Best Multi Channel Campaign by/for a Financial Services/Banking Company-ARQ Launch Campaign by Angel Broking
    6. Best Multi Channel Campaign by/for a Media/Entertainment Company-62nd Filmfare Awards 2017 Campaign by Worldwide Media
    7. Best Multi Channel Campaign for a Cause/NPO/NGO-Muskaan Initiative for Himalaya by Motivator World
    8. Best Experiential Marketing Campaign in BFSI-Mutual Fund Day – by Reliance Mutual Funds

    Digital Marketing Awards:
    1. Best Digital Integrated Marketing-Digital Innovation – Croma by Infiniti Retail
    2. Best Display Marketing in Digital-Crompton Greaves’s Avancer E-Sense Campaign by Logicserve
    3. Best Engagement through Digital Marketing-P.O.W. – Bandi Yuddh Ke by Star TV
    4. Best Engagement through Mobile Marketing-Nissan’s GT-R Car Campaign by mCanvas
    5. Best Gamification Marketing-Nexa Baleno Buddy Pack by Gameloft
    6. Best Innovation/Creativity in a Digital Campaign-HDFC Bank’s 360 Video Campaign by WATConsult
    7. Best Email Marketing Campaign-Fullerton India’s Instant e-Approval Campaign by Logicserve
    8. Best Innovation/Creativity in a Mobile Campaign-Zee Cine Awards Scratch Mobile Innovation by Zee
    9. Best Marketing through a Website/Blog -Merck’s Parents of Fertility Campaign by WATConsult
    10. Best Marketing through an App-Mitra Campaign by KSRTC
    11. Best Mobile Marketing – Overall -Godrej’s Flaunt to Feed Campaign by WATConsult
    12. Best performance-driven Digital Campaign-Recruiting CIOs through the Social Network by HCL
    13. Best performance-driven Digital Campaign-Myntra Sneaker Club
    14. Best performance-driven Mobile Campaign-UTI MF Mobile App Campaign by UTI Mutual Fund
    15. Best Search Marketing Campaign-Only’s Deminise the World Campaign by WAT Consult
    16. Best Social Media Marketing Campaign-Dance+2 by Star TV
    17. Best Video Marketing Campaign-The Watchable Ads for DBS by WAT Consult
    18. Best Viral Marketing Campaign-Nayi Soch by Star TV
    19. Best Engagement in Social Media Campaign-Aakash Institute by AdLift

    Special Awards:
    1. Digital Marketer of the Year-Nikhil Rastogi (Citi Bank)
    2. Digital Marketer of the Year-Archan Banerjee (Dabur India)
    3. Marketing Influencer of the Year-Deepali Nair (IIFL Wealth Management)
    4. Best Digital Entertainer-Ssumier Pasricha
    5. Best Marketing Startup-Inextis Events
    6. Marketing Agency of the Year-WATConsult

  • ZeeMelt: Bitcoin to be biggest disruptor, predicts Project X’s Nicholas Russel

    MUMBAI: It’s the third year of disruptive marketing communication. Established companies had a hard time understanding why this model is a thing of the past. What it all comes down to is: that customers have become market-savvy forward-thinkers.

    Startups are entering the game and are giving customers what they want. They are disrupting the industry and forcing incumbents to catch up or fall behind.

    WATConsult CEO Rajiv Dingra said, “It’s very important to know what disruption is — it’s not an event, it is a process, and digital creates a lot of disruption — in many ways, like pricing and promotion.”

    Talking about disruptive pricing, Project X founder Nicholas Russel said, “If we think about pricing contextually, disruptive pricing is jumping in the real world and starts acting like pricing online. The main concern is about cost price and value. Considering Apple as a brand, the cost of making is $211 and the price we get it from the market is around $550, which helps in reaching the margin to $399, i.e 60%.

    Comparing Amazon with Walmart, the former pays 1/3rd of what Walmart pays for its retail stores.” Amazon retail online EB/EBITA ratio is 26.41.

    Talking about what e-commerce (Amazon) can do which retail can’t, he said, “E-commerce can have discounted price as compared to retail stores. And, it may lower the price for the good conditioned used products.”

    “Bitcoin is going to be the biggest disrupting things in the future which is not controlled by anyone, it is the market altogether. In future, it is possible that you won’t see the price tag on products — it will be available after you scan the barcode on the product,” Russel said.

    Dingra added, “Amazon is not an e-commerce company — it has now become an ecosystem company.”

    Lava business head & CMO Sunil Raina said, “Disrupting only happens through technological advancements. The challenges faced by Lava to be one of the best and trusted brands in industry are rapid tech changes, short product life cycle, transparent product, demonstration-based selling, different marketing, one brand mutiple channels, multiple pricing and the ever-evolving customer.

    To acheive the goal, Lava and XOLO have busted many myths in the industry and the business model of Lava and XOLO are single-layer distribution followed by cash & carry. Keeping the quality in mind it stands on two pillars — first, the consistent product quality, and second, consistent great service. “For us, quality is not a trade-off for price,” Raina said.

    Lava claimed to have the highest reach of 1,65,000 retailers with $2 billion annual global revenue. About competition, Rana added, “We are building our base for the last seven years, and after an year, we will be prepared to take on Vivo and Oppo.”

    SapientRazorfish VP Saurabh Das said, “Service is basically — live up to your brand promise wherever and whenever customers come calling. A brand needs to accelerate innovation in the service experience to create greater value for customers — stay differentiated & monetise.”

  • Apollo & WATConsult launch #EarnTheJersey

    MUMBAI: Apollo Tyres along with WATConsult, a leading and most awarded digital and social media agency, part of Dentsu Aegis Network, recently launched a digital campaign called “#EarnTheJersey”, as part of their association with Manchester United.

    Based on the motto, “A Manchester United Jersey is always ‘earned’ and never ‘given’, this initiative is part of the overarching umbrella of #ApolloXmanUtd, for the Indian market. 

    Along with creating brand awareness about the association amongst the Indian soccer & Manchester United fans, the key objective of the campaign is to also leverage the partnership with one of the biggest football brands to maintain the interest of Apollo Tyres consumers. 

    #EarnTheJersey is a trial by which a fan can truly ‘earn’ its Manchester United Jersey by ‘Going the Distance’ and proving that they deserve it. The users are supposed to download the augmented reality (AR) app from Google play or iOS store and scan the Apollo Tyres logo to start collecting virtual Manchester United jerseys. The one who collects the maximum jerseys stands a chance to watch a live match or win a signed Manchester United Jersey.

    The first season of the campaign is till August.

    Speaking on the same, Rajiv Dingra, Founder and CEO, WATConsult, said, “Through this campaign we wanted to build upon the football craze in India among the Manchester United fans by giving them a chance to truly earn their jerseys.  We chose to go down the digital route by creating AR apps considering our young, tech savvy audience.”

    Pramesh Arya – Group Head Marketing (APMEA), Apollo Tyres Ltd. said, “We have created a strong digital presence for Apollo Tyres in the recent past. Leveraging our association with Manchester United and the power of AR technology, we want to create exciting experiences and rewards for our consumers. With this campaign, we want to graduate from search and display based awareness campaigns to creation of a brand engagement property that drives brand differentiation and loyalty.”

  • Emami launches HE face wash campaign conceptualised by WATConsult

    MUMBAI: Emami, along with WATConsult, India’s leading and most-awarded digital and social media agency, part of Dentsu Aegis Network, has launched a digital campaign, #HEOntheGo for its latest product, HE Face Wash.

    To create intrigue amongst its target audience, HE released a teaser video “The Flying Basin” early this month. The video promoted the idea of the possibility of cleansing one’s face while ‘on the go’. The video showed people booking flying basins through an app to wash their face whenever water was not easily available to them.

    The video generated intrigue and interest among consumers and received 2.4 million views and 4300+ shares within first four days of it going live.  The video made the consumers wonder whether such a concept could be a reality.

    The ‘flying basin’ campaign was followed by the launch of, ‘HE On The Go’ waterless face wash, through an innovative on ground event featuring India’s first waterless booth in Mumbai where people could wash their face on the go. The booth was integrated with Twitter wherein once consumers pressed the button to dispense the Face Wash, an automated tweet was sent from the brand’s handle stating the number of users who have washed their faces using ZERO water. This activity was encapsulated in a video where consumers shared their feedback on the product.

    HE Face wash is the first of its kind waterless face wash, it contains aloe vera and minerals from marine extracts and can be used when one is on-the-go, to get cleaner, fresher and brighter skin.

    Emami director Harsh V Agarwal said “We are very excited with the introduction of ‘HE On The Go’ Waterless Face Wash, a first in India, from our male grooming brand ‘HE’.  We are confident that today’s alpha male, who is constantly on the move, will find this innovative face wash extremely convenient and refreshing. The product has all the attributes to become a constant companion to every Indian man.”

    WATConsult founder and CEO Rajiv Dingra said, “For the launch of the first waterless face wash, we decided to use technology like drones in the video as well as a twitter integration for the on ground launch. The response from the consumers has been encouraging and I am sure that they will use the face wash while on the go.”

  • Mother Dairy’s #ForeverIceCream on V-Day

    MUMBAI: Mother Dairy Ice Creams, the leading ice cream brand has launched a digital campaign titled #ForeverIceCream, on the occasion of Valentine’s Day.

    The campaign is based on the observation that around Valentine’s Day, people experience social pressure to find a date or fall in love. Those single are gloomy at the prospect of spending Valentine’s Day alone as their friends will be busy with their partners.

    Mother Dairy Ice Creams wanted to change these stereotypes and engage the young ones who are single at heart. The brand along with WATConsult, India’s leading and most awarded digital and social media agency, part of Dentsu Aegis Network, has launched a series of short videos that depict the perks of being single.

    Mother Dairy Fruit & Vegetable business head – dairy products Subhashis Basu said, “At Mother Dairy, it has been our constant endeavour to have a distinct approach to engage our consumers and delight them with exciting experiences. Breaking the stereotypes this Valentine season our #ForeverIceCream initiative has been specially designed for singles to share their side of fun and how our ice creams are an all-time companion. We are hopeful that consumers will like the approach, aimed to bring the sweetness in the lives of all those who are young at heart and single.”

    WATConsult founder and CEO Rajiv Dingra said, “The communication by most brands around Valentine’s Day feature couples in love. With #ForeverIceCream we wanted to break away from this conventional approach and showcase that being single is more fun through a series of videos.”

  • Madame Tussauds in India; WATConsult wins media mandate

    Madame Tussauds in India; WATConsult wins media mandate

    MUMBAI: WATConsult, one of India’s leading media agency, which is now a part of the Dentsu Aegis Network, has won the digital and social media mandate of the world-renowned wax museum, Madame Tussauds, which is soon to be launched in the capital city of India.

    The agency will handle the entire digital marketing duties including social media presence across multiple platforms, digital media buying and planning.

    WATConsult founder and CEO Rajiv Dingra said, “I am excited that they are launching in India; further for WATConsult to be associated with a global brand. We look forward to creating some truly innovative campaigns using technology.”

    WATConsult AVP Operations (Delhi) Faisal Haq commented, “We are exploring new ideas for their launch in India and have planned effective campaigns for them.”

    Merlin Entertainment India General Manager and Director Anshul Jain said, “Merlin Entertainments group, World’s second largest attractions operator is bringing its flagship brand Madame Tussauds, which is also the number 1 wax attraction in the world, with a rich legacy of over 250 years in Connaught place, Delhi. We are thrilled to announce that the attraction will truly encapsulate the vibrancy and colour of India, and dynamism of Delhi.”

    Madame Tussauds head marketing & sales Sabia Gulati added “We are here to deliver a brand new experience, an experience beyond wax. With use of modern technology and immense focus on digital marketing, Madame Tussauds has a modern vibe. Looking forward to deliver lots of immersive experiences at every touchpoint”

    Wax figures of megastar Amitabh Bachchan and cricketer Sachin Tendulkar will be amoing the first of 50 to be displayed at the Indian branch of Madame Tussauds museum of wax sculptures at the heritage building of Regal Cinema in New Delhi’s Connaught Place. The first and second floor of the heritage building will be occupied by the 23rd branch of what is one of London’s biggest tourist attractions with 22 branches across the world.

    Madame Tussauds showcases local and global celebrities in a ratio of 4:6 but this will be reversed in India where there will be more local celebrities than global ones, according to Jain. The British-based company plans to showcase Indian culture via a “different form of entertainment.”

    Wax figures of celebrated personalities from the worlds of sport, music, history, film and TV will be seen at the Madame Tussauds in Delhi. The layout of the exhibits follows these areas or themes. The father of the nation Mahatma Gandhi, Hollywood superstar Jackie Chan, and pop icon Lady Gaga are among the host of personalities whose wax figures will be installed. (Media reports from Mumbai had indicated that Bachchan mistook a picture of his wax figure in newspapers to be a photograph of him.)

    The museum can accommodate approximately 500 visitors. Preferring to discard the tag of a ‘museum’, Jain said visitors would be allowed to interact with the life-like figures. Every wax figure on display at a Madame Tussauds takes over four months to complete and costs Rs 15 million. Almost 500 precise body measurements are worked upon by a team of 20 artists to create each wax masterpiece. The maintenance of the Delhi branch will be handed to a trained local team.

    Live action, seen in some editions of Madame Tussauds, will take a while to arrive in Delhi. “We are trying to give more life to the surroundings of the figures, across all our global editions,” said Madame Tussauds director of new openings-Europe and emerging markets Marcel Kloos,