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Tag: Watcho

  • Dish TV’s Watcho registers 45 million users in India

    Dish TV’s Watcho registers 45 million users in India

    Mumbai: Dish TV’s India’s OTT platform Watcho has achieved a 45 million cumulative user base in India, the company said in a statement. Launched in 2019 with the brand proposition of ‘Fun Fatafat,’ Watcho brings original and on-the-go snackable video content across genres and formats (including live TV) to its viewers.

    The platform currently provides over 35 original shows, 300 exclusive plays, and 100 live channels in Hindi, Kannada and Telugu.

    So as to recognise and reward the emerging talent pool across the country, Watcho allows users to create and showcase their content on its user-generated content platform – Watcho Swag. To this end, it recently collaborated with the India Film Project (IFP) for its 11th season, becoming the exclusive platform for participants to exhibit their work

    “When we embarked on the journey of providing on-demand quality content with the launch of Watcho, we wanted to supplement our DTH user viewing experience. Today, Watcho is serving exciting exclusive content to all its users, and at the same time, it is also offering Live TV services on the go to DishTV and D2H customers,” said Dish TV India executive director and group CEO Anil Dua. “It is also fast emerging as the preferred platform for users to showcase their talent.” 

    Watcho’s content repertoire includes original shows like “Gupta Niwas,” “Jaunpur,” “Papa Ka Scooter,” “Aghaat,” “Cheaters – The Vacation,” “Sarhad,” “Mystery Dad,” “JaalSaazi,” “Dark Destinations,” “It’s My Pleasure,” “4 Thieves,” “Love Crisis,” “Ardhsatya,” “Chhoriyan,” and “Rakhta Chandana.” There are also original influencer shows like “Look I Can Cook” and “Bikhare Hain Alfaaz.”

    “Engaging and short-format content has always been an unmet need for viewers across the country, particularly amongst millennials and GenZ who are at the forefront of consumption as well as creation. Riding on these trends, Watcho continued to gain strength with a strong semi-urban presence in addition to significant tier-1 visibility,” remarked DishTV & Watcho corporate head – marketing Sukhpreet Singh. “The app has notched up more than 45 million user base so far. We are enthused with this new milestone it has achieved in a very short time, and we intend to continue to work towards making it the first choice for our users.”

  • Watcho collaborates with India Film Project season 11

    Watcho collaborates with India Film Project season 11

    Mumbai: Dish TV India’s OTT platform Watcho has partnered with Asia’s noted content festival India Film Project (IFP) for its 11th season to encourage emerging artists and content creators to showcase their work.

    Watcho will exclusively host three of IFP’s prominent challenges including ‘50 Hour Filmmaking Challenge,’ ‘50 Hour Music Challenge,’ and ‘7 Day Storytelling Challenge.’ Participants can submit their original content on Watcho’s creator platform Watcho Swag, and subsequently view their entries on the app, said the statement.

    Apart from other prizes, Watcho-IFP winners will get an opportunity to showcase their content on TV. Winners will be announced during the four-day virtual festival starting from 22 October, it added.

    “At Watcho, we aim to bring fresh, short-form and on-the-go snackable video content for our viewers across genres. We are providing a platform for emerging content creators to exhibit their talent and reach a large audience with Watcho Swag,”said Dish TV India’s corporate head of marketing DishTV and Watcho Sukhpreet Singh. “Our partnership with IFP will provide them with significant exposure to a broader audience while allowing viewers to access the repository of creative and unique user-generated content.” 

  • Dish TV’s Watcho surpasses 25 mn subscribers

    Dish TV’s Watcho surpasses 25 mn subscribers

    KOLKATA: Dish TV India’s OTT Watcho has surpassed 25 million subscribers, a new milestone for the platform that provides snackable and on-the-go entertainment.

    Watcho has brought a unique assortment of delectable content such as Sarhad, The Jail Plan, Jaalsaazi, 4 Thieves, Love Crisis and Ardhsatya. The platform boasts of 50 original web-shows, 115 Live TV channels and 800+ hours of engaging content across diverse genres.  Furthermore, with the launch of original shows across different languages like Hindi, Kannada and Telugu and original influencer shows such as Look I Can Cook, Bikhare Hain Alfaaz, etc, viewers across the country and across segments can enjoy their favorite content.

    Dish TV India executive director & group CEO Anil Dua said, “We are elated to achieve this 25 million milestone and are proud of having created a strong resonance with our viewers in such a short span of time. At Dish TV India, it has always been our endeavor to meet the entertainment needs of all our subscribers all the time. Watcho, is a step in this direction that delivers a seamless streaming entertainment experience to our subscribers through its advanced technology and diverse content. I would also like to take this opportunity to thank all our subscribers for loving our platform and congratulate our young Watcho team for having created this bond with them.”

    Watcho not only has this unique content on its platform but also provides several engagement properties. It recently rolled out Watcho Aur Jeeto to give users an opportunity to engage with the platform daily. It has also launched Watcho Swag that lets users showcase their talent on the platform.

    DishTV & Watcho, Dish TV India marketing corporate head Sukhpreet Singh added, “Watcho has been growing consistently since its launch. What sets us apart is the fact that Watcho has always aimed at delivering a versatile content portfolio to its subscribers. We are confident that our subscribers are in for a thrilling ride as we continue to introduce interesting snackable content and an integrated content viewing experience across screens.”

  • Watcho launches interactive Quiz contest ‘Watcho Aur Jeeto’ for its subscribers

    Watcho launches interactive Quiz contest ‘Watcho Aur Jeeto’ for its subscribers

    Committed to delivering an innovative and engaging content experience to its users, Watcho, Dish TV India’s OTT platform has announced the launch of ‘Watcho Aur Jeeto‘- an engaging quiz contest. The contest will be running daily with additional bonanza offers on weekends. Each quiz will have a specific set of questions that will be shared on the platform as well as telecast on Dish TV and D2H platforms, throughout the day at periodic intervals. Users can participate by logging in on the Watcho App or on the website watcho.com and submitting responses.   

    Watcho content is already a big draw for its subscribers and this contest will enable Watcho to connect and engage with its subscribers in a new way. The trivia quiz will be based on different subjects like trending topics, entertainment, lifestyle, and popular shows on Watcho. Three winners will be announced every day through a leader board on the app. The names of winners of the quiz will be recognized through social media posts and on Watcho channel on DishTV and D2H platforms.  

    Commenting on the contest, Mr. Sukhpreet Singh, Corporate Head – Marketing, DishTV & Watcho, Dish TV India Ltd, said, “Watcho as a platform goes beyond passive content consumption and tries to engage its users on many levels. It enables them to create their content, helps them to showcase their talent, and even gratifies users for active participation. Watcho has always aimed at delivering a versatile content portfolio to its subscribers. This vision of delivering the best in class content service has enabled Watcho to grow significantly and make a mark in the mind of its subscribers. With the launch of 'Watcho Aur Jeeto', on the platform, we will be offering them an engaging tool and a new reason to adopt the platform which will not only entertain them but also give them an opportunity to win exciting rewards on an everyday basis.”  

    Building on its vision to provide unparalleled viewing content to its customers, the platform has also recently launched its user-generated content offering “Watcho Swag”. Bringing in a unique assortment of snackable content cutting across all genres, Watcho offers many original shows including web series like Its my pleasure, 4 Thieves, Love Crisis, Ardhsatya, Mortuary, Chhoriyan, Rakhta Chandana, and original influencer shows like Look I Can Cook, Bikhare hain Alfaaz, etc. to name a few.

  • Dish TV to push 50% STB manufacturing in India

    Dish TV to push 50% STB manufacturing in India

    KOLKATA: Dish TV India Ltd announced the manufacturing of its set-top boxes in India. Demonstrating its commitment to the government’s ‘Make in India’ vision, Dish TV India has shifted the production of its set-top boxes to India, adopting a ‘vocal for local’ strategy. The first consignment of made in India set-top boxes is ready and being shipped to the market. The company offers DTH services across the country and operates Dish TV, D2H, and Zing brands in this segment, besides its rapidly growing OTT service brand Watcho.

    Being the pioneer and technology leader in the DTH segment, Dish TV India plans to shift almost 50 per cent of its production to India by the Q1 of 2021 while simultaneously benefitting its business and customers. The process will further intensify in the coming months, as the company is planning to also start the manufacturing of the major components of the set-top box and its accessories in India, further boosting its commitment to ‘vocal for local’. Dish TV India plans to make the STB cabinet in India soon, has already started procuring the power adaptor from Indian manufacturers, and is in the advanced stage of talks with remote control manufacturers to produce the remote controls also in India.

    Elaborating Dish TV India’s ‘Make in India’ plan, Dish TV India chairman and managing director Jawahar Goel said, “We are thrilled to join the government of India’s ‘Make in India’ initiative and localize the manufacturing of set-top boxes and other key accessories in India only. This announcement reiterates our pioneering position within the DTH industry as we aim to further expand our business operations and develop products that match the intrinsic needs of our customers.  With the vision of ‘Make in India we reiterate our commitment to producing quality products and are confident that we can achieve several industry firsts. We thank the Government of India for all their support and favorable policies.”

    By shifting the production to India, the company looks at scaling manufacturing in the country and ways to enable industry revival. This will further assist them to streamline the supply chain, operations, and management. 

    Sharing the optimism, Dish TV India executive director and group CEO Anil Dua added, “Making our own STBs and accessories in India could not have come at a better time. Customer needs are evolving rapidly. As we refresh our STB range with a new set of connected devices and hybrid options, working with local design, development and production are definitely going to be a competitive edge for our business.”

    Innovation is at the heart of the Dish TV operations; the company is credited with many firsts in the industry. Launched the first DTH service in the country, Live TV for moving vehicle- DishOnwheels, High- Definition services, Unlimited recording facility in STB, Live TV in luxury trains, Online TV for DTH viewers- DishOnline, Sub-brand for the regional markets- Zing, Home Video System- DishFlix to name a few. More recently, Dish TV India is also the first to launch a voice-enabled (Alexa powered) Smart and Magic range of technologically advanced products and the first DTH company to launch its own OTT platform, Watcho.

  • Watcho revamps its user-generated content offering; launches Watcho Swag

    Watcho revamps its user-generated content offering; launches Watcho Swag

    KOLKATA: Dish TV India’s OTT platform, Watcho, the home-grown online video streaming app has gained immense popularity in the country through its fresh short format content and its overall bouquet of offerings. Watcho has been enthralling the viewers with exclusive or original shows, linear TV and user-generated content. And now the platform has taken a step ahead by revamping its user-generated content offering and has relaunched it as Watcho Swag.

    Watcho is one of the industry’s firsts to have identified the huge talent pool of creators in India. It provides a unique platform for creators to produce quality content in multiple formats – short to very short videos and short films. Watcho Swag helps these creators to grow their fan base and get gratifications. Earlier on, the brand had collaborated with top-level higher educational institutes to provide a creative platform to young students. It helped these budding filmmakers get exposure to not only a large audience but also gave momentum to Watcho in the user-generated content ecosystem.

    The newly revamped offering now positions Watcho Swag as a complete TalentHub for these budding creators. Watcho Swag runs weekly contests across genres like singing, dancing, gardening, acting, reading, cooking, etc. In addition, the best-selected entry can also get a chance to feature in Watcho Originals.  

    Commenting on the new service, Dish TV India Ltd executive director and group CEO Anil Dua said, “We are delighted to launch 'Watcho Swag' as we continue to upgrade the offerings of Watcho to increase customer engagement and meet their demands. With a mission to uncover hidden young talent, Watcho Swag allows the users to create and showcase content on this unique platform which offers them exposure to our large existing base. Watcho Swag will not only promote creative minds who post their content on Watcho Swag but also gratify them with rewards and bigger opportunities.”   

  • DishTV strengthens its presence in Kerala Market

    DishTV strengthens its presence in Kerala Market

    KOLKATA: Dish TV India Limited, India’s leading DTH Company is set to add cheer to the festive season with a slew of attractive offers and packages as it joins the Onam celebrations in Kerala. Keeping in line with its commitment to provide best in class entertainment choices to its new and existing customer, DishTV has introduced new channels, packs, and acquisition offers along with exciting recharge offers at attractive prices to its customers.      

    Catering to the need of customers, the new packages offered by DishTV have been devised keeping in mind the diverse choice of content across various segments. As part of the offer, two new special packs have been launched, basis the language preferred by the customers. The new recharge packs include Joy Malayalam Tamil HD; comprising all popular Malayalam channels with Popular Tamil channels and also include three discovery channels; Animal Planet HD, Discovery HD and TLC HD and Premiere Jumbo HD; comprising all Malayalam with popular English movies, news, sports, infotainment channels.     

    Commenting on the festive offers, Marketing, Dish TV and Watcho corporate head-marketing Sukhpreet Singh said, “We would like to thank the people of Kerala for their continuous support throughout the year and Onam is an opportune time for us to show our gratitude. We intend to make this festive season special for everyone by providing many exciting offers and packages for our DishTV customers. We recognize the ever-evolving aspirations of Keralites and are happy to offer services focused on delivering maximum choice and entertainment benefit to our customers. Kerala is an important market for Dish TV India and we are confident that Onam special offers and packages will bring new customers and growth in this market.”     

    In addition to this, the company has introduced offers based on the need for multi-lingual content consumption for new as well as existing subscribers and has strengthened its content portfolio in Kerala by adding channels like Zee Keralam HD, & Prive HD and many more south region channels. It also added Kite Victers, an educational channel for students, devoted to broadcasting high-quality education programs and infotainment content in Malayalam. To further encourage existing subscribers, special long term schemes have been announced, wherein subscribers can avail one month extra on payment of six months.    

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  • Dish TV India’s Watcho premiers new series It’s My Pleasure

    Dish TV India’s Watcho premiers new series It’s My Pleasure

    MUMBAI: Finding new ways to add fun and humor to lives, Dish TV India Limited, India’s leading DTH Company premiered a new web series on its OTT platform Watcho titled It’s My Pleasure. Conceptualized by Bhavya Attrey and produced by Filmycurry, the seven-episode drama series is a light-hearted attempt to look at the consequences of the situation when you want to pursue your dream startup. 

    The series revolves around the life of a young man named Raman who works for an MNC and is juggling between his work-life and desires to dive into the ‘start-up’ world with an unconventional business idea of ‘adult toys’ which challenges the convention of ‘acceptable and respectable’ business. Bold comic and thought-provoking at the same time the show features talented star cast like Keshav Sadana, Sadika Sayal, Anushka Sharma, Lavina, Manoj Bakshi, Saif Ansari, the series is a perfect blend of drama and emotions. Directed by Harkirat S Sandhu and written by Reena Kamath, the series showcases the life of a budding entrepreneur and the challenges he faces within family and society for his audacious idea of a startup selling ‘adult toys’.

    Commenting on the launch of new series, Dish TV India Ltd marketing corporate head Sukhpreet Singh said, “At Watcho, we are determined to offer our subscribers fresh and engaging content across genres in multiple categories. We are continuously investing our time and effort to bring out the daily dosage of entertainment in the most delightful way. To further revolutionize the viewing experience and engage with the audience, we have launched new series for our viewers, which deals with a sensitive and bold subject in a tasteful, emotional, funny, and extremely real manner. The characters in this series are hilarious and we can’t wait for our audience to enjoy it.” 

    Focused on short format storytelling suitable for digital consumption, Watcho offers many more original web series like 4 Thieves, Dark Destination, Love Crisis, Ardhasatya, The Senti Mentals, Chhoriyan, Rakhta Chandana and original influencer shows like Look I can Cook, Bikhare Hain Alfaaz to name a few. Watcho content cuts across all genres including but not limited to; Drama, Comedy, Thriller, Romance, Food, Fashion, and Poetry.

  • Dish TV India’s OTT Platform Watcho sees 50% surge in content consumption

    Dish TV India’s OTT Platform Watcho sees 50% surge in content consumption

    MUMBAI: Leading DTH company Dish TV India has rolled out a variety of short format, snackable original content on its OTT platform Watcho in response to the increase in the viewing needs of their customers,

    Over the past one month, the platform has witnessed a 50 per cent surge in content consumption, leading to a steep hike in their subscriber base and adding 1 million new subscribers in a month bringing it up to 3.0 million. Watcho has also seen a spike in the time spent by viewers on the platform during March 2020. This sudden increase can be attributed to the recently added new and fresh content on the platform and the overall surge in consumption of content during the ongoing lockdown.

    Additionally, during the lockdown period, Watcho’s streaming bandwidth has been better optimized to reduce network load on the internet by reducing the native resolution of the app to 480p without compromising on the quality. The company undertook this move to ensure the delivery of uninterrupted content to the viewers and keep them entertained 24*7. 

    “We are excited to share that Watcho has witnessed solid growth in its customer base and content consumption since January 2020. The rapid growth is
    the result of our strategy to create short, engaging content which is the preference of viewers nowadays. Since the inception of Watcho, we have invested in building a unique content library which includes original series & shows, cutting across genres like drama, comedy and Thrillers. As a result, Watcho is fast emerging as the preferred entertainment destination among young audiences,” DishTV India Ltd executive director and group CEO Anil Dua said.

    Focused on short format storytelling for digital consumption, Watcho offers many original fiction shows like 4 Thieves, Love Crisis, Ardhasatya, Mortuary, Chhoriyan, Rakhta Chandana and original influencer shows like Look I can Cook, Bikhare Hain Alfaaz to name a few. Watcho content cuts across all genres including but not limited to; Drama, Comedy, Thriller, Romance, Food, Fashion and Poetry. 

  • Watcho streams special original series for Valentine’s Day

    Watcho streams special original series for Valentine’s Day

    MUMBAI: With Valentine’s Day just around the corner, Dish TV India Limited, India’s leading DTH Company is all set to premier two new shows on its OTT platform, Watcho. Watcho is giving a chance to its viewers to get immersed in the season of love through their daily episodic show ‘Love Horoscope’and feel the thrill of the season with their new series which explores different aspects of love, ‘Love Crisis’.

    Directed and written by Bhaan Sen, ‘Love Crisis’ revolves around an extramarital affair while weaving a complex web of emotions. The series is a cautionary tale, uncovering the dark side of a ‘happy marriage’. The series exposes the depravity that the human mind is capable of, if it can justify its actions as acts of Love. On the lighter side of things, ‘Love Horoscope’ is a daily episodic show anchored by renowned astrologer Dr. Ajai Bhambi. The show offers advice to its viewers to reignite the passion in their love lives and in some cases win their partners over by sharing predictions, do’s & don’t’ s for dating and love life for individuals basis their sun-signs. In addition to this, viewers can also binge watch recently launched supernatural fiction show ‘Ardhsatya’.

    Commenting on the launch of exhilarating new series on Watcho, DishTV & Watcho corporate head – marketing Sukhpreet Singh said, “At Watcho, we are constantly looking for new ways to entertain our viewers. We are continuously investing time and effort in understanding content consumption pattern of viewers across platforms and provide them with entertaining content as per our viewer’s needs.  We are thrilled to announce the launch of these new series that you can binge watch with your loved ones and making the entire experience worthwhile. As the platform continues to grows, we plan to further expand and provide a more robust and personalized experience to our users.”

    Focused on short format storytelling apt for digital consumption, Watcho also offers many other original fiction shows like Vote The Hell, Mission Breaking News, Chhoriyan, Rakhta Chandana and original influencer shows like Look I can Cook, Bikhare Hain Alfaaz to name a few. Watcho content cuts across all genres including but not limited to; Drama, Comedy, Thriller, Romance, Food, Fashion and Poetry.