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Tag: Watches

  • Titan announces leadership reshuffle in jewellery and watches

    Titan announces leadership reshuffle in jewellery and watches

    BENGALURU: Titan Co Ltd  has announced key appointments within its senior management, effective later this year and early next. These changes follow previous intimations regarding the succession of C.K. Venkataraman as managing director and the resignation of Suparna Mitra, CEO of the watches division.

    Arun Narayan, currently overseeing the Tanishq India business for retail, marketing, and merchandising, is set to become the chief executive officer of the jewellery division from 1 January 2026. He will succeed Ajoy Chawla, who is slated to take over as managing director on the same date.

    A post-graduate from IIM Calcutta and a veteran of the Tata Administrative Services cadre, Narayan brings nearly three decades of experience in retail, marketing, and sales leadership roles within the Tata group and Titan. Since April 2020, he has been leading the Tanishq India business and previously held key positions as regional business head (west, all categories), Helios business head, and national sales & retail head for Titan watches.

    Meanwhile, Kuruvilla Markose, currently the CEO of Titan’s international business division, will take over as the chief executive officer of the watches division from 13 August  2025. He steps into the role vacated by Suparna Mitra. Markose, who holds degrees in agriculture and an MBA from IIFT, New Delhi, also joined the Tata Administrative Services in 1995. His three decades of experience span diverse sectors including FMCG, telecom, BPO, consulting, digital, and retail across the Tata group. He joined Titan in 2015 as chief digital officer and has been leading the company’s international expansion in watches, jewellery, and eyecare as CEO of the international business division.

    These appointments are part of a broader leadership transition within the company’s senior management.

  • Time’s up for boring watches as G-Shock teams up with Extra Butter

    Time’s up for boring watches as G-Shock teams up with Extra Butter

    MUMBAI:  G-Shock has found its perfect match in Extra Butter, proving that even the toughest watches need a bit of street credibility. The Japanese timepiece titan has struck a partnership with the Mumbai-based concept boutique, bringing its legendary “absolute toughness” philosophy to India’s fashion-forward crowd.

    The deal sees G-Shock’s most iconic models, including the battle-tested DW-5000R, landing on Extra Butter’s shelves and digital storefront. But the real prize? Twenty pieces of the mythical Casio Ring Watch—a collector’s item that vanished faster than free samples at a department store—will be available exclusively through the partnership.

    Casio India managing director Takuto Kimura said, “G-Shock has always stood at the intersection of style, culture, and resilience. Our partnership with Extra Butter Mumbai gives us a unique platform to engage with the new generation of creators and tastemakers in India. We are confident that this partnership will resonate with individuals who define strength on their own terms and reflect our evolving engagement with India’s emerging wave of tastemakers.”

    Extra Butter’s founder  Ankur Amin added: “Our partnership with G-Shock is rooted in a shared commitment to design that disrupts and storytelling that connects. We’re excited to bring their legendary watches to our audience, both in-store and online, further enriching our curated selection of lifestyle products.”

    The partnership marks G-Shock’s boldest play yet in the Indian market, where streetwear culture is exploding faster than a dropped smartphone screen. By aligning with Extra Butter—a brand that’s made its name curating the coolest kicks and threads—G-Shock is betting big on India’s emerging wave of style mavens.

    The timing couldn’t be better. India’s youth are hungry for brands that speak their language of authenticity and rebellion. G-Shock, with its four-decade legacy of surviving everything from skateboard crashes to military operations, fits the bill perfectly.

    The watches are now available both at Extra Butter’s Mumbai store and online, offering collectors and first-time buyers alike a chance to strap on some legendary toughness. Whether you’re a streetwear obsessive or simply someone who believes watches should survive longer than your last relationship, this partnership promises timepieces that tick all the right boxes.

  • Nu Republic’s stylish wear-tech gadgets for the festive season

    Nu Republic’s stylish wear-tech gadgets for the festive season

    Mumbai: Calling all the trendsetters to explore the world of head-turning gadgets from India’s favourite wear-tech brand, Nu Republic. Celebrate the festive season with a vivid range of smart tech products. The game-changer brand recently announced its new range of watches, TWS & speakers, neckbands for pioneers and trendsetters, who believe in standing out rather than fitting in.

    “These tech products are worn by people & are born to be stylish & fashionable – not merely functional” This conviction is at the heart of Nu Republic product development process & over the years the brand has garnered widespread acclaim for its funky products.

    In a short span of time, Nu Republic has established itself in the fast-moving consumer electronics space and democratized the world of style tech with its edgy innovations and quirky designs.

    What better way to break free from the mundane than with an edge of sophistication and ergonomic designs offered at Nu Republic’s curated range?

    Here are the top five products that you must check out for your loved one this festive season.

    Nu Republic Transform – X: Awarded “Most stylish TWS of the Year award” by DeviceNext, these earbuds are the perfect style accessory you need to have this season to make a stunning statement. Get ready to elevate your audio experience with these cutting-edge, feature-packed earbuds power-packed with X-Bass & ENC Technology. Enjoy uninterrupted music, podcasts, and more with an incredible 60 hours of playtime on a single charge, and enjoy the Dual Mode with LED Lights to make the best of your listening experience. Switch between modes to match your mood and style.

    Standout features: 60 Hrs Playtime | X-Bass & ENC Technology | Fast Charge (C-Type) | Dual Mode with LED Lights

    Transform-X is available at a best-buy price of Rs 2099

    Nu Republic Epic ANC: Whether you want to immerse yourself in the music or stay aware of your surroundings, these earphones are designed to make your life easy. Active Noise Cancellation coupled with Quad Mic ENC technology ensures sound isolation and a crystal-clear calling experience. Nu Republic’s X-Bass technology delivers bone chilling bass, while the dual-tone metallic color will make heads turn. Whether you’re a gamer, a fitness enthusiast, or simply a music lover, these earphones have got you covered.

    Standout Features : 64 Hrs Playtime | Quad Mic (ENC + ANC) | X-Bass & Splash and Sweat Resistance | Touch Controls | Dual Mode (Game/Music)

    Epic ANC is  available at a best buy price of Rs 1999

    Nu Republic Epic Extreme: 

    Made for our fans who want to experience audio with a whole new level of freedom – a truly wireless experience that’s intuitive, durable, and will last with them throughout the day. Equipped with Quad Mic ENC technology, these earphones are perfect for calls on the move and offer crystal clear calling experience. Nu Republic’s X-Bass® technology delivers bone chilling bass, while the patterned metallic colour finish will make heads turn. Whether you’re a gamer, a fitness enthusiast, or simply a music lover, these earphones have got you covered.

    Standout Features : 72 Hrs Playtime | Touch Controls | X-Bass & ENC Technology | Quad Mics | Dual Mode (Game/Music)

    Epic Extreme is  available at a best buy price of Rs 1699

    Starbuds Z: Get your game mode on or stand out in saucy style with the Starbuds Z . The RGB lights in a futuristic design, these earphones not only sound great but look incredible too. Make a fashion statement with your audio gear, packed with features that will blow your mind. With extended playtime, mesmerizing RGB lights, versatile dual modes, ultra-low latency, and noise-cancelling technology, the Starbuds Z headphones offer an audio experience like no other.

    Standout Features : 56 Hrs Playtime | RGB Lights With Futuristic Design | Dual Mode (Gaming/Music) | 50ms ultra-low latency | Environmental Noise Cancellation (ENC)

    Starbuds Z earbuds are available at a best-buy price of Rs 1399

    Motorhead GT2 RS 2: Inspired by speed,  the Nu Republic Motorhead wristwatch will take your wrist tech to a whole new level of style

    The built-in Gyro Sensors with its 360^ rotating dial which moves at the flick of your wrist – and will grab all the attention you ever need, while the sleek, polished steel dial and hardened sapphire glass will take your game to a whole new level

    Standout Features :360° Rotating Dial | Polished Steel Dial | Brushed Steel Watch Back | Hardened Sapphire Glass | Butterfly Clasp Buckle

    Motorhead GT2 RS 2 is available at a best-buy price of Rs 5999

    With its unwavering commitment to fashion-first design philosophy, the brand offers a stylish range of tech with the latest features. “With our latest portfolio, we are pushing the boundaries of innovation and bringing cutting-edge technology to the mass market and providing the very best experience for fans. We are here to create waves, and with the launch of the new portfolio we firmly march ahead in our quest to be the go-to brand for  the next-gen” said Nu Republic founder Ujjwal Sarin.

  • Zoop by Titan rebrands to connect with new-age kids

    Zoop by Titan rebrands to connect with new-age kids

    Mumbai: Kids’ watch brand Zoop from Titan Watches India unveiled its brand identity by drawing design inspiration from the world of ‘modern imagination’ and encouraging children to express themselves in fun and fascinating ways.

    With this revamp, the brand is reaching out to young storytellers in an effort to connect with kids who are utilising new-age mediums and technology to express their creativity and talent.

    As part of its rebranding initiative, Zoop announces the launch of “Hello Imaginators,” a nation-wide hunt for the next set of imaginators, in association with the World Cadet Chess Champion 2022 in the under-8 category, Charvi Anilkumar, on the occasion of Children’s Day.

    From a children’s brand that bubbled with gleeful energy, Zoop has transformed its brand identity into one that is modern and innovative while being fun and fashionable at the same time. Zoop, in response to the changing preferences and evolving aspirations of children, presents a visual world in the form of a creative imagination playground to daydreamers, allowing them to express themselves.

    Titan Company Ltd. marketing head of watches and wearables division Sirish Chandrashekar said, “We are excited to launch Zoop with innovative messaging that will connect deeply with the new-age kids. Introducing vividness and magic with its transformation, the brand acts as a badge of creative imagination for kids who think beyond the boundaries to create a world they imagine by using advanced technology. We have also launched the “Hello Imaginators” programme for the same, to recognise the young imaginators from across the country who truly represent what the brand stands for and encourage them to pursue their desired fields.”

    “I am thrilled to be associated with the “Hello Imaginators” programme by Zoop. Just like me, there are so many children in India who are dreaming big, striving every day to make their dreams come true across different fields. This is a wonderful initiative by Titan to recognise and reward such talents and bring them to light,” added Anilkumar.

    “Hello Imaginators” programme is inviting applications from kids between seven and 14 years of age who have excelled in fields such as the arts, academics, sports, social studies, science, and technology. The top three winners of the programme will be granted a scholarship worth Rs 50,000 each, along with other Zoop goodies. The programme is live at https://www.titan.co.in/zoop-hello-imaginators-2022, and children from all over India can participate by clicking on the link.

    The winners will be announced on 15 January 2023.

  • Fossil group announces global licensing agreement with bmw for watches and smartwatches

    Fossil group announces global licensing agreement with bmw for watches and smartwatches

    MUMBAI: Fossil Group, Inc. (NASDAQ: FOSL) announced today a global licensing agreement with Bayerische Motoren Werke Aktiengesellschaft (“BMW”) for the design, development and distribution of BMW branded watches and smartwatches through 2023. 

    “BMW is one of the most iconic brands in the world” said Kosta Kartsotis, chairman and chief executive officer of Fossil Group. “We look forward to bringing our watch design expertise and smartwatch capabilities to BMW enthusiasts around the world.”

    In collaboration with the BMW team, Fossil Group will design and distribute BMW branded watches and accessories with the first collections available in 2019. The collections will be sold globally in more than 4,000 BMW retail channels and key retailers in Fossil Group’s extensive global network.

  • Fast Track-ing Into Star Wars

    Fast Track-ing Into Star Wars

    MUMBAI: As the world anticipates Rogue One: A Star Wars Story, Titan is right on track with its youth label’s Fast Track launching a special range of watches.

    Fastrack has offered an opportunity for kids and gift-givers to relive the classic story with the newly launched Star Wars themed Fastrack time-piece collection.

    The brand has channeled all its force to create 10 unique time-pieces inspired by the classic Star Wars characters. Fans can show their allegiance by choosing their favorite heroes and villains. The visually stunning Star Wars Collection exhibits favorites from the light side such as Yoda, the Rebel Alliance like R2-D2, as well as the dark side icons like Darth Vader and the recognizable storm troopers of the Galactic Empire.

    Fastrack marketing head explained, “Star Wars is a work of art which cuts across space and time, almost a rite of passage for most individuals. It’s a brand that all the generations hold close to their heart. More than being fans ourselves, we made the decision to create the Star Wars Collection because we feel that both brands resonate strongly with each other and with our audience.

    The products are available across all Fastrack and select World of Titan stores.

  • Fast Track-ing Into Star Wars

    Fast Track-ing Into Star Wars

    MUMBAI: As the world anticipates Rogue One: A Star Wars Story, Titan is right on track with its youth label’s Fast Track launching a special range of watches.

    Fastrack has offered an opportunity for kids and gift-givers to relive the classic story with the newly launched Star Wars themed Fastrack time-piece collection.

    The brand has channeled all its force to create 10 unique time-pieces inspired by the classic Star Wars characters. Fans can show their allegiance by choosing their favorite heroes and villains. The visually stunning Star Wars Collection exhibits favorites from the light side such as Yoda, the Rebel Alliance like R2-D2, as well as the dark side icons like Darth Vader and the recognizable storm troopers of the Galactic Empire.

    Fastrack marketing head explained, “Star Wars is a work of art which cuts across space and time, almost a rite of passage for most individuals. It’s a brand that all the generations hold close to their heart. More than being fans ourselves, we made the decision to create the Star Wars Collection because we feel that both brands resonate strongly with each other and with our audience.

    The products are available across all Fastrack and select World of Titan stores.

  • Flipkart announces ‘Watch Exchange’ in partnership with Fossil and Goonj

    Flipkart announces ‘Watch Exchange’ in partnership with Fossil and Goonj

    MUMBAI: Flipkart has introduced India’s first-ever online exchange program for watches. This first-of-its-kind initiative is in partnership with leading watch brand Fossil and Goonj. The watches that are received through this exchange program will be contributed to Goonj—an award winning voluntary organization in India. Once the sale is over, the watches will be distributed by Goonj in the areas where they currently offer humanitarian services. 

    Customers can avail upto Rs.1500 off on watches under Fossil brand (Skagen, Emporio Armani, DKNY and Michael Korrs) in exchange of old watches till end of May 2016.The program is aimed at offering customers’ value for their old watches as well as a chance to upgrade to premium styles, designs and technology.

    Commenting on the latest exchange program, Rishi Vasudev, VP – Fashion, Flipkart, said, “Flipkart Watch Exchange, is the first-ever online exchange offer on watches in India which will help customers make a difference. With this new initiative, our focus is to offer customers an easy way to exchange and upgrade to premium models that they desired to buy next. Additionally, our partnership with Goonj will also help customers with the right channel to donate their watches. Last year, we launched our exchange programs for mobiles and appliances which has been a great success. Introduction of exchange program for watches is a first-of-its-kind effort that the Indian watch industry will see.”

    Rishi added, “Customers are increasingly browsing and shopping for watches online. Flipkart has witnessed tremendous growth in demand across budget and premium watch brands. With close to two lakh watches from across 50 brands, this is one of the fastest growing category under Flipkart lifestyle.”

     

  • Flipkart announces ‘Watch Exchange’ in partnership with Fossil and Goonj

    Flipkart announces ‘Watch Exchange’ in partnership with Fossil and Goonj

    MUMBAI: Flipkart has introduced India’s first-ever online exchange program for watches. This first-of-its-kind initiative is in partnership with leading watch brand Fossil and Goonj. The watches that are received through this exchange program will be contributed to Goonj—an award winning voluntary organization in India. Once the sale is over, the watches will be distributed by Goonj in the areas where they currently offer humanitarian services. 

    Customers can avail upto Rs.1500 off on watches under Fossil brand (Skagen, Emporio Armani, DKNY and Michael Korrs) in exchange of old watches till end of May 2016.The program is aimed at offering customers’ value for their old watches as well as a chance to upgrade to premium styles, designs and technology.

    Commenting on the latest exchange program, Rishi Vasudev, VP – Fashion, Flipkart, said, “Flipkart Watch Exchange, is the first-ever online exchange offer on watches in India which will help customers make a difference. With this new initiative, our focus is to offer customers an easy way to exchange and upgrade to premium models that they desired to buy next. Additionally, our partnership with Goonj will also help customers with the right channel to donate their watches. Last year, we launched our exchange programs for mobiles and appliances which has been a great success. Introduction of exchange program for watches is a first-of-its-kind effort that the Indian watch industry will see.”

    Rishi added, “Customers are increasingly browsing and shopping for watches online. Flipkart has witnessed tremendous growth in demand across budget and premium watch brands. With close to two lakh watches from across 50 brands, this is one of the fastest growing category under Flipkart lifestyle.”

     

  • Titan’s Celestial Time campaign features actor Raj Kumar Rao

    Titan’s Celestial Time campaign features actor Raj Kumar Rao

    MUMBAI: Titan Company’s new moon phase watches – Celestial Time – will see versatile actor Raj Kumar Rao featuring in the ad campaign.

     

    Titan Company watches and accessories CEO H G Raghunath along with Rao unveiled the collection.

     

    The ad shows Rao as a young, successful entrepreneur meeting his ex-boss. Through their conversation, we learn of the young entrepreneur’s success streak and that he is looking for a CEO for his company. The young entrepreneur says he has someone in mind but is unsure of how to make an offer for the post. His ex-boss says it’s no big deal; all he has to do is go up to the person and say, “You’re the guy for the job.”

     

    The young man looks down at his treasured Titan Celestial Time watch and gathers the confidence to look at his ex-boss and tell him – “You’re the guy for the job,” taking the senior gentleman by surprise. The film ends with a splendid shot of the Celestial Time watch and a resounding message: Your time has come.

     

    Remarking on the thought behind the commercial, Titan Company general manager – Titan Rajan Amba says, “The new ad immediately strikes the core idea behind Titan’s new range of moon phase watches. It is carved for young men in their twenties, who dare to be creative and start their own business, who raise multi million dollar funds through their start ups. This watch embodies that spirits and the Rajkumar’s character in the ad film is the representative of these young CEOs and entrepreneurs.”

     

    According to Amba, the total spends on the ad campaign was around Rs 10 – 13 crore.

     

    Conceptualised by Ogilvy and Mather, the 70 second ad was directed by Vivek Kakkar, a close friend of Rao under the production house Curios.

     

    “India is home to a rapidly growing number of entrepreneurs.  We wanted to weave this in a story that would reflect the values of the brand in a very honest, charming and an intimate way,” says Ogilvy and Mather Bangalore executive creative director Steve Hough, reiterating Amba’s words.

     

    With a price ranging between Rs 12,000 – 14,000, Celestial Time is expected to be crucial to Titan plan of premiumisation of the brand. Powered by Titan’s state of the art technology in coming up with their own patent of moon phase dial, the watch didn’t fail to live up to the ad campaign’s hype.