ITV

Tag: Watcho Swag

  • Dish TV’s Watcho registers 45 million users in India

    Dish TV’s Watcho registers 45 million users in India

    Mumbai: Dish TV’s India’s OTT platform Watcho has achieved a 45 million cumulative user base in India, the company said in a statement. Launched in 2019 with the brand proposition of ‘Fun Fatafat,’ Watcho brings original and on-the-go snackable video content across genres and formats (including live TV) to its viewers.

    The platform currently provides over 35 original shows, 300 exclusive plays, and 100 live channels in Hindi, Kannada and Telugu.

    So as to recognise and reward the emerging talent pool across the country, Watcho allows users to create and showcase their content on its user-generated content platform – Watcho Swag. To this end, it recently collaborated with the India Film Project (IFP) for its 11th season, becoming the exclusive platform for participants to exhibit their work

    “When we embarked on the journey of providing on-demand quality content with the launch of Watcho, we wanted to supplement our DTH user viewing experience. Today, Watcho is serving exciting exclusive content to all its users, and at the same time, it is also offering Live TV services on the go to DishTV and D2H customers,” said Dish TV India executive director and group CEO Anil Dua. “It is also fast emerging as the preferred platform for users to showcase their talent.” 

    Watcho’s content repertoire includes original shows like “Gupta Niwas,” “Jaunpur,” “Papa Ka Scooter,” “Aghaat,” “Cheaters – The Vacation,” “Sarhad,” “Mystery Dad,” “JaalSaazi,” “Dark Destinations,” “It’s My Pleasure,” “4 Thieves,” “Love Crisis,” “Ardhsatya,” “Chhoriyan,” and “Rakhta Chandana.” There are also original influencer shows like “Look I Can Cook” and “Bikhare Hain Alfaaz.”

    “Engaging and short-format content has always been an unmet need for viewers across the country, particularly amongst millennials and GenZ who are at the forefront of consumption as well as creation. Riding on these trends, Watcho continued to gain strength with a strong semi-urban presence in addition to significant tier-1 visibility,” remarked DishTV & Watcho corporate head – marketing Sukhpreet Singh. “The app has notched up more than 45 million user base so far. We are enthused with this new milestone it has achieved in a very short time, and we intend to continue to work towards making it the first choice for our users.”

  • Watcho revamps its user-generated content offering; launches Watcho Swag

    Watcho revamps its user-generated content offering; launches Watcho Swag

    KOLKATA: Dish TV India’s OTT platform, Watcho, the home-grown online video streaming app has gained immense popularity in the country through its fresh short format content and its overall bouquet of offerings. Watcho has been enthralling the viewers with exclusive or original shows, linear TV and user-generated content. And now the platform has taken a step ahead by revamping its user-generated content offering and has relaunched it as Watcho Swag.

    Watcho is one of the industry’s firsts to have identified the huge talent pool of creators in India. It provides a unique platform for creators to produce quality content in multiple formats – short to very short videos and short films. Watcho Swag helps these creators to grow their fan base and get gratifications. Earlier on, the brand had collaborated with top-level higher educational institutes to provide a creative platform to young students. It helped these budding filmmakers get exposure to not only a large audience but also gave momentum to Watcho in the user-generated content ecosystem.

    The newly revamped offering now positions Watcho Swag as a complete TalentHub for these budding creators. Watcho Swag runs weekly contests across genres like singing, dancing, gardening, acting, reading, cooking, etc. In addition, the best-selected entry can also get a chance to feature in Watcho Originals.  

    Commenting on the new service, Dish TV India Ltd executive director and group CEO Anil Dua said, “We are delighted to launch 'Watcho Swag' as we continue to upgrade the offerings of Watcho to increase customer engagement and meet their demands. With a mission to uncover hidden young talent, Watcho Swag allows the users to create and showcase content on this unique platform which offers them exposure to our large existing base. Watcho Swag will not only promote creative minds who post their content on Watcho Swag but also gratify them with rewards and bigger opportunities.”