ITV

Tag: Watcho

  • Dish TV bets on ThinkAnalytics to supercharge Watcho’s AI discovery

    Dish TV bets on ThinkAnalytics to supercharge Watcho’s AI discovery

    LONDON:  Dish TV India has tapped ThinkAnalytics to power personalised recommendations and search across its Watcho streaming platform, a super-aggregator that bundles more than two dozen OTT services alongside live television.

    The deal gives Watcho access to ThinkAnalytics’ ThinkMediaAI suite, covering metadata enrichment, real-time viewer profiling, dynamic user interfaces, rail positioning, editorial curation, A/B testing and business intelligence. The system promises to surface both global hits and niche regional dramas with equal ease, in 12 languages, for millions of paying subscribers.

    Dish TV chief technology officer V K Gupta said the partnership delivers “the precision and scale to delight every subscriber,” adding that Watcho’s editorial teams will gain faster decision-making and the ability to experiment rapidly. “Our teams can innovate at speed, maximise audience engagement and unlock new value in today’s dynamic OTT landscape,” he said.

    ThinkAnalytics co-founder & CTO Peter Docherty called Watcho “a pioneer in super-aggregating streaming services,” noting that two-thirds of India’s population are millennials or younger. “Dish TV recognises the need to engage these viewers. With ThinkMediaAI, it can monetise that opportunity while delivering a superior viewing experience,” he said.

    The agreement underscores Watcho’s shift from a simple content aggregator to a full-fledged entertainment platform with curated, immersive experiences. As the library expands with more international and regional titles, the AI engine is expected to ensure high-quality recommendations even for hyper-local interests.

    Dish TV’s wider footprint is formidable: more than 587 channels and services, including 89 HD feeds, four international channels, 19 value-added services and 21 leading OTT apps. Its distribution network stretches across 9,500 towns via 2,334 distributors and about 158,000 dealers, supported by 24/7 call centres in 14 cities handling queries in 12 languages.

    For ThinkAnalytics, whose technology already powers discovery for global heavyweights, the tie-up offers a showcase in one of the world’s fastest-growing streaming markets, where competition for attention is as fierce as the appetite for content.

  • Zee Entertainment bets big on micro-dramas and streaming distribution

    Zee Entertainment bets big on micro-dramas and streaming distribution

    MUMBAI: Zee Entertainment Enterprises is placing a Rs 90 crore wager on the future of India’s fragmented media landscape, betting that micro-dramas and consolidated distribution will unlock new revenue streams as audiences scatter across platforms.

    The company’s board approved investments in optionally convertible debentures of two recently incorporated subsidiaries on 14 August. The bigger bet—Rs 50 crore—goes to ZBullet Enterprises, launched just two months ago to develop “Bullet,” a micro-drama application targeting younger viewers with bite-sized series. The remaining Rs 40 crore will flow to Advance Media Distribution Ltd (AMDL), a wholly owned subsidiary designed to consolidate Zee’s entire content distribution empire.

    AMDL represents the more strategic play. The new entity will handle distribution for all Zee Entertainment and Zee Media channels, plus the company’s streaming platform Zee5. It will also take over distribution of Watcho, an over-the-top platform owned by DTH operator Dish TV that Zee currently distributes. Beyond its parent company’s assets, AMDL plans to distribute third-party television channels and streaming services on a commission basis.

    The consolidation strategy follows a well-trodden path in Indian broadcasting. Zee previously shifted its television distribution to Taj TV before bringing it back in-house. Viacom18, now merged with Star India, operated through IndiaCast, while Sony Pictures Networks manages distribution through its own subsidiary.
    The logic is compelling: as audiences consume content across both traditional television and digital platforms simultaneously, a unified distribution approach promises to unlock subscription revenue from both streams. The move also positions Zee to serve smaller channels and streaming platforms that lack the resources and expertise to manage complex distribution arrangements themselves.

    ZBullet’s micro-drama focus, meanwhile, mirrors successful platforms in China where ultra-short episodic content has captivated mobile-first audiences. For a company built on Bollywood films and Hindi soap operas, the shift towards smartphone-friendly formats represents a significant strategic pivot.

    Neither venture has generated revenue yet, with both still preparing to commence operations. The investments will be made in tranches as business plans are finalised. But the timing suggests Zee recognises that India’s entertainment future belongs to companies that can master both content creation and distribution across every conceivable platform.

  • Loss signal as Dish TV Q1 net loss widens and revenue falls 27.6 percent

    Loss signal as Dish TV Q1 net loss widens and revenue falls 27.6 percent

    MUMBAI: Dish TV is still buffering and this time, the picture is far from rosy. The DTH operator reported a consolidated net loss of Rs 94.53 crore for the quarter ended 30 June 2025, a sharp plunge from the mere Rs 1.56 crore loss logged in the same period last year. Revenue from operations shrank 27.6 per cent year-on-year to Rs 329.36 crore, down from Rs 455.29 crore, while total income stood at Rs 334.11 crore, aided by Rs 4.75 crore in other income.

    Costs, however, went in the opposite direction. Total expenses climbed to Rs 425.92 crore, led by operating costs of Rs 142.10 crore, employee benefits of Rs 42.16 crore, and finance costs of Rs 64.12 crore. Depreciation and amortisation weighed in at Rs 105.28 crore.

    The company’s balance sheet remains under heavy strain, with accumulated losses now exceeding equity share capital, pushing net worth into the negative. Adding to the pressure is a long-running license fee battle with the Ministry of Information and Broadcasting (MIB) Dish TV has set aside Rs 4,680.24 crore for the dispute, even as the MIB slapped a fresh Rs 8,735.67 crore demand (including interest) in April, which the operator is contesting in court.

    For FY25, Dish TV’s annual loss narrowed to Rs 487 crore from a massive Rs 1,966 crore in FY24, but total revenue slid 15.6 per cent to Rs 1,567.6 crore, hit by falling Pay TV subscriber numbers and stagnant ARPU. EBITDA came in at Rs 529.1 crore, with margins easing to 33.75 per cent from last year’s 40.6 per cent.

    While exceptional items of Rs 335.4 crore, a pre-tax loss of Rs 152.3 crore, and mounting competition from DTH rivals, cable, telecom, and OTT players dimmed the outlook, the company is leaning on its digital play. Watcho, its OTT arm, crossed the 10 million paid subscriber mark, thanks to premium content aggregation from Jiocinema, Zee5, Sonyliv and others, the launch of Watcho Fliqs for creator-led IP, and smart set-top boxes like the Dish Smrt Hub.

    The strategy now is clear: retain quality subscribers, push regional content, and keep hybrid offerings in the mix because in today’s entertainment market, staying in the game might just be about playing on every screen available.
     

  • Watcho drops ‘Autumn and The Black Jaguar’ on Fliqs

    Watcho drops ‘Autumn and The Black Jaguar’ on Fliqs

    MUMBAI : What do you get when a gutsy girl reunites with a jaguar to save her Amazonian village from smugglers? A wild ride, quite literally. Watcho’s streaming platform FLIQS has just premiered Autumn and The Black Jaguar, a visually rich comedy-adventure film, now available in Hindi and English for Rs 79.

    Directed by Gilles de Maistre, the film follows Autumn (played by Lumi Pollack) — a fierce teen with a cause, who returns to her rainforest roots to take on animal traffickers. With her loyal jaguar in tow, she embarks on a heart-thumping journey filled with friendship, grit, and ecological urgency. The cast also features Emily Bett Rickards and Wayne Charles Baker.

    Dish TV chief revenue officer, Sukhpreet Singh said, “Fliqs was built with a clear vision to give great stories and creators the space they truly deserve. Every week, we are bringing fresh, diverse titles across genres and languages to our audience. It is exciting to see content like ‘Autumn and The Black Jaguar’ find a home on Fliqs, where storytelling takes centre stage and creators get a platform that values their voice.”

    The title is the latest headliner on Fliqs, Dish TV India’s premium digital content vertical within the Watcho app. Positioned as an OTT-style destination, Fliqs curates original web series, short films, movies in multiple languages and more importantly, hands creators the reins with full IP rights and monetisation tools. With new drops weekly, Fliqs is steadily building a content jungle of its own.

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  • Watcho and RailWire team up to deliver broadband and binge in Bengal

    Watcho and RailWire team up to deliver broadband and binge in Bengal

    MUMBAI: In a move set to stir up the digital entertainment space, DishTV’s Watcho and RailTel’s broadband arm RailWire have announced a partnership to launch bundled internet and OTT subscriptions in West Bengal. The new service neatly combines RailWire’s trusted connectivity with Watcho’s bouquet of more than 13 popular OTT apps, aiming to offer regional viewers a single-subscription solution.

    Customers can pick from three options: the RW Bangla Entry Pack (25 Mbps, 1.5 TB), the Super Pack (50 Mbps, 2 TB), or the Premium Pack (100 Mbps, 2.5 TB). Each comes with access to a line-up of top OTT platforms, including Hoichoi, ShemarooMe, Sanskar, FanCode, Discovery+, Hungama, and Watcho Exclusives—starting at just Rs 349 plus taxes.

     Dish TV India chief executive and executive director Manoj Dobhal said the partnership “brings together two trusted brands to deliver an all-in-one entertainment solution that is affordable and locally relevant.” He added, “We’re excited to launch this in West Bengal and confident it will meet the needs of consumers looking for simplicity, reliability and quality.”

    RailTel’s director (npm) Yashpal Singh Tomar said the tie-up reflects RailWire’s vision to enrich lives and bridge the digital divide in emerging regional markets. “This initiative enables us to provide not just connectivity but a complete entertainment ecosystem,” he noted.

    With RailTel’s optic fibre backbone spanning 62,000 route kilometres and a network of more than 11,000 local partners, this partnership aims to deliver seamless digital convenience to homes across tier 2 and tier 3 India, with further expansions in the pipeline.

  • Watcho to exclusively stream Vibe On, celebrating regional hip-hop talent

    Watcho to exclusively stream Vibe On, celebrating regional hip-hop talent

    MUMBAI: Regional beats, fiery lyrics, and raw talent are taking centre stage as Watcho, Dish TV’s OTT platform, gets ready to exclusively stream Vibe On, a revolutionary hip-hop reality show. This collaboration with Prinday promises to spotlight emerging musical sensations from Punjab, Haryana, Himachal Pradesh, and Delhi. With hip-hop culture thriving across India, Vibe On is all set to take regional artistry to national prominence, and Watcho is the perfect platform to make it happen.

    Vibe On, which has already created waves in 25 prestigious colleges across North India, unearthed 150 outstanding artists brimming with creativity and passion. Judged by celebrated music personalities like Amit Uchana, Ravneet Singh, and JSL Singh, the show is a cultural phenomenon that has captured the hearts of India’s youth. Watcho’s exclusive premiere will extend its impact further, offering these dynamic artists a digital stage to showcase their talent to a broader audience.

    The partnership between Watcho and Prinday exemplifies their shared commitment to fostering local talent and redefining India’s entertainment landscape. By bridging regional voices with national platforms, they highlight the growing power of OTT in transforming the way India consumes content.

    “Reality shows have always been a cornerstone of India’s entertainment journey, spotlighting stories of dreams, talent, and perseverance,” said Dish TV & Watcho corporate head of marketing Sukhpreet Singh. “As the genre evolves to thrive on OTT platforms, Watcho is proud to lead this transformation. ‘Vibe On’ aligns with our vision to bridge local talent with global opportunities, fostering creativity and redefining entertainment for the digital age.”

    Prinday MD Prabhjot Kaur Mahant echoed the sentiment, saying, “Prinday is dedicated to creating platforms that connect raw talent with meaningful opportunities. ‘Vibe On’ celebrates the diversity of India’s musical heritage and gives a voice to fresh, dynamic artists. Partnering with Watcho OTT allows us to amplify these artists’ reach and impact at a national level.”

    For creator Baljinder S. Mahant, Vibe On is more than just a reality show. “It’s a movement to give regional talent a stage to shine. Every beat, lyric, and performance reflects the vibrant energy of India’s youth. Partnering with Watcho takes this vision further, reaching diverse audiences across the country and redefining how talent is discovered and celebrated in the digital era.”

    Subscribers to Watcho can look forward to a front-row seat to India’s next musical revolution as Vibe On premieres exclusively on the platform. By delivering fresh and authentic content, Watcho reinforces its position as a trailblazer in the OTT space, offering engaging, relatable, and innovative shows that resonate with diverse audiences.

    If you love hip-hop or believe in the power of regional artistry, Vibe On is the show for you. It’s more than entertainment—it’s a celebration of dreams, ambition, and the creativity that defines India’s youth. So, log into Watcho, and get ready to groove with India’s promising hip-hop stars.

  • Dish TV India offers creators and filmmakers Watcho Stories Conclave

    Dish TV India offers creators and filmmakers Watcho Stories Conclave

    MUMBAI:  Film makers and creators watch out, Watcho is coming your way. Dish TV India’s OTT aggregation platform has launched the Watcho Storytellers Conclave,  an innovative platform dedicated to empowering filmmakers and content creators across India. The  initiative addresses the need for a level playing field for film makers and content creators, also, creating and opening up new avenues for both emerging and established talent to connect with audiences and share their unique narratives., says a press release issued by Dish TV India.

    Watcho is being positioned as a game-changer for emerging filmmakers and creators, offering numerous benefits with even more breakthrough features and opportunities to come. On offer is the 10 million plus household  audience available through Watcho and Dish TV, along with promotional opportunities across multiple channels for maximum visibility and impact. For viewers, the platform promises a carefully curated selection of diverse content that enriches their experience with fresh, hand-picked programming, making quality entertainment accessible to all.

    To commemorate the launch, Watcho organized a  Watcho Storyteller Conclave in Kolkata featuring filmmakers and creators, including Prosenjit Chatterjee, Aniruddha Roy Chowdhury, Prasun Chatterjee, and Indranil Roy Chowdhury. The event included three sessions, offering valuable insights into the challenges and opportunities within the content creation landscape, while also expressing enthusiasm for the possibilities that the platform will bring to the industry.

    Said Prosenjit Chatterjee: “DishTV  Watcho is a game-changer for emerging filmmakers and creators. It levels the playing field, making it easier than ever to share your vision with the world. It’s going to be a one-stop hub where creativity meets opportunity, and I’m excited to see the future of film and content unfold here. I’m eagerly thrilled for the Watcho Storytellers Conclave.”

    The next editions  of Watcho Storytellers Conclave are planned for Hyderabad and Mumbai.

    Dish TV CEO & executive director Manoj Dobhal said: “In a vibrant and diverse nation like India, the creative voices of our filmmakers and artists often remain unheard due to limited avenues and opportunities. With this event, we are pioneering a movement that empowers creators to transcend traditional constraints and connect directly with audiences. Our vision is to cultivate an inclusive platform where every creator can share their unique stories, enhancing visibility and enriching the cultural fabric of our entertainment industry. As we embrace the digital-first era, we foresee a future where every narrative, no matter how unconventional, can resonate with its audience. With Watcho Storytellers Conclave, we are committed to nurturing an ecosystem that celebrates creativity and transforms the entertainment experience for all.”

    Added Dish TV corporate marketing head Sukhpreet Singh: “The Watcho Storytellers Conclave in Kolkata marks a pivotal moment in our commitment to nurturing the next generation of storytellers. With this event, we are not just providing a platform; we are cultivating a vibrant community where creativity thrives. Today’s viewers demand content that resonates with their diverse experiences, and Watcho enables creators to step into the spotlight and share their unique voices.”
     

  • Watcho partners with Fastway and Netplus

    Watcho partners with Fastway and Netplus

    Mumbai – Watcho has partnered with Fastway and Netplus to introduce a comprehensive entertainment bundle with seamless connectivity. This strategic collaboration marks a significant expansion of Watcho’s regional footprint and addresses the growing demand for integrated entertainment solutions.

    The newly launched bundle seamlessly combines Fastway’s IPTV services, Netplus’s high-speed internet, and Watcho’s extensive OTT content into a single, unified package. This holistic entertainment solution eliminates the need for multiple service providers and complex billing processes, offering customers a streamlined entertainment experience. Subscribers can access 500+ live TV channels, Including 100+ channels with popular regional content via IPTV Set-top-box, robust internet connectivity, and a diverse range of OTT content from top providers such as Hotstar, SonyLIV, ZEE5, Chaupal, and many more, all under one Watcho subscription.

    The package features IPTV + Broadband Plans + Watcho OTT Bundles starting at Rs 598, providing an internet speed of 50 Mbps along with 500+ TV channels, a Catch-Up TV feature allowing users to access content up to 7 days, and content from 17 OTT apps. With this partnership, customers will benefit from simplified access to a wide array of entertainment through Watcho’s extensive content library and aggregated services from over 17 popular OTT platforms such as Disney+ Hotstar, Zee5, Sony Liv, Hungama Play, Chaupal, FanCode, Watcho Exclusives and many more, spanning genres like drama, romance, fantasy, and more.

    Dish TV India Ltd. CEO Manoj Dobhal said, “At Dish TV and Watcho, we always aim to deliver exceptional value and convenience to our customers. Our partnership with Fastway and Netplus embodies this commitment by offering a seamless bundle that integrates IPTV, high-speed internet, and extensive OTT content. This all-in-one solution simplifies access to diverse entertainment and enhances convenience for our customers across Punjab. We hope this package meets the increasing demand for integrated entertainment solutions, aligning with our mission to provide high-quality experiences while expanding our footprint and addressing a variety of entertainment needs with unmatched ease and efficiency.”

    Jujhar Group founder & chairman Gurdeep Singh commented, “We are excited about our partnership with Watcho. This launch represents a power-packed value proposition that both the brands proudly offer to its consumers. It delivers the most cost-effective and affordable form of entertainment. The brand is deeply committed to understanding and addressing the needs of its customers, consistently providing the best solutions tailored to enhance their viewing experience.”

    “The IPTV STB will also facilitate access to OTT content, powered by Watcho, thereby presenting a variety of premium regional and national content from top providers. We hope this collaboration will simplify access to quality content and set a new standard for convenience and innovation in the entertainment industry,” added Singh.

  • “Our core business is providing content”: Sukhpreet Singh

    “Our core business is providing content”: Sukhpreet Singh

    Mumbai: Dish TV is transforming the entertainment landscape in India with the introduction of its innovative offering, ‘Dish TV Smart+’. As a pioneering move in the industry, this initiative redefines the way customers experience entertainment by providing seamless access to both TV and OTT content across all screens, without any additional charges.

    With ‘Dish TV Smart+’, both new and existing subscribers of Dish TV and D2H can enjoy a plethora of popular OTT apps alongside their chosen TV subscription pack. This comprehensive service ecosystem ensures that entertainment is available anytime, anywhere, on any screen, be it through the Watcho OTT Super App, smart devices such as set-top boxes, or Android STBs. Moreover, Dish TV is forging partnerships with leading TV and Mobile Original Equipment Manufacturers (OEMs) to seamlessly integrate their services into these devices, thereby enhancing the overall user experience.

    Not long ago, there was apprehension among TV channels, DTH, and Cable TV operators regarding the rapid rise of OTT entertainment in India. However, the landscape has evolved significantly since then. Today, TV networks have adapted by launching their own OTT platforms, while DTH operators have shifted their approach to become aggregators of content.

    Indiantelevision.com on the sideline of the launch, caught up with Dish TV & Watcho corporate head of marketing Sukhpreet Singh. During the interview, Singh discussed the rationale behind the launch of their new initiative and shed light on the challenges encountered within the pay TV ecosystem and the DTH industry.

    Edited excerpts

    On the need of launching Dish TV Smart+

    The need is the fact that we are in the content distribution. We don’t differentiate between where the content is coming from Customers watch content in linear platforms as well as OTT. Our job was to bring all that together in a way which is a good experience and affordable for the customers.

    On the features that differentiate Dish TV Smart + from other Dish TV offerings

    First thing is we are the only DTH at a price of 200+ both that provides DTH and OTT. Secondly, we are the only one who’s providing a complete ecosystem of DTH plus OTT packs along with devices and OTT apps. I think we are the only one that is able to provide any screen, anywhere and anytime at that price point.

    On Dish TV Smart + integrating traditional satellite TV with online streaming services

    All the traditional satellite channels are available on hardboxes. If you look at it, we have our traditional boxes, connected boxes and our OTT app which doesn’t need a box. In that app, we have live TV, OTT content from various OTT apps. So if you take all of them together, whatever customer you are, whatever devices you have, we will be able to provide you with content.

    On Dobhal showcasing pay TV + smart TV to be increased by 183 million by 2030 during the presentation and the challenges faced in pure pay TV ecosystem

    What was shown in the presentation was pay TV + smart TV. There is going to be a lot of hybrid consumption, that is what we are trying to tell. If you only look at the pure pay TV, they might not grow. If you take pay TV, smart TV and all the hybrid consumption, that will work. What we are seeing is people are watching a lot of content, even if it’s streaming content, they are watching it a lot on television. Consumption on television is not decreasing, that is what we described. That increase is basically pay TV and smart TV. People are gonna watch a lot more content on television and like I said, it is very narrow to describe yourself as the only satellite and DTH provider. Most of the major broadcasters are providing traditional linear services also and streaming & OTT services. Most of the major OTT apps come from the broadcasters. They are also trying to innovate. It brings me back to the point that it doesn’t matter where the content is coming from and there are all types of customers. Even in a single family, there are people watching television, there are people watching OTT only on their mobile, there are people watching OTT on smart TVs. Our job is to provide content for the modern Indian family.

    On TRAI’s Performance Indicator Report highlighting the decline of the active subscriber base for pay DTH by 2.06 per cent from 66.62 million in December 2022 to 65.25 million in March 2023

    Yes! The numbers which you can see in the TRAI reports, they are all in sync. We all know that if we are talking about only traditional ways of watching content then obviously it will come down. But we have to look at our business which is providing content whether it is traditional or new, doesn’t matter. Every traditional thing changes into new. Our core business is providing content. If the traditional way is coming down, then the new way will go up. If we are focused only on the traditional way, we will also go down.

    On the future of content consumption in India

    The way we see it from the business perspective, the number of hours that people spend while watching content is exploding. People have so much content to watch that they get confused. Right from niche content to blockbuster ones, everything is available along with many languages. Now you have such high quality content in regional languages. Even if you take a very niche language, then you will find a lot of beautiful content available, thanks to OTT platforms that are making it possible. So it’s a great time for content, it’s a great time for consuming content for all kinds of screens and our job is to make it possible. 

  • Dish TV revolutionizes entertainment with ‘Dish TV Smart+’ services

    Dish TV revolutionizes entertainment with ‘Dish TV Smart+’ services

    Mumbai: Dish TV, has taken a path-breaking initiative to redefine the entertainment experience in India. The leading DTH provider in a first-of-its-kind move has announced its ground-breaking proposition ‘Dish TV Smart+’. This launch marks a pioneering milestone in the industry, providing customers access to TV and OTT content on any screen, anywhere, without any additional cost. It ensures convenience, flexibility, and enhanced entertainment options, empowering customers to tailor their viewing experience.

    With the ‘Dish TV Smart+’ service, all Dish TV and D2H customers, including new as well as existing subscribers can enjoy popular OTT apps along with their chosen TV subscription pack. The ‘Dish TV Smart+’ services ecosystem enables entertainment on any screen, anywhere, anytime through Watcho-the OTT Super App, Smart devices including set-top boxes, and smart android STBs. Dish TV will also collaborate with top TV and Mobile Original Equipment Manufacturers (OEMs) to seamlessly integrate their services into these devices, thereby enriching the overall user experience.

    Commenting on the new proposition, Dish TV India Ltd Manoj Dhobal, stated, “Since its inception, Dish TV has transformed the entertainment consumption landscape, pioneering new ways for people to enjoy their favourite content. With this new proposition, we are poised to make an even greater difference, setting a new standard for immersive and accessible entertainment experiences. The launch of ‘Dish TV Smart+’ Services represents more than just a proposition; it embodies the vision to redefine entertainment consumption in India, which is getting smarter and bigger. In a market flooded with options, customers often find themselves overwhelmed. We aim to simplify their choices by offering a holistic and complete entertainment solution. We firmly believe that both traditional television and OTT platforms are indispensable in today’s age, and with our proposition, we aim to reaffirm their equal importance.”

    “At Dish TV, customer satisfaction is non-negotiable, and every decision is centered around delivering value and convenience. ‘Dish TV Smart+’ Services not only benefit our customers by providing them with unparalleled access to entertainment but also ensures that their preferences and satisfaction remain at the forefront of our endeavours. With ‘Dish TV Smart+’ Services, we are catering to all needs of a modern Indian family, staying true to our motto – Naye Bharat Ka Smart Connection,” Manoj Dobhal added.

    To effectively communicate this visionary proposition, Dish TV has initiated a comprehensive marketing campaign spanning multiple channels, including Television, Digital, Print, and Corporate outreach, aiming to amplify its message of entertainment accessibility on any screen, anywhere.

    For existing subscribers, Dish TV will leverage its channels and platforms, employing push notifications, in-app notifications, and emailers. Meanwhile, for new customers, the emphasis will be on TV and digital channels to ensure widespread visibility and awareness of the offering.

    Dish TV & Watcho corporate head of marketing Sukhpreet Singh said, “With ‘Dish TV Smart+’ Services, we’re not just introducing a new proposition; we’re leading a paradigm shift in entertainment consumption. Through our multi-channel marketing approach, we are committed to directly engaging with consumers, ensuring broad awareness and adoption. As a brand, we prioritize staying ahead of trends and adapting to evolving audience preferences. Customer satisfaction is at the heart of our strategy, and we are committed to delivering unparalleled entertainment experiences that cater to their diverse preferences and lifestyles.”